Bachelor of Science in Applied Communication Studies, Track Option: Public Relations

at Southern Illinois University Edwardsville USA

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Public Relations
Students in the public relations track will study under a model program, designed to meet and exceed national guidelines for undergraduate public relations education described in Public Relations Education for the 21st Century: A Port of Entry, sponsored by the Commission on Public Relations Education. This track stresses written, oral, graphic, and technological applications of communication skills. Elements of the program are designed to keep entry-level students in touch with upper-division students, and past graduates in touch with all students. In addition, students will experience the "paired course" concept, an idea that helps students integrate materials across their sequence of study. And finally, students may join SIUE's award-winning chapter of the Public Relations Student Society of America (PRSSA), which is affiliated with the national professional association, Public Relations Society of America (PRSA).

The Department of Art and Design, in the College of Arts and Sciences at SIUE, provides an excellent studio art program for its majors, minors and postgraduate students in recently built and renovated facilities offering state-of-the-art technology. While students are encouraged to develop their creative, intellectual and technical potential in the visual arts, they also have the opportunity to pursue minors in diverse areas such as anthropology, business, geography, history and more. Emphasis is placed on the development of conceptual and visual vocabulary, as well as the ability of students to discuss their work within historical and contemporary contexts. At SIUE, the Department of Art and Design offers a core foundation of skills that students can build upon in order to produce meaningful and engaging works with diverse objectives. Our students are challenged to view themselves as professionals on the first day they step into a classroom.

What can I do with a degree in Studio Art?
Students specializing in art studio at SIUE will be prepared for a wide variety of careers, including work in museums, art galleries, cultural institutions, and academia. Our students are also well prepared for graduate school. Some of our recent graduates are pursuing advanced degrees at Indiana University, the University of Nebraska, Maryland Institute College of Art, The State University of New York at Albany, University of Wisconsin at Madison, Syracuse University, the School of the Art Institute of Chicago, and the Rhode Island School of Design, among others.

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Arts in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Arts in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Sustainability
The integrative studies degree with a focus in sustainability prepares students to apply sustainability concepts, principles and technical approaches to address “green” career needs in a variety of fields. The curriculum integrates sustainable sociology and environmental management, with special focuses on sustainability research, planning and leadership skills, environmental regulation requirements, and community-based sustainable management of natural resources. Through innovative curriculum and training, students will explore institutional, social and environmental approaches to better understand and provide innovative solutions to complex sustainability challenges.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Jazz Performance
The jazz performance specialization blends a liberal arts education with the intensive training needed to develop into a professional musician working in jazz and popular music. Students work toward fundamental mastery of their instruments and develop professional skills in both small group and studio/large ensembles. Time, feel, sound, the blues, improvisation and high-level interaction are all major areas of focus. Students have many opportunities to perform and experience great performances on and off campus. SIUE is just minutes away from the thriving musical culture in St. Louis, a city that has played a key role in the development of the blues, ragtime, jazz, rock 'n' roll and hip hop.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Musical Theater
The Departments of Music and Theater and Dance collaborate to provide a stimulating curriculum including courses in acting, singing and dance taught by faculty in both departments. Students at SIUE take advantage of performance opportunities in musicals, operas, operettas, plays, vocal ensembles, dance concerts and student organizations.

Musical theater thrives at SIUE in the summer months as well. Every summer, SIUE Summer Showbiz produces professionally cast musicals under the direction of SIUE faculty. The Department of Music also hosts a week-long Musical Theater Workshop in the summer. The workshop provides participants with an in-depth experience of professional musical theater training in voice, dance, audition technique and monologue selection.

Students specializing in musical theater are trained in the central principles and performance skills necessary for a career in the theater or entertainment industry. These skills are then developed and cultivated through performance opportunities. Career possibilities include working as an actor, singer, dancer, choreographer, director or fine arts teacher.

At SIUE, we take our students out into the world and bring the world to our students. Our program curriculum includes subject areas focusing on the languages, literatures, cultures and histories of diverse regions and countries. Our K-12 teacher certification program is accredited by the Council for the Accreditation of Educator Preparation and the American Council on the Teaching of Foreign Languages (CAEP/ACTFL).

Language learners are brought together in a variety of settings including classroom, language lab, study abroad destinations, language conversation hours and student organizations. While offering opportunities to study many different languages from around the world, we provide a balance between delivering courses to students majoring in foreign languages and literature, and contributing to general education course requirements. Study abroad opportunities are offered in countries all around the world.

In addition to our concentration areas in French, German and Spanish, language courses are offered in Arabic, Chinese, Greek, Italian, Latin and Yoruba. Interdisciplinary minors are available in African studies, Asian studies, classical studies, European studies and Latin American studies.

What can I do with a degree in Foreign Languages and Literature?
Increasing diversity in the United States requires more professionals have diverse language skills and cultural awareness. Students graduating with knowledge of one or more foreign languages will have a competitive edge in today’s high level of globalization in the world economy. Some recent graduates from the Department of Foreign Languages and Literature hold positions with companies such as Alloy Holdings, Boeing, Express Scripts, Deloitte Tohmatsu, Anheuser-Busch, the AIDS Foundation and Wells Fargo.

Students who like solving problems creatively and expressing their point of view should think about pursuing a degree in theater and dance at SIUE. Theater is the study of literature, history and production of live theatrical performances. Students pursuing a degree in theater and dance from SIUE will complete an intense curriculum that will prepare them to take the next step in their professional careers or go on to graduate school. Students explore and build on their artistic talents - not only as actors and dancers, but as casting agents, box office managers, choreographers, set and lighting designers, and theater managers.

The theater and dance program in the College of Arts and Sciences at SIUE is known for its small class sizes and the artistic freedom afforded to its students. Faculty members encourage students to take risks to discover their creativity, and performance opportunities are ample. Each year, the department offers four theater productions, a dance concert, two student productions, a one-act festival, summer stock theater productions, an annual dance festival and a four-day experimental theater festival in the spring. The Department of Theater and Dance encourages a diverse mix of students and a well-rounded education with a solid liberal arts foundation.

What can I do with a degree in Theater and Dance?
Students with a degree in theater and dance find careers as actors, playwrights, screenwriters, directors, production designers, dancers, choreographers and critics. Theater and dance students obtain the skills to pursue a wide range of career paths within and outside the arts.

Design/Technical
The specialization in design and technology offers a curriculum that enables students to develop skills as designers, technicians and craftspeople, as well as the visual communication skills necessary in the collaborative world of the theater. While students are enrolled in introductory courses, they are also working backstage and in the shops putting learned skills to practical use as technicians and crew on departmental productions.

The graduate curricula provide advanced preparation for professional work as a teacher and/or performer. Students must successfully complete placement examinations in music theory and music history/literature (or the review courses MUS 500a, b) and a performance audition (if required for the student’s specialization). Certificate degrees are designed to appeal to teachers seeking additional professional training and career opportunities. Many students choose to pursue a certificate alongside an MM, with certain courses counting toward both degrees.

SIUE’s industrial-organizational psychology master's program within the School of Education, Health and Human Behavior follows the scientist-practitioner model, requiring students to complete both a research-based thesis and practicum hours. All required classes incorporate a mix of research and application. SIUE's location, just 23 miles from downtown St. Louis, offers the opportunity for professional endeavors and networking, balanced by a quiet, semi-rural environment conducive to study.

What can I do with a degree in Industrial-Organizational Psychology?
Most graduates from the program leave with their master’s degree and go to work immediately in a corporate setting, either in a company human resource/personnel department, organizational development/training department or as an organizational/management consultant. Some students seek and are successfully admitted to doctoral programs to further their study.