Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Science in Communication

at Shorelight Group - The University of Utah USA

Delve into a foreign language, learn about another culture, and become a truly global citizen with the Chinese BA at the University of Utah. Chinese students will gain a deeper understanding of a culture other than their own through the study of language, literature, and society: the curriculum includes language classes from beginning to advanced levels, with additional courses covering Chinese philosophy and culture. The Chinese program aims to provide a well-rounded education on China, ultimately helping you to master the necessary language skills and intellectual understanding that will prepare you for a career in a China-related field.

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

Environmental and Sustainability Studies (ENVST) is a STEM interdisciplinary program that offers a major with several emphases to focus your study, as well as a minor. The curriculum explores ecological systems and the impact of human-environment interactions from the perspectives of the natural sciences, the social and health sciences, and the humanities. The U’s program strives to foster an understanding the multi-faceted issues of the environment and sustainability and finding solutions through systemic analysis, peer learning, and community engagement, social responsibility, leadership, and having a science-based focus on solutions and integrated problem solving.

The worlds of science, engineering, and business are now reliant on data-driven analysis and decision making.  Data Science is the 21st century discipline formalizing this process, and making enormous impacts in new scientific discoveries, engineering how the world works, and driving business decisions which power much of our economic growth.  A data scientist is one who can weave a complete story with data, from its humble and messy beginnings, through its maturation via sophisticated analysis, and concluding with an explanation of its real-world impact.  This program teaches both technical data processing (programming, data wrangling, data management) and data analysis (machine learning, data mining, visual analytics) skills, and also guides students through the complicated explainability, ethical, and domain integration challenges. 

The Business Administration degree provides students with a strong knowledge base across the fundamental disciplines of business: accounting, finance, management, marketing, opersations and supply chain, and information systems. At the David Eccles School of Business, students learn to manage technology and identify entrepreneurial opportunities, learning the social implications of doing global business and developing the values and ethics to succeed and prosper. The Business Administration curriculum consists of classes in accounting, finance, management, marketing, operations and supply chain,  and information systems. Graduates of this program possess a mix of business, technical, and essential communication skills required of management and leadership roles, preparing them for a wide range of business careers.

Rhetoric is the study of effective speaking and writing: it is the art of argument and persuasion. Through the Writing and Rhetoric Studies program, you will become a strong analytical thinker and proficient writer. Students of this program learn rhetorical analysis and the ways that culture and society shape what we define as “literacy,” giving you critical thinking skills and social awareness that can be applied to a number of pursuits. Students in the program choose courses from topics such as under-represented rhetorics, rhetorics of gender, writing poplular non-fiction, professional discourse, grammar and stylistics, digital storytelling, writing as a social practice, and others. The culminating experience of the program is a senior seminar, synthesizing all of the student's undergraduate work into a portfolio piece. Employers consistently rank written communication skills as among the most-desired abilities in job candidates, and strong writing and argumentation abilities are excellent assets for graduate-level coursework.

The Family, Community and Human Development (FCHD) Major is housed in the Department of Family and Consumer Studies (FCS). The objective of the FCHD major is to provide students with a broad and detailed understanding of the processes of personal development in the context of the family, and as impacted by community and societal forces beyond the family. More specifically, students with a FCHD major will acquire an understanding of:

• The key features of development through each stage of life (infants, children, adolescents and adults);
• How these key features of development are impacted by experience to account for the ways that each of us is unique;
• How family members develop and maintain relationships within and across generations;
• The decisions people make about managing resources such as time, money, and material assets;
• The ways that individual and family well-being are impacted by community and societal forces;
• The impact of local, national, and international policies and laws on individual, family and community well-being;
• How research in these areas is conducted and evaluated, and how the findings from these works may be applied to enhance the well-being of individuals (at every age) and families

In addition to the breadth and depth of our FCHD major as summarized above, our department offers students three opportunities for diving more deeply into specific areas of focus that are both relevant to the broader goals of our major and oriented toward specific career opportunities.

Environmental and Sustainability Studies (ENVST) is a STEM interdisciplinary program that offers a major with several emphases to focus your study, as well as a minor. The curriculum explores ecological systems and the impact of human-environment interactions from the perspectives of the natural sciences, the social and health sciences, and the humanities. The U’s program strives to foster an understanding the multi-faceted issues of the environment and sustainability and finding solutions through systemic analysis, peer learning, and community engagement, social responsibility, leadership, and having a science-based focus on solutions and integrated problem solving.

Philosophy is the study of knowledge, reality, and existence. If you want to better understand yourself and the important issues surrounding life, knowledge, and values, consider studying philosophy. This program will provide a broad understanding of the central problems and positions in philosophy, through coursework from the four central areas of philosophy: ethics and value theory, metaphysics and epistemology, the history of philosophy, and logic and formal methods. A major in philosophy offers a wide range of opportunities for intellectual growth and self-development to students who have a variety of interests, preparing you for a number of careers that require critical thinking and decision-making.

Over the last decade, the gaming industry has continued to increase in popularity. Today, there are two entire degrees devoted to the study of games and game-making. Through the BS in Games and CS/EAE degrees at the University of Utah, students will learn how to develop entertainment software and serious games addressing health, collaboration, or social needs. Housed in the Entertainment Arts & Engineering (EAE) program, both degrees offer technical coursework in math and computation, as well as training in digital game design, game art, and production. In the BS in Games, students will take 10 EAE electives focusing on game design, game arts, and game production. Students will also complete additional coursework in allied fields related to EAE such as digital media, storyboarding, graphic design, gender studies, and management. The pinnacle of the program is a joint Capstone project in which all game development students will work in teams to make and publish their own video game.