Bachelor of Science, Major in Advertising

at South Dakota State University USA

The English major requires 45 credits in English and linguistics courses and is designed to give the student a broad overview of literature, writing, and the language.

Student Learning Outcomes
The English department’s B.A. program prepares students to become innovative professionals and global citizens by teaching them to read closely and critically, write creatively and persuasively, and explore the beauty and value of diverse literatures and cultures.

• Analyze texts closely and critically, using key literary terms and concepts to interpret how the specific elements of a text contribute to its larger meanings. (Cross-Curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Integrative Learning)
• Identify significant texts, authors, periods, movements, genres, theories, or modes from literary history, explaining how literary texts engage with their historical, cultural, aesthetic, or ideological contexts. (Cross-Curricular Skills: Inquiry and Analysis; Integrative Learning)
• Identify key theoretical ideas, concepts, or methodologies and apply them to the reading and writing of texts. (Cross-Curricular Skills: Critical and Creative Thinking; Integrative Learning)
• Write argumentative, creative, and reflective texts that demonstrate focus, content, structure, evidence, style, and grammar appropriate to their rhetorical contexts. (Cross-Curricular Skills: Critical and Creative Thinking; Integrative Learning)
• Conduct scholarly research that incorporates the use of library resources and discipline-specific databases; the evaluation and integration of secondary sources; and the documentation of primary and secondary sources using MLA style.  (Cross-Curricular Skills: Information Literacy; Inquiry and Analysis)
• Explain how literature both reflects and enriches the diversity of human experience through its exploration of the ways in which race, ethnicity, religion, gender, sexuality, ability, or class shape identity and influence perception. (Cross-Curricular Skills: Critical and Creative Thinking; Inquiry and Analysis; Integrative Learning; Diversity, Inclusion, and Equity)

The South Dakota State University Exercise Science program aspires to prepare health and fitness professionals with a strong understanding of the scientific concepts behind the application that is practiced in a variety of health and fitness careers. The mission of the Exercise Science program at South Dakota State University is to prepare competent entry-level Exercise Science professionals in the cognitive (knowledge), psychomotor (skills), and affective (abilities) learning domains that will assist others in adopting and championing healthy, active lifestyles.

The Exercise Science graduate will have the ability to raise awareness about health and physical activity, change behavior, and create environments that support good health practices, including, but not limited to exercise and physical activity. The exercise science professional assists people to develop self-responsibility for their own health and wellness, and implement health assessments and wellness programs that promote a healthy lifestyle. Exercise Science professionals work and study in commercial, clinical, and workplace settings to increase health, fitness, and quality of life for the general population. The exercise science professional is also able to apply their knowledge of acute and chronic exercise physiology to promote better health, reduce chronic disease, or to enhance the performance of athletes.

Student Learning Outcomes
Upon completion of the Exercise Science curriculum students will be able to meet the following outcomes:

• Apply knowledge of the acute and chronic physiological adaptations to exercise to common practices in the field of exercise physiology.
• Plan a health education/promotion program among diverse populations and in various health settings. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop an academic and career plan to include coursework, degrees, professional development activities, and goals. (Cross-curricular Skill: Teamwork; Foundational Lifelong Learning Skills)
• Demonstrate competence in conducting health and fitness laboratory/field tests in exercise science.
• Create a strength and conditioning program for a healthy client that demonstrates application of the theories and principles of strength and conditioning.
• Analyze graded exercise stress test data pertaining to heart rate, blood pressure, and 12-lead ECG results.
• Perform a qualitative movement analysis of a client/athlete/patient and explain the underlying movement mechanics responsible for their faulty movement patterns. (Cross-curricular Skill: Integrative Learning)
• Apply the principles of exercise testing and prescription to special populations to create safe and effective exercise plans aimed at treating and preventing chronic illness.
• Create and lead a group fitness class utilizing the principles of an ACSM certified group fitness instructor. (Cross-curricular Skill: Critical and Creative Thinking)
• Conduct a personal fitness evaluation and evaluate the results to create a personalized fitness plan specific to the needs of the client. (Cross-curricular Skill: Critical and Creative Thinking)
• Remember, understand, and apply the knowledge, skills and abilities required of a Certified Exercise Physiologist.

