Master of Business Administration with Concentration in Business Analytics

at Southern New Hampshire University USA

The Bachelor of Science in Business Administration concentration in Marketing introduces students to various professional areas within the fast-paced and ever evolving field of marketing. This concentration provides students with the opportunity to explore areas of marketing, through a business lens, in areas such as market research, social media marketing and communication, and consumer behavior.

Concentration Outcomes

• Utilize marketing principles to develop various aspects of the marketing mix to address challenges and achieve organizational goals

The growth of sports as a major industry has increased the need and opportunities for well-trained professional managers. A well-rounded business education with a focus on sport management skills is essential in this rapidly growing field.

The mission of Southern New Hampshire University's Sport Management program is to deliver an innovative educational experience grounded in relevant theory and practice that enables students to be successful leaders in the global sport industry. Students couple ten specialized courses in sport management with a strong mix of business and liberal arts courses. Students will have an opportunity to gain practical experience through field experiences with a variety of sport, fitness and recreational organizations.

The Sport Management programs have Program Approval from the North American Association of Sport Management & the National Association of Physical Education for both the Undergraduate and Graduate degrees; and are in the Candidacy Process for accreditation with the Commission of Sport Management Accreditation. Through the national program accreditation the requirements of the major in Sport Management include extensive field experience(s) totaling a minimum of 300 hours. Therefore, students majoring in Sport Management are required to complete SPT 491 which has a minimum GPA requirement of 2.5. Any student with a minor or concentration in Sport Management is encouraged to complete field experience(s) which also have a minimum GPA requirement of 2.5. In order to facilitate this and to ensure that all students are eligible and prepared for their field experience, any student with a Sport Management major, minor or concentration must receive a minimum of a "C" in all required Sport Management courses. Similarly, all students wishing to change their major to Sport Management must complete a brief application process to ensure their understanding of the field experience requirement in the program.

Program Outcomes

• Recognize management and leadership theory in an applied environment
• Use management and leadership theory in an applied environment
• Demonstrate problem solving in an applied environment
• Formulate connections between classroom learning and practical experience
• Demonstrate the ability to communicate
• Understand and practice networking and relationship building
• Employ ethical frameworks in decision-making
• Display a professional personal image
• Use reflection to develop multiple perspectives of self as a professional
• Demonstrate an awareness of factors that contribute to global sport business issues
• Apply sport management principles in an international context
• Analyze the influences of social, cultural, or political institutions on global sport businesses
• Analyze the role of social responsibility in global sport business
• Understand the interrelationships between functional areas in sport organizations
• Employ a strategic analysis to demonstrate an understanding of the forces that a sport business must have in order to achieve its mission
• Integrate strategic analysis into the strategic planning process
• Evaluate external and internal factors and the interrelationships affecting decision-making

The Bachelor of Science in Business Administration emphasizes interpersonal skills, strategic problem solving, and operational principles. Students will gain a strong, comprehensive business education, becoming resourceful and creative thinkers in diverse, professional environments.
 
A hallmark of the degree is the opportunity to apply theoretical knowledge and business skills gained in the program both inside and outside the classroom. Experiential learning opportunities such as simulations and internships are available in some cases to provide additional engagement and help students learn the importance of teamwork, adaptability, and agility in a business context. Additionally, students may benefit from valuable networking opportunities with the alumni community, industry professionals, and regional business partners. Business clubs and professional groups are available to students who would like to connect with faculty and peers and hone their skills.
 
Through the study of problem-solving, communication, collaboration, innovation, and data-informed decision-making, students are prepared to be entrepreneurial thinkers and decision-makers in fast paced, complex environments. Students gain confidence in identifying business opportunities using current tools and technologies, leveraging data to address business needs, and collaborating effectively in a variety of situations.

