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Bachelor of Arts, Major in Public Relations

Bachelor of Arts, Major in Public Relations

at South Dakota State University USA

Overview

This major prepares students with essential written and visual communication, critical thinking, strategy, design, and research skills for careers in public relations and marketing communications.

Student Learning Outcomes
Students completing a public relations major will be equipped to:

  • Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
  • Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
  • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.   (Cross-curricular Skill: Diversity, Inclusion and Equity)
  • Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
  • Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
  • Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
  • Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)

Apply tools and technologies appropriate for the communications professions in which they work.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

South Dakota State University

Location

Bachelor of Arts, Major in Public Relations Assistant Fee

$12675

Tuition Fee

$0

Average Cost of Living

$20

Application Fee

Bachelor of Arts, Major in Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

5.5

Minimum Overall Score

61.0

Minimum Overall Score

44.0

Minimum Overall Score

Other Courses by South Dakota State University,USA

The graduate program in economics prepares students for professions in business and government as well as for advanced studies in economics and finance. Program requirements include one course in microeconomics (advanced microeconomic theory or advanced managerial economics) and one course in quantitative analysis (econometrics or advanced business decision science).  The program offers two curriculum options: an economic theory option and an applied business-economics option.  In any case, students customize their plans of study, emphasizing one of the following four subject areas.

  • Agricultural Business
  • Agricultural and Resource Economics
  • Business Economics
  • General Economics

The Ness School of Management and Economics offers an accelerated master’s program, which allows qualified students to work toward their master’s degree in economics while they complete their undergraduate degree. This accelerated program is available to qualified undergraduate students who maintain an overall undergraduate cumulative GPA of at least 3.5.

Student Learning Outcomes

  • Analytical reasoning: Graduates will be able to apply economic theories and quantitative and qualitative analytical methods to analyze and evaluate economic outcomes and to make decisions.
  • Communication: Graduates will be able to communicate economic-research outcomes, and the analysis underlying these outcomes, in oral and written forms to diverse audiences.
  • Ethical Reasoning: Graduates will be able to demonstrate the capacity to evaluate ethical matters within the context of the discipline.
  • Core economics knowledge: Graduates will be able to demonstrate the knowledge and understanding of economic terminology, mathematical and graphical tools and representations, institutions, common economic variables, and general habits of economic thought.

24 month

Duration

$ 12547

Tuition

The Department of Biology and Microbiology provides students with a wide range of opportunities for advanced study. The graduate faculty offer expertise and graduate student advisement in subdisciplines from molecular biology through ecology. Faculty members are very successful in obtaining extramural funds to support graduate student projects. Graduate students have modern research laboratories, equipment and field research sites available to carry out their research projects. The learning environment, scholarly excellence and quality of teaching are areas of strength in the department’s Graduate Program.

Student Learning Outcomes

  • Program content: Graduates will demonstrate fundamental knowledge in biological or microbiological sciences broadly focused on cellular and molecular biology concepts and will specialize in specific area of biology, microbiology or molecular biology.
  • Content – Research: Graduates will carry out research and scholarly activity in analysis of scientific data using statistics.
  • Communication skills: Graduate will demonstrate effective oral and written communications skills in expressing and reporting scientific findings and concepts.
  • Intellectual and critical thinking: Graduates will demonstrate effective intellectual and critical thinking traits.

24 month

Duration

$ 12547

Tuition

Natural Sciences & Mathematics

Bachelor of Science, Major in Microbiology

The program provides students with a broad background in all facets of microbiology, preparing them to pursue careers in diagnostic and research laboratories, public health, agriculture, food industry, pharmaceutical companies, academia, governmental agencies, and the private sector. With the recommended electives, the graduate is prepared to pursue health-related professional or graduate education for advanced training. The goal is to provide a sound but varied educational experience.

Student Learning Outcomes
Upon completion of the Microbiology major, students will:

  • Demonstrate understanding and application of evolution; biological structure and function; biological and biochemical pathways and transformations of energy and matter; and biological systems. (Cross-curricular Skill: Information Literacy)
  • Apply the process of science. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy)
  • Demonstrate understanding of and application of quantitative reasoning; information flow, exchange, and storage in microorganisms; relationship between science and society. (Cross-curricular Skill: Information Literacy)
  • Demonstrate knowledge on how microorganisms interact with and impact their environment and the interaction between microorganisms and humans, animals and plants.
  • Describe and use new and existing methods and technologies in and out of the laboratory setting.
  • Tap into the interdisciplinary nature of science. (Cross-curricular Skill: Integrative Learning)
  • Communicate and collaborate with other disciplines. (Cross-curricular Skill: Teamwork)

48 month

Duration

$ 12675

Tuition

The Natural Resource Law Enforcement program was developed in coordination with state and federal agencies to prepare students for careers as conservation officers, federal wildlife agents, park rangers, and game wardens.  The curriculum is designed to provide students with a strong academic foundation that integrates natural resource management, conservation and law enforcement.  Students pursue coursework in wildlife and fisheries sciences, ecology, criminal law and procedures, constitutional law, social issues, and environmental laws and policies.  Students acquire skills in communication, conflict resolution, teamwork, leadership, ethics, laws and human dimensions, statistics, technology, global competence, critical thinking, and problem solving.  The Natural Resource Law Enforcement Program also delivers outstanding non-traditional educational experiences to students, further increasing their opportunities for career success.

