Bachelor of Science in Mass Communications

at Southern Illinois University Edwardsville USA

If you have diverse academic interests that span the disciplines and would like to turn these interests into a cohesive program, then the integrative studies program could be for you! Working professionals can also earn a baccalaureate degree to better position them for opportunities for advancement where a baccalaureate degree is required.

Integrative studies is an interdisciplinary program geared toward meeting each student’s personal, academic and career goals, as well as providing knowledge and skills to meet the needs of emerging professions. This program provides students the opportunity to embrace their individuality and widen their perspectives by exploring and making connections between different fields of study. Students design their own program of study, in consultation with a professional advisor and a faculty mentor, and in doing so take responsibility for their education and career planning.

What can I do with a degree in Integrative Studies?
Students graduating with an undergraduate degree in integrative studies will be well prepared to pursue career opportunities in a variety of professional settings, such as advertising, public service, military, sales, human services, ministry, sports promotion, higher education, public relations, and youth development, among others. Graduates will also be prepared to pursue a master’s or professional degree in various fields.

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Public Relations
Students in the public relations track will study under a model program, designed to meet and exceed national guidelines for undergraduate public relations education described in Public Relations Education for the 21st Century: A Port of Entry, sponsored by the Commission on Public Relations Education. This track stresses written, oral, graphic, and technological applications of communication skills. Elements of the program are designed to keep entry-level students in touch with upper-division students, and past graduates in touch with all students. In addition, students will experience the "paired course" concept, an idea that helps students integrate materials across their sequence of study. And finally, students may join SIUE's award-winning chapter of the Public Relations Student Society of America (PRSSA), which is affiliated with the national professional association, Public Relations Society of America (PRSA).

Students in the mechatronics and robotics engineering program, offered through the Department of Mechanical and Mechatronics Engineering, create intelligent devices by combining mechanical and electrical engineering principles. Graduates from the School of Engineering are shaping the future by designing smarter cars, autonomous farm equipment, robots for the manufacturing industry and much more. These devices have mechanical and electrical components, sensors and computer software - all working together, harmoniously.

As automation and robotics increase around us, so does the need for engineers with specialized knowledge of these topics. The field of mechatronics and robotics engineering emerged out of this need to develop the best possible design while seamlessly merging mechanical and electronics knowledge. Mechatronics and robotics engineers have the interdisciplinary knowledge necessary to oversee the design and development of such intelligent devices from beginning to end, rather than completing mechanical, electrical and control designs separately.

What can I do with a degree in Mechatronics and Robotics Engineering?
Mechatronics and robotics engineers find jobs in companies that design, develop and manufacture intelligent devices, systems and equipment for medical, automotive, communication, agriculture, construction and entertainment industries. Some examples of these are:

• Mobile or industrial robots
• Quadcopters and drones
• Autonomous vehicles
• High-tech prosthetic limbs
• Consumer electronics
• Space and defense
• Smart home, smart city and smart planet

The business administration program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and provides a broad education in the functional areas of modern business, the behavior of organizations and decision-making processes, as well as analytical methods for solving basic problems affecting commerce and business practices. Our students find that the combination of knowledge acquisition and skill development is appealing and rewarding. Students in the School of Business will also learn about the ethical and global issues facing today’s businesses, while refining their communication skills and abilities. They will also learn to make leadership decisions based on quantitative data using analytical tools.

What can I do with a degree in Business Administration?
Graduates of the business administration program are well prepared to become business professionals who understand the environment in which business operates, and can analyze how business operations are impacted by economic, social, political and legal environments. Graduates of the program are prepared for careers in administration or management of business firms, in banking and insurance, and in federal, state, and local government agencies, as well as a variety of other settings where knowledge of business functions and practices is required. According to the Bureau of Labor Statistics, employment in business and financial operations occupations is projected to grow 5% through 2029.

Management
The management specialization provides students with the knowledge and skills necessary to become effective managers in organizations. The courses in this specialization emphasize the complex nature of organizations and the skills and knowledge necessary to manage human resources, design effective organizational systems, and diagnose and solve organizational problems. In addition, the specialization emphasizes the increasingly global nature of business and coping with change in internal and external environments. The specialization provides the flexibility to accommodate students with a variety of interests and prepares them for managerial careers in private and public sector organizations.

The Master of Business Administration (MBA), accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, is designed to develop the professional capabilities of managers working in business. The central objective of the curriculum in the School of Business is to enhance quality and innovation in the analysis, interpretation, and use of information for formulating, communicating and implementing managerial decisions in business organizations. The ethical management of resources in a global environment is emphasized through the curriculum. Required courses in quantitative analysis, and decision making will sharpen the ability of students to apply models and skills, and integrate knowledge across disciplinary areas. Students can select a specialization in business analytics, healthcare administration, management information systems, project management, or a general specialization comprised of four elective courses that will fit their specific career objectives.

