Bachelor of Science, Major in Marketing

at Southern New Hampshire University USA

The Bachelor of Arts in Communications major at Southern New Hampshire University helps you develop and deliver key messages to diverse audiences.

You'll learn communication theory and industry concepts, and build public speaking, presentation and interviewing skills. You'll also gain experience with business communication, graphic design and public relations through courses and minors in advertising, film, journalism, information technology or marketing. Electives in 3D animation and modeling, digital illustration and digital video production are also offered.

The BA in English with a concentration in Professional Writing is designed for students interested in technical writing, editing, publishing and web-based careers such as social media editing, copy editing and web development. During a time when branding is on the rise and companies are looking for talented writers to tell their stories, having this concentration in your toolkit could be useful in the job market.

The Mathematics major at Southern New Hampshire University gives students a broad background in a wide array of mathematical areas. Students have the opportunity to see the beauty of mathematics, the utility of its applications, and their intersection. The Mathematics major helps students develop strong critical thinking and problem-solving skills. Students pursuing the Mathematics major also elect to either take a concentration or choose courses based on their particular interests.  

A SNHU graduate with a Mathematics major is prepared for a broad range of careers in quantitative fields including, but not limited to, business, education and government agencies. In addition, the SNHU Mathematics major will serve as strong preparation for students interested in pursuing graduate studies in quantitative fields.

Program Outcomes

• Utilize effective oral and written communication strategies in the construction, evaluation, and presentation of solutions to mathematical problems
• Apply mathematical reasoning, analysis, and problem-solving to complex, real world problems including problems in the natural and social sciences
• Construct and defend clear, rigorous, and logical mathematical proofs
• Analyze and accurately solve mathematical problems across a variety of mathematical areas including calculus, differential equations, linear algebra, abstract algebra and real analysis

The Bachelor of Science in Business Administration concentration in Sport Management provides students the opportunity to learn about various elements of the sport industry including media, merchandising, hospitality, facility and event management, and others. Students explore sport management principles, the sociological impact of sport, and ethical theories while learning how these can be applied to address organizational needs across many functional areas related to the business of sports.

The Economics/Finance Program has a dual mission: to examine the behavior of the economy and its relationship to business and government, and to study the funding and investment needs of corporations, individuals and institutions. The primary goal of the program is to establish a solid foundation in the applied and theoretical areas of international and domestic finance, business and economics. Economics/finance majors develop the analytical and quantitative skills needed for corporate and individual financial management and economic modeling and forecasting.

Students who choose to major in the Economics/Finance Program will be prepared for careers in industry, financial organizations and government. Many go on to graduate school to continue their studies in economics, finance, other business-related disciplines or law.

Program Outcomes

• Demonstrate knowledge of basic estimators and their properties.
• Test hypotheses, forecast, and interpret results using economic data and financial models.
• Make strategic business decisions based on the application of economic and financial knowledge and tools.
• Effectively communicate economic and financial issues and opportunities to stakeholders.
• Critique government policy proposals using concepts such as optimization, equilibrium, and the incentives faced by economic agents.

The growth of sports as a major industry has increased the need and opportunities for well-trained professional managers. A well-rounded business education with a focus on sport management skills is essential in this rapidly growing field.

The mission of Southern New Hampshire University's Sport Management program is to deliver an innovative educational experience grounded in relevant theory and practice that enables students to be successful leaders in the global sport industry. Students couple ten specialized courses in sport management with a strong mix of business and liberal arts courses. Students will have an opportunity to gain practical experience through field experiences with a variety of sport, fitness and recreational organizations.

The Sport Management programs have Program Approval from the North American Association of Sport Management & the National Association of Physical Education for both the Undergraduate and Graduate degrees; and are in the Candidacy Process for accreditation with the Commission of Sport Management Accreditation. Through the national program accreditation the requirements of the major in Sport Management include extensive field experience(s) totaling a minimum of 300 hours. Therefore, students majoring in Sport Management are required to complete SPT 491 which has a minimum GPA requirement of 2.5. Any student with a minor or concentration in Sport Management is encouraged to complete field experience(s) which also have a minimum GPA requirement of 2.5. In order to facilitate this and to ensure that all students are eligible and prepared for their field experience, any student with a Sport Management major, minor or concentration must receive a minimum of a "C" in all required Sport Management courses. Similarly, all students wishing to change their major to Sport Management must complete a brief application process to ensure their understanding of the field experience requirement in the program.

