Bachelor of Science, Major in Business Administration with Concentration in Business Analytics

at Southern New Hampshire University USA

The Accounting Program provides students with the educational prerequisites required for the certified public accountant examination, certified management accountant examination, certified internal auditor examination and a host of other professional titles related to accounting and taxation.

Accounting students will receive general instruction in business and a thorough education in all areas of accounting, ?nance and taxation. Students majoring in accounting will be able to specialize in either the ?nancial or managerial ?elds of accounting. An internship also is available in this program. Students will be able to take additional electives to supplement their knowledge or to further specialize their educations.

Program Outcomes

• Analyze and apply the rules and regulations for financial accounting and reporting and how they are established in a global economy
• Generate financial records and financial statements for internal and external users in accordance with applicable governing rules and regulations
• Plan and prepare tax returns using knowledge of tax laws and regulations
• Analyze, interpret and communicate accounting information to various internal and external stakeholders
• Audit financial information and controls employing effective techniques and in accordance with professional standards
• Apply professional ethics to guide conduct and decision-making in the field of accounting

The MBA concentration in Marketing prepares students for a career in the fast-paced and ever-evolving field of marketing. This concentration provides students with the opportunity to explore market research, advertising, branding, and consumer behavior through various lenses. Students learn how to translate knowledge gained into actionable strategies and implementations within the marketing field.

Explores key advertising, branding and communications strategies. You’ll learn how to analyze consumer behavior, develop data-driven marketing objectives and manage promotional campaigns that inspire action. This specialized program can help prepare you for a variety of leadership roles including brand management, product management, public relations, advertising and sales management.

• Integrate, synthesize, and apply business practices in a marketing context for creating intrapreneurial and entrepreneurial opportunities

Bachelor of Arts in Graphic Design and Media Arts from Southern New Hampshire University.

Unlike fine arts schools, SNHU can expand your career options by enhancing your arts degree with courses in advertising, business, communication, marketing, psychology, technology and many other areas. You'll learn a range of valuable, career-oriented skills, including how to create:

• Logos, logotypes and symbols
• Advertisements and posters
• Brochures and marketing materials
• TV commercials and documentaries
• Web sites
• Interactive designs

The BA in Graphic Design and Media Arts is one of SNHU’s Experience More programs. In these programs, you’ll be on a more structured, career-focused pathway to your degree. Designed to incorporate industry experience and prepare you for the workplace more rapidly, at least 36 of your credits will be earned through experiential learning—which may include studio work, lab work, project-based courses, internships, or industry certifications.

You’ll also learn through a mix of face-to-face classroom and online formats. That means less seat time in traditional classroom settings, and more time engaging with faculty members as project leads, internship advisors, or coaches.

The Economics/Finance Program has a dual mission: to examine the behavior of the economy and its relationship to business and government, and to study the funding and investment needs of corporations, individuals and institutions. The primary goal of the program is to establish a solid foundation in the applied and theoretical areas of international and domestic finance, business and economics. Economics/finance majors develop the analytical and quantitative skills needed for corporate and individual financial management and economic modeling and forecasting.

Students who choose to major in the Economics/Finance Program will be prepared for careers in industry, financial organizations and government. Many go on to graduate school to continue their studies in economics, finance, other business-related disciplines or law.

Program Outcomes

• Demonstrate knowledge of basic estimators and their properties.
• Test hypotheses, forecast, and interpret results using economic data and financial models.
• Make strategic business decisions based on the application of economic and financial knowledge and tools.
• Effectively communicate economic and financial issues and opportunities to stakeholders.
• Critique government policy proposals using concepts such as optimization, equilibrium, and the incentives faced by economic agents.

The Computer Science Program prepares students for professional careers in the development of software for various industrial and service applications. The program focuses on algorithm development, programming, architecture design, and networks, using relevant industry/service-based projects to apply the basic concepts and theories in computer science. In addition to computer science and mathematics courses, students begin programming during their freshman year and conclude the spring semester by implementing a team-based software development project. This academic study and intensive project-based learning approach continues throughout the four-year program and culminates in a senior capstone software development project or an industry or government internship experience. CETA supports student participation in the annual Consortium for Computing Sciences in Colleges – Northeastern Region (CCSCNE) Conference, and students have the opportunity to present posters on their projects and compete in programming challenges. The College also funds undergraduate student research projects, guided by faculty members, in areas such as mobile application development and outcome assessment software tools. Students also have the opportunity to be involved in related clubs and organizations within the College and on campus.

