Bachelor of Arts, Major in Communication Studies

at South Dakota State University USA

The SDSU M.S. in Data Science is a one-year program that provides graduates with the statistical, mathematical, and computational skills needed to meet the large-scale data science challenges of today’s professional world. The curriculum incorporates current techniques in statistics, operations research, predictive modeling, data mining, forecasting, big data programming and management, and data visualization. The program’s focus is on application and interpretation of modern data analysis techniques of known value in both the private and public sectors. It is recommended that this program be started in the summer semester. Failure to start in the summer may increase the amount of time necessary to complete the program.

Student Learning Outcomes

• Communication: Students will understand the foundations of data science, with a specific focus on the interplay between computational complexity and statistical efficiency.
• Ethics: Students will understand ethical implications of using data and statistical models for making decisions.
• Analysis: Students will perform exploratory data analysis and statistical inference in appropriate application areas.
• Application of methods: Students will apply the methods in artificial intelligence, machine learning, or pattern recognition to real data.
• Students will proficiently use at least one statistical software among R, SAS, PYTHON, STATA, JMP, or SQL.
• Students will appropriately communicate the results of their analysis to various audiences.

This area of specialization is designed for the person who plans to become a communication educator. While the emphasis is primarily on secondary education, the area can serve as a specialization for teaching higher education as well.

Student Learning Outcomes
Graduates will be prepared to:

• Describe the Communication discipline and its central questions by employing communication theories, perspectives, principles, and concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Engage in Communication inquiry. (Cross-curricular Skill: Inquiry and Analysis)
• Create and critically analyze messages appropriate to the audience, purpose, and context. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate the ability to accomplish communicative goals (self-efficacy). (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Prepare for ethical public influence that embraces differences. (Cross-curricular Skill: Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.

Student Learning Outcomes

Students completing an advertising major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work.

The program provides students with a broad background in all facets of microbiology, preparing them to pursue careers in diagnostic and research laboratories, public health, agriculture, food industry, pharmaceutical companies, academia, governmental agencies, and the private sector. With the recommended electives, the graduate is prepared to pursue health-related professional or graduate education for advanced training. The goal is to provide a sound but varied educational experience.

Student Learning Outcomes
Upon completion of the Microbiology major, students will:

• Demonstrate understanding and application of evolution; biological structure and function; biological and biochemical pathways and transformations of energy and matter; and biological systems. (Cross-curricular Skill: Information Literacy)
• Apply the process of science. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy)
• Demonstrate understanding of and application of quantitative reasoning; information flow, exchange, and storage in microorganisms; relationship between science and society. (Cross-curricular Skill: Information Literacy)
• Demonstrate knowledge on how microorganisms interact with and impact their environment and the interaction between microorganisms and humans, animals and plants.
• Describe and use new and existing methods and technologies in and out of the laboratory setting.
• Tap into the interdisciplinary nature of science. (Cross-curricular Skill: Integrative Learning)
• Communicate and collaborate with other disciplines. (Cross-curricular Skill: Teamwork)

The South Dakota State University Exercise Science program aspires to prepare health and fitness professionals with a strong understanding of the scientific concepts behind the application that is practiced in a variety of health and fitness careers. The mission of the Exercise Science program at South Dakota State University is to prepare competent entry-level Exercise Science professionals in the cognitive (knowledge), psychomotor (skills), and affective (abilities) learning domains that will assist others in adopting and championing healthy, active lifestyles.

The Exercise Science graduate will have the ability to raise awareness about health and physical activity, change behavior, and create environments that support good health practices, including, but not limited to exercise and physical activity. The exercise science professional assists people to develop self-responsibility for their own health and wellness, and implement health assessments and wellness programs that promote a healthy lifestyle. Exercise Science professionals work and study in commercial, clinical, and workplace settings to increase health, fitness, and quality of life for the general population. The exercise science professional is also able to apply their knowledge of acute and chronic exercise physiology to promote better health, reduce chronic disease, or to enhance the performance of athletes.

