Bachelor of Arts, Major in Public Relations

at South Dakota State University USA

A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.

Student Learning Outcomes

Students completing an advertising major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work.

The Department of Geography and Geospatial Sciences offers graduate students the opportunity to earn a Master of Science Degree. The curriculum, organized through formal courses, seminars, internship experiences, and supervised research, is designed to prepare students for positions in such professional areas as planning, remote sensing, geographic information sciences, government service, research, business, and teaching. The program also is designed to provide students with the education needed to pursue further graduate study. Students seeking this degree are expected to select courses that will provide a sound foundation in geography (philosophical, physical and human, and research techniques) supported, if appropriate, by courses outside the department. Students may also seek out opportunities such as the cooperative program with the EROS Data Center and/or internships, generally available with planning districts, governmental agencies, business, and industry.

Student Learning Outcomes

• Critical thinking: Demonstrate foundational and specialized knowledge in both the physical and human sciences and their interconnectedness at local, regional, and global scales.
• Critical thinking: Interpret the ethical consequences of global issues concerning the environment to strengthen commitment to local, national, and global citizenship.
• Problem solving: Demonstrate proficiency in the application of appropriate geographical technologies and techniques to address issues in the physical and/or human sciences.
• Written communication: Communicate geographic ideas clearly and effectively (e.g., maps, writing, oral presentations, posters, photos, flowcharts, tables, graphs, and illustrations).
• Creative thinking: Apply observations from laboratory and/or field experiences to analyze problems and offer solutions.
• Creative thinking: Demonstrate the ability to collect, organize, analyze, and synthesize information about people, places, and environments in a spatial-temporal context.
• Inquiry and analysis: Explore complex local, regional, and global issues using a geographical perspective to formulate questions and draw informed conclusions that are based on critical scientific analysis and interpretation of information.

The Animal Science program provides instruction in livestock breeding, feeding, management, selection, evaluation, and marketing, along with meat science, and equine studies. Courses emphasize the principles of genetics, nutrition, physiology, and meats as they affect production and management of livestock and animal products. Beef cattle, horses, sheep, and swine are the primary species discussed in courses.

The specialization allows students to focus their studies on Industry, Science, or Food Animal Health.  The Industry specialization provides flexibility for students to complete courses and minors in related areas of interest. The Science and Food Animal Health specializations are designed to meet course requirements of the Pre-Veterinary Medicine curriculum for the SDSU Professional Program in Veterinary Medicine and some other veterinary schools.

Student Learning Outcomes
Upon completion of the Animal Science major with a Food Animal Health Specialization, students will:

• Acquire knowledge of the core sciences and best management practices that are the foundation of animal science and husbandry.
• Demonstrate effective written and oral communication skills using a variety of mediums and with various audience types.
• Demonstrate the ability to function as an effective member of a team. (Cross-curricular Skill: Teamwork)
• Develop fact-based comparisons of both sides of contemporary issues that impact diversity, inclusion, equity, and professional ethics as related to animal agriculture. (Cross-curricular Skill: Information Literacy; Ethical Reasoning; Diversity, Inclusion and Equity)
• Interpret, critically evaluate, and apply information in order to recognize problems and create solutions. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)

The Interdisciplinary Studies major is designed for those pursuing unique educational goals. Each student develops a goal-driven plan of study approved by the department selecting coursework relevant to those unique goals. Career opportunities for graduates are vast, evolving from the knowledge, skills and attitudes acquired through a well-designed plan of study. Interdisciplinary studies graduates have been very successful in the job market and in gaining acceptance to graduate/professional schools. Most graduates pursue careers in broad industries or emerging fields. Intensive advising and career planning are critical elements to ensure the plan of study appropriately prepares students for future goals.