What can I do with an MBA?
Students completing the program should be prepared to engage in managerial careers leading to advancement through middle-and upper-level positions in business and nonprofit organizations. Additionally, graduates of the program are qualified for careers in administration or management of business firms; in banking and insurance; and in federal, state and local government agencies, as well as a variety of other settings where knowledge of business functions is required.

How does a statistician design an experiment to test a new drug? What is an efficient algorithm to solve a differential equation, and when does it work? How do you determine a fair price for an annuity? Given a complex network of nodes and edges, what is the shortest path from one vertex to another? How can you teach problem solving in a diverse high school classroom?

These are only some of the questions to be explored in our five undergraduate study options in the Department of Mathematics and Statistics. In the College of Arts and Sciences at SIUE, we have a faculty-to-undergraduate major student ratio of five to one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research.

What can I do with a degree in Math?
Professionals holding positions in the mathematics field as mathematicians, statisticians, and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to The Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

Pure Mathematics
Often called the foundation of all sciences, pure, or theoretical mathematics, deals with the science of structure, order, measurements and relationships of objects or groups of objects. Students who like to problem-solve are ideally suited to study mathematics. This degree can lead to rewarding careers in education and finance, as well as a growing array of job opportunities in technology and engineering. Students in theoretical mathematics gain experience understanding large, complex systems. These experiences can then be translated into numerous career opportunities.

Undergraduate courses in speech-language pathology and audiology within the Department of Applied Health provide students with a scientific background for understanding communication disorders. Students acquire knowledge in speech and hearing science, normal processes and the development of speech, language and hearing. Students also study disorders of speech, language and hearing, and review assessment methods and procedures in communication disorders.

The field of speech-language pathology and audiology is broad, and there are many opportunities to further support and expand students’ experiences. In the School of Education, Health and Human Behavior at SIUE, students are encouraged to pursue minors and take elective courses that will establish a strong science and liberal arts background. Complementary minors include psychology, linguistics, foreign language and health science, among others. This diverse background provides students with a competitive edge in graduate school and in the workforce.

What can I do with a degree in Speech-language Pathology and Audiology?
Many of our students choose to continue their education and pursue a graduate degree in speech-language pathology and audiology, which leads to certification and the opportunity to practice as a speech-language pathologist or audiologist.

With a projected growth rate of 19% through 2022, certified speech-language pathologists and audiologists are in high-demand and are employed in a variety of settings, including hospitals, community clinics, schools, private practice, colleges and universities, state and federal agencies, rehabilitation centers, and nursing homes. Some certified speech-language pathologists and audiologists enter public-school settings, while others establish private practices or become affiliated with physicians.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Musical Theater
The Departments of Music and Theater and Dance collaborate to provide a stimulating curriculum including courses in acting, singing and dance taught by faculty in both departments. Students at SIUE take advantage of performance opportunities in musicals, operas, operettas, plays, vocal ensembles, dance concerts and student organizations.

Musical theater thrives at SIUE in the summer months as well. Every summer, SIUE Summer Showbiz produces professionally cast musicals under the direction of SIUE faculty. The Department of Music also hosts a week-long Musical Theater Workshop in the summer. The workshop provides participants with an in-depth experience of professional musical theater training in voice, dance, audition technique and monologue selection.

Students specializing in musical theater are trained in the central principles and performance skills necessary for a career in the theater or entertainment industry. These skills are then developed and cultivated through performance opportunities. Career possibilities include working as an actor, singer, dancer, choreographer, director or fine arts teacher.

At SIUE, we take our students out into the world and bring the world to our students. Our program curriculum includes subject areas focusing on the languages, literatures, cultures and histories of diverse regions and countries. Our K-12 teacher certification program is accredited by the Council for the Accreditation of Educator Preparation and the American Council on the Teaching of Foreign Languages (CAEP/ACTFL).

Language learners are brought together in a variety of settings including classroom, language lab, study abroad destinations, language conversation hours and student organizations. While offering opportunities to study many different languages from around the world, we provide a balance between delivering courses to students majoring in foreign languages and literature, and contributing to general education course requirements. Study abroad opportunities are offered in countries all around the world.

In addition to our concentration areas in French, German and Spanish, language courses are offered in Arabic, Chinese, Greek, Italian, Latin and Yoruba. Interdisciplinary minors are available in African studies, Asian studies, classical studies, European studies and Latin American studies.

What can I do with a degree in Foreign Languages and Literature?
Increasing diversity in the United States requires more professionals have diverse language skills and cultural awareness. Students graduating with knowledge of one or more foreign languages will have a competitive edge in today’s high level of globalization in the world economy. Some recent graduates from the Department of Foreign Languages and Literature hold positions with companies such as Alloy Holdings, Boeing, Express Scripts, Deloitte Tohmatsu, Anheuser-Busch, the AIDS Foundation and Wells Fargo.