Bachelor of Business Administration in Marketing with Emphasis in Marketing Analytics

at Shorelight Group - University of Mississippi USA

The Master of Accountancy & Data Analytics program offers specialization in data analytics paired with broad graduate-level accounting education. In this program, students are prepared for careers in the data age as they gain hands-on experience in data analytics and cutting-edge technologies. The program requires five accountancy and taxation courses, three data analytics courses, and two accountancy electives.

Real Estate students at the University of Mississippi develop an in-depth understanding of appraisal and real estate development, including buying, selling, and managing residential and commercial properties and land.

Buy or lease? Invest or sell? Develop an in-depth understanding of appraisals and real estate development, including buying, selling, and managing residential and commercial properties in the Ole Miss real estate program. You’ll be the link between properties and investors.

What will you learn?
You’ll receive instruction in principles, finance, appraisal, law, land use controls, and investment analysis. You’ll learn about brokerage, lending, corporate positions, and government agencies. On graduation, you will be prepared for examinations for state real estate broker and salesperson licenses.

The law studies program is designed for the student who wishes to pursue a career as a paralegal or legal assistant.

The paralegal emphasis will provide students with the experiences, knowledge, and skills for careers as paralegals.

The B.A. in psychology prepares students for careers in which a fuller understanding of human behavior is needed or to enter graduate programs in psychology and professional schools such as law and medicine. Students learn the scientific approach to the study of human and animal behavior, and can take courses in a variety of subfields, such as social, cognitive, personality, abnormal, developmental, and behavioral neuroscience. Students also learn the research process: experimental design, data collection, analysis, and interpretation.

Seek to understand what motivates people and why people behave the way they do.

Psychology majors at the University of Mississippi learn the scientific approach to the study of human and animal behavior, and can take courses in a variety of subfields, such as social, cognitive, personality, abnormal, developmental, and behavioral neuroscience. They also learn the research process: experimental design, data collection, analysis, and interpretation.

Study the nature and development of our communication abilities and learn about disorders involving impairments in hearing, speech, voice, resonance, fluency, swallowing, and language processes

Students are introduced to anatomy and physiology of speech and hearing mechanisms; phonology; human development; disorders in fluency, voice, articulation, expressive and receptive language and learning and the programs and methods used to treat these disorders.

Investigate the core principles of ethics, knowledge, and reality that inform decision-making in every career.

Philosophy majors consider the questions at the core of human experience - the nature of reality, the extent of human knowledge, the basis of moral and ethical thought and behavior, the resolution of conflict, and the origin of belief. Students may also choose an optional emphasis in religious studies.

Philosophy is the study of the fundamental ideas underlying every dimension of human life. A major in philosophy helps one to think clearly, communicate persuasively, engage in moral reasoning, and formulate a coherent approach to life. Typically, philosophy majors go on to graduate school, law school, medical school, theological studies, or careers in business.

The B.S. in chemical engineering provides the student with a fundamental knowledge of chemical engineering science and prepares graduates for a variety of careers in industry and government, or for advanced study in engineering, business, or professional school.

Use scientific principles to produce, transform and transport chemicals, materials and energy

Chemical engineers bring together chemistry, mathematics, physics and engineering principles to discover solutions to real-world challenges in  pharmaceuticals, food, personal care products, petrochemicals and in many other industries

With a chemical engineering degree, you will be ready to pursue careers in manufacturing, petrochemicals, oil and gas, biotechnology, the environmental field and more. Your degree can also pave the way to top graduate programs in medicine, business, law and advanced engineering fields.

You can choose the standard track, the pre-med track or one of the following emphases:

• Biotechnology – this includes the study and use of biological processes to make advancements in fields as diverse as drugs, agriculture and food.
• Environmental – this will give you the foundation to work in environmental areas, such as waste and pollution reduction.
• Manufacturing – you’ll learn the skills to improve processes and productivity in advanced manufacturing environments.
• Materials – you’ll delve into the world of advanced materials – such as polymers and nanomaterials (no hyphen in nanomaterials) – that can handle extreme conditions.

Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What will you learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

Emphasis - Digital Marketing Strategy
This emphasis focuses on developing digital skills for one of the most in- demand areas of marketing. These skills include search engine optimization, digital marketing analytics, social media management, content strategy/management, brand engagement, and consumer/behavioral analytics.

The B.S. degree in physics is recommended for students wishing to go to graduate school in physics. It also prepares a student for teaching physics, for graduate or professional schools, such as law school or education school, and for jobs in technical fields. Students interested in teaching high school physics may need a secondary education certification along with the degree.

University of Mississippi French majors study the language, linguistics, literature, history and culture of the French-speaking world. They gain the cultural awareness and intellectual strategies necessary to successfully navigate the interconnected and multicultural world in which we live.

The study of French provides students with the practical instruction in a second language required to function in a nonnative environment, as well as the cultural awareness and intellectual strategies necessary to successfully navigate a foreign landscape.