Student Learning Outcomes
Upon completion of the Exercise Science curriculum students will be able to meet the following outcomes:

• Apply knowledge of the acute and chronic physiological adaptations to exercise to common practices in the field of exercise physiology.
• Plan a health education/promotion program among diverse populations and in various health settings. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop an academic and career plan to include coursework, degrees, professional development activities, and goals. (Cross-curricular Skill: Teamwork; Foundational Lifelong Learning Skills)
• Demonstrate competence in conducting health and fitness laboratory/field tests in exercise science.
• Create a strength and conditioning program for a healthy client that demonstrates application of the theories and principles of strength and conditioning.
• Analyze graded exercise stress test data pertaining to heart rate, blood pressure, and 12-lead ECG results.
• Perform a qualitative movement analysis of a client/athlete/patient and explain the underlying movement mechanics responsible for their faulty movement patterns. (Cross-curricular Skill: Integrative Learning)
• Apply the principles of exercise testing and prescription to special populations to create safe and effective exercise plans aimed at treating and preventing chronic illness.
• Create and lead a group fitness class utilizing the principles of an ACSM certified group fitness instructor. (Cross-curricular Skill: Critical and Creative Thinking)
• Conduct a personal fitness evaluation and evaluate the results to create a personalized fitness plan specific to the needs of the client. (Cross-curricular Skill: Critical and Creative Thinking)
• Remember, understand, and apply the knowledge, skills and abilities required of a Certified Exercise Physiologist.

The Department of Geography and Geospatial Sciences offers graduate students the opportunity to earn a Master of Science Degree. The curriculum, organized through formal courses, seminars, internship experiences, and supervised research, is designed to prepare students for positions in such professional areas as planning, remote sensing, geographic information sciences, government service, research, business, and teaching. The program also is designed to provide students with the education needed to pursue further graduate study. Students seeking this degree are expected to select courses that will provide a sound foundation in geography (philosophical, physical and human, and research techniques) supported, if appropriate, by courses outside the department. Students may also seek out opportunities such as the cooperative program with the EROS Data Center and/or internships, generally available with planning districts, governmental agencies, business, and industry.

Student Learning Outcomes

• Critical thinking: Demonstrate foundational and specialized knowledge in both the physical and human sciences and their interconnectedness at local, regional, and global scales.
• Critical thinking: Interpret the ethical consequences of global issues concerning the environment to strengthen commitment to local, national, and global citizenship.
• Problem solving: Demonstrate proficiency in the application of appropriate geographical technologies and techniques to address issues in the physical and/or human sciences.
• Written communication: Communicate geographic ideas clearly and effectively (e.g., maps, writing, oral presentations, posters, photos, flowcharts, tables, graphs, and illustrations).
• Creative thinking: Apply observations from laboratory and/or field experiences to analyze problems and offer solutions.
• Creative thinking: Demonstrate the ability to collect, organize, analyze, and synthesize information about people, places, and environments in a spatial-temporal context.
• Inquiry and analysis: Explore complex local, regional, and global issues using a geographical perspective to formulate questions and draw informed conclusions that are based on critical scientific analysis and interpretation of information.

The Agronomy, Horticulture, and Plant Science Department is an integrated department that includes programs in crop production, entomology, horticulture, plant biotechnology, plant breeding, plant pathology, precision farming, soils, water management, and weed science. The primary goals of the department are to conduct research in these areas, to transmit the results to the public, and to help prepare students for an occupation in these disciplines and to become productive members of a community. Graduate training includes classroom instruction, teaching experience, seminars designed to refine oral and written skills, and meaningful experience in laboratory and field research techniques. Departmental diversity encourages collaborations among disciplines and research programs that support this graduate training.

Civil Engineering includes design, construction, and operation and maintenance of highways, airports, buildings, bridges, dams, water supply and distribution systems, waste water collection systems and treatment plants, irrigation and drainage systems, river and harbor improvements and many other infrastructure facilities essential in modern life. Civil Engineers are custodians of the built environment and are responsible for all aspects of the world’s infrastructure.

To prepare students for these responsibilities, the program provides opportunities for them to solve engineering problems, promote original thought, illustrate the work expected of engineers and stimulate interest and enthusiasm for design. Seniors design teams work on comprehensive, open-ended projects involving scope and definition, evaluation of alternatives on the basis of economic, social, environmental, and other factors, concluding with the preparation of a functional design, plans, specifications and final cost estimates.

