Bachelor of Science, Major in Marketing

at Southern New Hampshire University USA

Overview

The marketing field encompasses activities related to: identifying needs of prospective customers, selecting a target market, designing a product, packaging, pricing, advertising, selling, distributing, and servicing products in both domestic and international markets. It is the driving force in business. Therefore, the degree to which companies are able to do it well and respond to customer needs and wants largely determines their success.

Southern New Hampshire University's Marketing Program integrates theory and application. Marketing majors also study general management, finance, organizational behavior, information technology and selected liberal arts courses, ensuring that students learn the tenets of marketing in concert with those disciplines. Domestic and international marketing internships and study abroad programs allow Marketing majors additional opportunities to link marketing theory with practice.

Students will also formulate an ePortfolio and a career portfolio which are included in the coursework of the marketing curriculum.

Program Outcomes

  • Utilize primary and secondary data to determine the position of a product in the market
  • Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
  • Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
  • Employ effective written and oral communication skills appropriate to the professional marketing context
  • Apply legal and ethical principles to marketing activities
  • Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Southern New Hampshire University

Location

Bachelor of Science, Major in Marketing Assistant Fee

$15000

Tuition Fee

$0

Average Cost of Living

$20

Application Fee

Bachelor of Science, Major in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

79.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Southern New Hampshire University,USA

Our program stands out from those at other four-year institutions of higher education in that we put students in a position to start engaging in professional activities while they learn. Students are encouraged to participate in field experiences at mental health clinics and social service agencies, publish in Psychological journals and books, present professional papers, administer psychological tests, simulate therapy sessions and/or lead student organizations. Our program includes faculty who have won teaching awards and published books and journal articles.

We offer specific concentration areas including child/adolescent development, forensic psychology and mental health. Students also enjoy a variety of extracurricular opportunities. We have a Psychology Student Association and an honors association, Psi Chi. Alumni have attended graduate school or continued on to work (after graduating with a Bachelor of Arts degree) in such areas such as mental health clinics, social service agencies and human resources.

Program Outcomes

  • Apply foundational psychological theories, principles, and methodologies in accordance with ethical principles and professional standards
  • Develop researchable questions and methods of inquiry that inform further study in the field of psychology
  • Analyze and interpret data to communicate findings and implications to professionals in the field of psychology, interdisciplinary fields, and non-academic audiences
  • Develop and promote professional mindsets and practices grounded in psychological evidence that foster unbiased, globally aware, and culturally responsive behaviors in individuals and communities

48 month

Duration

$ 15000

Tuition

A master's in information technology degree is a vital tool in today's competitive business environment. Organizations in every industry seek IT professionals who can think beyond traditional computer programming and basic technology expertise. Learn how to bridge the gaps between communications, IT and business management and increase your marketable skills with the Master of Science in Information Technology degree program at Southern New Hampshire University.

Looking for a specialized MBA to help you stand out in a competitive marketplace? Consider the following concentration:

Business Analytics
Integrate the three areas of business analytics – descriptive, predictive and prescriptive – into your curriculum. You’ll develop the management science techniques that create solutions to business problems, as well as learn how to comb through data and gain insights into operations.

Program Outcomes

  • Develop innovative and agile, computer-based solutions to business problems through a systems analysis approach and technology integration and application
  • Design a plan for implementing and monitoring solutions that incorporate core information technologies, concepts and methods appropriate for secure information use across an enterprise
  • Collaborate and communicate effectively in a variety of environments through situational awareness and audience analysis
  • Develop an implementation plan for systematic information risk assessment for change management plans and processes within enterprise business and information technology environments
  • Using computational logic and critical analysis, construct ethically sound, technology-informed procedures to ensure legal compliance and maintain security within enterprise information technology environments

24 month

Duration

$ 12600

Tuition

The BA in English with a concentration in Literature is designed for students interested in concentrated literary study, secondary education majors and other students seeking education-related careers such as college teaching or instructional design. In this concentration, students will immerse themselves and become well-versed in literature from multiple time periods and genres.

 

48 month

Duration

$ 15000

Tuition

According to the Sales Education Foundation (SEF), more than 50% of business graduates enter a sales role upon graduation, and sales courses can make a big difference in future employment opportunities.2 Good thing SNHU’s Bachelor of Science in Business Administration with a concentration in Professional Sales has been recognized as a top 100 sales program in the country. Here, you’ll have the opportunity to learn from professionals with real-world experience, participate in peer coaching, experience a sales management simulation to make real-world sales team leadership decisions and even participate in a local, national or international sales competition.

48 month

Duration

$ 15000

Tuition

The Pure Mathematics Concentration gives students the mathematical skills and theory to work with the conceptual aspects of mathematics that are studied for their intellectual challenge and are not associated with direct applications.  

By earning your degree in Mathematics with a concentration in Pure Mathematics you’ll learn conceptual mathematical skills while completing theory-based coursework. This type of concentration is often studied for intellectual challenge as opposed to real world application. This concentration also qualifies as appropriate preparation for graduate programs in mathematics.

48 month

Duration

$ 15000

Tuition

Natural Sciences & Mathematics

Bachelor of Science, Major in Physics (STEM)

Investigate the physical world when you earn a Bachelor of Science in Physics from Southern New Hampshire University. This program allows you to immerse yourself in traditional classroom settings to learn about theory, while giving you access to state-of-the-art laboratories to gain the hands-on experience needed for the application of your studies.