Students who successfully complete this 60-credit hour specialization will earn a Master of Science in Counseling and Human Resource Development specializing in Clinical Mental Health Counseling. Upon successful completion of the core requirements, and those of the Clinical Mental Health Counseling specialization and with the successful completion of the comprehensive written and oral examinations, graduates are endorsed as having constructed appropriate entry level knowledge and as having met appropriate skill acquisition to be recognized as professional clinical mental health counselors. Students in the Clinical Mental Health Counseling specialization are also responsible for having taken supporting area courses which supplement or enhance their chosen specialty.

Student Learning Outcomes

• Understand and advocate for positive attention to developmental needs of individuals, families, schools, and communities;
• Promote mental health through well-developed and consistent theoretical study and application;
• Appreciate cultural, ethnic, and gender differences as they relate to perceptions and expectations of counseling;
• Apply ethical, legal, moral, and professional standards to all aspects of professional counseling services;
• Respond to the mental health needs of a variety of individuals and families, through a wide spectrum of services including support, education, assessment, and treatment;
• Understand and be able to appropriately select and apply a variety of service or treatment modalities;
• Understand assessment strategies and the criteria for mental illnesses as well as effective treatments;
• Understand and model healthy community and work relationships; and
• Be prepared to pursue licensure as a professional counselor.

The study of Political Science examines political processes, governments, and international relations. The Bachelor of Science and Bachelor of Arts degrees in Political Science prepare graduates for a career in government - at state, local and federal levels, private sectors, advocacy organizations including political parties, and non-profit agencies. It is a flexible degree that offers multiple career tracks. Many of our students successfully pursue advanced degree in law school and other graduate programs.

Student Learning Outcomes
Students with a major in Political Science will:

• Demonstrate knowledge of concepts, theories and methods of political science, political systems beyond the United States, and political issues facing traditionally underrepresented communities. (Cross-curricular Skill: Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Develop critical thinking skills by a) including a disciplined, skeptical outlook on the world; b) assessing multiple - and often countervailing - theoretical perspectives, and c) recognizing the difference between strong and weak arguments based on evidence. (Cross-curricular Skill: Inquiry and Analysis)
• Understand international perspectives, a necessary prerequisite to becoming active and responsible global citizens. (Cross-curricular Skill: Intercultural Knowledge)
• Express themselves effectively through oral and written communication. This includes framing scholarly questions and developing discipline appropriate research strategies to address them. (Cross-curricular Skill: Information Literacy; Problem Solving)

The Community Development specialization provides students the opportunity to study with leading educators and researchers from several different universities representing a diversity of fields including Community and Regional Planning, Architecture, Sociology, American Indian Studies, Economics and Natural Resources. This program is designed for people doing community development work in non-profit organizations, colleges, communities, community organizations and governments. The program welcomes those working in all areas to help communities and regions build their capacity for an inclusive, sustainable future; those who volunteer their time and resources to support community; and most of all those with a passion for working toward a brighter future and a willingness to share their experience and wisdom with others via the Internet community.  A student guide to the program is available upon request.

Student Learning Outcomes

• Professional knowledge of community development (CD) theory, methods, practices, and ethics.
• The ability to create and implement planning and action for community change toward more prosperity for all.
• Communication skills appropriate for both academic and public audiences.

The Department’s chemistry faculty research programs fall into the thematic focus areas of environmental chemistry and green chemistry, chemical sensor development, organic synthesis, materials chemistry, natural products chemistry, and chemical education. Within these multidisciplinary and interdisciplinary focus areas, students can select research projects that involve the traditional subdisciplines of chemistry – analytical, biochemistry, inorganic, organic and physical. Currently active research projects in the Department focus on various aspects of analytical chemistry, drug discover and delivery, synthesis or photoactive materials including polymers, materials chemistry and self assembly, chromatography, the chemistry of cell membranes, cancer biology, environmental and green chemistry, chemistry of climate change, photo-physical chemistry, natural products synthesis, biophysical chemistry, computational chemistry, and solid-state NMR. For additional information about these options review the descriptions of current faculty research interests on the Department.

In addition to a traditional thesis-based (Option A) M.S. degree, the Department also offers a predominantly online Chemistry M.S. with chemical education specialization. This is a non-thesis (Option B) degree that focuses on the content necessary for practicing high school teachers to achieve highly qualified status. Admission in this program is limited to practicing high school science teachers. Students interested in thesis-based M.S. degree in the sub-disciplinary area of chemical education should select the Chemistry (M.S.) program in their application for admission.

