Bachelor of Science, Major in Business Administration with Concentration in Marketing

at Southern New Hampshire University USA

 Analyzes effective managerial processes including the initiation, planning, execution and successful completion of a project. You’ll cover topics including project scope, timing, cost, quality, risk, resources, communications and best practices to manage stakeholder expectations. You’ll may also take a course that helps prepare you for the Project Management Professional (PMP)® exam – enhancing your marketability in the workforce.

• Demonstrate specialized knowledge in project management that builds upon and extends the core competencies of effective business administration

Novelists, memoirists, poets, playwrights and screenwriters articulate the questions of our time. They help us to free ourselves from our easy assumptions and to empathize with people whose circumstances differ from our own. Literature gives our culture a way to talk to itself.

SNHU's major in creative writing is for students interested in careers in writing and book publishing, and for students who simply wish to explore a passion for writing. It teaches skills useful for journalism, law, communications, and many other professions. It prepares students for graduate programs, like the university's low-residency Master of Fine Arts in fiction and nonfiction writing. Creative writing courses begin during freshman year.

Publishing opportunities at SNHU include the student literary journal, The Manatee, and contests in the university's nationally-distributed journal, Amoskeag. Faculty help students prepare work for submission to graduate programs, agents, and editors. Students on the main campus in Manchester spend classroom time with agents, editors, publicists, and visiting writers. Students attend workshops, readings, and networking events.

Our faculty includes nationally acclaimed writers. They host renowned visiting writers. Students can join the creative writing club and the New Hampshire Writers' Project, the only statewide literary organization for writers of all levels and genres, which is housed on the university's main campus in Manchester.

Students who wish to major in creative writing on the main campus in Manchester must submit a writing sample of 5-10 pages to the program coordinator. Students applying to the online program in creative writing must submit a sample to the online program.

Creative writing majors on the main campus in Manchester choose a concentration in fiction, a concentration in nonfiction, or no concentration. Online majors choose a concentration in fiction, nonfiction, poetry or screenwriting. Majors on the main campus who choose no concentration take workshops in three out of four genres. Majors on the main campus who choose a concentration in fiction or nonfiction focus on a long work in the chosen genre. Online majors focus on the chosen genre and take a course in writing for new media.

For majors on the main campus, the concentrations in fiction and nonfiction make it easier to complete a B.A. in Creative Writing and English in three years with coursework during summers. The concentrations can also help students write work samples strong enough to earn admission to the low-residency M.F.A. program. Students who finish a B.A. with a concentration in fiction or nonfiction in three years can earn both a B.A. and an M.F.A. over the course of five years, if they are accepted to the M.F.A. program in the third year of the B.A.

Program Outcomes

• Apply techniques and terminology essential to analyzing (and appreciating) literary form, genre, structure, and style
• Produce creative works in a variety of genres (fiction, non-fiction, poetry, drama, screenwriting), employing the conventions and techniques of those genres
• Produce a body of advanced work in the student’s chosen genre, reflecting a culmination of the student’s workshop training and the beginning of professionalization

The Accounting Program provides students with the educational prerequisites required for the certified public accountant examination, certified management accountant examination, certified internal auditor examination and a host of other professional titles related to accounting and taxation.

Accounting students will receive general instruction in business and a thorough education in all areas of accounting, ?nance and taxation. Students majoring in accounting will be able to specialize in either the ?nancial or managerial ?elds of accounting. An internship also is available in this program. Students will be able to take additional electives to supplement their knowledge or to further specialize their educations.

Program Outcomes

• Analyze and apply the rules and regulations for financial accounting and reporting and how they are established in a global economy
• Generate financial records and financial statements for internal and external users in accordance with applicable governing rules and regulations
• Plan and prepare tax returns using knowledge of tax laws and regulations
• Analyze, interpret and communicate accounting information to various internal and external stakeholders
• Audit financial information and controls employing effective techniques and in accordance with professional standards
• Apply professional ethics to guide conduct and decision-making in the field of accounting

Choose a career that lets you make a difference in the lives of children. Learn how kids grow and develop from birth through adolescence. Get the hands-on experience you need to work with young people in a variety of settings, from schools to clinics to hospitals. Prepare yourself to enter a competitive graduate program in psychology or the social sciences. Introducing SNHU's Bachelor of Arts in Psychology with a concentration in Child and Adolescent Development.

