Bachelor of Science, Major in Business Administration with Concentration in Marketing

at Southern New Hampshire University USA

The Bachelor of Arts in Communications major at Southern New Hampshire University helps you develop and deliver key messages to diverse audiences.

You'll learn communication theory and industry concepts, and build public speaking, presentation and interviewing skills. You'll also gain experience with business communication, graphic design and public relations through courses and minors in advertising, film, journalism, information technology or marketing. Electives in 3D animation and modeling, digital illustration and digital video production are also offered.

Novelists, memoirists, poets, playwrights and screenwriters articulate the questions of our time. They help us to free ourselves from our easy assumptions and to empathize with people whose circumstances differ from our own. Literature gives our culture a way to talk to itself.

SNHU's major in creative writing is for students interested in careers in writing and book publishing, and for students who simply wish to explore a passion for writing. It teaches skills useful for journalism, law, communications, and many other professions. It prepares students for graduate programs, like the university's low-residency Master of Fine Arts in fiction and nonfiction writing. Creative writing courses begin during freshman year.

Publishing opportunities at SNHU include the student literary journal, The Manatee, and contests in the university's nationally-distributed journal, Amoskeag. Faculty help students prepare work for submission to graduate programs, agents, and editors. Students on the main campus in Manchester spend classroom time with agents, editors, publicists, and visiting writers. Students attend workshops, readings, and networking events.

Our faculty includes nationally acclaimed writers. They host renowned visiting writers. Students can join the creative writing club and the New Hampshire Writers' Project, the only statewide literary organization for writers of all levels and genres, which is housed on the university's main campus in Manchester.

Students who wish to major in creative writing on the main campus in Manchester must submit a writing sample of 5-10 pages to the program coordinator. Students applying to the online program in creative writing must submit a sample to the online program.

Creative writing majors on the main campus in Manchester choose a concentration in fiction, a concentration in nonfiction, or no concentration. Online majors choose a concentration in fiction, nonfiction, poetry or screenwriting. Majors on the main campus who choose no concentration take workshops in three out of four genres. Majors on the main campus who choose a concentration in fiction or nonfiction focus on a long work in the chosen genre. Online majors focus on the chosen genre and take a course in writing for new media.

For majors on the main campus, the concentrations in fiction and nonfiction make it easier to complete a B.A. in Creative Writing and English in three years with coursework during summers. The concentrations can also help students write work samples strong enough to earn admission to the low-residency M.F.A. program. Students who finish a B.A. with a concentration in fiction or nonfiction in three years can earn both a B.A. and an M.F.A. over the course of five years, if they are accepted to the M.F.A. program in the third year of the B.A.

Program Outcomes

• Apply techniques and terminology essential to analyzing (and appreciating) literary form, genre, structure, and style
• Produce creative works in a variety of genres (fiction, non-fiction, poetry, drama, screenwriting), employing the conventions and techniques of those genres
• Produce a body of advanced work in the student’s chosen genre, reflecting a culmination of the student’s workshop training and the beginning of professionalization

The Bachelor of Science in Business Administration concentration in Finance provides students with an overview of financial management for both organizations and individuals that includes various financial planning strategies and investment vehicles. Students analyze quantitative and qualitative data to address a variety of financial scenarios. Students are introduced to corporate finance in a global setting and examine the effects that exchange rate volatility, international risk, and macroeconomic fluctuations have on financial planning and decision-making.

Students selecting a concentration in mental health will take coursework in counseling techniques and psychological assessment. They will also gain direct experience in the field as early as their freshman year, with placements including school guidance offices, community mental health centers, and social service programs throughout the Manchester NH area. Graduates of SNHU's Bachelor of Arts in Psychology with a concentration in Mental Health have taken jobs as case managers, residential counselors, and intake coordinators, among other psychology-related professions. This concentration further helps to prepare students for graduate programs in mental health counseling, clinical psychology, and social work.

The Bachelor of Science in Business Administration concentration in Sport Management provides students the opportunity to learn about various elements of the sport industry including media, merchandising, hospitality, facility and event management, and others. Students explore sport management principles, the sociological impact of sport, and ethical theories while learning how these can be applied to address organizational needs across many functional areas related to the business of sports.

The Bachelor of Science in Business Administration concentration in Accounting provides students with the opportunity to develop knowledge and skills in financial accounting practices, preparing students to assess an organization’s financial performance and support stakeholders in decision-making. Students complete the accounting cycle, prepare complex financial statements, identify and correct financial reporting issues, create budgets, and conduct ratio analyses to assess financial information.    

