Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Arts in Marketing

at Shorelight Group - The University of Utah USA

The Business Administration degree provides students with a strong knowledge base across the fundamental disciplines of business: accounting, finance, management, marketing, opersations and supply chain, and information systems. At the David Eccles School of Business, students learn to manage technology and identify entrepreneurial opportunities, learning the social implications of doing global business and developing the values and ethics to succeed and prosper. The Business Administration curriculum consists of classes in accounting, finance, management, marketing, operations and supply chain,  and information systems. Graduates of this program possess a mix of business, technical, and essential communication skills required of management and leadership roles, preparing them for a wide range of business careers.

Technology is vital to the success of every business, and companies need professionals who can use technology to meet strategic business objectives. With a degree in Information Systems, you will create efficient information management within organizations, establishing processes that are most helpful to users. As technology continues to evolve, it remains an essential component of business, and professionals in Information Systems are needed to support it. The University of Utah’s degree in Information Systems will give students the tools to manage the technical direction of business, solve technological issues, and implement new technological advances to enrich business operations. Program coursework focuses on the intersection of business and technology: students take classes in not only business concepts but also information systems concepts, such as databases, programming, networking, and web development.

The Health, Society and Policy (HSP) Program addresses the multidimensional characteristics of human health. Health status may be related to factors beyond pathogens or illness: lifestyle, environmental exposures, socioeconomic status, cultural affiliation, poor communication, or access to health services can all contribute to an individual’s health. Students in this program are given the broad, interdisciplinary foundation for understanding health, allowing them to sensitively and effectively address health care issues in multidimensional contexts: for example, the geographic location, literacy, or socioeconomic status of an individual might impact their ability to access or obtain healthcare or eat a healthy diet. HSP students take courses from a variety of fields, including epidemiology, behavioral sciences, research methods and quantitative skills, administration, philosophy, and history. This coursework provides students with a coherent perspective on health care in its various social and administrative contexts. The culminating experience of the program is a capstone, delivered as an interdisciplinary series of seminars on a particular theme related to the major.

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

The Ethnic Studies program at the University of Utah explores differences in power as expressed by the state, civil society, and individuals, challenging social constructions of race, ethnicity, nationality, sexuality and gender. Students examine traditional forms of history and culture from the perspective of people who are underrepresented, while considering the role that race and racism play in today’s world. The curriculum includes required courses in Ethnic Studies experiences and theory, as well as electives from six different content groups: African American Studies, American Indian Studies, Asian Pacific American Studies, Chicana/o/x and Latina/o/x Studies, Pacific Islands Studies, and general Ethnic Studies. Through your coursework, you will learn to conceptualize socio-historical and political issues from the viewpoints of the various peoples that constitute U.S. diverse populations, using various disciplinary frameworks to do so. You can then apply this framework to current issues of race, gender and ethnicity. Students with this degree work in any career field - healthcare, nonprofit, business, government – bringing their knowledge working with historically underserved populations into their industries.

If you want to pursue your passion for creative expression, consider studying dance. The BFA in Modern Dance at the University of Utah integrates the rigors of intellectual exploration, technical discipline, and creative investigation in order to prepare dancers for the opportunities and challenges of the profession. As a Modern Dance student, you will be part of a contemporary dance community distinguished by its sense of excellence, professionalism, humanism, and a proud commitment to a lively spirit of creative inquiry: the degree is accredited by the National Association of Schools of Dance (NASD) and ranked as one of the top programs in the country. All incoming undergraduate students must audition for admission into the Department of Modern Dance. Upon admission, the curriculum includes courses in movement, technique, improvisation, musical theory, cultural dance forms, and kinesiology. Students also gain experience in teaching methods through practicums in elementary and secondary schools. This coursework ultimately prepares dancers for a professional career in performance, choreography, and teaching.

If you want to explore all theatre has to offer and even develop your own new works for the stage, consider the Theatre BA through the University of Utah. Through coursework in the fundamentals of theatre—acting, design, stage management, and other topics—and play development, students will graduate prepared to pursue careers in the theatre. The curriculum core offers classes in production, scenography, script analysis, the history of theatre, stage directing, playwriting, stage management, dramaturgy (the theory and practice of dramatic composition), readings in dramatic literature, and additional electives in theatre topics. The critical thinking skills, human understanding, and confidence that students receive from the Theatre program can also be applied to a wide number of other fields.

Bill Gates, Elon Musk, Oprah, Ariana Huffington—all are famous for their business skill and acumen. If you want to put your business abilities to the test and join the ranks of these innovators, considering studying entrepreneurship. The undergraduate Entrepreneurship program at the University of Utah prepares students to pursue and create business opportunities of all kinds. Students learn to follow trends, identify emerging opportunities, and pursue those possibilities through the creation of new products, services, and companies. Core entrepreneurship courses in the program include application and theory of leadership, discovery of market opportunities, creation of new business opportunities, testing and validation of business models and venture concepts, intrapreneurship, and marketing.

The Business Administration degree provides students with a strong knowledge base across the fundamental disciplines of business: accounting, finance, management, marketing, opersations and supply chain, and information systems. At the David Eccles School of Business, students learn to manage technology and identify entrepreneurial opportunities, learning the social implications of doing global business and developing the values and ethics to succeed and prosper. The Business Administration curriculum consists of classes in accounting, finance, management, marketing, operations and supply chain,  and information systems. Graduates of this program possess a mix of business, technical, and essential communication skills required of management and leadership roles, preparing them for a wide range of business careers.

Classics program at the University of Utah includes the study of all facets of the ancient civilizations of Greece and Rome: their history, philosophy, drama, history of science, textual criticism, religion, archeology, and art history. In addition to comparative genre courses and film courses, Classics studies also include reception theory, Western traditions, and the vast influence of Greek and Roman myths, literature, and culture on contemporary and later literature and theory. Students majoring in Classics choose to specialize in either ancient Greek or Latin language and literature. The program consists of four years of language acquisition with a focus on the phonology (the study and classification of speech sounds), morphology (the study of word forms), grammar, and syntax (how words and phrases are arranged) of Greek and Latin, as well as the literature and poetry of each language. The culminating capstone experience allows the student to choose a specific area and topic for a project which demonstrates their skills in language, theory, and writing. Graduates of the program will leave the university with thorough training in the ancient languages of Greek and Latin and their literatures, preparing students for work in government or private fields, as well as additional schooling at the graduate level.