Bachelor of Arts, Major in Advertising

at South Dakota State University USA

The Food Science program offers excellent opportunities for graduate level coursework and research leading to academic or industry careers in Food Science.  Graduate students receive advanced preparation related to food processing, product development, and food safety.  Food Science is a multi-disciplinary program that is administered by the Department of Dairy and Food Science, but may also include such diverse areas as animal science, food grain processing, and agricultural & biosystems engineering.

Student Learning Outcomes

• Exhibit knowledge concerning food science at a level appropriate to a M.S. degree holder.
• Demonstrate adequate presentation and communication skills, including thesis and journal article writing, poster and oral presentation skills.
• Demonstrate information literacy for science-based inquiry and critical review of existing knowledge sources.
• Demonstrate an understanding of scientific methods and application of analytical techniques for solving research problems.
• Develop a deep understanding of experimental design, statistical analysis and use of inferential statistics to make valid judgements based on scientific data.
• Specialize research focus in some area of food processing, food product development, food microbiology or food safety, but still be broadly based in knowledge in food science.
• Be able to conduct and publish scholarly research. (Option A)
• Demonstrate professional development and competence so that they may enter the work force in academia or industry.

The Animal Science program provides instruction in livestock breeding, feeding, management, selection, evaluation, and marketing, along with meat science, and equine studies. Courses emphasize the principles of genetics, nutrition, physiology, and meats as they affect production and management of livestock and animal products. Beef cattle, horses, sheep, and swine are the primary species discussed in courses.

The specialization allows students to focus their studies on Industry, Science, or Food Animal Health.  The Industry specialization provides flexibility for students to complete courses and minors in related areas of interest. The Science and Food Animal Health specializations are designed to meet course requirements of the Pre-Veterinary Medicine curriculum for the SDSU Professional Program in Veterinary Medicine and some other veterinary schools.

Student Learning Outcomes
Upon completion of the Animal Science major with a Food Animal Health Specialization, students will:

• Acquire knowledge of the core sciences and best management practices that are the foundation of animal science and husbandry.
• Demonstrate effective written and oral communication skills using a variety of mediums and with various audience types.
• Demonstrate the ability to function as an effective member of a team. (Cross-curricular Skill: Teamwork)
• Develop fact-based comparisons of both sides of contemporary issues that impact diversity, inclusion, equity, and professional ethics as related to animal agriculture. (Cross-curricular Skill: Information Literacy; Ethical Reasoning; Diversity, Inclusion and Equity)
• Interpret, critically evaluate, and apply information in order to recognize problems and create solutions. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)

The program offers a variety of courses that encompass a broad range of Electrical Engineering areas including: alternative energy and power systems; computer engineering, communications; electronic materials, devices and sensors; nano technology, photovoltaic devices and systems; and signal and image processing. The department’s graduate faculty conduct active research in these areas using modern research facilities and equipment.

Program Educational Objectives

The EE graduate program objectives are to equip individuals to

• Discover and disseminate knowledge relevant to the discipline of electrical engineering.
• Provide leadership for increasingly complex roles in electrical engineering and industry.
• Contribute to the advancement of the science of electrical engineering serving regional and national needs.

Student Learning Outcomes

• Understand fundamental principles: Articulate a solid understanding of the fundamental principles in the area of specialization and supporting areas.
• Communication skills: Demonstrate an ability to communicate, both orally and in writing, technical information in an effective manner.
• Conduct research and/or design project: Conduct research and/or design projects that demonstrate ability to model, analyze and design electrical engineering processes and systems.

The MSCE program offers courses, design, and research activities within Civil and Environmental Engineering that are related to structural, transportation, geotechnical, water resources, hydrology, hydraulics and environmental engineering, as well as engineering mechanics. Students can pursue an MS degree under a thesis, design paper, or coursework only option.

Program Educational Objectives

The Civil Engineering program at South Dakota State University is committed to preparing students to achieve the following educational objectives within five years beyond the baccalaureate degree.

• Graduates will have obtained professional licensure or specialized certification.
• Graduates will have engaged in professional development and life-long learning through earning advanced degrees, attending continuing education forums, or active participation in professional organizations.
• Graduates will have become actively involved in their profession, communities, and global society with a trajectory towards leadership positions.