As a student in the SNHU program, you’ll learn the fundamentals of physics – as well as get exposure to engineering design and laboratory instrumentation. In addition, you’ll participate in original research and design projects – an ideal way to build up your resume as an entry-level job candidate.

The SNHU physics degree can position you for either an immediate career or further study in graduate school.

48 month

Duration

$ 15000

Tuition

Southern New Hampshire University's Bachelor of Science in Justice Studies presents a systematic vision of the justice system and exposes its majors to the panoply of careers, theories and applications, agencies and institutions that comprise American justice. The B.S. in Justice Studies consists of a core and a series of tracks which allows students to tailor the program toward their career goals. The core lays out the essential knowledge base for Justice Studies majors and reviews the fundamentals of legal and social science research, provides overview courses on the system at large, and instructs on criminal law and correctional systems. The B.S. in Justice Studies emphasizes the full range of justice functions, from policing to corrections, from law to private sector justice. The B.S. in Justice Studies delivers the "professional" perspective in the educational environment, preparing students for future careers in the justice sector.

Program Outcomes

  • Graduates of the Justice Studies program will be able to draw upon theory, research and historical perspective as professionals and apply such into their daily practice            
  • Graduates of the Justice Studies program will be able to apply and demonstrate their academic and professional skills as effective communicators, critical and independent thinkers, and analytical problem solvers            
  • Graduates of the Justice Studies program will be socially responsible citizens and professionals who are ethically informed and culturally aware           

48 month

Duration

$ 15000

Tuition

The Economics/Finance Program has a dual mission: to examine the behavior of the economy and its relationship to business and government, and to study the funding and investment needs of corporations, individuals and institutions. The primary goal of the program is to establish a solid foundation in the applied and theoretical areas of international and domestic finance, business and economics. Economics/finance majors develop the analytical and quantitative skills needed for corporate and individual financial management and economic modeling and forecasting.

Students who choose to major in the Economics/Finance Program will be prepared for careers in industry, financial organizations and government. Many go on to graduate school to continue their studies in economics, finance, other business-related disciplines or law.

Program Outcomes

  • Demonstrate knowledge of basic estimators and their properties.
  • Test hypotheses, forecast, and interpret results using economic data and financial models.
  • Make strategic business decisions based on the application of economic and financial knowledge and tools.
  • Effectively communicate economic and financial issues and opportunities to stakeholders.
  • Critique government policy proposals using concepts such as optimization, equilibrium, and the incentives faced by economic agents.

48 month

Duration

$ 15000

Tuition

A master's in information technology degree is a vital tool in today's competitive business environment. Organizations in every industry seek IT professionals who can think beyond traditional computer programming and basic technology expertise. Learn how to bridge the gaps between communications, IT and business management and increase your marketable skills with the Master of Science in Information Technology degree program at Southern New Hampshire University.

Program Outcomes

  • Develop innovative and agile, computer-based solutions to business problems through a systems analysis approach and technology integration and application
  • Design a plan for implementing and monitoring solutions that incorporate core information technologies, concepts and methods appropriate for secure information use across an enterprise
  • Collaborate and communicate effectively in a variety of environments through situational awareness and audience analysis
  • Develop an implementation plan for systematic information risk assessment for change management plans and processes within enterprise business and information technology environments
  • Using computational logic and critical analysis, construct ethically sound, technology-informed procedures to ensure legal compliance and maintain security within enterprise information technology environments

24 month

Duration

$ 12600

Tuition

Natural Sciences & Mathematics

Bachelor of Science, Major in Biology (STEM)

The Biology Major integrates practical skills (laboratory and field work) and theoretical education into courses that investigate the diversity and biology of plants, animals, and microbes. This Major is designed to provide students with the knowledge and skills to succeed in careers in the biological sciences, including those in the field of health. It is also a strong foundation for those wishing to go on to teach biology. The curriculum focuses on the structure and function of cells, tissues, and organ systems in living organisms, the evolutionary relationships among all organisms, and on the interactions between living systems and the environment. In research partnerships with our faculty, SNHU students participate in original research projects that utilize cutting edge technologies, as well as traditional field based studies. The hands-on teaching environment and small classroom size at SNHU allows students to investigate their own interests, and to find support for high-quality undergraduate research projects that further develop their proficiency in biology. Our goal is to foster awareness, appreciation, and understanding of biology as a diverse and dynamic field, and to prepare students to enter career paths or graduate programs that utilize their skills and knowledge.

Program Outcomes

  • Apply principles and concepts from the broad range of biological sciences, including cell biology, genetics, evolution and ecology.
  • Design and conduct independent laboratory or field research that is consistent with the standards and practices of research in the biological sciences.
  • Collect, evaluate, interpret, and communicate data and information according to the standards of practice in the biological sciences.
  • Apply fundamental mathematical tools (statistics, calculus) and physical principles (physics, chemistry) to the analysis of relevant biological situations.
  • Assess the ethical dimensions inherent in biological research, especially as it pertains to biotechnology and health science.

48 month

Duration

$ 15000

Tuition

View All Courses by Southern New Hampshire University, USA

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