Bachelor of Science, Major in Public Relations

at South Dakota State University USA

The Bachelor of General Studies program through the College of Arts, Humanities and Social Sciences is designed for adult and returning students who have already completed significant college credit (at least 60 credits) and want to complete a baccalaureate degree. The Bachelor of General Studies offers students the flexibility to select coursework from a variety of focus areas: agriculture/natural resource management, allied health, business, education, engineering, fine arts, humanities, social science, science/mathematics, technology, and wellness.

Student Learning Outcomes
Each graduate completing the Bachelor of General Studies will:

• Synthesize key findings from various resources, articulate a position, and draw conclusions. (Cross-curricular Skill: Inquiry and Analysis)
• Evaluate available print and electronic resources for reliability and usefulness. (Cross-curricular Skill: Information Literacy)
• Apply knowledge to address a problem and provide a solution or explain a new understanding of the problem. (Cross-curricular Skill: Problem Solving)
• Evaluate the importance of lifelong learning in relation to their life and professional goals. (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Integrate knowledge across various academic disciplines. (Cross-curricular Skill: Integrative Learning)
• Consider the nature and diversity of individuals, organizations, cultures and societies. (Cross-curricular Skill: Diversity, Inclusion and Equity)

There is a strong demand for family and consumer sciences teachers and education professionals nationwide.  Through the online Great Plains Interactive Distance Education Alliance (Great Plains IDEA) program, graduates will earn a Master’s of Science in Human Sciences with a specialization in Family and Consumer Sciences Education. Students in the program develop skills in planning curriculum, creating physical and psychological learning environments conducive to learning, developing engaging activities for learners, integrating technology, advising student organizations, working with diverse audiences and analyzing the historical and philosophical underpinnings of the family and consumer sciences profession.  Courses will also address professionalism and applying research to practice.

There are two emphases within this specialization:

• Teacher Licensure/Certification Emphasis - This emphasis is designed for those seeking initial teacher certification and is a teacher preparation focused program.
• Professional Practice Emphasis – This emphasis is designed for practicing professionals in family and consumer sciences education and extension and is a professional development/advancement focused program.

Student Learning Outcomes

• Nutrition - Students will demonstrate comprehensive knowledge of the nutritional value of food and the necessary steps for food preparation and safety.
• Diversity - Students will demonstrate a comprehensive knowledge of multicultural and pluralistic trends, including characteristics and concerns within and among diverse groups nationally and internationally.
• Careers - Students will demonstrate a comprehensive understanding of the varied careers available to individuals who pursue a career in this area.
• Communication - Students will demonstrate critical and innovative thinking.

The Agricultural Education, Communication and Leadership Major is a multidisciplinary program that provides a strong foundation in agricultural sciences. The major allows students the flexibility to select a plan of study based on their interests and skills by choosing one of three specializations: Education, Communication, or Leadership. Graduates of the Agricultural Education, Communication and Leadership Major - Leadership specialization will be well prepared for employment with agricultural organizations such as breed associations and commodity organizations.

Student Learning Outcomes
Upon completion of the Leadership Specialization of the Agricultural Education, Communication, and Leadership Major, students will:

• Demonstrate knowledge and skill across the broad field of the Agricultural, Food, and Natural Resources industries.
• Demonstrate and apply in-depth knowledge of leadership principles.
• Upon completion of the program students will explain the importance of and show evidence of ethical and professional behaviors. (Cross-curricular Skill: Ethical Reasoning)
• Locate and evaluate information to solve real world problems. (Cross-curricular Skill: Information Literacy; Problem Solving)
• Evaluate core competencies and create plans for effective lifetime learning. (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Demonstrate effective written and oral communication skills.
• Evaluate a diverse spectrum of agriculturally related global challenges to communicate culturally responsible solutions to a variety of audiences. (Cross-curricular Skill: Diversity, Inclusion and Equity)

The graduate program in economics prepares students for professions in business and government as well as for advanced studies in economics and finance. Program requirements include one course in microeconomics (advanced microeconomic theory or advanced managerial economics) and one course in quantitative analysis (econometrics or advanced business decision science).  The program offers two curriculum options: an economic theory option and an applied business-economics option.  In any case, students customize their plans of study, emphasizing one of the following four subject areas.

• Agricultural Business
• Agricultural and Resource Economics
• Business Economics
• General Economics

The Ness School of Management and Economics offers an accelerated master’s program, which allows qualified students to work toward their master’s degree in economics while they complete their undergraduate degree. This accelerated program is available to qualified undergraduate students who maintain an overall undergraduate cumulative GPA of at least 3.5.

