Bachelor of Business Administration in Marketing with Emphasis in Sales

at Shorelight Group - University of Mississippi USA

Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What will you learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

Emphasis - Digital Marketing Strategy
This emphasis focuses on developing digital skills for one of the most in- demand areas of marketing. These skills include search engine optimization, digital marketing analytics, social media management, content strategy/management, brand engagement, and consumer/behavioral analytics.

The B.A. in biochemistry is designed for students who intend to pursue a career in medicine, dentistry, or other health-related fields. The curriculum associated with this degree program closely follows the recommendations of the American Society for Biochemistry and Molecular Biology (ASBMB), and it prepares students to take the MCAT and DAT.

The B.A. in theatre arts is a comprehensive, flexible degree that allows students to study various aspects of theatre such as performance ( acting, musical theatre, dance), theatrical production (stage management, directing), design (scenic, costumes, lighting, sound), film production, dramaturgy, theatre history, and dramatic literature. The B.A. degree is designed for students who want to teach, to pursue graduate education, to work in the entertainment industry, or to complement a double major or dual degree program.

The B.S. in biological science prepares a student for a variety of careers or for graduate work in many fields, including organismal biology, medicine, education, cell or molecular biology, ecology and conservation biology. This is the degree of choice for those aspiring to be professional scientists.

The M.A. in Southern studies is an intense, interdisciplinary course of study touching on all facets of Southern life, history, and culture. The program is the only one of its kind in the country, and students can study an array of Southern topics and issues, from Faulkner to the blues, from the Civil War to the civil rights movement, from folk art to fundamentalism.

The rapidly rising demand for accountants has made this profession one of the fastest growing in the nation. Students with diverse backgrounds, abilities and interests all have opportunities in accounting.

Accounting is known as the language of business and provides an academic foundation that is highly valuable for public accounting, managerial accounting, financial management and investing, as well as business fields in general.

The primary function of the accountancy program is to provide professional education required to prepare students for careers as professional accountants in financial institutions, government, industry, nonprofit organizations, and public practice. Emphasis is placed upon both theoretical principles and concepts and practical applications to fulfill the need for reliable financial information. Professional courses provide students with the accounting education required to commence and continue to develop in a wide range of professional accounting careers.

The M.A. in mathematics is designed (1) to prepare students for the teaching of mathematics, particularly in high schools and community colleges, (2) to prepare students for nonteaching professions or vocations, such as civil service, actuarial work, or statistical work, in which mathematics plays a principal part, or (3) for students who wish to supplement study in other fields with suitable courses in mathematics.

The Ole Miss Hospitality Management program prepares students to handle a wide array of needs across the hospitality industry. Valuable hands-on experiences enables students to receive the academic foundation and practical experience needed to be successful after graduation.

Students who complete the program in hospitality management choose among many of the job settings in the growing hospitality industry, such as restaurants and food-service operations, hotels and other lodging facilities, event companies, resorts, casinos, entertainment centers, convention centers, travel firms, and visitor bureaus.

A degree in Management Information Systems at Ole Miss combines traditional business courses such as Marketing, Management, and Finance with the skills to design and implement key information technology systems.

In our MIS program, you will gain the skills to create desktop and mobile applications, web pages, and databases with state-of-the-art technology. Our alumni work for industry-leading companies such as FedEx, Microsoft, and Yahoo!

The M.S. degree in chemistry is designed for students who intend to seek employment as a professional chemist or who plan to pursue the D.A. degree in chemistry at UM. This program requires the submission of a thesis based on original laboratory or theoretical research.