Master of Marketing Research, Specialization in Business Analytics

at Southern Illinois University Edwardsville USA

At SIUE, we take our students out into the world and bring the world to our students. Our program curriculum includes subject areas focusing on the languages, literatures, cultures and histories of diverse regions and countries. Our K-12 teacher certification program is accredited by the Council for the Accreditation of Educator Preparation and the American Council on the Teaching of Foreign Languages (CAEP/ACTFL).

Language learners are brought together in a variety of settings including classroom, language lab, study abroad destinations, language conversation hours and student organizations. While offering opportunities to study many different languages from around the world, we provide a balance between delivering courses to students majoring in foreign languages and literature, and contributing to general education course requirements. Study abroad opportunities are offered in countries all around the world.

In addition to our concentration areas in French, German and Spanish, language courses are offered in Arabic, Chinese, Greek, Italian, Latin and Yoruba. Interdisciplinary minors are available in African studies, Asian studies, classical studies, European studies and Latin American studies.

What can I do with a degree in Foreign Languages and Literature?
Increasing diversity in the United States requires more professionals have diverse language skills and cultural awareness. Students graduating with knowledge of one or more foreign languages will have a competitive edge in today’s high level of globalization in the world economy. Some recent graduates from the Department of Foreign Languages and Literature hold positions with companies such as Alloy Holdings, Boeing, Express Scripts, Deloitte Tohmatsu, Anheuser-Busch, the AIDS Foundation and Wells Fargo.

The exercise science program in the School of Education, Health and Human Behavior at SIUE is accredited by the Commission on Accreditation of Allied Health Education Programs (CAAHEP), as well as the Committee on Accreditation for the Exercise Sciences (CoAES) and offers the only accredited program in the state of Illinois. The program reports annual outcome data and is held to the high standards of CoAES. Over the last five academic years, the exercise science program at SIUE reported a 98% retention rate and a graduate placement rate of 82%.

At SIUE, the exercise science program in the Department of Applied Health combines coursework in both the basic sciences and exercise sciences, along with real-world internships to ensure our students are prepared to excel in a variety of professional health and fitness settings. The program is based upon the knowledge, skills and abilities outlined by the American College of Sports Medicine (ACSM) and the National Strength and Conditioning Association (NSCA) professional certifications. The exercise science program provides students with a solid academic foundation and is structured in a way that students have the opportunity to develop the skills and abilities that are critical in the growing fields of health, fitness, medicine, and physical and occupational rehabilitation.

The business administration program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and provides a broad education in the functional areas of modern business, the behavior of organizations and decision-making processes, as well as analytical methods for solving basic problems affecting commerce and business practices. Our students find that the combination of knowledge acquisition and skill development is appealing and rewarding. Students in the School of Business will also learn about the ethical and global issues facing today’s businesses, while refining their communication skills and abilities. They will also learn to make leadership decisions based on quantitative data using analytical tools.

What can I do with a degree in Business Administration?
Graduates of the business administration program are well prepared to become business professionals who understand the environment in which business operates, and can analyze how business operations are impacted by economic, social, political and legal environments. Graduates of the program are prepared for careers in administration or management of business firms, in banking and insurance, and in federal, state, and local government agencies, as well as a variety of other settings where knowledge of business functions and practices is required. According to the Bureau of Labor Statistics, employment in business and financial operations occupations is projected to grow 5% through 2029.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Organizational Design Thinking
The integrative studies degree with a focus area in organizational design thinking combines courses in applied communication studies with courses from instructional technology. Through this course work, you will learn to apply design thinking methodology at the nexus of communication, technology, and organizational training.

Your coursework will teach you how to effectively redefine organizational problems, ideate to envision possibilities, facilitate processes to bring those ideations to fruition, and test your solutions to ensure meaningful results. And, what’s more, you will learn to do all of these within a design process that helps you create a culture of empathy among all stakeholders.

The Department of Applied Communication Studies, housed in the College of Arts and Sciences, offers a program leading to the master of arts in applied communication studies, with specializations available in corporate and organizational communication, health communication, interpersonal communication, or public relations.

The graduate program in applied communication studies provides students with a broad curriculum, designed to deepen their understanding of communication theory and their ability to analyze, generate and apply communication research, as well as to enhance their knowledge and skills necessary for their development as leaders across an array of communication professions.

What can I do with a degree in Applied Communication Studies?
Graduates with a master's degree in applied communication studies are qualified for careers in business, industry, nonprofit and governmental settings, as well as in higher education (at the community college level). Mastery of communication theory, research methods and application strategies is particularly relevant for students seeking careers in fields such as management, training and development, sales, advertising, public relations, community relations, intra- and inter-organizational communication, consulting, fundraising, event organizing, community health relations, communication training in health organizations, and human resources.