Student Learning Outcomes

• Analytical reasoning: Graduates will be able to apply economic theories and quantitative and qualitative analytical methods to analyze and evaluate economic outcomes and to make decisions.
• Communication: Graduates will be able to communicate economic-research outcomes, and the analysis underlying these outcomes, in oral and written forms to diverse audiences.
• Ethical Reasoning: Graduates will be able to demonstrate the capacity to evaluate ethical matters within the context of the discipline.
• Core economics knowledge: Graduates will be able to demonstrate the knowledge and understanding of economic terminology, mathematical and graphical tools and representations, institutions, common economic variables, and general habits of economic thought.

A degree in Journalism prepares students with essential skills including: writing, speaking, critical thinking and technology. Through coursework and experiential learning opportunities, including a required internship, graduates are well-positioned for a wide variety of careers. Students may pursue a B.A. or B.S. in Journalism with coursework in both broadcast and news-editorial journalism. This versatile major prepares students to be digital storytellers, reporters, editors, designers for print, broadcast or online media, photojournalists, or communicators in government, with non-profit organizations or in the corporate world.

Student Learning Outcomes
Students completing the Journalism major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances. (Cross-curricular Skill: Civic Knowledge and Engagement)
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular Skill: Foundational Lifelong Learning Skills; Diversity, Inclusion and Equity)
• Think critically, creatively and independently. (Cross-curricular Skill: Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve. (Cross-curricular Skill: Critical and Creative Thinking)
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Inquiry and Analysis; Foundational Lifelong Learning Skills)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis)

The Ecology and Environmental Science major includes a strong core in biological and physical sciences and a variety of elective courses that allow students to follow different career paths within the major. Most students enrolled in this major are planning careers with state and federal natural resource agencies, consulting firms and industry. Predefined emphases are available to support careers in ecological informatics and analysis, watershed management, ecology, analytical laboratory analysis and health.  Students seek employment with state or federal environmental monitoring and regulatory agencies or private consulting firms immediately following graduation.  Many go on to pursue graduate degrees in conservation, ecology and environmental science.

Student Learning Outcomes
Upon completion of the Ecology and Environmental Science major, students will:

• Understand ecological and environmental principles required for management of natural resources for multiple-uses, including (but not limited to) wildlife habitat, water management, ecosystems services, recreation, and livestock production. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Describe how natural resource management fits into the context of society and how societal factors (e.g., economics, policy, laws, regulations, attitudes, behaviors, norms) influence natural resource management. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
• Lead and work with others as appropriate to successfully manage natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Apply natural resource field and lab techniques and contemporary technologies to management of natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
• Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Communicate (both written and orally) with both scientific and non-scientific audiences. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
• Display professional and ethical behavior consistent with that expected in a natural resource management field. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

The Operations Management (OM) program has been designed to prepare students to manage operations and resources including people, equipment, facilities, finances, and processes. The OM program is an applied management program tailored to entry-level positions of responsibility in manufacturing, technical services companies, suppliers to manufacturers, and/or industrial sales.

There are two emphases for the OM program. The Manufacturing emphasis includes Lean, quality management systems, process development, workplace safety, supply chain management, and industrial controls. Students may elect to pursue an additional professional certification at graduation. The Electronics emphasis prepares students to work as supervisors or project team leaders in industries that manufacture, service, or develop electronic devices or distributed systems. Courses include circuits, digital & analog devices, networks, microcontrollers, PCBs, industrial controls, and PLCs.

Program Educational Outcomes
SDSU Operations Management graduates will become professionals who:

• Achieve positions of increasing responsibility or leadership with employers, professional organizations, or civic organizations as an indicator of professional competence, demonstrate the ability to communicate effectively, and successfully function in team environments (Professional Responsibility and Teamwork);
• Apply management, mathematics and science principles, and appropriate technology to the solution of current and future problems in the field of operations management, and (Problem Solving); and,
• Complete licensure, certification, short courses, workshops, or advanced degrees in technical, professional, or management subject areas to enhance their abilities in operations management practice and the global business environment (Professional Growth).

