Bachelor of Business Administration

at Southern New Hampshire University USA

The MBA concentration in Marketing prepares students for a career in the fast-paced and ever-evolving field of marketing. This concentration provides students with the opportunity to explore market research, advertising, branding, and consumer behavior through various lenses. Students learn how to translate knowledge gained into actionable strategies and implementations within the marketing field.

Explores key advertising, branding and communications strategies. You’ll learn how to analyze consumer behavior, develop data-driven marketing objectives and manage promotional campaigns that inspire action. This specialized program can help prepare you for a variety of leadership roles including brand management, product management, public relations, advertising and sales management.

• Integrate, synthesize, and apply business practices in a marketing context for creating intrapreneurial and entrepreneurial opportunities

A master's in information technology degree is a vital tool in today's competitive business environment. Organizations in every industry seek IT professionals who can think beyond traditional computer programming and basic technology expertise. Learn how to bridge the gaps between communications, IT and business management and increase your marketable skills with the Master of Science in Information Technology degree program at Southern New Hampshire University.

Program Outcomes

• Develop innovative and agile, computer-based solutions to business problems through a systems analysis approach and technology integration and application
• Design a plan for implementing and monitoring solutions that incorporate core information technologies, concepts and methods appropriate for secure information use across an enterprise
• Collaborate and communicate effectively in a variety of environments through situational awareness and audience analysis
• Develop an implementation plan for systematic information risk assessment for change management plans and processes within enterprise business and information technology environments
• Using computational logic and critical analysis, construct ethically sound, technology-informed procedures to ensure legal compliance and maintain security within enterprise information technology environments

The Bachelor of Science in Business Administration emphasizes interpersonal skills, strategic problem solving, and operational principles. Students will gain a strong, comprehensive business education, becoming resourceful and creative thinkers in diverse, professional environments.
 
A hallmark of the degree is the opportunity to apply theoretical knowledge and business skills gained in the program both inside and outside the classroom. Experiential learning opportunities such as simulations and internships are available in some cases to provide additional engagement and help students learn the importance of teamwork, adaptability, and agility in a business context. Additionally, students may benefit from valuable networking opportunities with the alumni community, industry professionals, and regional business partners. Business clubs and professional groups are available to students who would like to connect with faculty and peers and hone their skills.
 
Through the study of problem-solving, communication, collaboration, innovation, and data-informed decision-making, students are prepared to be entrepreneurial thinkers and decision-makers in fast paced, complex environments. Students gain confidence in identifying business opportunities using current tools and technologies, leveraging data to address business needs, and collaborating effectively in a variety of situations.

The program’s core courses provide a well-rounded business administration foundation, and students have the opportunity to dive deeper into specific disciplines to enhance their skill-sets and prepare them to enter a variety of professional fields. In some cases, students may also work with faculty to create a customized pathway in conjunction with the foundation that builds skills to support them in achieving their personal and professional goals. Additionally, the flexibility of elective courses offered in both online and campus based experiences allow students to further explore customizing their educational experience.

Program Outcomes

• Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
• Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
• Articulate implications of global and societal contexts on business decisions
• Recommend strategic and creative business options using data gathered through research and current technological applications
• Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs

The Bachelor of Science in Business Administration concentration in Management Information Systems provides students foundational knowledge and skills in client systems, enterprise information systems, SQL programming, data and information management, and business intelligence tools and techniques for reporting.  Students in this concentration are prepared to be a liaison between the technical and business aspects of management information systems and contribute to data-driven business decisions.    

Concentration Outcomes

• Apply information management tools and techniques to mine, compile and  analyze data for the purpose of addressing business questions and problems
• Develop effective communications using audience appropriate terminology to  relay complex data and management information systems information to stakeholders

The marketing field encompasses activities related to: identifying needs of prospective customers, selecting a target market, designing a product, packaging, pricing, advertising, selling, distributing, and servicing products in both domestic and international markets. It is the driving force in business. Therefore, the degree to which companies are able to do it well and respond to customer needs and wants largely determines their success.

Southern New Hampshire University's Marketing Program integrates theory and application. Marketing majors also study general management, finance, organizational behavior, information technology and selected liberal arts courses, ensuring that students learn the tenets of marketing in concert with those disciplines. Domestic and international marketing internships and study abroad programs allow Marketing majors additional opportunities to link marketing theory with practice.

Students will also formulate an ePortfolio and a career portfolio which are included in the coursework of the marketing curriculum.

Program Outcomes

• Utilize primary and secondary data to determine the position of a product in the market
• Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
• Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
• Employ effective written and oral communication skills appropriate to the professional marketing context
• Apply legal and ethical principles to marketing activities
• Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value

Students selecting a concentration in mental health will take coursework in counseling techniques and psychological assessment. They will also gain direct experience in the field as early as their freshman year, with placements including school guidance offices, community mental health centers, and social service programs throughout the Manchester NH area. Graduates of SNHU's Bachelor of Arts in Psychology with a concentration in Mental Health have taken jobs as case managers, residential counselors, and intake coordinators, among other psychology-related professions. This concentration further helps to prepare students for graduate programs in mental health counseling, clinical psychology, and social work.