Program Educational Objectives

The civil engineering program at South Dakota State University is committed to preparing students to achieve the following educational objectives within five years beyond the baccalaureate degree.

• Graduates will have obtained professional licensure or specialized certification.
• Graduates will have engaged in professional development and life-long learning through earning advanced degrees, attending continuing education forums, or active participation in professional organizations.
• Graduates will have become actively involved in their profession, communities, and global society with a trajectory towards leadership positions.

Student Learning Outcomes

The program’s mission and educational objectives are accomplished by providing undergraduate students with an educational program that will result in the following outcomes by the time of graduation:

• An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics
• An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
• An ability to communicate effectively with a range of audiences
• An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
• An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
• An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions
• An ability to acquire and apply new knowledge as needed, using appropriate learning strategies

The Art Education specialization is part of the Studio Art Program and prepares majors for careers as art educators in elementary and secondary schools (K-12). Art Education comprises courses from the Studio Art Program and the Secondary Teacher Education Program. The curriculum prepares students for the state educator certification process which includes the successful completion of a state-designated pedagogy test. Students pursue a Bachelor of Fine Arts (BFA) degree that provides instruction in all the studio art areas focusing on technical and conceptual development along with the coursework in teaching and learning.

Student Learning Outcomes
The courses in the Art Education specialization are designed to provide students with fundamental experiences necessary in visual knowledge, decision-making and the mechanisms of creative and expressive abilities. The program offers candidates interested in teaching art in schools (K-12) a strong and diverse program in art education. Upon completion of our curriculum, the student is prepared for certification as an art teacher to teach levels from kindergarten through high school. The art education curriculum, in accord with the College of Education and Human Sciences Undergraduate Teacher Education Program at South Dakota State University, provides candidates with the skills and experience necessary to develop effective teachers.

Upon completion of the Art Education specialization, students will be able to:

• Apply the basic principles of visual organization, in two and three dimensions, to the creation and the analysis of works of art. This includes the application of fundamental drawing skills, design concepts, color theory, and studio specific applications. (Cross-Curricular Skills: Inquiry and Analysis; Integrative Learning)
• Generate a body of original works of art that exhibits a coherent set of artistic/intellectual goals. (Cross-Curricular Skills: Foundation of Lifelong Learning Skills; Critical and Creative Thinking; Problem Solving; Integrative Learning)
• Analyze and critically evaluate works of art and design from various cultures and historical periods as well as the ability to apply art historical context to their own work. (Cross-Curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Diversity, Inclusion, and Equity)
• Articulate, both orally and written, a critical discourse on their artwork and processes, the artwork of others, and art history through the appropriate application of art and design language and concepts. (Cross-Curricular Skill: Integrative Learning)
• Demonstrate the skills required by professional artists in the communication, documentation, and exhibition of their artwork and experience. (Cross-Curricular Skill: Integrative Learning)
• Understand the principles of children’s artistic development, and to use that knowledge to design active learning opportunities that are appropriately adopted for varied developmental levels and diverse approaches to teaching and learning. (Cross-Curricular Skills: Integrative Learning; Critical and Creative Thinking)
• Integrate pedagogical studies with knowledge of specific disciplines to create meaningful learning experiences. (Cross-Curricular Skills: Integrative Learning; Critical and Creative Thinking)
• Develop assessment strategies to evaluate student progress, and to utilize the results to determine whether curricula programs are addressing student needs and facilitating student achievement. (Cross-Curricular Skills: Integrative Learning; Critical and Creative Thinking)

Psychology is the discipline concerned with the study of behavior and mental processes. The teaching specialization prepares students to qualify for certification to teach psychology in one of thousands of schools nationwide.  Students pursuing this specialization should contact the College of Education and Human Sciences before their junior year.

Student Learning Outcomes
In the Psychology - Teaching Specialization, students will:

• Express fundamental knowledge and comprehension of major concepts in psychology. (Cross-curricular Skill: Inquiry and Analysis)
• Apply scientific reasoning to psychological issues/problems. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving; Ethical Reasoning)
• Show an understanding of diversity and ethical/social responsibility in professional settings. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Write competently in APA style. (Cross-curricular Skill: Information Literacy)
• Demonstrate oral competency. (Cross-curricular Skill: Information Literacy)