Student Learning Outcomes

• Comprehensive knowledge: Graduate degree recipients will possess comprehensive disciplinary knowledge with high competence.
  • M.S. degree recipients will be able to demonstrate chemistry knowledge and advanced technical skills.
  • Graduate degree recipients will be prepared to demonstrate knowledge and technical skills in a large variety of professional fields, careers and endeavors.
  • Graduate degree recipients will communicate effectively in an oral, written and visual manner to technical audiences and stakeholders.
  • Graduate degree recipients will possess and practice high standards of scientific integrity and professional ethics.
• Trans-disciplinary professional skills: Graduate degree recipients will possess trans-disciplinary professional skills.
  • Graduate degree recipients will apply creativity to innovation.
  • Graduate degree recipients will recognize the importance of workplace diversity in culture, gender, perspective, and experience.
  • Graduate degree recipients will work effectively with peers and develop mentoring skills.
  • Graduate degree recipients will develop an understanding of the intellectual property process and the business needs of their workplace.
• Students will be familiar with the research literature of their chemistry subdiscipline and have the ability to keep abreast of major developments to acquire a working background in any area.
• Students will be able to demonstrate skill in the recognition of meaningful problems and questions for research.
• Students will possess technical skill in laboratory manipulation.
• Students will be able to demonstrate skill in designing experimental protocols and in conducting productive self-directed research.

Chemistry is often referred to as the central science because of its strong connections to the other natural sciences and mathematics. Chemistry is therefore an area of study that allows students vast opportunity to explore the unknown and to address some of society’s most pressing scientific problems. Professional chemists are employed in a number of diverse fields: governmental policymakers, pharmaceutical and industrial chemists, intellectual property attorneys, high school teachers, and physicians. The curriculum reaches both the breadth and depth of the discipline. Students take a foundational course in each of the five subdisciplines (analytical, biochemistry, inorganic, organic, and physical chemistry) and advanced courses in these subdisciplines based on the student’s individual interests and career goals. Undergraduate training in chemistry at SDSU provides students with enhanced critical-thinking skills and problem-solving abilities, attributes that are highly desired in the modern workforce. The chemistry major is also excellent preparation for professional study in medicine, dentistry, business, and law. The American Chemical Society (ACS), in recognition of the quality and rigor of the curriculum, certifies the B.S. degree in chemistry offered by the Department. In addition to completing the degree requirements listed below, students engage in independent research projects in collaboration with departmental faculty; this capstone experience affords students a means to apply the knowledge of the discipline to questions for which the answers are unknown.

Student Learning Outcomes
Upon completing a B.S. in Chemistry, graduates will:

• Understand the basic concepts fundamental to chemistry.
• Be properly prepared for laboratory investigations.
• Develop in-depth knowledge of at least four of the five subdisciplines of chemistry (analytical, biochemistry, inorganic, organic, and physical).
• Demonstrate knowledge of modern chemistry topics, which could include catalysis, environmental chemistry, green/sustainable chemistry, materials science, and toxicology.
• Be able to design and execute experiments, analyze data, and use the chemical literature. (Cross-curricular Skill: Inquiry and Analysis)
• Be able to synthesize the curricular knowledge and skills in a capstone (research) experience. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy)
• Understand the scientific process and develop problem-solving skills. (Cross-curricular Skill: Problem Solving)
• Retrieve information effectively. (Cross-curricular Skill: Information Literacy)
• Develop chemical safety skills.
• Be able to rely on collaboration, effective teamwork, safety, and ethical practices. (Cross-curricular Skill: Teamwork; Diversity, Inclusion and Equity)
• Learn professional ethics. (Cross-curricular Skill: Ethical Reasoning)
• Have proficiency in essential green chemistry competencies.
• Be able to assess, comprehend, and communicate science. (Cross-curricular Skill: Inquiry and Analysis)

Geography is the scientific study of the distribution of both physical and human features of the Earth’s surface. Geographers seek to describe, relate and explain the natural and cultural phenomena that distinguish places around the world. Geographers focus upon “where” and “why” questions concerning the global environment. Geography also functions as a bridge between the natural sciences; its perspective on the location of phenomena makes it unique among the academic disciplines. The process of change is a fundamental theme in geography and the examination of how humankind modifies the Earth is a continual emphasis. The study of geography is thus of vital concern to all citizens and provides graduates with numerous career opportunities in business, education, and government.

