Master of Marketing Research, Specialization in Business Analytics

at Southern Illinois University Edwardsville USA

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Organizational Communication and Management
In order to be competitive in this ever-growing global economy, it is important for organizational leaders to have effective communication and managerial skills. A competent manager is cognizant of the importance of an efficient communication system as the building block of strong organizations. In addition to being a source of information for organizational members, communication is a crucial tool for promoting motivation and altering attitudes in order to advance the mission and goals of an organization. Successful managers are equipped to recognize barriers in communication and to strategize and devise preventive ways to avoid those barriers.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Cultural Heritage and Resources Management
Cultural heritage includes intangible resources (ceremonies, oral history and customs) and tangible resources (architecture, artifacts and landscapes) inherited from past generations. The program includes coursework in ethical and legal issues with management of these resources, as well as practical skills, such as mapping and GIS, methods of survey and excavation, document and map analysis, artifact and art duration. Students take courses in two of the participating departments: Anthropology, geography and history.

The mission of the environmental sciences graduate program is to cultivate students’ perspectives of environmental issues and provide students with refined knowledge of environmental issues at the local, regional and global scale. The program will increase the student’s technical competence in addressing and analyzing these issues, their origins, ramifications and resolutions. The environmental sciences graduate program at SIUE is designed to enhance and promote professional education and career opportunities in a wide area of interests.

What can I do with a degree in Environmental Sciences?
Students completing the graduate program in environmental sciences have career opportunities with governmental agencies, private industries, consulting firms and educational institutions. Areas of responsibility may include environmental field or laboratory research and analysis, environmental policy and law, environmental remediation, solid and hazardous waste management, groundwater pollution control, water management, air quality management, environmental and ecological risk assessments, and restoration environmental engineering.

At SIUE, we have a graduate student-to-faculty ratio of two-to-one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research. The Department of Mathematics and Statistics at SIUE provides learning and research opportunities in many areas and students are exposed to various cultures from diverse faculty members in the College of Arts and Sciences.

What can I do with a degree in Mathematics?
Professionals holding positions as mathematicians, statisticians and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to the U.S Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

The management information systems (MIS) graduate program is a STEM-designated business program. MIS is an applied business program that focuses on the areas of:

• Information systems
• Software development
• Computer system architectures
• Business intelligence and data analytics
• Information security
• Cloud management
• Related management issues

Business Analytics

The business analytics specialization equips future business leaders with an understanding of the fundamentals of business analytics, exposure to concepts of analytics and information-driven decision making in various functional business domains, and experience in applying concepts of business analytics in a variety of industry-leading software platforms.

Coursework in the specialization balances theoretical concepts with applied exercises, cases, and projects. Students have the opportunity to apply concepts of business analytics to a real-world project addressing substantive business questions. These experiences enable the student that specializes in business analytics to emerge with a fundamental grounding in:

• Concepts of business analytics
• Process of designing and executing appropriate analyses based on the business issues involved
• Delivery of findings to a management audience

If you have diverse academic interests that span the disciplines and would like to turn these interests into a cohesive program, then the integrative studies program could be for you! Working professionals can also earn a baccalaureate degree to better position them for opportunities for advancement where a baccalaureate degree is required.

Integrative studies is an interdisciplinary program geared toward meeting each student’s personal, academic and career goals, as well as providing knowledge and skills to meet the needs of emerging professions. This program provides students the opportunity to embrace their individuality and widen their perspectives by exploring and making connections between different fields of study. Students design their own program of study, in consultation with a professional advisor and a faculty mentor, and in doing so take responsibility for their education and career planning.

What can I do with a degree in Integrative Studies?
Students graduating with an undergraduate degree in integrative studies will be well prepared to pursue career opportunities in a variety of professional settings, such as advertising, public service, military, sales, human services, ministry, sports promotion, higher education, public relations, and youth development, among others. Graduates will also be prepared to pursue a master’s or professional degree in various fields.

The Department of Art and Design, in the College of Arts and Sciences at SIUE, provides an excellent studio art program for its majors, minors and postgraduate students in recently built and renovated facilities offering state-of-the-art technology. While students are encouraged to develop their creative, intellectual and technical potential in the visual arts, they also have the opportunity to pursue minors in diverse areas such as anthropology, business, geography, history and more. Emphasis is placed on the development of conceptual and visual vocabulary, as well as the ability of students to discuss their work within historical and contemporary contexts. At SIUE, the Department of Art and Design offers a core foundation of skills that students can build upon in order to produce meaningful and engaging works with diverse objectives. Our students are challenged to view themselves as professionals on the first day they step into a classroom.

What can I do with a degree in Studio Art?
Students specializing in art studio at SIUE will be prepared for a wide variety of careers, including work in museums, art galleries, cultural institutions, and academia. Our students are also well prepared for graduate school. Some of our recent graduates are pursuing advanced degrees at Indiana University, the University of Nebraska, Maryland Institute College of Art, The State University of New York at Albany, University of Wisconsin at Madison, Syracuse University, the School of the Art Institute of Chicago, and the Rhode Island School of Design, among others.

The Department of Chemistry, in the College of Arts and Sciences, offers several degree programs and active research opportunities in order to satisfy the diverse career goals of our students. At SIUE, students will learn from faculty members who have earned national and international reputations in their respective areas of expertise. The department also has well-equipped laboratories where students can expect to gain experience in the many different disciplines in chemistry and biochemistry. Through the department’s research programs, students may also gain experience in the most current techniques.

What can I do with a degree in Chemistry?
Students earning a degree in chemistry will be well prepared to pursue a variety of careers. According to the Bureau of Labor Statistics, the median annual salary for a chemist with a bachelor's degree was $79,300 as of May, 2020. Chemistry majors work as analysts, environmentalists, criminologists, librarians, patent examiners, production foremen, researchers, writers and teachers. Chemists also find work in sales, and for private companies that produce items such as fertilizers, pharmaceuticals, plastics and semi-conductors. Careers in the public sector can be found in local, state and federal governments, as well as hospitals, high schools, colleges and universities.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Media Management
The integrative studies degree with a focus in media management provides the necessary foundation of management and leadership principles for professionals who are already in, or are aspiring to work in, the media industry. With the ever-changing landscape in the media business, it is important to have astute managers who are ready to meet the demands of the market.