Bachelor of Arts in Journalism and Mass Communications With Major in Public Relations

at Shorelight Group - University of South Carolina USA

We were the first major university to create a separate department for the study of sport and entertainment management in a business curriculum. As a national leader, we continue to offer innovative academic programs to prepare you for your role in this exciting field.

Our challenging coursework will provide you a thorough grounding in the economics, accounting, finance and marketing aspects of the sport and entertainment industries.

Two required internships in your chosen field will allow you to enter the industry with exceptional knowledge and professional preparation. Our strong alumni network will give you the opportunity to interact with industry professionals on a regular basis and provide the support you need to confidently assume leadership positions. You also can expand your educational experience by attending conferences, participating in industry events and taking advantage of opportunities for study abroad.

Students have the option to earn their master's degree in hospitality and tourism management on campus or via distance learning and at their own pace. Synchronous distance delivery using Adobe Connect provides remote students with an engaging, interactive classroom experience where they learn in real time with on-campus classmates and professors. Additional asynchronous course options give students the flexibility to complete courses online and at their convenience. 

Jazz studies fuses performance, composition and arranging into a program that lets you express yourself musically. We emphasize the practical skills that enable you to appreciate and play the wide variety of music demanded of professional musicians today.

The jazz studies program fuses performance, composition and arranging into a study plan that prepares you for the professional performance world.

Our goal is not just to help you master your primary instrument, but also to help you use new and improved skills to hear and bring out the music inside you. We help you become solid in the fundamental skills of ear training, keyboard technique, music theory and arranging.

In addition to our world-class faculty, our state-of-the-art facilities and performance venues give students all the experience you need to enter the world of professional music with the confidence of a seasoned musician.

An audition is required to be considered for admission to all music degree programs.

Design biomedical devices, conduct innovative healthcare research and solve problems using a combination of engineering and medicine.

The Master of Biomedical Engineering program builds deep technical skills through advanced coursework that uniquely combines engineering and biology. You will also learn important business skills by choosing the project management, entrepreneurship or technical track.

• Biomechanics
• Tissue engineering
• Drug development and delivery
• Biomonitoring and Biomeasurements
• Biomaterials

Get advanced instruction that prepares you for evidence-based practice in the criminal justice system. These and non-thesis options are available for this program.

This professional degree provides coursework in criminal justice system operation, criminology, research methods, and statistics. In addition to providing career advancement, the program also provides rigorous social science training that prepares you for continued doctoral study, should you choose to pursue it.

The B.A. in Environmental Studies degree incorporates critical social, economic, policy, communications and/or humanities components that are not within the B.S. degree. The curriculum prepares students to address complex environmental problems requiring knowledge and understanding from multiple social and science disciplines that are framed in an environmental context. Students learn to make sound analyses and judgments about interdisciplinary environmental challenges and to seek and develop sustainable solutions that productively integrate social and economic needs with scientific and technical understanding.

Environmental Studies majors may combine coursework in sustainability, anthropology, political science, geography, history, economics, business, media arts and journalism to create an individually tailored curriculum relative to their career goals.

Impending environmental challenges include climate change, increasing drought and other extreme weather events and their impacts on infrastructure and food, energy and water supply, loss of biodiversity, increases in infectious disease, and invasive species. Environmental scientists may find themselves conducting field research to quantify such issues, while environmental studies majors may use their skills to incorporate that data into policy, advocacy and sustainable business practices.

Operations and supply chain explores the analytical use of information in business management, and is distinguished by the opportunity for students to receive Lean Six Sigma green-belt certification.

The Operations and Supply Chain program at the Darla Moore School of Business pairs a robust classroom environment and real-world, experiential learning to provide students with the skills to systematically analyze data and improve business processes.

What makes our program stand out from the rest is the opportunity for our students to get the actual Lean Six Sigma green-belt certification from the industry through a rigorous coverage of Lean Six Sigma approach to supply chain and operations management, a formal written green-belt exam from Sonoco (a $4 billion global manufacturing company based in Hartsville, S.C.) and completion of a major certified project in one of our center partner firms to meet the project requirement for green-belt certification. There is no other program that provides such a rich opportunity in Lean Six Sigma certification from industry to its undergraduate students in business.

Students have the opportunity to complete a degree in organizational leadership online without disrupting commitments to work and family. This degree will prepare you for the workplace, especially as you focus on leadership roles in your organization.

With the help of an advisor, you will devise a curriculum with courses from three workplace-oriented areas, supported by courses in professional foundations. The organizational development program focuses on communication and leadership skills with a view to careers in government agencies, nonprofit organizations or business settings.

Businesses and organizations need employees who can write and speak clearly, manage and solve problems and function creatively and effectively in the real world. Your liberal studies degree will prepare you for success in these critical areas through a multidisciplinary program you will design with an experienced advisor.

Customize your bachelor’s degree to meet your educational, career, or personal goals by selecting two academic disciplines best suited for you, or from our list of popular emphases. Your degree may combine any two disciplines and one cognate within each emphasis OR you may choose your own emphasis. Below are popular emphases within our program.    

The Bachelor of Science in Music Industry Studies is designed for students who want to major in music while receiving a broad, liberal arts education. No audition is required for this major, making it the perfect choice for students who desire a career in music but may lack traditional training. A large part of the degree is based on experiential learning, with students engaging with professionals via guest lectures, interactive job site visits and shadowing, and internships.

Students must satisfy all general education requirements as specified in the chosen degree. These requirements are designed to give students broad experience in liberal arts and sciences and opportunities to develop intellectual skills in analysis and evaluation, as well as competence in written and oral communication. Course work also includes a basic education in music, along with courses in recording sciences, live event promotions and production, marketing and entrepreneurship. Studies culminate in a two-semester capstone project that draws on the student's experiences and allows them to focus on the area of the music industry that they are most strongly drawn to.