By choosing the concentration in child and adolescent development, psychology majors gain an in-depth understanding on the unique physical, social, psychological and cognitive needs of young people. The program stresses experiential learning, so you'll have plenty of opportunities to gain real-world experience by doing internships, a practicum or research and volunteer projects. In fact, in many courses you can even choose to work in the field over writing a research paper. Your professors will work with you to find opportunities that best match your interests.

The MBA concentration in Marketing prepares students for a career in the fast-paced and ever-evolving field of marketing. This concentration provides students with the opportunity to explore market research, advertising, branding, and consumer behavior through various lenses. Students learn how to translate knowledge gained into actionable strategies and implementations within the marketing field.

Explores key advertising, branding and communications strategies. You’ll learn how to analyze consumer behavior, develop data-driven marketing objectives and manage promotional campaigns that inspire action. This specialized program can help prepare you for a variety of leadership roles including brand management, product management, public relations, advertising and sales management.

• Integrate, synthesize, and apply business practices in a marketing context for creating intrapreneurial and entrepreneurial opportunities

The growth of sports as a major industry has increased the need and opportunities for well-trained professional managers. A well-rounded business education with a focus on sport management skills is essential in this rapidly growing field.

The mission of Southern New Hampshire University's Sport Management program is to deliver an innovative educational experience grounded in relevant theory and practice that enables students to be successful leaders in the global sport industry. Students couple ten specialized courses in sport management with a strong mix of business and liberal arts courses. Students will have an opportunity to gain practical experience through field experiences with a variety of sport, fitness and recreational organizations.

The Sport Management programs have Program Approval from the North American Association of Sport Management & the National Association of Physical Education for both the Undergraduate and Graduate degrees; and are in the Candidacy Process for accreditation with the Commission of Sport Management Accreditation. Through the national program accreditation the requirements of the major in Sport Management include extensive field experience(s) totaling a minimum of 300 hours. Therefore, students majoring in Sport Management are required to complete SPT 491 which has a minimum GPA requirement of 2.5. Any student with a minor or concentration in Sport Management is encouraged to complete field experience(s) which also have a minimum GPA requirement of 2.5. In order to facilitate this and to ensure that all students are eligible and prepared for their field experience, any student with a Sport Management major, minor or concentration must receive a minimum of a "C" in all required Sport Management courses. Similarly, all students wishing to change their major to Sport Management must complete a brief application process to ensure their understanding of the field experience requirement in the program.

Program Outcomes

• Recognize management and leadership theory in an applied environment
• Use management and leadership theory in an applied environment
• Demonstrate problem solving in an applied environment
• Formulate connections between classroom learning and practical experience
• Demonstrate the ability to communicate
• Understand and practice networking and relationship building
• Employ ethical frameworks in decision-making
• Display a professional personal image
• Use reflection to develop multiple perspectives of self as a professional
• Demonstrate an awareness of factors that contribute to global sport business issues
• Apply sport management principles in an international context
• Analyze the influences of social, cultural, or political institutions on global sport businesses
• Analyze the role of social responsibility in global sport business
• Understand the interrelationships between functional areas in sport organizations
• Employ a strategic analysis to demonstrate an understanding of the forces that a sport business must have in order to achieve its mission
• Integrate strategic analysis into the strategic planning process
• Evaluate external and internal factors and the interrelationships affecting decision-making

The Bachelor of Science in Business Administration emphasizes interpersonal skills, strategic problem solving, and operational principles. Students will gain a strong, comprehensive business education, becoming resourceful and creative thinkers in diverse, professional environments.
 
