Bachelor of Arts in Applied Communication Studies, Track Option: Public Relations

at Southern Illinois University Edwardsville USA

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

Ecology, Evolution and Conservation
The bachelor's in biological sciences with a specialization in ecology, evolution and conservation at SIUE prepares students for positions that require the application of ecological principles to the solution of environmental problems. The specialization also prepares students for advanced study in all areas of biology, including wildlife ecology and forestry. Students selecting this specialization will take a planned sequence of courses that includes basic biological sciences, ecology, evolution, and environmental science. This study may include laboratory and field research. A variety of elective courses are available to allow students to pursue special interests such as plant or animal ecology, environmental management, and evolutionary biology, at either the organismal or cellular level. Students should consult their advisor to devise a course schedule to fit their specific talents and interests.

The Master of Business Administration (MBA), accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, is designed to develop the professional capabilities of managers working in business. The central objective of the curriculum in the School of Business is to enhance quality and innovation in the analysis, interpretation, and use of information for formulating, communicating and implementing managerial decisions in business organizations. The ethical management of resources in a global environment is emphasized through the curriculum. Required courses in quantitative analysis, and decision making will sharpen the ability of students to apply models and skills, and integrate knowledge across disciplinary areas. Students can select a specialization in business analytics, healthcare administration, management information systems, project management, or a general specialization comprised of four elective courses that will fit their specific career objectives.

What can I do with an MBA?
Students completing the program should be prepared to engage in managerial careers leading to advancement through middle-and upper-level positions in business and nonprofit organizations. Additionally, graduates of the program are qualified for careers in administration or management of business firms; in banking and insurance; and in federal, state and local government agencies, as well as a variety of other settings where knowledge of business functions is required.

Project Management
Students may choose to pursue an MBA with a specialization in project management. This specialization equips future business leaders with an understanding of the fundamentals of project management and exposes them to areas of key interest to project managers such as project risk, procurement, quality management, and change management. Coursework addresses many of the concepts covered in the project management certification exam that is administered by the Project Management Institute.

Project management coursework balances theoretical concepts with applied exercises and cases. Students have the opportunity to apply project management concepts and processes in a “live” project. These experiences enable students to emerge with a much better understanding of the dynamics and challenges associated with projects, as well as effective practices for managing them.

Sociologists are interested in changing the world. But, we do so by systematically studying society rather than using our biases or assumptions. Once we understand the larger social forces that influence our own behavior and that of others, we can create policies, organizations, and even families that benefit the majority of people rather than the powerful few.

At SIUE, we focus on application. Students in the Department of Sociology participate in hands-on experiences so they can apply what they learn in their classes. Students pursuing general sociology work in communities helping gather data and provide suggestions on how to make those communities stronger. Diversity and social justice students complete internships in nonprofit organizations learning to write grants and help groups find resources. Students specializing in employment relations complete internships in organizations where they help uncover how to make workers more committed and productive. Through systematically gathering information from different groups, sociology can be a powerful tool for the betterment of communities and organizations.

Diversity and Social Justice
The specialization option in diversity and social justice prepares students for work in social movement/nonprofit organizations that focus in the area of gender/sex, sexuality, race, environment, class, disability, and other areas where injustices occur. The goal is to apply sociological knowledge to understanding theories for why social inequalities occur and for constructing logical and practical solutions for such inequalities.

Students who like solving problems creatively and expressing their point of view should think about pursuing a degree in theater and dance at SIUE. Theater is the study of literature, history and production of live theatrical performances. Students pursuing a degree in theater and dance from SIUE will complete an intense curriculum that will prepare them to take the next step in their professional careers or go on to graduate school. Students explore and build on their artistic talents - not only as actors and dancers, but as casting agents, box office managers, choreographers, set and lighting designers, and theater managers.

The theater and dance program in the College of Arts and Sciences at SIUE is known for its small class sizes and the artistic freedom afforded to its students. Faculty members encourage students to take risks to discover their creativity, and performance opportunities are ample. Each year, the department offers four theater productions, a dance concert, two student productions, a one-act festival, summer stock theater productions, an annual dance festival and a four-day experimental theater festival in the spring. The Department of Theater and Dance encourages a diverse mix of students and a well-rounded education with a solid liberal arts foundation.