Student Learning Outcomes

Operations Management graduates will have:

• An ability to identify, formulate, and solve broadly defined technical or scientific problems by applying knowledge of mathematics and science and/or technical topics to areas relevant to the discipline. (Cross-curricular Skill: Inquiry and Analysis)
• An ability to formulate or design a system, process, procedure, or program to meet desired needs
• An ability to develop and conduct experiments or test hypotheses, analyze and interpret data and use scientific judgement to draw conclusions. (Cross-curricular Skill: Problem Solving)
• An ability to communicate effectively with a range of audiences
• An ability to understand ethical and professional responsibilities and the impact of technical and/or scientific solutions in global, economic, environmental, and societal contexts. (Cross-curricular Skill: Ethical Reasoning)
• An ability to function effectively on teams that establish goals, plan tasks, meet deadlines, and analyze risk and uncertainty. (Cross-curricular Skill: Teamwork)
• An ability to understand the value of diverse perspectives in the workplace. (Cross-curricular Skill: Diversity, Inclusion & Equity)

The curriculum in the Biology Secondary Education specialization is designed to provide students with the background needed for a successful career teaching biology in middle and high schools. Students complete a broad distribution of courses that include all the major areas in Biology as well as coursework in pedagogical and professional development. For secondary education majors that may teach in a rural school or apply to graduate school, speak to an advisor about taking additional chemistry, physics, and math classes.

Student Learning Outcomes
Upon completion of the Biology major with a Secondary Education specialization, students will:

• Demonstrate understanding and application of evolution; biological structure and function; biological and biochemical pathways and transformations of energy and matter; and biological systems.
• Apply the process of science.
• Demonstrate understanding of and application of quantitative reasoning; information flow, exchange, and storage; relationship between science and society.
• Tap into the interdisciplinary nature of science.
• Communicate and collaborate with other disciplines.
• Understand how learners grow and develop, recognize that patterns of learning and development vary individually within and across the cognitive, linguistic, social, emotional, and physical areas, and design and implement developmentally appropriate and challenging learning experiences.
• Understand and use multiple methods of assessment to engage learners in their own growth, to monitor learner progress, and to guide the teacher’s and learner’s decision making.
• Plan instruction that supports every student in meeting rigorous learning goals by drawing upon knowledge of content areas, curriculum, cross-disciplinary skills, and pedagogy, as well as knowledge of learners and the community context.
• Understand and use a variety of instructional strategies to encourage learners to develop deep understanding of content areas and their connections, and to build skills to apply knowledge in meaningful ways.

The Spanish major - Teaching specialization at SDSU consists of language, culture, literature and professional courses to prepare students for teaching careers in primary, middle or secondary schools or for further graduate study.

Student Learning Outcomes
Upon the completion of the Spanish major, students should be able to:

• Speak, read and write Spanish at the Intermediate-High or Advanced level, developing solid competence in the language needed for everyday life and advanced narrative skills in the past, present, and future. (Cross-curricular Skills: Intercultural Knowledge; Inquiry & Analysis; Information Literacy)
• Demonstrate understanding of and growth in the skills required for intercultural communication and competence and life-long learning. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity; Critical & Creative Thinking)
• Identify the cultural perspectives of the Spanish-speaking world’s civilizations and their cultural products, such as literatures, arts, institutions, pop cultures, etc. and compare the cultural frames that determine everyday life in French- speaking cultures and the U.S. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Adapt behavior to a variety of cultural contexts through critical analysis of cultural frames. (Cross-curricular Skills: Intercultural Knowledge; Creative & Critical Thinking; and Diversity, Inclusion and Equity)
• Articulate the value of their language and cultural studies and apply this knowledge in future employment. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)

The history curriculum is adaptable to personal interests and needs, allowing students to explore the past and make connections to the present.  The Bachelor of Arts or the Bachelor of Science degree in history prepares students for careers in various professional occupations, law, journalism, teaching, business, public service, library sciences, international work, historical research, and provides a necessary background for graduate work or other specialized training.

Student Learning Outcomes
Students with a major in History will be able to:

• Demonstrate a knowledge of the most important historical events in U.S. History, including an in-depth study of issues facing minorities within the U.S. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate a knowledge of the most important historical events beyond the United States. (Cross-curricular Skill: Intercultural Knowledge)
• Interpret the past in context; contextualize the past on its own terms. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop a disciplined, skeptical stand and outlook on the world that demands evidence and a sophisticated use of information. This includes recognizing the difference between strong and weak arguments based on evidence, seeking use of proper citations and peer review in other works. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate an awareness that knowledge is often incomplete or imperfect, and thus multiple alternatives must be considered and conclusions are subject to change. (Cross-curricular Skill: Critical and Creative Thinking)
• Know the difference between primary and secondary documents, demonstrate how and when to cite in the format of the profession.
• Identify and summarize the historical arguments of other scholars.
• Frame a historical question and develop research strategies to address it, generate historical argument that is reasoned and based on evidence selected, arranged and analyzed. (Cross-curricular Skill: Critical and Creative Thinking)
• Effectively navigate the library and online databases, as well as the archives or in the community for primary sources, peer-reviewed literature and book reviews. (Cross-curricular Skill: Information Literacy)