The Geography program is designed to provide the student with a general education as well as a concentration in the major field of study. The faculty recommends that majors take several courses in disciplines closely related to their specific area of interest in geography. Those interested in physical geography might register for associated courses in physics, agricultural sciences, botany or other allied disciplines. If one is interested in human geography, course work in sociology, economics, history, political science or foreign language or some other social science might be considered. For technical geography, computer science and mathematics courses are recommended. Qualified students may also enhance their academic experience with participation in the Undergraduate Scholars Program.

Program Emphases

• The Planning Emphasis stresses research techniques and is oriented toward future employment in governmental, industrial, military, or planning positions.
• The Environmental Planning and Management Emphasis is designed to prepare students for careers in governmental, industrial, managerial, recreational areas, and commercial corporations.

Student Learning Outcomes
Graduates with a major in Geography will:

• Demonstrate foundational and specialized knowledge in both the physical and human sciences and their interconnectedness at local, regional, and global scales. (Cross-curricular Skill: Information Literacy)
• Interpret the ethical consequences of global issues concerning the environment to strengthen commitment to local, national, and global citizenship. (Cross-curricular Skill: Ethical Reasoning)
• Demonstrate proficiency in the application of appropriate geographical technologies and techniques to address issues in the physical and/or human sciences.
• Communicate geographic ideas clearly and effectively (e.g., maps, writing, oral presentations, posters, photos, flowcharts, tables, graphs, and illustrations).
• Apply observations from laboratory and/or field experiences to analyze problems and offer solutions. (Cross-curricular Skill: Inquiry and Analysis; Problem Solving)
• Demonstrate the ability to collect, organize, analyze, and synthesize information about people, places, and environments in a spatial-temporal context. (Cross-curricular Skill: Information Literacy; Problem Solving)
• Explore complex local, regional, and global issues using a geographical perspective to formulate questions and draw informed conclusions that are based on critical scientific analysis and interpretation of information. (Cross-curricular Skill: Inquiry and Analysis)

Dairy Science is an application of the sciences, engineering and technology, and business toward the study of milk production and processing. The Dairy Production major focuses on the study of milk production, dairy farm operation management, nutrition and feeding, genetics and breeding, herd health and business management. The degree is designed to prepare students for a wide range of outstanding, challenging and rewarding career opportunities ranging from industry to private enterprise, government, research and higher education.  Students will develop a knowledge base related to the basic biological, physical, microbiological, and chemical sciences.  These sciences are utilized to study the animal health, genetics, physiology, and nutritional requirements of lactating animals. Students will also be exposed to business operations management as it relates specifically to a dairy farm operations. Graduates with a degree in Dairy Production are well prepared for professional positions within the dairy industry or for further graduate study in Dairy Science.

Student Learning Outcomes
Upon completion of the Dairy Production curriculum a graduate should be able to demonstrate the following:

• Understanding of the chemistry and physiology underlying the nutritional requirements of lactating animals, specifically dairy cattle. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Functional and practical approach to maintaining herd health based on a thorough understanding of animal diseases and their causes. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Functional and practical approach to breeding dairy cattle and confirming pregnancy to enable initiation of milk production.(Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving; Ethical Reasoning; Integrative Learning)
• Applied genetics related to breeding and herd management. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Ethical Reasoning; Foundational Lifelong Learning Skills)
• Microbial growth and survival as it impacts the safety and spoilage of milk. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Development of the ruminal microbial environment and impacts on nutrient requirements, milk composition and milk quality. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Understanding of cleaning and sanitation processes and protocols impacting milk quality. (Cross-curricular Skill: Critical and Creative Thinking; Information Literacy; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Understanding of dairy farm management and operations principles including finance, human resources, environmental controls, nutrient management, business costs and profitability. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Intercultural Knowledge; Ethical Reasoning; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)
• Ability to utilize verbal and written communication skills effectively in a group or individual environment. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Intercultural Knowledge; Ethical Reasoning; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)
• Ability to utilize critical thinking and reasoning skills while ethically applying scientific principles toward resolving issues associated with the growth, care and feeding, and harvesting of milk from lactating animals. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Intercultural Knowledge; Ethical Reasoning; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)

A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.

Student Learning Outcomes

Students completing an advertising major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work.