The Computer Information Systems (CIS) program is an undergraduate major for students who want to design and implement effective solutions to meet organizational and management needs for information and decision support. Graduates of the Computer Information Systems program are poised to take a leading role in shaping our information-based future, in both small and large organizations. Students completing the program through the School of Business will be well grounded in the fundamentals of organization theory, decision making, teamwork and leadership, as well as current and emerging information systems tools and technologies. They will be able to communicate effectively with stakeholders. They will be able to bridge the gap between IT and business units to improve processes and solve challenges now and in the future.  

Program Outcomes

• Utilize business intelligence applications that address a variety of business needs and analyze the underlying data models
• Analyze existing business information systems and identify new systems to meet an organization’s needs
• Develop communication strategies to bridge the IT and business units, using appropriate terminology and language to assist the units in working together effectively
• Apply systems analysis and design and project management concepts to develop and implement systems to support an organization’s goals

The Accounting Program provides students with the educational prerequisites required for the certified public accountant examination, certified management accountant examination, certified internal auditor examination and a host of other professional titles related to accounting and taxation.

Accounting students will receive general instruction in business and a thorough education in all areas of accounting, ?nance and taxation. Students majoring in accounting will be able to specialize in either the ?nancial or managerial ?elds of accounting. An internship also is available in this program. Students will be able to take additional electives to supplement their knowledge or to further specialize their educations.

Program Outcomes

• Analyze and apply the rules and regulations for financial accounting and reporting and how they are established in a global economy
• Generate financial records and financial statements for internal and external users in accordance with applicable governing rules and regulations
• Plan and prepare tax returns using knowledge of tax laws and regulations
• Analyze, interpret and communicate accounting information to various internal and external stakeholders
• Audit financial information and controls employing effective techniques and in accordance with professional standards
• Apply professional ethics to guide conduct and decision-making in the field of accounting

In today's world, it's essential to go green. Nowhere is this task more urgent than in developing countries, where the implementation of Western development models has created serious environmental challenges. The B.S. in Environmental Science and Sustainability (International) at SNHU provides international students with the knowledge, skills, and practical experience needed to meet these challenges sustainably in governments, nongovernmental organizations, and businesses worldwide. Our program blends insights from environmental science, the environmental social sciences, and other sustainability-focused fields into a uniquely practical learning experience that is more than merely interdisciplinary. Students spend their first two years in an environmental or other degree program at their home universities, then complete their remaining degree requirements in two years on campus at SNHU. They also take all of their SNHU environmental science and sustainability courses with the American students enrolled in the ordinary 4-year version of the program, immersing themselves not just in the content of their coursework, but also in American culture and university life.

Program Outcomes

• Utilize effective oral and written communication strategies in the construction, evaluation, and presentation of solutions to environmental problems
• Analyze intersections of the human and natural world drawing upon an understanding of the structures and functions of ecological systems and processes
• Propose practical solutions that address the complexity of environmental problems by employing interdisciplinary approaches
• Articulate a personal ethical framework that integrates environmental science concepts, principles, and practical experiences
• Apply various technological and field-based methods to the study of the environment
• Design and execute projects that effectively integrate the scientific method and quantitative and qualitative research methods (including laboratory procedures) as applied to questions related to the natural environment

Southern New Hampshire University's Bachelor of Science in Justice Studies presents a systematic vision of the justice system and exposes its majors to the panoply of careers, theories and applications, agencies and institutions that comprise American justice. The B.S. in Justice Studies consists of a core and a series of tracks which allows students to tailor the program toward their career goals. The core lays out the essential knowledge base for Justice Studies majors and reviews the fundamentals of legal and social science research, provides overview courses on the system at large, and instructs on criminal law and correctional systems. The B.S. in Justice Studies emphasizes the full range of justice functions, from policing to corrections, from law to private sector justice. The B.S. in Justice Studies delivers the "professional" perspective in the educational environment, preparing students for future careers in the justice sector.

Program Outcomes

• Graduates of the Justice Studies program will be able to draw upon theory, research and historical perspective as professionals and apply such into their daily practice
• Graduates of the Justice Studies program will be able to apply and demonstrate their academic and professional skills as effective communicators, critical and independent thinkers, and analytical problem solvers            
• Graduates of the Justice Studies program will be socially responsible citizens and professionals who are ethically informed and culturally aware