Technology has become inseparable from an organization’s operations, including applying digital strategies to leverage data, collaborating in the virtual marketplace, and leveraging established and emerging technologies. The Bachelor of Science in Information Technologies gives students the opportunity to combine technical abilities, business acumen, people skills, and a keen problem-solving mindset to help organizations large and small leverage new technologies for innovating practices, products, and processes. Aligned to the Accreditation Board for Engineering and Technology (ABET) and informed by the Association for Computing Machinery (ACM) framework for information technology baccalaureate degree programs, this degree will prepare students for current IT work and provide the skills and dispositions to ready themselves and their organizations for the rapid evolution of future technologies. Students will learn the fundamental information technologies, systems, data management methods, and computational thinking strategies necessary to support organizational decision-making and recommend effective system design and maintenance solutions. They will also learn to operate in an ever-changing work environment where communication, collaboration, and the drive to proactively identify and solve problems are markers of success. Learning through hands-on real world problems, students in this degree program will demonstrate the necessary skills that will allow them to grow and adapt within the field of information technology.

Program Outcomes

• The ability to analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions
• The ability to design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline
• The ability to communicate effectively in a variety of professional contexts
• The ability to recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles
• The ability to function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline
• The ability to identify and analyze user needs and to take them into account in the selection, creation, integration, evaluation, and administration of computing-based systems

Bachelor of Arts in Graphic Design and Media Arts from Southern New Hampshire University.

Unlike fine arts schools, SNHU can expand your career options by enhancing your arts degree with courses in advertising, business, communication, marketing, psychology, technology and many other areas. You'll learn a range of valuable, career-oriented skills, including how to create:

• Logos, logotypes and symbols
• Advertisements and posters
• Brochures and marketing materials
• TV commercials and documentaries
• Web sites
• Interactive designs

The BA in Graphic Design and Media Arts is one of SNHU’s Experience More programs. In these programs, you’ll be on a more structured, career-focused pathway to your degree. Designed to incorporate industry experience and prepare you for the workplace more rapidly, at least 36 of your credits will be earned through experiential learning—which may include studio work, lab work, project-based courses, internships, or industry certifications.

You’ll also learn through a mix of face-to-face classroom and online formats. That means less seat time in traditional classroom settings, and more time engaging with faculty members as project leads, internship advisors, or coaches.

The Aeronautical Engineering program prepares students for professional careers in civilian and military aviation, including aircraft piloting and the design, development and testing of aircraft and aircraft systems. The program includes a multi-semester design sequence within which students work in teams applying theories learned in the classroom to solve complex problems and transform concepts into functioning designs that they will build and operate. In addition to the design sequence, CETA offers students the opportunity to plan and conduct their own flight tests. The College maintains an instrumented light aircraft flown by professional pilots to provide students with in-flight experience; this allows students to participate as flight test engineers, using a specially designed data collection system to record key flight parameters and perform post-flight data analysis.  CETA offers specific concentration areas in Robotics, Telecommunications, and Unmanned Aerial Systems that complement core engineering training and enhance student’s post-graduation placement opportunities. Students also have the opportunity to be involved in engineering clubs and organizations, such as student chapters of the American Institute of Aeronautics and Astronautics (AIAA), the American Society of Mechanical Engineers (ASME), and Sigma Gamma Tau, the national aerospace engineering honor society.   The BS.AEG program is accredited by the Engineering Accreditation Commission of ABET, http://www.abet.org.

Program Outcomes

• An ability to apply knowledge of mathematics, science, and engineering.
• An ability to design and conduct experiments, as well as to analyze and interpret data.
• An ability to design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability.
• An ability to function on multi-disciplinary teams.
• An ability to identify, formulate, and solve engineering problems.
• An understanding of professional and ethical responsibility.
• An ability to communicate effectively.
• The broad education necessary to understand the impact of engineering solutions in a global, economic, environmental, and societal context.
• A recognition of the need for, and the ability to engage in life-long learning.
• A knowledge of contemporary issues.
• An ability to use the techniques, skills, and modern engineering tools needed for engineering practice.
• A knowledge of aerodynamics, aerospace materials, structure, propulsion, flight mechanics, and stability and control.
• Design competence that includes integration of aeronautical topics.
• An ability to develop flight test plans and conduct in-flight experiments, as well as analyze, interpret, and report the resulting data.

The 21st century has seen an explosion in data generation, as well as the rapid development of analytical and information technologies and the growth in storage and processing capabilities. This has led to the need for business analysts now more than ever. By earning your Master of Science in Business Analytics from Southern New Hampshire University, you could learn to be the go-to person for making informed, data-driven decisions in any company or organization you work for in the future.

The MS in Business Analytics is one of the high-quality degree programs taught on our campus in Manchester, and it provides a market-relevant combination of a comprehensive education in business analytics with real-world applications.

In our MS in Business Analytics degree program, you’ll learn how to collect and interpret business data, communicate findings to stakeholders and execute strategic business decisions. A degree in this area could give you the knowledge, tools and skills necessary to pursue or accelerate a career in business analytics.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your master’s in business analytics at SNHU are:

• Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success.
• Affordability. SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
• Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands.
• Efficiency and flexibility. Complete your graduate degree on campus in 12-18 months, with 3-5 courses per 16-week term.
• Minimal requirements. No GRE or GMAT required for admission.
• Networking. Tap into our nationwide network of alumni for tips and career opportunities.
• Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, NH, named a "Best Place to Live" by Money magazine.