Bachelor of Business Administration in Marketing with Emphasis in Digital Marketing Strategy

at Shorelight Group - University of Mississippi USA

Art history majors at the University of Mississippi learn about monuments, artists and artistic periods. Students learn art studio fundamentals, understand art theory and criticism, conduct research, and discern the hidden/not-so-hidden ideas behind works of art.

The B.A. in art history equips students with a broad overview of the development of Western and non-Western art. Graduates may pursue a career as a museum curator or educator, an art critic or appraiser, or may continue their education with graduate school in preparation for university teaching.

The Department of Mathematics offers a B.A. in mathematics for students who wish a broad education in a mathematical field in preparation for careers in teaching or other areas. The B.A. degree allows greater compatibility with other areas of study, and prepares students for careers such as education through a broad knowledge of different subfields of both theoretical and applied mathematics.

The M.S. in engineering science is offered in a number of emphasis areas: aeroacoustics, chemical engineering, civil engineering, computational hydroscience, computer engineering, computer science, electrical engineering, electromagnetics, environmental engineering, geology, geological engineering, hydrology, mechanical engineering, material science and engineering, and telecommunications.

An M.S. in engineering science with emphasis in telecommunications prepares a student with advanced technical knowledge and communication skills for pursuing a career in industry, engineering research and development, public service, or for doctoral work.

The B.A. in Southern studies involves the interdisciplinary study of the American South. The program brings together faculty members from the humanities and social sciences to explore the importance of region as a context of human experience. Through a variety of disciplines, including African American studies, anthropology, art, history, literature, music, politics, religion, and sociology, Southern studies seeks to investigate the challenges and contributions of the region, in order to situate the South in the fabric of American life. The undergraduate program teaches students both knowledge about the people, past and present, of the American South and a variety of techniques about studying those people.

The Master of Accountancy & Data Analytics program offers specialization in data analytics paired with broad graduate-level accounting education. In this program, students are prepared for careers in the data age as they gain hands-on experience in data analytics and cutting-edge technologies. The program requires five accountancy and taxation courses, three data analytics courses, and two accountancy electives.

The Master of Accountancy & Data Analytics program offers specialization in data analytics paired with broad graduate-level accounting education. In this program, students are prepared for careers in the data age as they gain hands-on experience in data analytics and cutting-edge technologies. The program requires five accountancy and taxation courses, three data analytics courses, and two accountancy electives.

The objective of the M.Accy. is to provide students with greater breadth and depth in accounting education. The purpose of this program is to provide students with the knowledge and background necessary for entry into the profession and to enable them to continue to grow and develop within the profession.

Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What will you learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

Emphasis - Marketing Analytics
The emphasis in marketing analytics focuses on the way data can help make marketing decisions and assess marketing effectiveness. The emphasis includes hands-on experience using industry-standard software for analytical tasks, including preparing and managing data sets, exploring consumer and market data, and predictive modeling.

The M.S. in engineering science is offered in a number of emphasis areas: aeroacoustics, chemical engineering, civil engineering, computational hydroscience, computer engineering, computer science, electrical engineering, electromagnetics, environmental engineering, geology, geological engineering, hydrology, mechanical engineering, material science and engineering, and telecommunications.

Emphasis - Electrical Engineering
An M.S. in engineering science with emphasis in electrical engineering prepares a student with advanced technical knowledge and communication skills for pursuing a career in industry, engineering research and development, public service, or for doctoral work.

The Master of Music is an advanced professional degree designed to develop a particular area in music to a high level of specialization. The university offers the M.M. with the following emphases:

• Performance in woodwind, brass, string, or percussion instruments, piano, and voice;
• Music education;
• Choral conducting;
• Musicology;
• Music theory;
• Ethnomusicology;
• Collaborative piano.

Emphasis - Music Performance
The M.M. degree with an emphasis in performance is designed to prepare a student to become a professional musician (performing as a pianist, woodwind, brass, string, or percussion instrumentalist, or vocalist) and/or prepares him/her for further graduate study or professional training. The performance emphasis can be completed with a concentration (option) in either piano, vocal, or instrumental.