Bachelor of Science, Major in Business Administration with Concentration in Business Analytics

at Southern New Hampshire University USA

Southern New Hampshire University's Bachelor of Science in Justice Studies presents a systematic vision of the justice system and exposes its majors to the panoply of careers, theories and applications, agencies and institutions that comprise American justice. The B.S. in Justice Studies consists of a core and a series of tracks which allows students to tailor the program toward their career goals. The core lays out the essential knowledge base for Justice Studies majors and reviews the fundamentals of legal and social science research, provides overview courses on the system at large, and instructs on criminal law and correctional systems. The B.S. in Justice Studies emphasizes the full range of justice functions, from policing to corrections, from law to private sector justice. The B.S. in Justice Studies delivers the "professional" perspective in the educational environment, preparing students for future careers in the justice sector.

Program Outcomes

• Graduates of the Justice Studies program will be able to draw upon theory, research and historical perspective as professionals and apply such into their daily practice            
• Graduates of the Justice Studies program will be able to apply and demonstrate their academic and professional skills as effective communicators, critical and independent thinkers, and analytical problem solvers            
• Graduates of the Justice Studies program will be socially responsible citizens and professionals who are ethically informed and culturally aware           

The Economics/Finance Program has a dual mission: to examine the behavior of the economy and its relationship to business and government, and to study the funding and investment needs of corporations, individuals and institutions. The primary goal of the program is to establish a solid foundation in the applied and theoretical areas of international and domestic finance, business and economics. Economics/finance majors develop the analytical and quantitative skills needed for corporate and individual financial management and economic modeling and forecasting.

Students who choose to major in the Economics/Finance Program will be prepared for careers in industry, financial organizations and government. Many go on to graduate school to continue their studies in economics, finance, other business-related disciplines or law.

Program Outcomes

• Demonstrate knowledge of basic estimators and their properties.
• Test hypotheses, forecast, and interpret results using economic data and financial models.
• Make strategic business decisions based on the application of economic and financial knowledge and tools.
• Effectively communicate economic and financial issues and opportunities to stakeholders.
• Critique government policy proposals using concepts such as optimization, equilibrium, and the incentives faced by economic agents.

The Computer Science Program prepares students for professional careers in the development of software for various industrial and service applications. The program focuses on algorithm development, programming, architecture design, and networks, using relevant industry/service-based projects to apply the basic concepts and theories in computer science. In addition to computer science and mathematics courses, students begin programming during their freshman year and conclude the spring semester by implementing a team-based software development project. This academic study and intensive project-based learning approach continues throughout the four-year program and culminates in a senior capstone software development project or an industry or government internship experience. CETA supports student participation in the annual Consortium for Computing Sciences in Colleges – Northeastern Region (CCSCNE) Conference, and students have the opportunity to present posters on their projects and compete in programming challenges. The College also funds undergraduate student research projects, guided by faculty members, in areas such as mobile application development and outcome assessment software tools. Students also have the opportunity to be involved in related clubs and organizations within the College and on campus.

Program Outcomes

• Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions
• Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline
• Communicate effectively in a variety of professional contexts
• Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles
• Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline
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• Apply computer science theory and software development fundamentals to produce computing-based solutions

The Accounting/Finance degree offers students the course work they need to qualify for careers in the accounting or finance professions. The degree prepares graduates for meaningful employment in accounting, banking, corporate finance, insurance, investments and personal finance.

Program Outcomes

• Identify long-term corporate investment opportunities to increase shareholder value
• Apply theories of asset allocation, security analysis, & portfolio diversification to efficiently manage an investment portfolio
• Demonstrate knowledge of the rules and regulations for financial accounting and reporting and how they are established in a global economy
• Generate financial records and financial statements for internal and external users in accordance with applicable governing rules and regulations
• Analyze, interpret, and communicate financial and accounting information to various internal and external stakeholders

In a world where data has quickly gone from a scarce resource to an abundant one, statistical tools are rapidly evolving. This concentration helps students learn the skills necessary to build and interpret statistical models, in the age of "big data," "data science," and "data analytics."

Concentration Outcomes

• Utilize effective oral and written communication strategies in the construction, evaluation, and presentation of statistical models.
• Obtain and clean data sets, engineering new features where appropriate.
• Identify, communicate, and justify assumptions made prior to the model construction phase.
• Apply mathematical and statistical reasoning, analysis, and problem-solving to hypothesize and construct meaningful models that reflect real-world processes.

The MBA concentration in Marketing prepares students for a career in the fast-paced and ever-evolving field of marketing. This concentration provides students with the opportunity to explore market research, advertising, branding, and consumer behavior through various lenses. Students learn how to translate knowledge gained into actionable strategies and implementations within the marketing field.

Explores key advertising, branding and communications strategies. You’ll learn how to analyze consumer behavior, develop data-driven marketing objectives and manage promotional campaigns that inspire action. This specialized program can help prepare you for a variety of leadership roles including brand management, product management, public relations, advertising and sales management.

• Integrate, synthesize, and apply business practices in a marketing context for creating intrapreneurial and entrepreneurial opportunities

Novelists, memoirists, poets, playwrights and screenwriters articulate the questions of our time. They help us to free ourselves from our easy assumptions and to empathize with people whose circumstances differ from our own. Literature gives our culture a way to talk to itself.

SNHU's major in creative writing is for students interested in careers in writing and book publishing, and for students who simply wish to explore a passion for writing. It teaches skills useful for journalism, law, communications, and many other professions. It prepares students for graduate programs, like the university's low-residency Master of Fine Arts in fiction and nonfiction writing. Creative writing courses begin during freshman year.

