Bachelor of Arts in Mass Communications, Specialization in Advertising and Strategic Media

at Southern Illinois University Edwardsville USA

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Musical Theater
The Departments of Music and Theater and Dance collaborate to provide a stimulating curriculum including courses in acting, singing and dance taught by faculty in both departments. Students at SIUE take advantage of performance opportunities in musicals, operas, operettas, plays, vocal ensembles, dance concerts and student organizations.

Musical theater thrives at SIUE in the summer months as well. Every summer, SIUE Summer Showbiz produces professionally cast musicals under the direction of SIUE faculty. The Department of Music also hosts a week-long Musical Theater Workshop in the summer. The workshop provides participants with an in-depth experience of professional musical theater training in voice, dance, audition technique and monologue selection.

Students specializing in musical theater are trained in the central principles and performance skills necessary for a career in the theater or entertainment industry. These skills are then developed and cultivated through performance opportunities. Career possibilities include working as an actor, singer, dancer, choreographer, director or fine arts teacher.

Students who are curious about the world around them, interested in the environment, sustainability, culture and technology should consider majoring in geography at SIUE. Geography is more than learning to read maps and memorize state capitals. The Department of Geography and Geographic Information Sciences in the College of Arts and Sciences offers a variety of courses in human, physical, and regional geography, as well as geospatial techniques. Our faculty conduct research on a wide variety of topics at the local, regional and global scale. Majoring in geography prepares students for careers in a wide range of fields.

What can I do with a degree in Geography?
A variety of career opportunities await graduates with a degree in geography from SIUE. We offer the only geography program in the St. Louis metropolitan area and as such, our graduates are in demand for positions in the region’s growing geospatial workforce. Employers include federal and state government agencies; national security contractors; tech companies; engineering firms; utility companies; local and regional governments; agricultural companies; and environmental nonprofit organizations. Our geography graduates work as geospatial analysts, cartographers, imagery analysts, urban planners, retail location analysts, climate scientists, resource managers, sustainability consultants, and park rangers.

If you have diverse academic interests that span the disciplines and would like to turn these interests into a cohesive program, then the integrative studies program could be for you! Working professionals can also earn a baccalaureate degree to better position them for opportunities for advancement where a baccalaureate degree is required.

Integrative studies is an interdisciplinary program geared toward meeting each student’s personal, academic and career goals, as well as providing knowledge and skills to meet the needs of emerging professions. This program provides students the opportunity to embrace their individuality and widen their perspectives by exploring and making connections between different fields of study. Students design their own program of study, in consultation with a professional advisor and a faculty mentor, and in doing so take responsibility for their education and career planning.

What can I do with a degree in Integrative Studies?
Students graduating with an undergraduate degree in integrative studies will be well prepared to pursue career opportunities in a variety of professional settings, such as advertising, public service, military, sales, human services, ministry, sports promotion, higher education, public relations, and youth development, among others. Graduates will also be prepared to pursue a master’s or professional degree in various fields.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Organizational Design Thinking
The integrative studies degree with a focus area in organizational design thinking combines courses in applied communication studies with courses from instructional technology. Through this course work, you will learn to apply design thinking methodology at the nexus of communication, technology, and organizational training.

Your coursework will teach you how to effectively redefine organizational problems, ideate to envision possibilities, facilitate processes to bring those ideations to fruition, and test your solutions to ensure meaningful results. And, what’s more, you will learn to do all of these within a design process that helps you create a culture of empathy among all stakeholders.

Graduates of the computer science program at SIUE will typically find careers as software engineers. However, some pursue careers as research scientists, technology infrastructure specialists or technology consultants. In recent years, 80-90% of graduates have accepted a career position before graduation day. The U.S. Bureau of Labor Statistics predicts that demand and salaries for computer scientists and software engineers will continue to increase in the coming decade.

Economics is a social science that examines the decision-making process regarding the use of scarce resources such as land, raw materials, labor, machinery, physical structures, etc. At SIUE, students choosing to major in economics will pursue a core program of courses designed to provide a thorough grounding in economic theory. This core program of study is followed by more specialized study in such areas as money and banking, labor and industrial relations, international economics, public finance, industrial organization, and antitrust policy. Our economics students also receive strong training in data analysis, and most upper-level courses involve a project in which students solidify their economics knowledge and research skills. Students develop their programs with the counsel of a faculty advisor.

Students pursuing economics at SIUE will complete a course of study designed to lay a foundation in both microeconomics and macroeconomics. Supply and demand, pricing, and the tools utilized to predict the effects of government interventions and regulations on the markets are only a few of the questions that can be answered through the study of microeconomics. The examination of the national economy, including economic growth, unemployment, and factors that affect inflation, fall under the area of macroeconomics. Also included in the study of macroeconomics are domestic factors, such as monetary and fiscal policies, as well as international factors, such as trade and exchange rates.

What can I do with a degree in Economics?
Many career opportunities are available to students graduating with a degree in economics. The U.S. Bureau of Labor Statistics projects that opportunities for well-prepared economists will grow 14% through 2022. Career opportunities will be best for students with strong analytical skills, related work experience, and those who choose to further their education and attend graduate school or pursue a PhD. Although most students will go on to pursue graduate and doctoral education, some entry-level opportunities, primarily in the federal government, are available for those with a bachelor’s degree.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

GIS Development and Database Administration
In order to function effectively, every organization needs to make sure its database is always secure, available and performing at maximum capacity. A database administrator is a central figure in securing, maintaining and fine-tuning databases. A Geographic Information Systems (GIS) database stores geospatial information consisting of a combination of maps, 3D images, and space or time coordinates, among others. A database administrator who is trained to handle the complexities of large volumes of GIS data will be a sought after asset to any organization.

SIUE’s industrial-organizational psychology master's program within the School of Education, Health and Human Behavior follows the scientist-practitioner model, requiring students to complete both a research-based thesis and practicum hours. All required classes incorporate a mix of research and application. SIUE's location, just 23 miles from downtown St. Louis, offers the opportunity for professional endeavors and networking, balanced by a quiet, semi-rural environment conducive to study.

What can I do with a degree in Industrial-Organizational Psychology?
Most graduates from the program leave with their master’s degree and go to work immediately in a corporate setting, either in a company human resource/personnel department, organizational development/training department or as an organizational/management consultant. Some students seek and are successfully admitted to doctoral programs to further their study.

The Master of Arts in history program in the Department of History contributes to the personal enrichment of students, as well as lifelong learning skills and recognition of responsibilities as members of a society composed of many communities of memory. Graduates of the program, housed within the College of Arts and Sciences, leave SIUE with a firm education in the liberal arts and with excellent communication and critical thinking skills. Students can also gain crucial hands-on experience in documentary editing, digital history projects and archival research.

What can I do with a degree in History?
The master's in history serves as important preparation for the pursuit of a variety of career opportunities. Some students choose to pursue careers as history instructors, while others choose to pursue careers in various other fields.