Bachelor of Science in Integrated Marketing Communication

at Shorelight Group - University of Mississippi USA

Economics is the study of the allocation of resources. Using mathematical and statistical models, economists consider how resources such as labor, land, money, and technology are distributed.  Economics majors gain a broad understanding of the field of economics as well as skills in statistics, mathematics, organization, research methodology, and verbal and written communication. The Bachelor of Science in economics is designed for students desiring a more technical and mathematical approach to economics in preparation for a Ph.D. in economics.

Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What will you learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

You’ll get a solid grounding in:

• General marketing
• Sales
• Digital marketing strategy
• Global supply chain management
• Retail
• Advertising
• Public relations
• Market research
• Consumer behavior
• Communication
• Product management
• Distribution management

Develop your musical potential through performance, individual attention, and the study of the theory, history, and pedagogy of music.

The B.A. allows greater compatibility with other areas of study, while still providing specialized training in the applied concentrations of instrumental, keyboard, or voice.

The Bachelor of Science in Dietetics and Nutrition program at the University of Mississippi provides a solid foundation in food science and preparation as it relates to human health and well-being. The program in dietetics and nutrition provides an academic path for students to enter careers or advanced programs in dietetics and nutrition.

Real Estate students at the University of Mississippi develop an in-depth understanding of appraisal and real estate development, including buying, selling, and managing residential and commercial properties and land.

Buy or lease? Invest or sell? Develop an in-depth understanding of appraisals and real estate development, including buying, selling, and managing residential and commercial properties in the Ole Miss real estate program. You’ll be the link between properties and investors.

What will you learn?
You’ll receive instruction in principles, finance, appraisal, law, land use controls, and investment analysis. You’ll learn about brokerage, lending, corporate positions, and government agencies. On graduation, you will be prepared for examinations for state real estate broker and salesperson licenses.

Curricula of the School of Business Administration are designed both for those who plan to operate their own businesses and for those who plan to occupy responsible positions in business organizations. This unique program is designed to educate students as information system professionals. Students are provided with knowledge involving information systems technology, information concepts and processes, and organizational functions and management.

In our MIS program, you will gain the skills to create desktop and mobile applications, web pages, and databases with state-of-the-art technology. Our alumni work for industry-leading companies such as FedEx, Microsoft, and Yahoo!

What Will You Learn?

Our students will learn to write the code and master the software that businesses need to succeed. You will delve into Visual Basic and C# using Visual Studio, in addition to UML, Java, JavaScript, PHP, Oracle, MySQL, and SQL Server.

The Department of Modern Languages offers the M.A. in modern languages with emphases in French, German, linguistics, Spanish, and teaching English as a second language (TESOL).

Emphasis - Linguistics
tudents who specialize in linguistics will be exposed to a broad range of linguistic inquiry and will then be encouraged to develop a specific research agenda. With its strong emphasis on research and academic writing, this degree prepares students for doctoral study in general, theoretical, or applied linguistics.

The Risk Management and Insurance major prepares students for exciting careers in an industry that has a high demand for talent. Students at Ole Miss gain marketable skills regarding the assessment and management of risk.

What will you learn?
Risk impacts individuals, businesses, and governments across the entire world. Without risk there is no reward. The RMI curriculum focuses on commercial risk management and culminates in a capstone course where you will perform a comprehensive risk management audit of a company, write a detailed report of risk control and transfer recommendations, and present your solutions to a panel of experts. You will also find out where you fit best in the industry by working as an intern - most students earn 6 hours of academic credit for working paid summer internships. Student internships include duties ranging from designing social media strategies for insurance brokers to underwriting insurance policies.

The Master of Music is an advanced professional degree designed to develop a particular area in music to a high level of specialization. The university offers the M.M. with the following emphases:

• Performance in woodwind, brass, string, or percussion instruments, piano, and voice;
• Music education;
• Choral conducting;
• Musicology;
• Music theory;
• Ethnomusicology;
• Collaborative piano.

Emphasis - Musicology
The M.M. degree with an emphasis in musicology is an advanced professional degree designed to give the student a broad research background while also providing a 24-credit specialization. A reading knowledge of one foreign language and a thesis are required.

The M.S. in engineering science is offered in a number of emphasis areas: aeroacoustics, chemical engineering, civil engineering, computational hydroscience, computer engineering, computer science, electrical engineering, electromagnetics, environmental engineering, geology, geological engineering, hydrology, mechanical engineering, material science and engineering, and telecommunications.

Emphasis - Computer Science
A M.S. in engineering science with emphasis in computer science prepares a student with advanced technical knowledge and communication skills for pursuing a career in industry, engineering research and development, public service, or for doctoral work.