A hallmark of the degree is the opportunity to apply theoretical knowledge and business skills gained in the program both inside and outside the classroom. Experiential learning opportunities such as simulations and internships are available in some cases to provide additional engagement and help students learn the importance of teamwork, adaptability, and agility in a business context. Additionally, students may benefit from valuable networking opportunities with the alumni community, industry professionals, and regional business partners. Business clubs and professional groups are available to students who would like to connect with faculty and peers and hone their skills.
 
Through the study of problem-solving, communication, collaboration, innovation, and data-informed decision-making, students are prepared to be entrepreneurial thinkers and decision-makers in fast paced, complex environments. Students gain confidence in identifying business opportunities using current tools and technologies, leveraging data to address business needs, and collaborating effectively in a variety of situations.

The program’s core courses provide a well-rounded business administration foundation, and students have the opportunity to dive deeper into specific disciplines to enhance their skill-sets and prepare them to enter a variety of professional fields. In some cases, students may also work with faculty to create a customized pathway in conjunction with the foundation that builds skills to support them in achieving their personal and professional goals. Additionally, the flexibility of elective courses offered in both online and campus based experiences allow students to further explore customizing their educational experience.

Program Outcomes

• Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
• Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
• Articulate implications of global and societal contexts on business decisions
• Recommend strategic and creative business options using data gathered through research and current technological applications
• Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs

The five-course concentration in Global Business provides students with the competencies and knowledge to understand the challenges facing managers and to allow them to operate successfully in the global environment.  This concentration provides knowledge supporting both international business and international trade.  The concentration covers four distinct areas: Global Management; Trade Finance; Global Marketing; and International Supply Chain Management.  Students also receive practical information on import and export activities.  The campus-based Bachelor of Science Global Business Concentration can help to educationally prepare you for the professional Certified Global Business Professional (CGBP) exam offered by NASBITE International.  Students cannot earn the CGBP certification through SNHU; however, the University is a participant in the CGBP Student Pathway Program, and the content of the concentration aligns with the four primary domains of the exam: Global Business Management, Global Marketing, Supply Chain Management, and Trade Finance.  Please note that completion of the Global Business Concentration program does not guarantee certification.  Students must successfully pass the Certified Global Business Professional exam offered by NASBITE.

Concentration Outcomes

• Identify effective risk management strategies that address the various commercial, political, legal, financial, and cultural risks associated with international trade, contractual relationships and investments.
• Analyze potential international business opportunities using quantitative and qualitative data and research.
• Evaluate how the interaction between cultural, economic, legal, political, and business practices impact organizations in the international environment.
• Apply legal and ethical principles to international business activities.
• Integrate interdisciplinary practices and principles into management decisions in a global environment.
• Apply interdisciplinary knowledge in the areas of management, trade finance, marketing, supply chain management to take the NASBITE Certified Global Business Professional exam.

The Education Program provides students not seeking certification a degree in the field of education.

A plan of study allows the individual to design a program to accomplish career goals in the areas of educational services or related fields that do not require certification. Individuals may select courses from related disciplines to complete the 45 credit hours for the General Studies in Education program. Students design a plan of study with an academic advisor from the School of Education. Acceptance into the major requires approval by the Certification Officer.

Program Outcomes

• Organize and synthesize core concepts and principles across education and other subjects.
• Integrate and use tools of inquiry to become reflective, self-directed learners.
• Use technology to learn and support ongoing growth and connection to a global society.
• Identify cultural perspectives, norms, and traditions and see their connections to educational systems.
• Exhibit dispositions showing the potential to become effective, ethical, professional citizens.

Students selecting a concentration in mental health will take coursework in counseling techniques and psychological assessment. They will also gain direct experience in the field as early as their freshman year, with placements including school guidance offices, community mental health centers, and social service programs throughout the Manchester NH area. Graduates of SNHU's Bachelor of Arts in Psychology with a concentration in Mental Health have taken jobs as case managers, residential counselors, and intake coordinators, among other psychology-related professions. This concentration further helps to prepare students for graduate programs in mental health counseling, clinical psychology, and social work.