Publishing opportunities at SNHU include the student literary journal, The Manatee, and contests in the university's nationally-distributed journal, Amoskeag. Faculty help students prepare work for submission to graduate programs, agents, and editors. Students on the main campus in Manchester spend classroom time with agents, editors, publicists, and visiting writers. Students attend workshops, readings, and networking events.

Our faculty includes nationally acclaimed writers. They host renowned visiting writers. Students can join the creative writing club and the New Hampshire Writers' Project, the only statewide literary organization for writers of all levels and genres, which is housed on the university's main campus in Manchester.

Students who wish to major in creative writing on the main campus in Manchester must submit a writing sample of 5-10 pages to the program coordinator. Students applying to the online program in creative writing must submit a sample to the online program.

Creative writing majors on the main campus in Manchester choose a concentration in fiction, a concentration in nonfiction, or no concentration. Online majors choose a concentration in fiction, nonfiction, poetry or screenwriting. Majors on the main campus who choose no concentration take workshops in three out of four genres. Majors on the main campus who choose a concentration in fiction or nonfiction focus on a long work in the chosen genre. Online majors focus on the chosen genre and take a course in writing for new media.

For majors on the main campus, the concentrations in fiction and nonfiction make it easier to complete a B.A. in Creative Writing and English in three years with coursework during summers. The concentrations can also help students write work samples strong enough to earn admission to the low-residency M.F.A. program. Students who finish a B.A. with a concentration in fiction or nonfiction in three years can earn both a B.A. and an M.F.A. over the course of five years, if they are accepted to the M.F.A. program in the third year of the B.A.

Program Outcomes

• Apply techniques and terminology essential to analyzing (and appreciating) literary form, genre, structure, and style
• Produce creative works in a variety of genres (fiction, non-fiction, poetry, drama, screenwriting), employing the conventions and techniques of those genres
• Produce a body of advanced work in the student’s chosen genre, reflecting a culmination of the student’s workshop training and the beginning of professionalization

Students selecting a concentration in mental health will take coursework in counseling techniques and psychological assessment. They will also gain direct experience in the field as early as their freshman year, with placements including school guidance offices, community mental health centers, and social service programs throughout the Manchester NH area. Graduates of SNHU's Bachelor of Arts in Psychology with a concentration in Mental Health have taken jobs as case managers, residential counselors, and intake coordinators, among other psychology-related professions. This concentration further helps to prepare students for graduate programs in mental health counseling, clinical psychology, and social work.

The Bachelor of Science in Business Administration emphasizes interpersonal skills, strategic problem solving, and operational principles. Students will gain a strong, comprehensive business education, becoming resourceful and creative thinkers in diverse, professional environments.
 
A hallmark of the degree is the opportunity to apply theoretical knowledge and business skills gained in the program both inside and outside the classroom. Experiential learning opportunities such as simulations and internships are available in some cases to provide additional engagement and help students learn the importance of teamwork, adaptability, and agility in a business context. Additionally, students may benefit from valuable networking opportunities with the alumni community, industry professionals, and regional business partners. Business clubs and professional groups are available to students who would like to connect with faculty and peers and hone their skills.
 
Through the study of problem-solving, communication, collaboration, innovation, and data-informed decision-making, students are prepared to be entrepreneurial thinkers and decision-makers in fast paced, complex environments. Students gain confidence in identifying business opportunities using current tools and technologies, leveraging data to address business needs, and collaborating effectively in a variety of situations.

The program’s core courses provide a well-rounded business administration foundation, and students have the opportunity to dive deeper into specific disciplines to enhance their skill-sets and prepare them to enter a variety of professional fields. In some cases, students may also work with faculty to create a customized pathway in conjunction with the foundation that builds skills to support them in achieving their personal and professional goals. Additionally, the flexibility of elective courses offered in both online and campus based experiences allow students to further explore customizing their educational experience.

Program Outcomes

• Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
• Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
• Articulate implications of global and societal contexts on business decisions
• Recommend strategic and creative business options using data gathered through research and current technological applications
• Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs

In today's world, it's essential to go green. Nowhere is this task more urgent than in developing countries, where the implementation of Western development models has created serious environmental challenges. The B.S. in Environmental Science and Sustainability (International) at SNHU provides international students with the knowledge, skills, and practical experience needed to meet these challenges sustainably in governments, nongovernmental organizations, and businesses worldwide. Our program blends insights from environmental science, the environmental social sciences, and other sustainability-focused fields into a uniquely practical learning experience that is more than merely interdisciplinary. Students spend their first two years in an environmental or other degree program at their home universities, then complete their remaining degree requirements in two years on campus at SNHU. They also take all of their SNHU environmental science and sustainability courses with the American students enrolled in the ordinary 4-year version of the program, immersing themselves not just in the content of their coursework, but also in American culture and university life.

Program Outcomes

• Utilize effective oral and written communication strategies in the construction, evaluation, and presentation of solutions to environmental problems
• Analyze intersections of the human and natural world drawing upon an understanding of the structures and functions of ecological systems and processes
• Propose practical solutions that address the complexity of environmental problems by employing interdisciplinary approaches
• Articulate a personal ethical framework that integrates environmental science concepts, principles, and practical experiences
• Apply various technological and field-based methods to the study of the environment
• Design and execute projects that effectively integrate the scientific method and quantitative and qualitative research methods (including laboratory procedures) as applied to questions related to the natural environment