Master of Marketing Research, Specialization in Business Analytics

at Southern Illinois University Edwardsville USA

International studies is an interdisciplinary degree program designed to help students reflect on and engage in the complex social, political, economic, and cultural interrelations that exist among nations and regions of our increasingly globalized world. The program offers a broad range of curricular options in the College of Arts and Sciences, allowing students to explore, in regards to various peoples and across populations, aspects related to geography, history, religion, government, trade, communication, languages and literatures, music and arts, social justice, and environmental challenges. Students in the program will learn critical and analytical problem-solving skills that they can apply to contemporary global issues.

What can I do with a degree in International Studies?
Graduates with a bachelor’s degree in international studies are qualified for many positions in diplomacy or with nonprofits, governmental organizations and businesses. Students can apply their knowledge of globalization, language and culture in workplace settings in the areas of foreign service, foreign aid or international intergovernmental organizations. Examples of government agencies seeking these graduates are the U.S. Department of State, the U.S. Department of Defense, the National Security Agency and the Central Intelligence Agency. In recent years, there have been hundreds of thousands of export related jobs and employment opportunities with foreign firms in Illinois and in the St. Louis metropolitan area. Possible job titles include: foreign service specialist; human rights advocate; lobbyist and administrative/legislative aid; Peace Corps officer; teacher of English as a foreign language in international settings; family and community support service provider for humanitarian agencies in the United States and internationally; and business consultant in international firms.

International Development and Sustainability
Students who choose this concentration have a career interest in global sustainable development through innovation, research and relationships that span the entire world. Sustainable development goes to the heart of tackling a number of interrelated global issues such as inequality, poverty, hunger and environmental degradation.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

The Department of Applied Communication Studies, housed in the College of Arts and Sciences, offers a program leading to the master of arts in applied communication studies, with specializations available in corporate and organizational communication, health communication, interpersonal communication, or public relations.

The graduate program in applied communication studies provides students with a broad curriculum, designed to deepen their understanding of communication theory and their ability to analyze, generate and apply communication research, as well as to enhance their knowledge and skills necessary for their development as leaders across an array of communication professions.

What can I do with a degree in Applied Communication Studies?
Graduates with a master's degree in applied communication studies are qualified for careers in business, industry, nonprofit and governmental settings, as well as in higher education (at the community college level). Mastery of communication theory, research methods and application strategies is particularly relevant for students seeking careers in fields such as management, training and development, sales, advertising, public relations, community relations, intra- and inter-organizational communication, consulting, fundraising, event organizing, community health relations, communication training in health organizations, and human resources.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Music Business
With the digital medium ever morphing and advancing, the music business paradigm is constantly changing. In the midst of this change, business fundamentals remain constant. SIUE provides an atmosphere where students can create and collaborate. The University’s state-of-the-art recording facility gives students a look into the recording-making business and process. Students are given a chance, in simulation, to budget, produce, market, and promote their products. The curriculum covers topics such as music copyright, publishing, management, record labels, arts administration, scoring, music products, and much more.

The Department of Music’s experience and associations help our students become confident in the opportunities that exist in their prospective fields. On- and off- campus internships are available for students to fulfill degree requirements and facilitate networking for further career training.

How does a statistician design an experiment to test a new drug? What is an efficient algorithm to solve a differential equation, and when does it work? How do you determine a fair price for an annuity? Given a complex network of nodes and edges, what is the shortest path from one vertex to another? How can you teach problem solving in a diverse high school classroom?

These are only some of the questions to be explored in our five undergraduate study options in the Department of Mathematics and Statistics. In the College of Arts and Sciences at SIUE, we have a faculty-to-undergraduate major student ratio of five to one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research.

What can I do with a degree in Math?
Professionals holding positions in the mathematics field as mathematicians, statisticians, and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to The Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

Pure Mathematics
Often called the foundation of all sciences, pure, or theoretical mathematics, deals with the science of structure, order, measurements and relationships of objects or groups of objects. Students who like to problem-solve are ideally suited to study mathematics. This degree can lead to rewarding careers in education and finance, as well as a growing array of job opportunities in technology and engineering. Students in theoretical mathematics gain experience understanding large, complex systems. These experiences can then be translated into numerous career opportunities.

The program integrates theory, research and practice, and includes the study of cognitive, emotional, psychological and social factors that influence sport and exercise behaviors, as well as the effects of physical activity on psychological factors. In addition to coursework in sport psychology, exercise psychology, rehabilitation and health psychology, sport sociology, psychology of coaching, and physical activity promotion, students may enroll in elective courses throughout the University to match their educational experience to their career objectives. The program also has close ties to SIUE's Division I athletics program.

