Bachelor of Science, Major in Business Administration with Concentration in Marketing

at Southern New Hampshire University USA

Sociology is the scientific study of social life and the causes and consequences of human behavior, social groups, and societies. The term social life encompasses all interpersonal relationships, all groups, all types of social organizations, and all human culture; past and present. We want our majors to experience Sociology. Our emphasis is on professional practices as well as scholarship, with a career orientation and experiential learning approach. We provide first-person experiences in analyzing and dealing with processes, problems and institutions of society. In a world of globalization and cultural diversity, Sociology is of increased practical importance in many career paths. Partnering with community organizations, the Sociology major emphasizes a hands-on approach to learning.

Graduates of our program seek employment in social services and counseling, management and administrative support, teaching, research, sales, marketing, public relations, criminal justice positions, and many other fields. Our program also prepares students to continue their education to obtain a graduate degree in Sociology or in other areas: for example, entrance into law school or a MBA program

Program Outcomes

• Analyze group behavior through current and emerging sociological theory for a broader understanding of society
• Analyze and employ appropriate sociological research to critically assess published research and develop sociological research proposals that address contemporary social issues
• Evaluate the social construction of realities for their impact on human social interactions and their consequences across cultures
• Develop sociological questions demonstrating versatility of thought and problem-solving skills in addressing contemporary social issues, employing ethical and professional communication of sociological information
• Cultivate the sociological perspective in communicating research interests and career goals in the social sciences
• Analyze social structures and processes within social institutions for recognizing patterns and relationships across cultures

Turn your passion for reading and writing into a career. Gain the communication and research skills needed in the workplace today. Learn to think critically and write effectively. Welcome to SNHU's Bachelor of Arts in English.

Classes in this major are generally small. The literature courses, for example, average about 20 students and the writing courses about 15 students, allowing professors to keep the classes engaging, lively and highly interactive. You won't ever find yourself sitting in a huge auditorium, trying to be heard or struggling to follow along with a lecture. In fact, some of the most unique learning opportunities might take place outside the classroom.

Because of SNHU's ideal location in the heart of New England, the birthplace of American literature, professors often build in visits to historic literary sites, such as Walden Pond, to add depth to the subject matter.

In this program, you’ll learn:

• Effective written and oral communication skills. You'll learn how to develop, craft and present ideas and stories that can help you convince, persuade and educate an audience.
• Ability to think critically and creatively. You'll discover how to uncover and dissect various viewpoints in order to create new concepts and stories.
• Broad knowledge of literary classics. You'll gain a unique perspective and understanding of the world by reading, evaluating and discussing literature that has influenced society.
• Proficiency in research strategies. You'll learn proven techniques for pinpointing and analyzing information that helps you build support for your ideas and opinions.

Bachelor of Arts in Graphic Design and Media Arts from Southern New Hampshire University.

Unlike fine arts schools, SNHU can expand your career options by enhancing your arts degree with courses in advertising, business, communication, marketing, psychology, technology and many other areas. You'll learn a range of valuable, career-oriented skills, including how to create:

• Logos, logotypes and symbols
• Advertisements and posters
• Brochures and marketing materials
• TV commercials and documentaries
• Web sites
• Interactive designs

The BA in Graphic Design and Media Arts is one of SNHU’s Experience More programs. In these programs, you’ll be on a more structured, career-focused pathway to your degree. Designed to incorporate industry experience and prepare you for the workplace more rapidly, at least 36 of your credits will be earned through experiential learning—which may include studio work, lab work, project-based courses, internships, or industry certifications.

You’ll also learn through a mix of face-to-face classroom and online formats. That means less seat time in traditional classroom settings, and more time engaging with faculty members as project leads, internship advisors, or coaches.

The Bachelor of Science in Business Administration concentration in Management Information Systems provides students foundational knowledge and skills in client systems, enterprise information systems, SQL programming, data and information management, and business intelligence tools and techniques for reporting.  Students in this concentration are prepared to be a liaison between the technical and business aspects of management information systems and contribute to data-driven business decisions.    

Concentration Outcomes

• Apply information management tools and techniques to mine, compile and  analyze data for the purpose of addressing business questions and problems
• Develop effective communications using audience appropriate terminology to  relay complex data and management information systems information to stakeholders

Delves into the three major areas of business analytics: descriptive analytics, predictive analytics and prescriptive analytics. You’ll learn how to collect and interpret business data in a spreadsheet environment, communicate findings to stakeholders and execute strategic business decisions. Upon completion of this specialty track, you’ll develop skills that can help prepare you for roles as a management analyst, operations research analyst and budget analyst.

