Bachelor of Science in Business Administration, Specialization in Marketing

at Southern Illinois University Edwardsville USA

The Master of Science in computer science program in the School of Engineering includes applied and theoretical aspects of advanced computing topics. Courses within the Department of Computer Science include advanced operating systems, computer architecture, computer networks, bioinformatics, artificial intelligence, database systems and information assurance. Students who choose to complete a thesis directly engage with faculty to develop a deep understanding of the research topic.

What can I do with a degree in Computer Science?
Graduates with a degree in computer science are prepared for positions such as software developer, consultant, systems programmer, project leader, and application software specialist. Graduates also pursue careers as research scientists, technology infrastructure specialists or technology consultants. The U.S. Bureau of Labor Statistics predicts continued high demand and high salaries well into the next decade for computer scientists and software engineers. Students who choose to complete the thesis program during their course of study will be well-prepared to enter a PhD program.

The Department of English Language and Literature offers a Master of Arts in English with the option to specialize in literature, teaching English as a second language or teaching of writing. Students will be well prepared for a variety of careers.

Psychology is all about understanding people, which is not only interesting, but also crucial to workplace success. Psychology is both a scientific discipline which seeks to understand and explain behavior, and an applied profession which seeks to alleviate psychological problems and enhance human potential. In the Department of Psychology at SIUE, undergraduate courses in psychology acquaint students with the methods used and the knowledge gained by psychologists in their continuing efforts to understand mental processes and behavior. Students majoring in psychology study basic psychological processes, such as learning, cognition and motivation; the development of behavior, personality, and coping skills from conception through old age; human interaction in social settings; and the effects of physical and psychological stress upon coping skills and mental health. The psychology program is housed in the School of Education, Health and Human Behavior.

What can I do with a degree in Psychology?
Students obtaining an undergraduate degree in psychology from SIUE will be well-prepared to pursue a variety of both public and private sector careers. According to the U.S. Bureau of Labor Statistics, growth among popular career choices for those majoring in psychology is expected to be strong through 2028. Examples include mental health counselor (22%), social and human services assistant (13%), market research analyst (20%) and human resources specialist (5%).

The SIUE School of Engineering is one of the most comprehensive engineering schools in the region, offering a broad collection of professionally accredited engineering programs. In the Department of Mechanical and Mechatronics Engineering, courses are offered in the areas of fluid mechanics and thermal sciences, structural mechanics and vibrations, nonlinear dynamical systems, as well as mechatronics, robotics and control systems.

What can I do with a degree in Mechanical Engineering?
Students with a graduate degree in mechanical engineering will be well-prepared to pursue a career in a wide range of industries, including aerospace, manufacturing, energy, automotive, bioengineering, robotics and automation and computer-aided design and engineering. Recent SIUE graduates have earned positions in the private sector and governmental agencies. Some graduates also choose to pursue their doctoral degree.

The study of history begins with questions about the past; how things came to be as they are or were. These questions can contribute to a greater understanding of ourselves, others and the world in which we live.

Historians approach the study of the past from various perspectives, but all analyze the patterns and causes of change in human thought and action across space and time and the consequences of those changes. Some, working within or across national histories, focus on the trajectory of particular social institutions, such as the family, government, business or religion. Alternately, historians can investigate the historical development of ideologies or of cultural concepts such as race or gender. Historians borrow investigative strategies freely from other disciplines. For some historians, the methodologies of the social sciences become critical tools for the study of the past, while others prefer a historical approach involving the methods of the humanities and literature. Most adopt some mixture of methodologies.

In the College of Arts and Sciences at SIUE, the Department of History emphasizes the study of primary sources beginning with our freshman-level survey labs, through the senior research projects. We also provide numerous opportunities for hands-on learning through class projects and internships at many venues in the greater St. Louis region and in the Metro East. A specialization in applied historical methods is also available for those interested in museums, editing and digital technology. The social science secondary education minor for licensure in teaching is housed in the Department of History.

What can I do with a degree in History?
Traditionally, a bachelor’s degree in history was thought to primarily provide a knowledge base for two careers: licensure in teaching, or as a foundation for attending law school. While teaching and attending law school are still viable options for students with a degree in history, the degree is becoming broadly recognized as a foundation for many other careers. Students are pursuing careers in local, state and federal government, including the Foreign Service and city or town management; nonprofit organizations; politics, including political advising; curatorial and archival management in libraries, museums and art galleries; media, public relations, digital editing and film consulting; and business, in corporate training and development.

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Interpersonal Communication
Students in the interpersonal communication track are generally attracted to it for the solid preparation it provides for graduate school. This track provides students with a thorough theoretical and practical understanding of the ways in which verbal and nonverbal communication are used in defining, negotiating, and modifying relationships. This track also increases students' awareness both of the many types of, and the myriad influences on, interpersonal relationships. A thorough, systematic examination of relevant theory and research regarding interpersonal communication is provided. Students who select this track as pre-graduate study preparation will find themselves with an excellent foundation upon which to begin careers in the academic community, such as professor, researcher, or administrator. Those choosing this track also will be well prepared for positions in the business sector such as recruiters and trainers.

Students who are curious about the world around them, interested in the environment, sustainability, culture and technology should consider majoring in geography at SIUE. Geography is more than learning to read maps and memorize state capitals. The Department of Geography and Geographic Information Sciences in the College of Arts and Sciences offers a variety of courses in human, physical, and regional geography, as well as geospatial techniques. Our faculty conduct research on a wide variety of topics at the local, regional and global scale. Majoring in geography prepares students for careers in a wide range of fields.

What can I do with a degree in Geography?
A variety of career opportunities await graduates with a degree in geography from SIUE. We offer the only geography program in the St. Louis metropolitan area and as such, our graduates are in demand for positions in the region’s growing geospatial workforce. Employers include federal and state government agencies; national security contractors; tech companies; engineering firms; utility companies; local and regional governments; agricultural companies; and environmental nonprofit organizations. Our geography graduates work as geospatial analysts, cartographers, imagery analysts, urban planners, retail location analysts, climate scientists, resource managers, sustainability consultants, and park rangers.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Music Theory and Composition
The theory and composition specialization at SIUE allows students to gain experience in creating their own music and in understanding and explaining the principles and structures of music. In addition to the core curriculum, students specializing in theory and composition take advanced courses in analysis, arranging, and modern music, as well as private lessons in composition. Over four years, our students build a portfolio of their music while working directly with faculty and guest artists, and receive opportunities every semester to hear their music performed. Classes in music theory and composition are taught exclusively by full-time professors, and composition lessons are always one-on-one with a professor.

The focus of this specialization is to prepare students for graduate study or immediate employment, with a nearly 100% placement rate. The rigorous curriculum emphasizes fundamentals of form, harmony, orchestration, notation and musicianship applicable to any style or genre of music, from traditional concert music to film and game music.

The Department of Mass Communications offers a graduate program leading to the Master of Science in media studies. The media studies program is designed for students who wish to concentrate in professional media practice (media message design, media campaigns, media policy, marketing communications and management) or media studies (media and politics, media influence, media ethics, media literacy, transnational media, and media representation). These concentration areas reflect the expertise of the department’s graduate faculty, and thus enable students to attain high levels of competency in message design and placement, theoretical application, and research design.

What can I do with a degree in Media Studies?
Recent graduates from the program have applied their degree professionally in television journalism, advertising, public relations, sports marketing and public policy, or have gone on to pursue law and doctoral degrees.