What can I do with a degree in Theater and Dance?
Students with a degree in theater and dance find careers as actors, playwrights, screenwriters, directors, production designers, dancers, choreographers and critics. Theater and dance students obtain the skills to pursue a wide range of career paths within and outside the arts.

Dance
At SIUE, the dance program cultivates artistry, creativity and critical thinking in a supportive learning environment. Using a liberal arts approach, students are provided with professional development skills that lead to lifelong careers within the field of dance. Students also complete the necessary coursework to pursue a graduate degree if they choose to do so. Our program is known for its small class sizes, individual artistic freedom and emphasis on injury prevention. Along with courses in dance techniques, students can explore courses in choreography, dance pedagogy, dance science, dance history and dance management.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Public Relations
Students in the public relations track will study under a model program, designed to meet and exceed national guidelines for undergraduate public relations education described in Public Relations Education for the 21st Century: A Port of Entry, sponsored by the Commission on Public Relations Education. This track stresses written, oral, graphic, and technological applications of communication skills. Elements of the program are designed to keep entry-level students in touch with upper-division students, and past graduates in touch with all students. In addition, students will experience the "paired course" concept, an idea that helps students integrate materials across their sequence of study. And finally, students may join SIUE's award-winning chapter of the Public Relations Student Society of America (PRSSA), which is affiliated with the national professional association, Public Relations Society of America (PRSA).

The business administration program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and provides a broad education in the functional areas of modern business, the behavior of organizations and decision-making processes, as well as analytical methods for solving basic problems affecting commerce and business practices. Our students find that the combination of knowledge acquisition and skill development is appealing and rewarding. Students in the School of Business will also learn about the ethical and global issues facing today’s businesses, while refining their communication skills and abilities. They will also learn to make leadership decisions based on quantitative data using analytical tools.

What can I do with a degree in Business Administration?
Graduates of the business administration program are well prepared to become business professionals who understand the environment in which business operates, and can analyze how business operations are impacted by economic, social, political and legal environments. Graduates of the program are prepared for careers in administration or management of business firms, in banking and insurance, and in federal, state, and local government agencies, as well as a variety of other settings where knowledge of business functions and practices is required. According to the Bureau of Labor Statistics, employment in business and financial operations occupations is projected to grow 5% through 2029.

Management
The management specialization provides students with the knowledge and skills necessary to become effective managers in organizations. The courses in this specialization emphasize the complex nature of organizations and the skills and knowledge necessary to manage human resources, design effective organizational systems, and diagnose and solve organizational problems. In addition, the specialization emphasizes the increasingly global nature of business and coping with change in internal and external environments. The specialization provides the flexibility to accommodate students with a variety of interests and prepares them for managerial careers in private and public sector organizations.

Students who are curious about the world around them, interested in the environment, sustainability, culture and technology should consider majoring in geography at SIUE. Geography is more than learning to read maps and memorize state capitals. The Department of Geography and Geographic Information Sciences in the College of Arts and Sciences offers a variety of courses in human, physical, and regional geography, as well as geospatial techniques. Our faculty conduct research on a wide variety of topics at the local, regional and global scale. Majoring in geography prepares students for careers in a wide range of fields.

What can I do with a degree in Geography?
A variety of career opportunities await graduates with a degree in geography from SIUE. We offer the only geography program in the St. Louis metropolitan area and as such, our graduates are in demand for positions in the region’s growing geospatial workforce. Employers include federal and state government agencies; national security contractors; tech companies; engineering firms; utility companies; local and regional governments; agricultural companies; and environmental nonprofit organizations. Our geography graduates work as geospatial analysts, cartographers, imagery analysts, urban planners, retail location analysts, climate scientists, resource managers, sustainability consultants, and park rangers.