Student Learning Outcomes
Upon completion of the Natural Resource Law Enforcement major, students will:

  • Demonstrate understanding of ecological and environmental principles required for management of natural resources for multiple-uses, including (but not limited to) wildlife habitat, water management, ecosystems services, recreation, and livestock production. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
  • Describe how natural resource management fits into the context of society and how societal factors (e.g., economics, policy, laws, regulations, attitudes, behaviors, norms) influence natural resource management. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
  • Demonstrate the ability to lead and work with others as appropriate to successfully manage natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
  • Demonstrate appropriate use of natural resource field and lab techniques as well as contemporary technology. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
  • Demonstrate the ability to appropriately analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving)
  • Demonstrate the ability to effectively communicate (both written and orally) with both scientific and non-scientific audiences. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
  • Demonstrate an understanding of the professional and ethical responsibility that necessary for a natural resource professional. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Ethical Reasoning; Diversity, Inclusion and Equity)

48 month

Duration

$ 12675

Tuition

Fashion Studies and Retail Merchandising is the perfect major for students who would like to spend their career in one of many roles in the dynamic, competitive, and creative fashion industry. After gaining a good understanding of fundamental business principles related to merchandising and globalization of the industry, they are qualified to become a store or department manager, buyer, or visual merchandiser. Our students also acquire a broad knowledge of people and their behavior, and an understanding of the world at large, and technical knowledge and skills to select fabrics and plan and produce fashion goods.

Student Learning Outcomes
Upon the completion of the Fashion Studies and Retail Merchandising major, students will:

  • Apply industry terminology, theories, and concepts in appropriate ways to discuss and critique product quality, serviceability, regulatory compliance standards, merchandising strategies, market trends, retail environments, regulatory factors, and global factors related to the fashion and textile industry. (Cross-curricular Skill: Integrative Learning)
  • Demonstrate understanding of the fashion process, including the forces that drive fashion changes and diffusion of innovation and ideas. (Cross-curricular Skill: Integrative Learning)
  • Identify and interpret needs, wants, and aspirations of consumers, and outline how industry processes can be applied to forecast, plan, develop, produce, communicate, and sell profitable product lines of products that meet the marketplace’ needs. (Cross-curricular Skill: Integrative Learning)
  • Demonstrate and apply knowledge about the role of dress as it reflects and shapes intra- and inter-cultural interactions, ideals, values, norms, traditions, appearance management, and human behavior. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)
  • Apply knowledge of the role of dress as it is used to create, express, and fulfill identities, lifestyles, and fantasies. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)
  • Understand the role of historic, socio-cultural, economic, technological, political, and psychological factors in aesthetic expression and development of styles.
  • Understand how aesthetics and the design process can support quality of life.
  • Demonstrate understanding how globalization, market conditions, diverse economic systems and political structures, regulatory factors, cultural norms and values, historic events, geographic locations, and social issues affect industry processes and sourcing strategies.
  • Identify and evaluate issues of social responsibility, environmental sustainability, professional behavior, and ethics related to the impact of individual, organizational, societal, and corporate decision-making. (Cross-curricular Skill: Diversity, Inclusion and Equity)
  • Apply critical and creative thinking skills, including the ability to objectively evaluate and compare diverse perspectives. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
  • Formulate sound conclusions and decisions by using appropriate technology, knowledge, and business practices to identify, assess, analyze relevant factors that influence the industry and related strategies. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
  • Apply qualitative and quantitative skills to problem solving and formulate creative strategies to current issues and future opportunities in the industry. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
  • Use effective and professional written, oral, and visual communication skills to inform, explain, and support ideas, decisions, evaluations, and strategies.
  • Demonstrate ability to take appropriate responsibility for their personal and professional growth, including reflection and critiquing of their progress, outlining their career goals, and demonstrate self-directedness.
  • Illustrate effective team working and leadership skills within professional and culturally diverse environments. (Cross-curricular Skill: Teamwork; Intercultural Knowledge; Diversity, Inclusion and Equity)

48 month

Duration

$ 12675

Tuition

The M.S. in Human Sciences specialization in Merchandising provides an understanding of merchandising at every level, with emphasis on current trends in the United States and the global marketplace, factors that will distinguish graduates among their peers. Students can obtain a focus on the merchandising aspect of the business. The additional expertise offered through the merchandising certificate may position individuals for career advancement or a new career in merchandising. Graduates of the program are prepared to work in product development, promotions, and retail management in this ever-expanding industry.