The Master of Science in accountancy (MSA) in the School of Business provides an advanced professional plan of study designed to prepare individuals for careers as professional accountants in public accounting, industry, or nonprofit and governmental sectors. Through the Department of Accounting, students learn the skills and knowledge needed to enter the accounting field and to form a foundation for advancement to the highest levels of the profession. Completion of this program will provide, in most cases, the educational qualifications required to sit for the Uniform Certified Public Accountant Examination. Upon completion of the MSA, candidates should have acquired the technical knowledge that will serve as a basis for preparation for the relevant professional examination required for certification as a Certified Public Accountant, Certified Management Accountant or Certified Internal Auditor.

What can I do with a Master's Degree in Accounting?
MSA graduates qualify to sit for the CPA exam in Illinois and have rewarding careers in public accounting as auditors, tax specialists or consultants. Graduates who work in corporate accounting may be employed as managerial accountants, internal auditors, income tax specialists, systems experts or management consultants. In the nonprofit sector, accountants play important roles in governmental entities, healthcare organizations and charitable agencies. Based on their wide range of business exposure and knowledge, many accountants ultimately move into high-level management positions.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Students who like solving problems creatively and expressing their point of view should think about pursuing a degree in theater and dance at SIUE. Theater is the study of literature, history and production of live theatrical performances. Students pursuing a degree in theater and dance from SIUE will complete an intense curriculum that will prepare them to take the next step in their professional careers or go on to graduate school. Students explore and build on their artistic talents - not only as actors and dancers, but as casting agents, box office managers, choreographers, set and lighting designers, and theater managers.

The theater and dance program in the College of Arts and Sciences at SIUE is known for its small class sizes and the artistic freedom afforded to its students. Faculty members encourage students to take risks to discover their creativity, and performance opportunities are ample. Each year, the department offers four theater productions, a dance concert, two student productions, a one-act festival, summer stock theater productions, an annual dance festival and a four-day experimental theater festival in the spring. The Department of Theater and Dance encourages a diverse mix of students and a well-rounded education with a solid liberal arts foundation.

What can I do with a degree in Theater and Dance?
Students with a degree in theater and dance find careers as actors, playwrights, screenwriters, directors, production designers, dancers, choreographers and critics. Theater and dance students obtain the skills to pursue a wide range of career paths within and outside the arts.

Design/Technical
The specialization in design and technology offers a curriculum that enables students to develop skills as designers, technicians and craftspeople, as well as the visual communication skills necessary in the collaborative world of the theater. While students are enrolled in introductory courses, they are also working backstage and in the shops putting learned skills to practical use as technicians and crew on departmental productions.

Immediate application of new physics knowledge is not what drives physicists, but rather, an inherent curiosity about everything around them. Physics explores the big questions about the universe, and students who are motivated, curious, mathematical, inventive, and wish to explore these big questions will find their place at SIUE. Students in the College of Arts and Sciences are taught by world-class scholars in state-of-the-art laboratories, with small class sizes to help ensure that students are not just faces in a crowded lecture hall. In the Department of Physics, students are welcomed into a community of faculty committed to providing the best education possible.

What can I do with a degree in Physics?
Earning a bachelor’s degree in physics can open many doors. Throughout the United States, approximately one-third of students graduating with degrees in physics go on to graduate school to continue their education in physics or other science disciplines. Our graduates have recently gone on to pursue their education at the University of Arizona, University of Colorado Boulder, and University of New Mexico, as well as other quality programs. Some students, finding the rigor of physics excellent preparation for professional schools, pursue advanced education opportunities in medicine or law.

Electrical engineering and computer engineering disciplines are concerned with the development and application of electrical and computer technology to enhance and enrich all life. Electrical and computer engineers, as part of this mission, are engaged in a wide variety of activities that include:

• Space exploration and remote sensing
• Process control and automation
• Automatic control systems for use in robotics, missiles, aircraft, and manufacturing plants
• Electric power generation and distribution, environmentally responsible generation and use of energy
• Audio- video- and data-communication systems, and satellite communications
• Digital processing of signals and images using the computer
• Design and manufacturing of faster and more capable microprocessors for the computers of tomorrow
• Applications of technology in the healthcare field through computerized ultrasound, radiology, tomography and imaging systems, computer-aided diagnosis and treatment, and tele-surgery.

The applications listed above require a solid foundation in mathematics and physics, thus requiring electrical and computer engineering students to go through a substantial set of courses in these areas. In addition, today’s engineers also must be aware of a wide variety of global, social, ethical, economic and environmental issues that are relevant to the systems they design and build. Our bachelor’s degree programs include courses and projects designed to build this awareness. The electrical and computer engineering program mission is consistent with the mission of the University and the School of Engineering.

What can I do with a degree in computer engineering?
Electrical and computer engineers find employment in a wide variety of manufacturing companies such as aerospace and aircraft, electric manufacturers, computer circuit (a.k.a.: “chip”) manufacturers, and medical equipment manufacturers. They are employed in the fields of research, design, manufacturing and sales. Many public utilities, which include power companies and telephone companies, employ both computer engineers and electrical engineers. Other potential employers include oil companies, railroads, food processing plants, chemical and biological laboratories, chemical plants, various branches of federal government, and many consulting engineering companies.