Bachelor of Business Administration in Marketing with Emphasis in Digital Marketing Strategy

at Shorelight Group - University of Mississippi USA

Experience the dynamic field of Integrated Marketing Communications. It's where marketing meets creativity in a future-focused, real-world curriculum. IMC is about crafting communication across all forms of media to shape brands and influence behaviors.

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

The B.A. in theatre arts is a comprehensive, flexible degree that allows students to study various aspects of theatre such as performance ( acting, musical theatre, dance), theatrical production (stage management, directing), design (scenic, costumes, lighting, sound), film production, dramaturgy, theatre history, and dramatic literature. The B.A. degree is designed for students who want to teach, to pursue graduate education, to work in the entertainment industry, or to complement a double major or dual degree program.

The B.S. in chemical engineering provides the student with a fundamental knowledge of chemical engineering science and prepares graduates for a variety of careers in industry and government, or for advanced study in engineering, business, or professional school.

Use scientific principles to produce, transform and transport chemicals, materials and energy

Chemical engineers bring together chemistry, mathematics, physics and engineering principles to discover solutions to real-world challenges in  pharmaceuticals, food, personal care products, petrochemicals and in many other industries

With a chemical engineering degree, you will be ready to pursue careers in manufacturing, petrochemicals, oil and gas, biotechnology, the environmental field and more. Your degree can also pave the way to top graduate programs in medicine, business, law and advanced engineering fields.

You can choose the standard track, the pre-med track or one of the following emphases:

• Biotechnology – this includes the study and use of biological processes to make advancements in fields as diverse as drugs, agriculture and food.
• Environmental – this will give you the foundation to work in environmental areas, such as waste and pollution reduction.
• Manufacturing – you’ll learn the skills to improve processes and productivity in advanced manufacturing environments.
• Materials – you’ll delve into the world of advanced materials – such as polymers and nanomaterials (no hyphen in nanomaterials) – that can handle extreme conditions.

Political science majors at the University of Mississippi conduct policy analysis and study political actors and organizations within the context of American government and politics, comparative government and politics, and international relations. The department offers optional emphases in Campaigns & Elections, International Conflict & Cooperation, Politics of Developing Countries, or Law & Courts.

Political science is the study of political institutions and political behavior at the local, state, national, and international levels. Students of political science will develop critical thinking, writing, and oral communication skills essential to effective citizenship, as well as many careers.

Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What will you learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

Emphasis - Digital Marketing Strategy
This emphasis focuses on developing digital skills for one of the most in- demand areas of marketing. These skills include search engine optimization, digital marketing analytics, social media management, content strategy/management, brand engagement, and consumer/behavioral analytics.

The Ole Miss Hospitality Management program prepares students to handle a wide array of needs across the hospitality industry. Valuable hands-on experiences enables students to receive the academic foundation and practical experience needed to be successful after graduation.

Students who complete the program in hospitality management choose among many of the job settings in the growing hospitality industry, such as restaurants and food-service operations, hotels and other lodging facilities, event companies, resorts, casinos, entertainment centers, convention centers, travel firms, and visitor bureaus.

The Bachelor of Science in Civil Engineering is a road map that leads to a professional engineering degree that emphasizes the concepts needed to properly design, construct, and maintain naturally and/or physically built systems such as highways, bridges, water treatment plants & buildings.

Learn to design and build structures safely and sustainably to provide a higher quality of life for our world
Civil engineers use scientific knowledge and hands-on creativity to solve 21st-century problems: designing for sustainability, safely constructing the built environment, maintaining our aging infrastructure systems, and providing service worldwide to people in great need.

With a civil engineering degree, you could be involved in the design, construction or operation of many critical facilities. This could be anything from highways to high-rise buildings, from bridges to hospitals and airports – just to name a few.

Our civil engineering program will give you the foundation for practice and advanced study in:

• Geotechnical Engineering – looking at the mechanics of minerals, rocks, soil and water to determine what’s required for man-made structures built on or around them.
• Structural Engineering – making sure structures are designed and built to be safe and resilient to environmental stresses.
• Transportation and Construction Management – using engineering skills to oversee transportation and other large projects, in terms of schedule, cost, safety, quality, function and scope.
• Environmental and Water Resources Engineering – creating solutions to environmental problems such as waste and pollution, and ensuring access to clean water for human use.

The Department of Mathematics offers a B.A. in mathematics for students who wish a broad education in a mathematical field in preparation for careers in teaching or other areas. The B.A. degree allows greater compatibility with other areas of study, and prepares students for careers such as education through a broad knowledge of different subfields of both theoretical and applied mathematics.

The M.A. in philosophy prepares a student to go on to a Ph.D. program, a professional school, theology graduate work, or simply offers an opportunity to deepen understanding of the issues, methods, and history of philosophy.

The Bachelor of Arts in Sport and Recreation Administration degree program is designed to develop skills preparatory to leadership and supervisory roles in a variety of sport and leisure service careers, including municipal, outdoor, therapeutic, military, church, youth, commercial/tourism, and industrial agencies and organizations..

Improve the health and quality of life while gaining an understanding of the business and administration of sport and recreation

The Bachelor of Arts in Sport and Recreation Administration degree program prepares students for leadership, direct service, and even supervisory roles in sport franchises, sport tourism, community recreation agencies, or college recreation departments.