Student Learning Outcomes
Interdisciplinary Studies graduates will be able to:

• Analyze how historical and metaphorical models support research and problem solving through diverse disciplinary approaches. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Diversity, Inclusion and Equity)
• Apply interdisciplinary analytics to research. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Integrative Learning; Diversity, Inclusion and Equity)
• Express interdisciplinary understanding of a complex problem through the integration of disciplinary insights in an undergraduate research project. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)
• Illustrate how interdisciplinary study contributes to success in future professional and personal goals. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Integrative Learning; Diversity, Inclusion and Equity)

The Human Sciences (M.S.) - Developmental Sciences (DS) Specialization provides students with graduate training in an interdisciplinary field that examines human development across the lifespan in cultural, social, and family contexts. Students will complete advanced coursework in the areas of child, adolescent, and adult development with an emphasis in multiculturalism, diverse learners, and learning sciences. The specialization provides advanced training for individuals working in outreach and advocacy, health, and human services, education, and businesses and corporations.

Student Learning Outcomes

• Human Development - Students will demonstrate a comprehensive knowledge and understanding of the major human development domains.
• Diversity - Students will demonstrate a comprehensive knowledge of multicultural and pluralistic trends, including characteristics and concerns within and among diverse groups nationally and internationally.
• Integration of Developmental Science - Utilizing practice, prevention, and policy, students will demonstrate a comprehensive understanding of the developmental sciences.
• Communication - Students will demonstrate critical and innovative thinking.

A degree in Studio Art prepares majors for careers as fine artists, graduate study in fine arts, and entry-level positions in art and graphic design. The degree focuses on the breadth of general studies combined with visual arts studies where majors receive certificates in one or more of the following areas: Animation, Art History, Ceramics, Painting, Printmaking, Sculpture. A 30-hour visual arts core supports the degree and creates a foundation of success in art related fields.

Student Learning Outcomes
Upon completion of the Studio Art program, students will be able to:

• Apply the basic principles of visual organization, in two and three dimensions, to the creation and the analysis of works of art. This includes the application of fundamental drawing skills, design concepts, color theory, and studio specific applications. (Cross-Curricular Skills: Inquiry and Analysis; Integrative Learning)
• Generate a body of original works of art in their chosen area of specialization that exhibits a coherent set of artistic/intellectual goals. This includes the application of the relevant technologies and media associated with their area of specialization as well as other studio disciplines. (Cross-Curricular Skills: Foundation of Lifelong Learning Skills; Critical and Creative Thinking; Problem Solving; Integrative Learning)
• Analyze and critically evaluate works of art and design from various cultures and historical periods as well as the ability to apply art historical context to their own work. (Cross-Curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Diversity, Inclusion, and Equity)
• Articulate, both orally and written, a critical discourse on their artwork and processes, the artwork of others, and art history through the appropriate application of art and design language and concepts. (Cross-Curricular Skill: Integrative Learning)
• Demonstrate the skills required by professional artists in the communication, documentation, and exhibition of their artwork and experience. (Cross-Curricular Skill: Integrative Learning)

Secondary school mathematics educators need to be mathematicians as well as skilled educators, so the Mathematics Education Specialists take the same challenging core upper level mathematics courses as those math majors pursuing other professional goals. In addition to this rigorous mathematics curriculum, Mathematics Education Specialists take the full block of education courses. This program allows graduates to find meaningful careers in secondary education, as well as preparing students for graduate study.

Student Learning Outcomes
Upon completion of the Mathematics major with teaching specialization, students will be able to:

• Demonstrate competence in all core areas of undergraduate mathematics. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking, Problem Solving)
• Develop a career as a mathematics educator.
• Use contemporary mathematical and presentation software and technology. (Cross-curricular Skill: Information Literacy)
• Apply pedagogical knowledge to allow them to grow as a teacher. (Cross-curricular Skill: Integrative Learning, Diversity, Inclusion and Equity)
• Communicate clearly and succinctly in writing in the discipline. (Cross-curricular Skill: Inquiry and Analysis)
• Articulate complex ideas to an audience. (Cross-curricular Skill: Inquiry and Analysis)

The Agricultural Education, Communication and Leadership Major is a multidisciplinary program that provides a strong foundation in agricultural sciences. The major allows students the flexibility to select a plan of study based on their interests and skills by choosing one of three specializations: Education, Communication, or Leadership. Students in the Agricultural Education specialization will complete a professional education curriculum, as well as supportive instruction in technical agriculture, basic science, and other competencies. Graduates of the Education Specialization will qualify for a secondary teaching certificate, and will also be prepared for a variety of careers in the agricultural industry.

