Bachelor of Science in Mass Communications, Specialization in Advertising and Strategic Media

at Southern Illinois University Edwardsville USA

Immediate application of new physics knowledge is not what drives physicists, but rather, an inherent curiosity about everything around them. Physics explores the big questions about the universe, and students who are motivated, curious, mathematical, inventive, and wish to explore these big questions will find their place at SIUE. Students in the College of Arts and Sciences are taught by world-class scholars in state-of-the-art laboratories, with small class sizes to help ensure that students are not just faces in a crowded lecture hall. In the Department of Physics, students are welcomed into a community of faculty committed to providing the best education possible.

What can I do with a degree in Physics?
Earning a bachelor’s degree in physics can open many doors. Throughout the United States, approximately one-third of students graduating with degrees in physics go on to graduate school to continue their education in physics or other science disciplines. Our graduates have recently gone on to pursue their education at the University of Arizona, University of Colorado Boulder, and University of New Mexico, as well as other quality programs. Some students, finding the rigor of physics excellent preparation for professional schools, pursue advanced education opportunities in medicine or law.

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

The Department of Art and Design, in the College of Arts and Sciences at SIUE, provides an excellent studio art program for its majors, minors and postgraduate students in recently built and renovated facilities offering state-of-the-art technology. While students are encouraged to develop their creative, intellectual and technical potential in the visual arts, they also have the opportunity to pursue minors in diverse areas such as anthropology, business, geography, history and more. Emphasis is placed on the development of conceptual and visual vocabulary, as well as the ability of students to discuss their work within historical and contemporary contexts. At SIUE, the Department of Art and Design offers a core foundation of skills that students can build upon in order to produce meaningful and engaging works with diverse objectives. Our students are challenged to view themselves as professionals on the first day they step into a classroom.

What can I do with a degree in Studio Art?
Students specializing in art studio at SIUE will be prepared for a wide variety of careers, including work in museums, art galleries, cultural institutions, and academia. Our students are also well prepared for graduate school. Some of our recent graduates are pursuing advanced degrees at Indiana University, the University of Nebraska, Maryland Institute College of Art, The State University of New York at Albany, University of Wisconsin at Madison, Syracuse University, the School of the Art Institute of Chicago, and the Rhode Island School of Design, among others.

The exercise science program in the School of Education, Health and Human Behavior at SIUE is accredited by the Commission on Accreditation of Allied Health Education Programs (CAAHEP), as well as the Committee on Accreditation for the Exercise Sciences (CoAES) and offers the only accredited program in the state of Illinois. The program reports annual outcome data and is held to the high standards of CoAES. Over the last five academic years, the exercise science program at SIUE reported a 98% retention rate and a graduate placement rate of 82%.

At SIUE, the exercise science program in the Department of Applied Health combines coursework in both the basic sciences and exercise sciences, along with real-world internships to ensure our students are prepared to excel in a variety of professional health and fitness settings. The program is based upon the knowledge, skills and abilities outlined by the American College of Sports Medicine (ACSM) and the National Strength and Conditioning Association (NSCA) professional certifications. The exercise science program provides students with a solid academic foundation and is structured in a way that students have the opportunity to develop the skills and abilities that are critical in the growing fields of health, fitness, medicine, and physical and occupational rehabilitation.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Corporate and Organizational Communication
Students who choose the corporate and organizational communication track focus on communication within the context of businesses and other organizations. Effective communication in organizations is necessary both for the attainment of organizational goals and for individual productivity and satisfaction. This track is designed for those who will work in organizational settings and who want to become more effective in their interactions with others for a more successful and fulfilling work life. This knowledge is especially important now that the "world of work" is undergoing such rapid change. In addition to learning, understanding, and applying organizational theories and research, students will develop important organizational skills such as conflict management, decision making, goal setting and team building. Students completing this track will be prepared for careers in a wide variety of organizational settings and roles (sales, management, human resources and training), as well as for graduate study in communication or business.

The business administration program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and provides a broad education in the functional areas of modern business, the behavior of organizations and decision-making processes, as well as analytical methods for solving basic problems affecting commerce and business practices. Our students find that the combination of knowledge acquisition and skill development is appealing and rewarding. Students in the School of Business will also learn about the ethical and global issues facing today’s businesses, while refining their communication skills and abilities. They will also learn to make leadership decisions based on quantitative data using analytical tools.

What can I do with a degree in Business Administration?
Graduates of the business administration program are well prepared to become business professionals who understand the environment in which business operates, and can analyze how business operations are impacted by economic, social, political and legal environments. Graduates of the program are prepared for careers in administration or management of business firms, in banking and insurance, and in federal, state, and local government agencies, as well as a variety of other settings where knowledge of business functions and practices is required. According to the Bureau of Labor Statistics, employment in business and financial operations occupations is projected to grow 5% through 2029.

Entrepreneurship
The entrepreneurship specialization focuses on the special problems of new venture development and the management of the small business enterprise. The specialization prepares students for entrepreneurial and managerial roles in small ventures, as well as for new venture management and “intrapreneurship” roles in larger firms. By carefully selecting courses in other areas of business, students can prepare for positions in manufacturing, service, or retailing organizations. The specialization requires a practicum (MGMT 476) in which students work with start-up ventures, small businesses, or small business development groups to apply their knowledge to small business problems.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Music Performance (Instrumental)
Students specializing in music performance develop their musicianship and technique through the study and performance of music from various periods and genres. They become familiar with the many aspects of the performance profession, and receive the preparation to apply for continued study in master's programs at numerous quality institutions. Career opportunities include performing in orchestras, studio orchestras, jazz groups, choruses, operas, oratorios, and musical theater, as well as private studio teaching.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Arts in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Arts in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Cultural Heritage and Resources Management
Cultural heritage includes intangible resources (ceremonies, oral history and customs) and tangible resources (architecture, artifacts and landscapes) inherited from past generations. The program includes coursework in ethical and legal issues with management of these resources, as well as practical skills, such as mapping and GIS, methods of survey and excavation, document and map analysis, artifact and art duration. Students take courses in two of the participating departments: Anthropology, geography and history.

The Master of Arts in Teaching (MAT) allows students who have an undergraduate degree in areas other than education the opportunity to earn a master's degree, as well as gain certification to teach special education to students in kindergarten through age 21. Students can earn state licensure and a master's degree in just two years. The MAT program provides integrated coursework focused on diverse learners, as well as field experiences that require theoretical and practical knowledge application.

Offered through the Department of Teaching and Learning, the MAT prepares candidates for Learning Behavior Specialist I licensure, which requires teachers to build a knowledge base to identify and intervene with students who exhibit a wide range of disabilities, including learning disabilities, cognitive impairments, autism, social/emotional disabilities and physical disabilities or other health impairments. Students with undergraduate degrees in teacher education are not eligible for this program.

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.