Student Learning Outcomes

Upon graduation, students should be able to:

• Apply principles of engineering analysis and design to solve problems in civil engineering.
• Design and evaluate civil engineering systems to meet desired needs within realistic constraints.
• Communicate effectively with technical and non-technical audiences.
• Assess and reflect personal values in relation to ethical dilemmas within the civil engineering profession.
• One of the following
  • Carry out an engineering research project and provide written documentation in the form of a thesis. (Option A)
  • Develop an engineering design and provide written documentation in the form of a design paper. (Option B)
  • Provide written documentation in the form of a learning portfolio detailing how you have met 1, 2, and 3. (Option C)

The Agricultural Education, Communication and Leadership Major is a multidisciplinary program that provides a strong foundation in agricultural sciences. The major allows students the flexibility to select a plan of study based on their interests and skills by choosing one of three specializations: Education, Communication, or Leadership. Students specializing in communication take courses in agriculture along with courses in the School of Communication and Journalism.

Graduates of the Communication specialization report agricultural information to farmers and ranchers, consumers, governmental agencies, agribusinesses, commodity groups, and legislators through positions in public relations, sales, marketing, journalism, social media, and the government.

Student Learning Outcomes
Upon completion of the Communication Specialization of the Agricultural Education, Communication, and Leadership Major, students will:

• Demonstrate knowledge and skill across the broad field of the Agricultural, Food, and Natural Resources industries.   
• Demonstrate and apply in-depth knowledge of journalism and mass communication.
• Explain the importance of and show evidence of ethical and professional behaviors. (Cross-curricular Skill: Ethical Reasoning)
• Locate and evaluate information to solve real world problems. (Cross-curricular Skill: Information Literacy; Problem Solving)
• Evaluate core competencies and create plans for effective lifetime learning. (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Demonstrate effective written and oral communication skills.
• Evaluate a diverse spectrum of agriculturally related global challenges to communicate culturally responsible solutions to a variety of audiences. (Cross-curricular Skill: Diversity, Inclusion and Equity)

One of the fastest growing scientific disciplines is also one of the youngest – biochemistry. Biochemistry is the application of atomic and molecular principles to the function of plant and animal life processes. This multifaceted science includes the study of all life forms and depends on basic concepts derived from chemistry, biology, physics, and mathematics. Training in biochemistry at the undergraduate level positions students well for careers in biotechnology, pharmaceutical development, government laboratories, and is very appropriate as a pre-professional course of study. The B.S. in Biochemistry curriculum at SDSU builds upon a solid foundation in chemistry, and incorporates selected aspects of biology, physics, and mathematics to complete the undergraduate degree. In addition to completing the degree requirements listed below, biochemistry students engage in undergraduate research with faculty members in the department.

Student Learning Outcomes

• Students will understand the basic concepts fundamental to chemistry.
• Students will be properly prepared for laboratory investigations.
• Students will understand the nature of biological energy.
• Students will understand catalysis.
• Students will be able to describe energetic coupling of chemical processes in metabolic pathways.
• Students will be able to describe biological macromolecules.
• Students will describe the factors which determine the structure of biological macromolecules.
• Students will be able to relate structure and function.
• Students will be able to describe macromolecular interactions.
• Students will understand that macromolecular structure is dynamic.
• Students will be able to discuss regulation of the biological activity of macromolecules.
• Students will be able to relate the structure (and hence function) with the foundational principles of chemistry and physics.
• Students will be able to use a variety of experimental and computational approaches to observe and quantitatively measure the structure, dynamics and function of biological macromolecules. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Students will be able to describe the genome.
• Students will be able to discuss the relationship between nucleotide sequence and biological function.
• Students will be able to explain gene transmission from one generation to the next.
• Students will be able to describe genome maintenance.
• Students will understand the scientific process. (Cross-curricular Skill: Inquiry and Analysis)
• Students will be able to assess, comprehend, and communicate science. (Cross-curricular Skill: Inquiry and Analysis)
• Students will be able to rely on collaboration, effective teamwork, safety, and ethical practices. (Cross-curricular Skill: Teamwork; Diversity, Inclusion and Equity)
• Students will be able to describe the biological need for homeostasis.
• Students will be able to link steady state processes and homeostasis.
• Students will be able quantify homeostasis.
• Students will be able to describe control mechanisms.
• Students will be able to describe cellular and organismal homeostasis.
• Students will be able to synthesize the curricular knowledge and skills in a capstone (research) experience. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy)

The Natural Resource Management specialization will provide training in ecology, evolution, environmental sciences, and range areas of expertise with a focus on basic and applied research.

Student Learning Outcomes

• Knowledge of program: Exhibit knowledge concerning biological and/or microbiological systems/sciences at a level appropriate to a M.S. degree holder.
• Communication skills: Be able to effectively express themselves orally and in written form.
• Understand scientific method: Understand the scientific methods and techniques for solving research problems and analyze scientific data using the appropriate statistics.
• Use statistics to analyze data: Be able to use statistics to analyze scientific data.
• Specialization: Specialize in some area of biology, biotechnology and/or microbiology, but still be broadly based in knowledge in cellular and molecular biology.
• Publish research: Be able to conduct and publish scholarly research. (Option A)
• Professional Development: Demonstrate professional development and competence so that they may enter the work force in academia or industry.