Student Learning Outcomes
Upon completion of the Agricultural Education Specialization of the Agricultural Education, Communication, and Leadership Major, students will:

• Demonstrate knowledge and skill across the broad field of the Agricultural, Food, and Natural Resources industries.  
• Demonstrate and apply educational content knowledge related to effective teaching and learning of diverse groups of secondary students.
• Explain the importance of and show evidence of ethical and professional behaviors. (Cross-curricular Skill: Ethical Reasoning)
• Locate and evaluate information to solve real world problems. (Cross-curricular Skill: Information Literacy; Problem Solving)
• Evaluate core competencies and create plans for effective lifetime learning. (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Demonstrate effective written and oral communications skills.
• Evaluate a diverse spectrum of agriculturally related global challenges to communicate culturally responsible solutions to a variety of audiences. (Cross-curricular Skill: Diversity, Inclusion and Equity)

Psychology is the discipline concerned with the study of behavior and mental processes. It is a tremendously broad field spanning subject matter from the biological to social sciences. The study of psychology prepares students for work in fields like health care, counseling, education, social work, human resources, statistics, probation and corrections, business, politics, public relations, and more. Psychologists are commonly found working in conjunction with other professionals to contribute to every area of society. Advisors assist students to personalize curriculum plans to meet career and educational goals.

Student Learning Outcomes
In the Psychology major, students will:

• Express fundamental knowledge and comprehension of major concepts in psychology. (Cross-curricular Skill: Inquiry and Analysis)
• Apply scientific reasoning to psychological issues/problems. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving; Ethical Reasoning)
• Show an understanding of diversity and ethical/social responsibility in professional settings. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Write competently in APA style. (Cross-curricular Skill: Information Literacy)
• Demonstrate oral competency. (Cross-curricular Skill: Information Literacy)

The Leadership and Management of Nonprofit Organizations major will prepare students for jobs in the nonprofit sector. Through the Leadership and Management of Nonprofit Organizations (LMNO) program, students will be empowered to become successful professionals who work to advance the quality of life in communities. The program prepares students with opportunities to increase their abilities and skills in the work of leadership to enhance nonprofit organizations. Students will develop a basic understanding of the nonprofit sector, the role of philanthropy in the United States, and introduce the history, philosophy, ethics, and organizational structure of nonprofit and social service agencies. Students will apply fundraising, volunteer management, financial management, leadership and team development techniques.

Upon completion of the undergraduate program, students may also earn the Certified Nonprofit Professional credential with the Nonprofit Leadership Alliance organization. This certification requires students to have knowledge and experiences in 10 different competencies areas. Those competency areas are: Communication, Marketing, and Public Relations; Culture and Diversity; Financial Resource Development and Management; Foundations and Management of Nonprofit Sector; Governance, Leadership, and Advocacy; Legal and Ethical Decision Making; Personal and Professional Development; Program Development; Volunteer and Human Resource Management; and Future of the Nonprofit Sector.

Graduates will be prepared to obtain positions with local, national, and international nonprofit organizations or employers outside of the nonprofit sector. Examples of these positions include executive director of a nonprofit; marketing and public relations; fundraising and resource development; human resources director of a nonprofit; volunteer recruitment and management; community and economic development; program development, management and evaluation; and financial administration and management. Students graduating with the LMNO major may be employed by for-profits in their public affairs, community relations, or corporate responsibility departments or in the consultant industry.

Student Learning Outcomes
Leadership and Management of Nonprofit Organizations graduates will:

• Apply knowledge of fundamental nonprofit management terms, theories, and skills.
• Demonstrate and apply in-depth knowledge of leadership theories.
• Demonstrate the ability to function as an effective member of a team.
• Demonstrate respect and understanding towards diverse cultures and beliefs of individuals and communities. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Explain the importance of and show evidence of ethical and professional behaviors. (Cross-curricular Skill: Ethical Reasoning)
• Design, implement, and evaluate projects for a variety of audiences. (Cross-curricular Skill: Problem Solving; Civic Knowledge and Engagement)
• Demonstrate effective written and/or oral communication skills to appropriate audiences.