Bachelor of Arts, Major in Advertising

at South Dakota State University USA

This major prepares students with essential written and visual communication, critical thinking, strategy, design, and research skills for careers in public relations and marketing communications.

Student Learning Outcomes
Students completing a public relations major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.   (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)

Apply tools and technologies appropriate for the communications professions in which they work.

The Human Sciences (M.S.) - Developmental Sciences (DS) Specialization provides students with graduate training in an interdisciplinary field that examines human development across the lifespan in cultural, social, and family contexts. Students will complete advanced coursework in the areas of child, adolescent, and adult development with an emphasis in multiculturalism, diverse learners, and learning sciences. The specialization provides advanced training for individuals working in outreach and advocacy, health, and human services, education, and businesses and corporations.

Student Learning Outcomes

• Human Development - Students will demonstrate a comprehensive knowledge and understanding of the major human development domains.
• Diversity - Students will demonstrate a comprehensive knowledge of multicultural and pluralistic trends, including characteristics and concerns within and among diverse groups nationally and internationally.
• Integration of Developmental Science - Utilizing practice, prevention, and policy, students will demonstrate a comprehensive understanding of the developmental sciences.
• Communication - Students will demonstrate critical and innovative thinking.

The curriculum in general Biology provides breadth of exposure to fundamental areas of biology.  Students majoring in Biology without a specialization take coursework providing a balance of cell, molecular, and organsimal classes. Students select from microbiology, botany, and animal based classes based on their desired career path.

Student Learning Outcomes

• Graduates will demonstrate fundamental knowledge and comprehension of fundamental concepts in biology and microbiology. (Cross-curricular Skill: Information Literacy)
• Graduates will demonstrate scientific reasoning and problem solving. (Cross-curricular Skill: Problem Solving)
• Graduates will demonstrate technical laboratory proficiency in applying fundamental knowledge of biology and microbiology. (Cross-curricular Skill: Information Literacy)
• Graduates will demonstrate effective oral and written communication skills.

The Global Studies program allows students to investigate and evaluate critical global issues, hone verbal and written communication skills, and develop intercultural competence necessary essential in a global marketplace and society. The interdisciplinary global studies major combines a set of required core courses, a modern language series, an international study abroad or internship experience, and a flexible series of electives from disciplines such as economics, geography, history, modern languages, philosophy, political science, religion, and sociology.  These components are designed to educate students in the complexity of the diverse cultural, environmental, political, religious and social interactions that comprise our modern world and to help them find solutions to the complex global challenges of the 21st century.

Student Learning Outcomes
Upon completion of the global studies major, students will:

• Demonstrate a broad understanding of global issues, societies, civilizations, economies, and cultures through an interdisciplinary approach. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Gain verbal and written communication skills essential in a global marketplace and society. (Cross-curricular Skills: Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Speak, read, understand, and write a foreign language at the intermediate-high level with solid narrative skills in the past, present, and future tenses. (Cross-curricular Skills: Intercultural Knowledge; Diversity, Inclusion and Equity)
• Demonstrate knowledge of intercultural competence and effectively bridge cultural differences and commonalities. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Diversity, Inclusion and Equity)
• Articulate the value of their global, cultural, and language studies and apply these skills to future employment. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Diversity, Inclusion and Equity)

The history curriculum is adaptable to personal interests and needs, allowing students to explore the past and make connections to the present. Students pursuing a History Teaching Specialization may select either a Bachelor of Arts or Bachelor of Science degree in preparation for careers in various fields related to education. The program also provides a necessary background for graduate work or other specialized training.

Student Learning Outcomes
Students with a major in History will be able to:

• Demonstrate a knowledge of the most important historical events in U.S. History, including an in-depth study of issues facing minorities within the U.S. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate a knowledge of the most important historical events beyond the United States. (Cross-curricular Skill: Intercultural Knowledge)
• Interpret the past in context; contextualize the past on its own terms. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop a disciplined, skeptical stand and outlook on the world that demands evidence and a sophisticated use of information. This includes recognizing the difference between strong and weak arguments based on evidence, seeking use of proper citations and peer review in other works. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate an awareness that knowledge is often incomplete or imperfect, and thus multiple alternatives must be considered and conclusions are subject to change. (Cross-curricular Skill: Critical and Creative Thinking)
• Know the difference between primary and secondary documents, demonstrate how and when to cite in the format of the profession.
• Identify and summarize the historical arguments of other scholars.
• Frame a historical question and develop research strategies to address it, generate historical argument that is reasoned and based on evidence selected, arranged and analyzed. (Cross-curricular Skill: Critical and Creative Thinking)
• Effectively navigate the library and online databases, as well as the archives or in the community for primary sources, peer-reviewed literature and book reviews. (Cross-curricular Skill: Information Literacy)

A degree in Journalism prepares students with essential skills including: writing, speaking, critical thinking and technology. Through coursework and experiential learning opportunities, including a required internship, graduates are well-positioned for a wide variety of careers. Students may pursue a B.A. or B.S. in Journalism with coursework in both broadcast and news-editorial journalism. This versatile major prepares students to be digital storytellers, reporters, editors, designers for print, broadcast or online media, photojournalists, or communicators in government, with non-profit organizations or in the corporate world.