Student Learning Outcomes

  • Demonstrate the ability to identify and understand theories, principles, practices and terminology related to the merchandising industry.
  • Demonstrate competency in communicating effectively using oral and written techniques, to include the use of technology, in the gathering and professional presentation of information.
  • Apply their knowledge of leadership, planning, and controlling to business activities and merchandising organizations.
  • Analyze and evaluate the triple bottom-line (economic, social, environmental) impact of sustainable merchandising industry activities and processes.
  • Demonstrate strong research, analytical and strategic decision-making skills.

24 month

Duration

$ 12547

Tuition

A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.

Student Learning Outcomes

Students completing an advertising major will be equipped to:

  • Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
  • Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
  • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
  • Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
  • Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
  • Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
  • Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
  • Apply tools and technologies appropriate for the communications professions in which they work.

48 month

Duration

$ 12675

Tuition

The Ecology and Environmental Science major includes a strong core in biological and physical sciences and a variety of elective courses that allow students to follow different career paths within the major. Most students enrolled in this major are planning careers with state and federal natural resource agencies, consulting firms and industry. Predefined emphases are available to support careers in ecological informatics and analysis, watershed management, ecology, analytical laboratory analysis and health.  Students seek employment with state or federal environmental monitoring and regulatory agencies or private consulting firms immediately following graduation.  Many go on to pursue graduate degrees in conservation, ecology and environmental science.

Student Learning Outcomes
Upon completion of the Ecology and Environmental Science major, students will:

  • Understand ecological and environmental principles required for management of natural resources for multiple-uses, including (but not limited to) wildlife habitat, water management, ecosystems services, recreation, and livestock production. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
  • Describe how natural resource management fits into the context of society and how societal factors (e.g., economics, policy, laws, regulations, attitudes, behaviors, norms) influence natural resource management. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
  • Lead and work with others as appropriate to successfully manage natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
  • Apply natural resource field and lab techniques and contemporary technologies to management of natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
  • Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
  • Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
  • Communicate (both written and orally) with both scientific and non-scientific audiences. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
  • Display professional and ethical behavior consistent with that expected in a natural resource management field. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

48 month

Duration

$ 12675

Tuition

The Food Science program offers excellent opportunities for graduate level coursework and research leading to academic or industry careers in Food Science.  Graduate students receive advanced preparation related to food processing, product development, and food safety.  Food Science is a multi-disciplinary program that is administered by the Department of Dairy and Food Science, but may also include such diverse areas as animal science, food grain processing, and agricultural & biosystems engineering.

Student Learning Outcomes

  • Exhibit knowledge concerning food science at a level appropriate to a M.S. degree holder.
  • Demonstrate adequate presentation and communication skills, including thesis and journal article writing, poster and oral presentation skills.
  • Demonstrate information literacy for science-based inquiry and critical review of existing knowledge sources.
  • Demonstrate an understanding of scientific methods and application of analytical techniques for solving research problems.
  • Develop a deep understanding of experimental design, statistical analysis and use of inferential statistics to make valid judgements based on scientific data.
  • Specialize research focus in some area of food processing, food product development, food microbiology or food safety, but still be broadly based in knowledge in food science.
  • Be able to conduct and publish scholarly research. (Option A)
  • Demonstrate professional development and competence so that they may enter the work force in academia or industry.

24 month

Duration

$ 12547

Tuition

The Global Studies program allows students to investigate and evaluate critical global issues, hone verbal and written communication skills, and develop intercultural competence necessary essential in a global marketplace and society. The interdisciplinary global studies major combines a set of required core courses, a modern language series, an international study abroad or internship experience, and a flexible series of electives from disciplines such as economics, geography, history, modern languages, philosophy, political science, religion, and sociology.  These components are designed to educate students in the complexity of the diverse cultural, environmental, political, religious and social interactions that comprise our modern world and to help them find solutions to the complex global challenges of the 21st century.

Student Learning Outcomes
Upon completion of the global studies major, students will:

  • Demonstrate a broad understanding of global issues, societies, civilizations, economies, and cultures through an interdisciplinary approach. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
  • Gain verbal and written communication skills essential in a global marketplace and society. (Cross-curricular Skills: Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
  • Speak, read, understand, and write a foreign language at the intermediate-high level with solid narrative skills in the past, present, and future tenses. (Cross-curricular Skills: Intercultural Knowledge; Diversity, Inclusion and Equity)
  • Demonstrate knowledge of intercultural competence and effectively bridge cultural differences and commonalities. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Diversity, Inclusion and Equity)
  • Articulate the value of their global, cultural, and language studies and apply these skills to future employment. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Diversity, Inclusion and Equity)

48 month

Duration

$ 12675

Tuition

View All Courses by South Dakota State University, USA

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