Program Outcomes

• Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions
• Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline
• Communicate effectively in a variety of professional contexts
• Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles
• Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline
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• Apply computer science theory and software development fundamentals to produce computing-based solutions

Technology has become inseparable from an organization’s operations, including applying digital strategies to leverage data, collaborating in the virtual marketplace, and leveraging established and emerging technologies. The Bachelor of Science in Information Technologies gives students the opportunity to combine technical abilities, business acumen, people skills, and a keen problem-solving mindset to help organizations large and small leverage new technologies for innovating practices, products, and processes. Aligned to the Accreditation Board for Engineering and Technology (ABET) and informed by the Association for Computing Machinery (ACM) framework for information technology baccalaureate degree programs, this degree will prepare students for current IT work and provide the skills and dispositions to ready themselves and their organizations for the rapid evolution of future technologies. Students will learn the fundamental information technologies, systems, data management methods, and computational thinking strategies necessary to support organizational decision-making and recommend effective system design and maintenance solutions. They will also learn to operate in an ever-changing work environment where communication, collaboration, and the drive to proactively identify and solve problems are markers of success. Learning through hands-on real world problems, students in this degree program will demonstrate the necessary skills that will allow them to grow and adapt within the field of information technology.

Program Outcomes

• The ability to analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions
• The ability to design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline
• The ability to communicate effectively in a variety of professional contexts
• The ability to recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles
• The ability to function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline
• The ability to identify and analyze user needs and to take them into account in the selection, creation, integration, evaluation, and administration of computing-based systems

The 21st century has seen an explosion in data generation, as well as the rapid development of analytical and information technologies and the growth in storage and processing capabilities. This has led to the need for business analysts now more than ever. By earning your Master of Science in Business Analytics from Southern New Hampshire University, you could learn to be the go-to person for making informed, data-driven decisions in any company or organization you work for in the future.

The MS in Business Analytics is one of the high-quality degree programs taught on our campus in Manchester, and it provides a market-relevant combination of a comprehensive education in business analytics with real-world applications.

In our MS in Business Analytics degree program, you’ll learn how to collect and interpret business data, communicate findings to stakeholders and execute strategic business decisions. A degree in this area could give you the knowledge, tools and skills necessary to pursue or accelerate a career in business analytics.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your master’s in business analytics at SNHU are:

• Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success.
• Affordability. SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
• Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands.
• Efficiency and flexibility. Complete your graduate degree on campus in 12-18 months, with 3-5 courses per 16-week term.
• Minimal requirements. No GRE or GMAT required for admission.
• Networking. Tap into our nationwide network of alumni for tips and career opportunities.
• Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, NH, named a "Best Place to Live" by Money magazine.

The business analytics concentration includes courses that cover the three major areas of business analytics (descriptive analytics, predictive analytics and prescriptive analytics) and other courses that support the study of business analytics. The curriculum of the program is very hands-on and will prepare you for a successful career in the world of business analytics.

The Electrical Engineering Program prepares students to perform professionally in the design, development, and integration of electronic equipment and systems in a wide range of industries; including telecommunications and networking, electrical machinery and power generation and distribution, automation and control systems, aerospace and robotics. The program includes a design sequence within which students use our well-equipped labs to work in teams applying theories learned in the classrooms to transform concepts into functional designs that they will build and operate. The Electrical Engineering program provides engineering students at CETA the opportunity to choose the Telecommunication Concentration, along with other concentration choices of Robotics, and Unmanned Aerial Systems. These concentration courses complement core engineering training and enhance students’ post-graduation placement opportunities. Students also have the opportunity to be involved in different clubs and organizations within the College and on campus.

Program Outcomes

• Ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics.
• Ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors.
• Ability to communicate effectively with a range of audiences.
• Ability to recognize ethical and professional responsibilities in engineering situations and make informed judgements, which must consider the impact of engineering solutions in global, economic, environmental, and social contexts.
• Ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives.
• Ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions.
• Ability to acquire and apply new knowledge as needed, using appropriate learning strategies.

Turn your passion for reading and writing into a career. Gain the communication and research skills needed in the workplace today. Learn to think critically and write effectively. Welcome to SNHU's Bachelor of Arts in English.

Classes in this major are generally small. The literature courses, for example, average about 20 students and the writing courses about 15 students, allowing professors to keep the classes engaging, lively and highly interactive. You won't ever find yourself sitting in a huge auditorium, trying to be heard or struggling to follow along with a lecture. In fact, some of the most unique learning opportunities might take place outside the classroom.

Because of SNHU's ideal location in the heart of New England, the birthplace of American literature, professors often build in visits to historic literary sites, such as Walden Pond, to add depth to the subject matter.

In this program, you’ll learn:

• Effective written and oral communication skills. You'll learn how to develop, craft and present ideas and stories that can help you convince, persuade and educate an audience.
• Ability to think critically and creatively. You'll discover how to uncover and dissect various viewpoints in order to create new concepts and stories.
• Broad knowledge of literary classics. You'll gain a unique perspective and understanding of the world by reading, evaluating and discussing literature that has influenced society.
• Proficiency in research strategies. You'll learn proven techniques for pinpointing and analyzing information that helps you build support for your ideas and opinions.