Bachelor of Science, Major in Marketing

at Southern New Hampshire University USA

The Bachelor of Science in Business Administration concentration in Sport Management provides students the opportunity to learn about various elements of the sport industry including media, merchandising, hospitality, facility and event management, and others. Students explore sport management principles, the sociological impact of sport, and ethical theories while learning how these can be applied to address organizational needs across many functional areas related to the business of sports.

Sociology is the scientific study of social life and the causes and consequences of human behavior, social groups, and societies. The term social life encompasses all interpersonal relationships, all groups, all types of social organizations, and all human culture; past and present. We want our majors to experience Sociology. Our emphasis is on professional practices as well as scholarship, with a career orientation and experiential learning approach. We provide first-person experiences in analyzing and dealing with processes, problems and institutions of society. In a world of globalization and cultural diversity, Sociology is of increased practical importance in many career paths. Partnering with community organizations, the Sociology major emphasizes a hands-on approach to learning.

Graduates of our program seek employment in social services and counseling, management and administrative support, teaching, research, sales, marketing, public relations, criminal justice positions, and many other fields. Our program also prepares students to continue their education to obtain a graduate degree in Sociology or in other areas: for example, entrance into law school or a MBA program

Program Outcomes

• Analyze group behavior through current and emerging sociological theory for a broader understanding of society
• Analyze and employ appropriate sociological research to critically assess published research and develop sociological research proposals that address contemporary social issues
• Evaluate the social construction of realities for their impact on human social interactions and their consequences across cultures
• Develop sociological questions demonstrating versatility of thought and problem-solving skills in addressing contemporary social issues, employing ethical and professional communication of sociological information
• Cultivate the sociological perspective in communicating research interests and career goals in the social sciences
• Analyze social structures and processes within social institutions for recognizing patterns and relationships across cultures

In a world where data has quickly gone from a scarce resource to an abundant one, statistical tools are rapidly evolving. This concentration helps students learn the skills necessary to build and interpret statistical models, in the age of "big data," "data science," and "data analytics."

Concentration Outcomes

• Utilize effective oral and written communication strategies in the construction, evaluation, and presentation of statistical models.
• Obtain and clean data sets, engineering new features where appropriate.
• Identify, communicate, and justify assumptions made prior to the model construction phase.
• Apply mathematical and statistical reasoning, analysis, and problem-solving to hypothesize and construct meaningful models that reflect real-world processes.

Analyze financial data using quantitative and qualitative techniques and information technology skills for effective problem solving and decision-making

Exposes students to the contemporary challenges of capital markets, investments and corporate finance. You'll examine topics related to commercial banking, short-term financing, financial risk management and portfolio structure. Upon graduating, you’ll be prepared for a number of cross-industry career tracks, including commercial and investment banking, financial analysis and management analysis.

The Bachelor of Science in Business Administration emphasizes interpersonal skills, strategic problem solving, and operational principles. Students will gain a strong, comprehensive business education, becoming resourceful and creative thinkers in diverse, professional environments.
 
A hallmark of the degree is the opportunity to apply theoretical knowledge and business skills gained in the program both inside and outside the classroom. Experiential learning opportunities such as simulations and internships are available in some cases to provide additional engagement and help students learn the importance of teamwork, adaptability, and agility in a business context. Additionally, students may benefit from valuable networking opportunities with the alumni community, industry professionals, and regional business partners. Business clubs and professional groups are available to students who would like to connect with faculty and peers and hone their skills.
 
Through the study of problem-solving, communication, collaboration, innovation, and data-informed decision-making, students are prepared to be entrepreneurial thinkers and decision-makers in fast paced, complex environments. Students gain confidence in identifying business opportunities using current tools and technologies, leveraging data to address business needs, and collaborating effectively in a variety of situations.

The program’s core courses provide a well-rounded business administration foundation, and students have the opportunity to dive deeper into specific disciplines to enhance their skill-sets and prepare them to enter a variety of professional fields. In some cases, students may also work with faculty to create a customized pathway in conjunction with the foundation that builds skills to support them in achieving their personal and professional goals. Additionally, the flexibility of elective courses offered in both online and campus based experiences allow students to further explore customizing their educational experience.

Program Outcomes

• Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
• Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
• Articulate implications of global and societal contexts on business decisions
• Recommend strategic and creative business options using data gathered through research and current technological applications
• Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs

The Mathematical Modeling Concentration gives students mathematical skills and theory in both applied mathematics and statistics that will allow them to build meaningful and effective models in a variety of settings. Mathematical and statistical models can be used, for example, to predict populations of competing species, find optimal strategies to solve games, deblur images, inform targeted marketing campaigns, explain why donors might cut ties with non-profits, flag news stories as fake or disingenuous, or identify gerrymandered congressional districts. Students will become comfortable building and analyzing mathematical and statistical models, working collaboratively both inside and outside of their discipline, and working with industry-standard software.

If you have a knack for organizational skills and keeping track of important details that help things run more smoothly, a Bachelor of Science in Business Administration with a concentration in Operations and Project Management could be for you. This concentration provides a comprehensive overview of what business operations entails, including planning, coordinating use of materials, budgets, timelines and more. You’ll gain exposure to managing day-to-day operations as well as planning and executing a variety of projects in service and manufacturing firms.

SNHU's Bachelor of Arts in Psychology with a concentration in Forensic Psychology challenges students to apply their research skills, psychological knowledge, and critical thinking abilities to a variety of issues facing the legal system. This concentration helps prepare students for careers within the criminal justice field, in areas such as psychological assessment, investigative research, and crime analytics. Students wishing to become forensic psychologists would need to continue on to graduate-level study in forensic psychology, and this concentration provides the ideal curriculum for this pursuit.  

Students study subjects such as:

• How psychologists serve as expert witnesses and advisors in courts
• Motives and patterns of criminal behavior
• Definitions for insanity
• Treatment, rehabilitation and assessments used in corrections and in private practice
• Eyewitness memory
• Criminal profiling

Investigate the physical world when you earn a Bachelor of Science in Physics from Southern New Hampshire University. This program allows you to immerse yourself in traditional classroom settings to learn about theory, while giving you access to state-of-the-art laboratories to gain the hands-on experience needed for the application of your studies.

As a student in the SNHU program, you’ll learn the fundamentals of physics – as well as get exposure to engineering design and laboratory instrumentation. In addition, you’ll participate in original research and design projects – an ideal way to build up your resume as an entry-level job candidate.

The SNHU physics degree can position you for either an immediate career or further study in graduate school.

The Accounting Program provides students with the educational prerequisites required for the certified public accountant examination, certified management accountant examination, certified internal auditor examination and a host of other professional titles related to accounting and taxation.

Accounting students will receive general instruction in business and a thorough education in all areas of accounting, ?nance and taxation. Students majoring in accounting will be able to specialize in either the ?nancial or managerial ?elds of accounting. An internship also is available in this program. Students will be able to take additional electives to supplement their knowledge or to further specialize their educations.

Program Outcomes

• Analyze and apply the rules and regulations for financial accounting and reporting and how they are established in a global economy
• Generate financial records and financial statements for internal and external users in accordance with applicable governing rules and regulations
• Plan and prepare tax returns using knowledge of tax laws and regulations
• Analyze, interpret and communicate accounting information to various internal and external stakeholders
• Audit financial information and controls employing effective techniques and in accordance with professional standards
• Apply professional ethics to guide conduct and decision-making in the field of accounting