Program Outcomes

• Recognize management and leadership theory in an applied environment
• Use management and leadership theory in an applied environment
• Demonstrate problem solving in an applied environment
• Formulate connections between classroom learning and practical experience
• Demonstrate the ability to communicate
• Understand and practice networking and relationship building
• Employ ethical frameworks in decision-making
• Display a professional personal image
• Use reflection to develop multiple perspectives of self as a professional
• Demonstrate an awareness of factors that contribute to global sport business issues
• Apply sport management principles in an international context
• Analyze the influences of social, cultural, or political institutions on global sport businesses
• Analyze the role of social responsibility in global sport business
• Understand the interrelationships between functional areas in sport organizations
• Employ a strategic analysis to demonstrate an understanding of the forces that a sport business must have in order to achieve its mission
• Integrate strategic analysis into the strategic planning process
• Evaluate external and internal factors and the interrelationships affecting decision-making

Southern New Hampshire University's Bachelor of Science in Justice Studies presents a systematic vision of the justice system and exposes its majors to the panoply of careers, theories and applications, agencies and institutions that comprise American justice. The B.S. in Justice Studies consists of a core and a series of tracks which allows students to tailor the program toward their career goals. The core lays out the essential knowledge base for Justice Studies majors and reviews the fundamentals of legal and social science research, provides overview courses on the system at large, and instructs on criminal law and correctional systems. The B.S. in Justice Studies emphasizes the full range of justice functions, from policing to corrections, from law to private sector justice. The B.S. in Justice Studies delivers the "professional" perspective in the educational environment, preparing students for future careers in the justice sector.

Program Outcomes

• Graduates of the Justice Studies program will be able to draw upon theory, research and historical perspective as professionals and apply such into their daily practice
• Graduates of the Justice Studies program will be able to apply and demonstrate their academic and professional skills as effective communicators, critical and independent thinkers, and analytical problem solvers            
• Graduates of the Justice Studies program will be socially responsible citizens and professionals who are ethically informed and culturally aware

The Mathematical Modeling Concentration gives students mathematical skills and theory in both applied mathematics and statistics that will allow them to build meaningful and effective models in a variety of settings. Mathematical and statistical models can be used, for example, to predict populations of competing species, find optimal strategies to solve games, deblur images, inform targeted marketing campaigns, explain why donors might cut ties with non-profits, flag news stories as fake or disingenuous, or identify gerrymandered congressional districts. Students will become comfortable building and analyzing mathematical and statistical models, working collaboratively both inside and outside of their discipline, and working with industry-standard software.

Get to know the world around you with a BA in Politics and Global Affairs from Southern New Hampshire University. In this program, you’ll learn what it takes to become a global citizen who communicates and collaborates with those from different cultures and backgrounds.

Additionally, this program can also help improve and deepen your interactions between people, regions and countries. In a time of global transformation, earning your bachelor’s degree in politics means you’ll improve your oral and written communication, critical thinking and analytical skills, all while gaining a better understanding of the world at large.

The skills that you’ll acquire in our program are not only essential for politics and global affairs professionals, but can be easily transferred whether you choose to pursue a graduate degree or an entirely different path altogether.

Bachelor of Arts in Graphic Design and Media Arts from Southern New Hampshire University.

Unlike fine arts schools, SNHU can expand your career options by enhancing your arts degree with courses in advertising, business, communication, marketing, psychology, technology and many other areas. You'll learn a range of valuable, career-oriented skills, including how to create:

• Logos, logotypes and symbols
• Advertisements and posters
• Brochures and marketing materials
• TV commercials and documentaries
• Web sites
• Interactive designs

The BA in Graphic Design and Media Arts is one of SNHU’s Experience More programs. In these programs, you’ll be on a more structured, career-focused pathway to your degree. Designed to incorporate industry experience and prepare you for the workplace more rapidly, at least 36 of your credits will be earned through experiential learning—which may include studio work, lab work, project-based courses, internships, or industry certifications.

You’ll also learn through a mix of face-to-face classroom and online formats. That means less seat time in traditional classroom settings, and more time engaging with faculty members as project leads, internship advisors, or coaches.