The history curriculum is adaptable to personal interests and needs, allowing students to explore the past and make connections to the present. Students pursuing a History Teaching Specialization may select either a Bachelor of Arts or Bachelor of Science degree in preparation for careers in various fields related to education. The program also provides a necessary background for graduate work or other specialized training.

Student Learning Outcomes
Students with a major in History will be able to:

• Demonstrate a knowledge of the most important historical events in U.S. History, including an in-depth study of issues facing minorities within the U.S. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate a knowledge of the most important historical events beyond the United States. (Cross-curricular Skill: Intercultural Knowledge)
• Interpret the past in context; contextualize the past on its own terms. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop a disciplined, skeptical stand and outlook on the world that demands evidence and a sophisticated use of information. This includes recognizing the difference between strong and weak arguments based on evidence, seeking use of proper citations and peer review in other works. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate an awareness that knowledge is often incomplete or imperfect, and thus multiple alternatives must be considered and conclusions are subject to change. (Cross-curricular Skill: Critical and Creative Thinking)
• Know the difference between primary and secondary documents, demonstrate how and when to cite in the format of the profession.
• Identify and summarize the historical arguments of other scholars.
• Frame a historical question and develop research strategies to address it, generate historical argument that is reasoned and based on evidence selected, arranged and analyzed. (Cross-curricular Skill: Critical and Creative Thinking)
• Effectively navigate the library and online databases, as well as the archives or in the community for primary sources, peer-reviewed literature and book reviews. (Cross-curricular Skill: Information Literacy)

The major in Graphic Design provides a comprehensive visual communication experience, including mobile technology, interface design, user experience design, animation and motion graphics, product/package design, brand identity design, data visualization design, and entrepreneurship. Graduates of the Graphic Design program will create professional portfolios, engage in real experiences working in industry, and have the opportunity to build strong connections with professionals nationally and internationally. South Dakota State University graduates are prepared to work in almost any field imaginable. A 12-credit visual arts core taken in conjunction with the graphic design sequence supports the degree and creates a foundation for success. Through taking the core and taking 6 additional ART, ARTH or ARTE courses, majors qualify for the Studio Arts Minor adding breadth and depth to the degree.

Student Learning Outcomes

• Acquire core knowledge of graphic design practice.
• Demonstrate fluency in the visual vocabulary and technical skills relevant to Graphic Design – Typography, Grid systems across analog and digital media, visual narratives (photography, illustration, and type-as-image), and conceptualization of the work based on research. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving; Intercultural Knowledge)
• Imagine and articulate research, conceptualization, and varied solutions (generate effective ideas) to any problem. (Cross-curricular Skill: Critical and Creative Thinking)
• Display innovative synergies of media types across print, screen, packaging and emerging media and excel in one or several of the following Areas of Emphasis: Print, Packaging & Environmental, Interaction Design, Media Fluency, Motion.
• Demonstrate the ability to function as an effective member of a team. (Cross-curricular Skill: Teamwork)
• Demonstrate the professional awareness and physical preparation necessary to enter the design workspace. (Cross-curricular Skill: Critical and Creative Thinking; Information Literacy; Problem Solving; Intercultural Knowledge; Integrative Learning)

This degree is designed for students who enjoy music but want a career option outside of performing or teaching music. The program prepares students for careers in music manufacturing, retail sales, music production, publishing, arts management, industry, and a variety of other fields. An on-the-job internship experience is included as part of the professional requirement for the degree.

Student Learning Outcomes
Music Entrepreneurship students will:

• Analyze, synthesize, and create music as a means of supporting developing careers in music education and/or performance. (Cross-curricular Skill: Inquiry and Analysis)
• Be able to perform as soloists, ensemble members, and/or chamber musicians at appropriate levels for their concentration. (Cross-curricular Skill: Teamwork)
• Integrative Learning (Cross-curricular Skill: Integrative Learning)
• Demonstrate proficient knowledge of the information literacy as pertained to research method—specifically when it comes to researching and writing about music. (Cross-curricular Skill: Information Literacy)
• SLO 5 (Diversity and Inclusion) will be assessed through learning opportunities presented in the first-year MUS 119 course, reinforced through discussion of MUEN programming, and through progress in projects associated with MUS 130, World Music. Data will be collected and analyzed every three years and stored in the Music office. Benchmark for success is that 80% of students will demonstrate proficient knowledge of the diversity of values, beliefs, practices, and ideas embodied in the discipline of music. (Cross-curricular Skill: Diversity, Inclusion and Equity)