Bachelor of Science in Mass Communications, Specialization in Advertising and Strategic Media

at Southern Illinois University Edwardsville USA

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

The newly redesigned secondary education program in the School of Education, Health and Human Behavior focuses on anti-racism and social justice. In response to the Illinois Professional Teaching Standards, this program utilizes the brand new Culturally Responsive Teacher and Leader Standards as they join Illinois in their collective effort to have the teaching force reflect the demographics of students in K-12 in the next four years.

What can I do with a degree in Secondary Education?
Students pursuing most majors in the College of Arts and Sciences and Professional Educator Licensure through the School of Education, Health and Human Behavior are presented with two career pathways; that of their major area of study, and that of a career educator. According to the U.S. Bureau of Education and the Illinois State Board of Education, the employment outlook for 2016-2026 is strong for high school teachers, both nationally and within the state. As is the case with all teacher education programs at SIUE, the secondary education program has an exceptional record of preparing highly effective teachers.

The environmental sciences undergraduate program, in the College of Arts and Sciences at SIUE, is interdisciplinary, and is designed to cultivate students' perspectives of environmental issues, and to provide them with refined knowledge of environmental issues on a local, regional and global scale. The curriculum within the Department of Environmental Sciences will increase students’ technical competence in addressing these environmental issues, their origins, ramifications and resolutions. The program will promote experiential learning and professional education to prepare students for career opportunities in a wide variety of workplaces.

What can I do with a degree in Environmental Sciences?
According to the U.S. Department of Labor, employment of environmental scientists and specialists is projected to grow 8% through 2028, which is faster than the average for all occupations in the U.S. Graduates with a Bachelor of Science or Bachelor of Arts with specializations in environmental health, environmental toxicology and environmental management will have career opportunities in their areas of interest. For example, a licensed environmental health practitioner can be employed for inspection, sampling and reporting for sanitary, food safety, sewage and waste disposal, drinking water, pest control, or industrial hygiene.

Environmental Toxicology
The environmental toxicology specialization provides students with the knowledge to work as environmental toxicology specialists, and prepares students for careers in teaching, research or other related professional fields. Environmental toxicology students study toxic pollutants and their effects on the physical and biological environment, such as identifying and investigating potential sources of pollutants in the environment and minimizing their toxic effects on humans and other organisms. Toxic pollutants in the environment include different organic and inorganic chemical compounds, such as pesticides, industrial waste and heavy metals. Occupations that use environmental toxicology include:

• Risk assessment
• Pharmaceutical development
• Food additive toxicity testing
• Managing regulatory compliance
• Residue or forensic analysis
• Pest control
• Monitoring and field sampling
• Industrial hygiene
• environmental health and safety

Examples of careers for graduates with a specialization in environmental toxicology include environmental toxicologist, staff toxicologist, environmental health, and safety specialist.

The Department of English Language and Literature offers a Master of Arts in English with the option to specialize in literature, teaching English as a second language or teaching of writing. Students will be well prepared for a variety of careers.

Literature
A master’s degree in English, with a specialization in literature, from the Department of English Language and Literature prepares students for advanced graduate work, secondary and college teaching, and a variety of careers in nonprofits and the private sector that require excellent writing and critical-thinking skills. The literature specialization's vibrant curriculum in the College of Arts and Sciences allows students to study a range of literary texts, from the contemporary U.S.A., to world diasporas, to Chaucer's England.

The program of study is designed with flexibility in mind so students can take courses and create an exit plan crafted for their own literary and career interests. Our innovative exit options allow students to complete a traditional thesis, create an action research project, develop a public humanities program, or study the digital humanities, making this MA an excellent choice for students who wish to prepare themselves for a variety of careers after graduation. Students interested in this degree often go onto further advanced graduate study or teach at the community college level.

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Arts in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Arts in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Cultural Heritage and Resources Management
Cultural heritage includes intangible resources (ceremonies, oral history and customs) and tangible resources (architecture, artifacts and landscapes) inherited from past generations. The program includes coursework in ethical and legal issues with management of these resources, as well as practical skills, such as mapping and GIS, methods of survey and excavation, document and map analysis, artifact and art duration. Students take courses in two of the participating departments: Anthropology, geography and history.

Immediate application of new physics knowledge is not what drives physicists, but rather, an inherent curiosity about everything around them. Physics explores the big questions about the universe, and students who are motivated, curious, mathematical, inventive, and wish to explore these big questions will find their place at SIUE. Students in the College of Arts and Sciences are taught by world-class scholars in state-of-the-art laboratories, with small class sizes to help ensure that students are not just faces in a crowded lecture hall. In the Department of Physics, students are welcomed into a community of faculty committed to providing the best education possible.

What can I do with a degree in Physics?
Earning a bachelor’s degree in physics can open many doors. Throughout the United States, approximately one-third of students graduating with degrees in physics go on to graduate school to continue their education in physics or other science disciplines. Our graduates have recently gone on to pursue their education at the University of Arizona, University of Colorado Boulder, and University of New Mexico, as well as other quality programs. Some students, finding the rigor of physics excellent preparation for professional schools, pursue advanced education opportunities in medicine or law.

At SIUE, we take our students out into the world and bring the world to our students. Our program curriculum includes subject areas focusing on the languages, literatures, cultures and histories of diverse regions and countries. Our K-12 teacher certification program is accredited by the Council for the Accreditation of Educator Preparation and the American Council on the Teaching of Foreign Languages (CAEP/ACTFL).

Language learners are brought together in a variety of settings including classroom, language lab, study abroad destinations, language conversation hours and student organizations. While offering opportunities to study many different languages from around the world, we provide a balance between delivering courses to students majoring in foreign languages and literature, and contributing to general education course requirements. Study abroad opportunities are offered in countries all around the world.

In addition to our concentration areas in French, German and Spanish, language courses are offered in Arabic, Chinese, Greek, Italian, Latin and Yoruba. Interdisciplinary minors are available in African studies, Asian studies, classical studies, European studies and Latin American studies.

What can I do with a degree in Foreign Languages and Literature?
Increasing diversity in the United States requires more professionals have diverse language skills and cultural awareness. Students graduating with knowledge of one or more foreign languages will have a competitive edge in today’s high level of globalization in the world economy. Some recent graduates from the Department of Foreign Languages and Literature hold positions with companies such as Alloy Holdings, Boeing, Express Scripts, Deloitte Tohmatsu, Anheuser-Busch, the AIDS Foundation and Wells Fargo.

Psychology is all about understanding people, which is not only interesting, but also crucial to workplace success. Psychology is both a scientific discipline which seeks to understand and explain behavior, and an applied profession which seeks to alleviate psychological problems and enhance human potential. In the Department of Psychology at SIUE, undergraduate courses in psychology acquaint students with the methods used and the knowledge gained by psychologists in their continuing efforts to understand mental processes and behavior. Students majoring in psychology study basic psychological processes, such as learning, cognition and motivation; the development of behavior, personality, and coping skills from conception through old age; human interaction in social settings; and the effects of physical and psychological stress upon coping skills and mental health. The psychology program is housed in the School of Education, Health and Human Behavior.

What can I do with a degree in Psychology?
Students obtaining an undergraduate degree in psychology from SIUE will be well-prepared to pursue a variety of both public and private sector careers. According to the U.S. Bureau of Labor Statistics, growth among popular career choices for those majoring in psychology is expected to be strong through 2028. Examples include mental health counselor (22%), social and human services assistant (13%), market research analyst (20%) and human resources specialist (5%).