SIUE’s exercise and sport psychology program offers a number of distinct advantages, including:

• Development of knowledge and skills in students' areas of interest through strong faculty mentoring.
• An optimal student-faculty ratio, ensuring students receive personalized attention.
• Advising focused on career success through the selection of courses, research topics and applied experiences.
• Required courses are offered in the afternoon or evening to meet the needs of professionals.

What can I do with a degree in Exercise and Sport Psychology?
Graduates of the exercise and sport psychology specialization have careers in mental training, fitness, campus recreation, exercise administration, sport administration, coaching, personal training, sport psychology, and exercise and rehab settings. Our graduates are also employed in exercise (fitness) and rehabilitation (clinic, hospital) settings. Some graduates choose to continue their education at the doctoral level.

How does a statistician design an experiment to test a new drug? What is an efficient algorithm to solve a differential equation, and when does it work? How do you determine a fair price for an annuity? Given a complex network of nodes and edges, what is the shortest path from one vertex to another? How can you teach problem solving in a diverse high school classroom?

These are only some of the questions to be explored in our five undergraduate study options in the Department of Mathematics and Statistics. In the College of Arts and Sciences at SIUE, we have a faculty-to-undergraduate major student ratio of five to one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research.

What can I do with a degree in Math?
Professionals holding positions in the mathematics field as mathematicians, statisticians, and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to The Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

Actuarial Science
What are the odds that an earthquake will cause catastrophic damage in a particular area? How should an insurance company determine how much to charge for life insurance? Actuarial science is a focused discipline that uses mathematical and statistical models to assess the financial, economic and business implications of future events.

According to the Society of Actuaries, an actuary combines the skills of a business executive, mathematician, and financial and investment manager. Actuarial science is an ideal concentration for students interested in careers that deal with studying risks related to economics, finance and social issues.

Students in the mechatronics and robotics engineering program, offered through the Department of Mechanical and Mechatronics Engineering, create intelligent devices by combining mechanical and electrical engineering principles. Graduates from the School of Engineering are shaping the future by designing smarter cars, autonomous farm equipment, robots for the manufacturing industry and much more. These devices have mechanical and electrical components, sensors and computer software - all working together, harmoniously.

As automation and robotics increase around us, so does the need for engineers with specialized knowledge of these topics. The field of mechatronics and robotics engineering emerged out of this need to develop the best possible design while seamlessly merging mechanical and electronics knowledge. Mechatronics and robotics engineers have the interdisciplinary knowledge necessary to oversee the design and development of such intelligent devices from beginning to end, rather than completing mechanical, electrical and control designs separately.

What can I do with a degree in Mechatronics and Robotics Engineering?
Mechatronics and robotics engineers find jobs in companies that design, develop and manufacture intelligent devices, systems and equipment for medical, automotive, communication, agriculture, construction and entertainment industries. Some examples of these are:

• Mobile or industrial robots
• Quadcopters and drones
• Autonomous vehicles
• High-tech prosthetic limbs
• Consumer electronics
• Space and defense
• Smart home, smart city and smart planet

The Master of Marketing Research (MMR) program in the School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100% job placement within three months of graduation, and 95% of all students receive significant financial assistance, including full tuition waivers.

The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession. The curriculum combines coursework involving a balance of theoretical studies and applications through projects with emphasis on the role of research and the effectiveness of marketing decisions within organizations. Most courses in the MMR program are offered in a flexible, evening/hybrid format.

If you have diverse academic interests that span the disciplines and would like to turn these interests into a cohesive program, then the integrative studies program could be for you! Working professionals can also earn a baccalaureate degree to better position them for opportunities for advancement where a baccalaureate degree is required.

Integrative studies is an interdisciplinary program geared toward meeting each student’s personal, academic and career goals, as well as providing knowledge and skills to meet the needs of emerging professions. This program provides students the opportunity to embrace their individuality and widen their perspectives by exploring and making connections between different fields of study. Students design their own program of study, in consultation with a professional advisor and a faculty mentor, and in doing so take responsibility for their education and career planning.

What can I do with a degree in Integrative Studies?
Students graduating with an undergraduate degree in integrative studies will be well prepared to pursue career opportunities in a variety of professional settings, such as advertising, public service, military, sales, human services, ministry, sports promotion, higher education, public relations, and youth development, among others. Graduates will also be prepared to pursue a master’s or professional degree in various fields.