Bachelor of Science in Information Systems

at Shorelight Group - The University of Utah USA

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

If you have a passion for filmmaking and are interested in movies and media, consider studying Film & Media Arts at the University of Utah. This program offers students the opportunity to examine the visual art form that defines our time. Through a series of courses covering the history, aesthetics, and criticism of the motion picture, students gain critical thinking skills and hands-on experience in film and video production. You will be exposed to cinema from around the world, exploring genres such as narrative, documentary, experimental, and animation. Electives in women directors, film diversity, film genres, animation, storyboarding, sound, screenplay writing, and other topics are also available.

Linguists explore all things to do with language: Its structure and mechanics, how language and the mind interact, and the tie between language and socio-cultural factors. Linguistics is an ideal major for today’s university students.  It provides the intellectual satisfaction of learning how human language works, while at the same time developing the analytical skills necessary to be highly competitive on the job market.  Students in linguistics learn how to analyze languages and develop crucial skills for today’s job market: Reasoning, critical thinking, rigorous analysis, and written and verbal communication. Students may also simultaneously pursue a TESOL and/or Computational Linguistics certificate.

The Business Administration degree provides students with a strong knowledge base across the fundamental disciplines of business: accounting, finance, management, marketing, opersations and supply chain, and information systems. At the David Eccles School of Business, students learn to manage technology and identify entrepreneurial opportunities, learning the social implications of doing global business and developing the values and ethics to succeed and prosper. The Business Administration curriculum consists of classes in accounting, finance, management, marketing, operations and supply chain,  and information systems. Graduates of this program possess a mix of business, technical, and essential communication skills required of management and leadership roles, preparing them for a wide range of business careers.

Students with interest in severe weather, climate change, forecasting, broadcast meteorology, atmospheric chemistry, remote sensing, and many other areas may find a home in the Atmospheric Sciences. Study in this field seeks to understand the behavior and predictability of the earth's atmosphere. Atmospheric scientists need a good foundation in mathematics, physics, chemistry, and computer science, and the University of Utah’s program offers training in these areas and others, such as meteorology and climate. As a natural extension of the geographic setting of the university, the atmospheric sciences degree uniquely emphasizes mountain weather and climate. Ultimately, this program provides the knowledge and tools needed to address the challenges posed by hazardous weather and climate change in the 21st century.

Anthropology is the study of human beings; their cultures, biology, behaviors, and their changes through time (evolution). Because we study all aspects of humans, anthropology is said to be holistic and inter-disciplinary, that is anthropologists work hand-in-hand with other sciences such as biology, physiology, sociology and psychology—just to name a few.

At the University of Utah, the Anthropology Department is divided into four main divisions: Cultural, Biological, Evolutionary Ecology, and Archaeology. Cultural anthropology focuses on human cultures and how they vary through time and space—around the world and back through pre-history. Biological anthropology focuses on ancient and modern human anatomical, physiological, and biological variability. Biological anthropology also concerns itself with non-human primates like chimpanzees and gorillas—by studying them, we hope to learn more about ourselves. Archaeology is the excavation and interpretation of what humans leave behind in order to infer how and why humans have evolved. Evolutionary ecology (sometimes known as behavioral ecology) examines human (and non-human primate) behavior and life-history—why did human beings evolve the way they did?

Ultimately, anthropologists use all four sub-disciplines to describe and explain past and present human diversity. The Department takes a theoretically-driven, empirically-informed perspective focusing on the following specific areas of expertise: archaeology, genetics, behavioral ecology, paleoanthropology, hunter-gatherer behavior, and human and non-human primate behavior.

Rhetoric is the study of effective speaking and writing: it is the art of argument and persuasion. Through the Writing and Rhetoric Studies program, you will become a strong analytical thinker and proficient writer. Students of this program learn rhetorical analysis and the ways that culture and society shape what we define as “literacy,” giving you critical thinking skills and social awareness that can be applied to a number of pursuits. Students in the program choose courses from topics such as under-represented rhetorics, rhetorics of gender, writing poplular non-fiction, professional discourse, grammar and stylistics, digital storytelling, writing as a social practice, and others. The culminating experience of the program is a senior seminar, synthesizing all of the student's undergraduate work into a portfolio piece. Employers consistently rank written communication skills as among the most-desired abilities in job candidates, and strong writing and argumentation abilities are excellent assets for graduate-level coursework.

Civil engineering is about community service, development, and improvement. It involves the conception, planning, design, construction, and operation of facilities essential to modern life: without civil engineering, things like transit systems, offshore structures, and space satellites would not exist. Civil engineers are problem solvers, meeting the challenges of pollution, traffic congestion, drinking water and energy needs, urban redevelopment, and community planning. At the University of Utah, an integral part of studies in the Civil and Environmental Engineering Department is an emphasis on environmental engineering. In addition to core courses in engineering, students also take a range of math, science, and technical courses, as well as general interest electives. Through their coursework, students of the program learn how to apply physical, chemical, and biochemical processes to environmental problems, ultimately improving the quality of life across the globe.

International Studies (IS) is a flexible and interdisciplinary major. It is designed to provide students with a sophisticated understanding of some of the modern world’s most persistent and challenging problems. Students learn about global issues in local, national, and international contexts. They develop the analytical skills and cultural competencies necessary to launch into fulfilling careers that make a difference. Students in the International Studies program typically begin by taking one introductory course on each of three themes: Peoples, Challenges, and Systems. They draw connections between these in the core course, Foundations of International Studies, and they take electives drawn from disciplines across campus as they develop an emphasis on any one of seven focus areas: Development & Sustainability, Foreign Relations & Security, Global Health, Culture & Identity, Trade & Commerce, European Studies, or Human Rights. No matter the chosen focus area, all International Studies majors must also complete a learning abroad program or an international internship.

The Ethnic Studies program at the University of Utah explores differences in power as expressed by the state, civil society, and individuals, challenging social constructions of race, ethnicity, nationality, sexuality and gender. Students examine traditional forms of history and culture from the perspective of people who are underrepresented, while considering the role that race and racism play in today’s world. The curriculum includes required courses in Ethnic Studies experiences and theory, as well as electives from six different content groups: African American Studies, American Indian Studies, Asian Pacific American Studies, Chicana/o/x and Latina/o/x Studies, Pacific Islands Studies, and general Ethnic Studies. Through your coursework, you will learn to conceptualize socio-historical and political issues from the viewpoints of the various peoples that constitute U.S. diverse populations, using various disciplinary frameworks to do so. You can then apply this framework to current issues of race, gender and ethnicity. Students with this degree work in any career field - healthcare, nonprofit, business, government – bringing their knowledge working with historically underserved populations into their industries.