The environmental sciences undergraduate program, in the College of Arts and Sciences at SIUE, is interdisciplinary, and is designed to cultivate students' perspectives of environmental issues, and to provide them with refined knowledge of environmental issues on a local, regional and global scale. The curriculum within the Department of Environmental Sciences will increase students’ technical competence in addressing these environmental issues, their origins, ramifications and resolutions. The program will promote experiential learning and professional education to prepare students for career opportunities in a wide variety of workplaces.

What can I do with a degree in Environmental Sciences?
According to the U.S. Department of Labor, employment of environmental scientists and specialists is projected to grow 8% through 2028, which is faster than the average for all occupations in the U.S. Graduates with a Bachelor of Science or Bachelor of Arts with specializations in environmental health, environmental toxicology and environmental management will have career opportunities in their areas of interest. For example, a licensed environmental health practitioner can be employed for inspection, sampling and reporting for sanitary, food safety, sewage and waste disposal, drinking water, pest control, or industrial hygiene.

Environmental Toxicology
The environmental toxicology specialization provides students with the knowledge to work as environmental toxicology specialists, and prepares students for careers in teaching, research or other related professional fields. Environmental toxicology students study toxic pollutants and their effects on the physical and biological environment, such as identifying and investigating potential sources of pollutants in the environment and minimizing their toxic effects on humans and other organisms. Toxic pollutants in the environment include different organic and inorganic chemical compounds, such as pesticides, industrial waste and heavy metals. Occupations that use environmental toxicology include:

• Risk assessment
• Pharmaceutical development
• Food additive toxicity testing
• Managing regulatory compliance
• Residue or forensic analysis
• Pest control
• Monitoring and field sampling
• Industrial hygiene
• environmental health and safety

Examples of careers for graduates with a specialization in environmental toxicology include environmental toxicologist, staff toxicologist, environmental health, and safety specialist.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Public Relations
Students in the public relations track will study under a model program, designed to meet and exceed national guidelines for undergraduate public relations education described in Public Relations Education for the 21st Century: A Port of Entry, sponsored by the Commission on Public Relations Education. This track stresses written, oral, graphic, and technological applications of communication skills. Elements of the program are designed to keep entry-level students in touch with upper-division students, and past graduates in touch with all students. In addition, students will experience the "paired course" concept, an idea that helps students integrate materials across their sequence of study. And finally, students may join SIUE's award-winning chapter of the Public Relations Student Society of America (PRSSA), which is affiliated with the national professional association, Public Relations Society of America (PRSA).

SIUE's College of Arts and Sciences offers the art history specialization through the Department of Art and Design. At SIUE, art history students study art and architecture, both as expressions of human creativity and as uniquely informative historical documents, to promote an understanding of its cultural and social value. Art history students gain a greater aesthetic appreciation of art and a deeper understanding of its purposes in different times and places through extensive study. An understanding of the historical development of art contributes significantly to our students’ comprehension of the overall development of human culture through the ages.

The art history curriculum at SIUE is designed such that students gain an understanding of broad historical traditions in the visual arts as well as specialized knowledge in one or more specific areas in the field of art history. Our students are also challenged to think critically and reason logically in written and verbal analysis of the visual arts. Three of our faculty members are art historians who offer courses on a broad range of topics from prehistoric to contemporary art, at both the introductory and advanced levels. Art history courses are taught in two smart classrooms, housed in the newly built Art and Design West building. Students also have access to the Art History Resource Room, which provides a variety of supporting research materials, including videos, books, magazines and a digitized image database.

What can I do with a degree in Art History?
Students specializing in art history at SIUE are prepared for a wide variety of careers, including work in museums, art galleries, cultural institutions, and academia, as well as graduate school. Recent graduates have pursued advanced degrees at Washington University in St. Louis; University of Illinois, Springfield; and the Pennsylvania Academy of the Fine Arts. Our students have gained employment at area institutions such as the Pulitzer, the Saint Louis Art Museum, and Leslie Hindman Auctioneers. Many of our graduates also pursue the certificate in museum studies at SIUE, which is an interdisciplinary post-baccalaureate certificate that offers those students with an interest in exploring a museum career an opportunity to gain expertise that will aid in their career advancement.