The Bachelor of Science in Business Administration concentration in Marketing introduces students to various professional areas within the fast-paced and ever evolving field of marketing. This concentration provides students with the opportunity to explore areas of marketing, through a business lens, in areas such as market research, social media marketing and communication, and consumer behavior.

Concentration Outcomes

• Utilize marketing principles to develop various aspects of the marketing mix to address challenges and achieve organizational goals

The Computer Information Systems (CIS) program is an undergraduate major for students who want to design and implement effective solutions to meet organizational and management needs for information and decision support. Graduates of the Computer Information Systems program are poised to take a leading role in shaping our information-based future, in both small and large organizations. Students completing the program through the School of Business will be well grounded in the fundamentals of organization theory, decision making, teamwork and leadership, as well as current and emerging information systems tools and technologies. They will be able to communicate effectively with stakeholders. They will be able to bridge the gap between IT and business units to improve processes and solve challenges now and in the future.  

Program Outcomes

• Utilize business intelligence applications that address a variety of business needs and analyze the underlying data models
• Analyze existing business information systems and identify new systems to meet an organization’s needs
• Develop communication strategies to bridge the IT and business units, using appropriate terminology and language to assist the units in working together effectively
• Apply systems analysis and design and project management concepts to develop and implement systems to support an organization’s goals

Investigate the physical world when you earn a Bachelor of Science in Physics from Southern New Hampshire University. This program allows you to immerse yourself in traditional classroom settings to learn about theory, while giving you access to state-of-the-art laboratories to gain the hands-on experience needed for the application of your studies.

As a student in the SNHU program, you’ll learn the fundamentals of physics – as well as get exposure to engineering design and laboratory instrumentation. In addition, you’ll participate in original research and design projects – an ideal way to build up your resume as an entry-level job candidate.

The SNHU physics degree can position you for either an immediate career or further study in graduate school.

Our program stands out from those at other four-year institutions of higher education in that we put students in a position to start engaging in professional activities while they learn. Students are encouraged to participate in field experiences at mental health clinics and social service agencies, publish in Psychological journals and books, present professional papers, administer psychological tests, simulate therapy sessions and/or lead student organizations. Our program includes faculty who have won teaching awards and published books and journal articles.

We offer specific concentration areas including child/adolescent development, forensic psychology and mental health. Students also enjoy a variety of extracurricular opportunities. We have a Psychology Student Association and an honors association, Psi Chi. Alumni have attended graduate school or continued on to work (after graduating with a Bachelor of Arts degree) in such areas such as mental health clinics, social service agencies and human resources.

Program Outcomes

• Apply foundational psychological theories, principles, and methodologies in accordance with ethical principles and professional standards
• Develop researchable questions and methods of inquiry that inform further study in the field of psychology
• Analyze and interpret data to communicate findings and implications to professionals in the field of psychology, interdisciplinary fields, and non-academic audiences
• Develop and promote professional mindsets and practices grounded in psychological evidence that foster unbiased, globally aware, and culturally responsive behaviors in individuals and communities

The 21st century has seen an explosion in data generation, as well as the rapid development of analytical and information technologies and the growth in storage and processing capabilities. This has led to the need for business analysts now more than ever. By earning your Master of Science in Business Analytics from Southern New Hampshire University, you could learn to be the go-to person for making informed, data-driven decisions in any company or organization you work for in the future.

The MS in Business Analytics is one of the high-quality degree programs taught on our campus in Manchester, and it provides a market-relevant combination of a comprehensive education in business analytics with real-world applications.

In our MS in Business Analytics degree program, you’ll learn how to collect and interpret business data, communicate findings to stakeholders and execute strategic business decisions. A degree in this area could give you the knowledge, tools and skills necessary to pursue or accelerate a career in business analytics.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your master’s in business analytics at SNHU are:

• Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success.
• Affordability. SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
• Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands.
• Efficiency and flexibility. Complete your graduate degree on campus in 12-18 months, with 3-5 courses per 16-week term.
• Minimal requirements. No GRE or GMAT required for admission.
• Networking. Tap into our nationwide network of alumni for tips and career opportunities.
• Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, NH, named a "Best Place to Live" by Money magazine.