Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Business Administration in General Business

at Shorelight Group - University of Mississippi USA

Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What will you learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

You’ll get a solid grounding in:

• General marketing
• Sales
• Digital marketing strategy
• Global supply chain management
• Retail
• Advertising
• Public relations
• Market research
• Consumer behavior
• Communication
• Product management
• Distribution management

The Department of Mathematics offers a B.A. in mathematics for students who wish a broad education in a mathematical field in preparation for careers in teaching or other areas.

The B.A. degree allows greater compatibility with other areas of study, and prepares students for careers such as education through a broad knowledge of different subfields of both theoretical and applied mathematics.

The Department of Mathematics offers a B.A. in mathematics for students who wish a broad education in a mathematical field in preparation for careers in teaching or other areas. The B.A. degree allows greater compatibility with other areas of study, and prepares students for careers such as education through a broad knowledge of different subfields of both theoretical and applied mathematics.

The program in dietetics and nutrition provides an academic path for students to enter careers or advanced programs in dietetics and nutrition.

Apply the principles of science to food preparation and health in the Bachelor of Science in Dietetics and Nutrition

The Bachelor of Science in Dietetics and Nutrition program at the University of Mississippi provides a solid foundation in food science and preparation as it relates to human health and well-being.

The child nutrition emphasis is designed for students seeking a career in child nutrition.

The B.A. in art is a broad liberal arts degree for students who want a general education with a strong emphasis on art and a minor in another discipline.

The B.A. in Southern studies involves the interdisciplinary study of the American South. The program brings together faculty members from the humanities and social sciences to explore the importance of region as a context of human experience. Through a variety of disciplines, including African American studies, anthropology, art, history, literature, music, politics, religion, and sociology, Southern studies seeks to investigate the challenges and contributions of the region, in order to situate the South in the fabric of American life. The undergraduate program teaches students both knowledge about the people, past and present, of the American South and a variety of techniques about studying those people.

Economics is the study of the allocation of resources. Using mathematical and statistical models, economists consider how resources such as labor, land, money, and technology are distributed.  Economics majors gain a broad understanding of the field of economics as well as skills in statistics, mathematics, organization, research methodology, and verbal and written communication.

Economics provides a broad and systematic way of thinking about social, financial, and business problems. The B.A. in economics prepares a graduate for many positions in business and government. Some positions are economic analyst, statistician, and research assistant.

Ole Miss banking and finance majors receive experiences in regulatory and compliance issues, risk management, financial decision-making, lending, global banking, bank performance, non-bank competitors, financial mathematics, and legal related guidelines.

Curricula of the School of Business Administration are designed both for those who plan to operate their own businesses and for those who plan to occupy responsible positions in business organizations. Work in money and banking, business finance, and investments acquaints the student with the role and function of financial institutions and transactions in the economic system and provides the student with adequate undergraduate training for private or public employment.

Our curriculum will give you a solid grounding in:

• Commercial and consumer lending
• Financial statement analysis
• Regulatory and compliance issues
• Risk management
• Financial decision-making
• Lending
• Global banking
• Bank performance
• Non-bank competitors
• Financial mathematics
• Legal guidelines

Experience the dynamic field of Integrated Marketing Communications. It's where marketing meets creativity in a future-focused, real-world curriculum. IMC is about crafting communication across all forms of media to shape brands and influence behaviors.

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

Political science is the study of political institutions and political behavior at the local, state, national, and international levels. Students of political science will develop critical thinking, writing, and oral communication skills essential to effective citizenship, as well as many careers.

Analyze political institutions, processes, and behavior at the local, state, national, and international levels.

Political science majors at the University of Mississippi conduct policy analysis and study political actors and organizations within the context of American government and politics, comparative government and politics, and international relations. The department offers optional emphases in Campaigns & Elections, International Conflict & Cooperation, Politics of Developing Countries, or Law & Courts.