Student Learning Outcomes
Students completing the Journalism major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances. (Cross-curricular Skill: Civic Knowledge and Engagement)
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular Skill: Foundational Lifelong Learning Skills; Diversity, Inclusion and Equity)
• Think critically, creatively and independently. (Cross-curricular Skill: Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve. (Cross-curricular Skill: Critical and Creative Thinking)
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Inquiry and Analysis; Foundational Lifelong Learning Skills)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis)

The curriculum in the Human Biology major is designed for students planning to apply to health-related professional programs (e.g. chiropractic, dentistry, medicine, optometry, occupational therapy, physical therapy and physician assistant.)

Student Learning Outcomes
Upon completion of the Human Biology major, students will:

• Demonstrate understanding and application of evolution; biological structure and function; biological and biochemical pathways and transformations of energy and matter; biological systems; and biology, biochemical, physiological and structural aspects of the human body. (Cross-curricular Skill: Information Literacy)
• Apply the process of science.
• Demonstrate understanding of and application of quantitative reasoning; information flow, exchange, and storage; relationship between science and society.
• Tap into the interdisciplinary nature of science. (Cross-curricular Skill: Integrative Learning)
• Communicate and collaborate with other disciplines. (Cross-curricular Skill: Teamwork)

The Department of Animal Science offers graduate programs leading to the Master of Science and Doctor of Philosophy degrees in Animal Science, or the Doctor of Philosophy degree in Biological Sciences. Faculty and graduate students are actively involved in basic and/or applied research in the fields of nutrition, reproductive physiology, animal breeding and genetics, meat science, gastrointestinal microbiology and animal production.

With the multi-disciplinary approaches towards production efficiency, product enhancement, and basic science graduate students gain strong skill sets. The graduate programs are administered in collaboration with the Departments of Animal Science, Dairy Science, Veterinary and Biomedical Sciences, and Agricultural and Biosystems Engineering. The Department is committed to providing graduate students with quality educational and research experiences and preparing them to meet the challenges of a competitive job market upon graduation.

This program allows for considerable latitude in the education and training of students. Identification of a major professor with resources to support the student’s thesis project is required for unconditional acceptance into the program. An advisory committee will be formed for each student. The advisory committee will work with the student to design a unique and individualized plan of study to meet the interests and needs of the student. While the training of most students is largely directed to a single discipline represented within one of the participating departments, cross-discipline training is available and encouraged.

Student Learning Outcomes

• Communication skills: Demonstrate effective written and oral communication skills
• Apply methods and interpret results: Apply scientific method, experimental design, statistically analyze data, and interpret results
• Demonstrate technical methods: Demonstrate a proficiency in technical methods necessary to conduct research in their field
• Professional Ethics: Demonstrate an understanding of professional ethics
• Critical thinking: Critically evaluate data and solve problems in their field
• Diversity and inclusion: Relate with people of diverse backgrounds with integrity and professionalism

The focus of the M.S. in Statistics program is the development of sophisticated statistical models and their implementation on high performance computing platforms. The curriculum features a balance of application, computation, and theory with particular emphasis in the areas of biostatistics/informatics and analytics. Areas of faculty and graduate student research activity include bioinformatics, biostatistics, business and financial analytics, forensic statistics, and general statistics. The program is particularly effective at preparing graduates to work in business, industry, or government as well as preparing students to continue on to the CSS Ph.D. or other Ph.D. program.

Student Learning Outcomes

• Students will understand mathematical or statistical models.
• Students will be able to construct and apply standard mathematical and statistical models.
• Students will be able to solve problems using appropriate software to implement the appropriate models.
• Students will be able to disseminate the results of their work to others.
• Students will be able to apply Argument Deconstruction in mathematics and statistics.

The Aviation Maintenance Management Specialization is focused on students who wish to repair and maintain aircraft. SDSU has partnered with approved FAA A&P programs across the United States to offer a four-year degree in aviation maintenance management. Students will go through maintenance training at an approved maintenance school and will then transfer to SDSU to complete the additional management degree requirements. Students may have the opportunity to work for the Chief of Aviation Maintenance at SDSU prior to graduation.

Student Learning Outcomes
Aviation Maintenance Management graduates will be able to:

• Apply the general education core to the aviation profession. (Cross-curricular Skill: Diversity, Equity, and Inclusion; Foundational Lifelong Learning Skills)
• Demonstrate an in-depth knowledge of aircraft systems and operations. (Cross-curricular Skill: Problem Solving; Teamwork)
• Apply financial, economic, and management aspects to the aviation maintenance field. (Cross-curricular Skill: Integrative Learning; Ethical Reasoning; Informational Literacy)