The program’s core courses provide a well-rounded business administration foundation, and students have the opportunity to dive deeper into specific disciplines to enhance their skill-sets and prepare them to enter a variety of professional fields. In some cases, students may also work with faculty to create a customized pathway in conjunction with the foundation that builds skills to support them in achieving their personal and professional goals. Additionally, the flexibility of elective courses offered in both online and campus based experiences allow students to further explore customizing their educational experience.

Program Outcomes

• Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
• Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
• Articulate implications of global and societal contexts on business decisions
• Recommend strategic and creative business options using data gathered through research and current technological applications
• Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs

Rooted in a global perspective, the Bachelor of Science in Business Administration with a concentration in Hospitality Business will provide you with a broad foundation in hospitality, sustainability, leadership and operations.

The hospitality world is always changing, especially now, and this concentration will prepare you to enter an always-evolving industry. This concentration incorporates knowledge regarding the planet, people, profit, ethics and equity of the hospitality world. In this concentration, you will learn from faculty experts who bring with them specialized knowledge and experience across various sectors of the industry. You will also have opportunities to expand your network through experiential learning and real-world client engagements.

The curriculum for this program will help you master the technical foundations of the industry while developing essential leadership and management skills.

Southern New Hampshire University's Bachelor of Science in Justice Studies presents a systematic vision of the justice system and exposes its majors to the panoply of careers, theories and applications, agencies and institutions that comprise American justice. The B.S. in Justice Studies consists of a core and a series of tracks which allows students to tailor the program toward their career goals. The core lays out the essential knowledge base for Justice Studies majors and reviews the fundamentals of legal and social science research, provides overview courses on the system at large, and instructs on criminal law and correctional systems. The B.S. in Justice Studies emphasizes the full range of justice functions, from policing to corrections, from law to private sector justice. The B.S. in Justice Studies delivers the "professional" perspective in the educational environment, preparing students for future careers in the justice sector.

Program Outcomes

• Graduates of the Justice Studies program will be able to draw upon theory, research and historical perspective as professionals and apply such into their daily practice            
• Graduates of the Justice Studies program will be able to apply and demonstrate their academic and professional skills as effective communicators, critical and independent thinkers, and analytical problem solvers            
• Graduates of the Justice Studies program will be socially responsible citizens and professionals who are ethically informed and culturally aware           

 Analyzes effective managerial processes including the initiation, planning, execution and successful completion of a project. You’ll cover topics including project scope, timing, cost, quality, risk, resources, communications and best practices to manage stakeholder expectations. You’ll may also take a course that helps prepare you for the Project Management Professional (PMP)® exam – enhancing your marketability in the workforce.

• Demonstrate specialized knowledge in project management that builds upon and extends the core competencies of effective business administration

The Computer Information Systems (CIS) program is an undergraduate major for students who want to design and implement effective solutions to meet organizational and management needs for information and decision support. Graduates of the Computer Information Systems program are poised to take a leading role in shaping our information-based future, in both small and large organizations. Students completing the program through the School of Business will be well grounded in the fundamentals of organization theory, decision making, teamwork and leadership, as well as current and emerging information systems tools and technologies. They will be able to communicate effectively with stakeholders. They will be able to bridge the gap between IT and business units to improve processes and solve challenges now and in the future.  

Program Outcomes

• Utilize business intelligence applications that address a variety of business needs and analyze the underlying data models
• Analyze existing business information systems and identify new systems to meet an organization’s needs
• Develop communication strategies to bridge the IT and business units, using appropriate terminology and language to assist the units in working together effectively
• Apply systems analysis and design and project management concepts to develop and implement systems to support an organization’s goals

The Biology Major integrates practical skills (laboratory and field work) and theoretical education into courses that investigate the diversity and biology of plants, animals, and microbes. This Major is designed to provide students with the knowledge and skills to succeed in careers in the biological sciences, including those in the field of health. It is also a strong foundation for those wishing to go on to teach biology. The curriculum focuses on the structure and function of cells, tissues, and organ systems in living organisms, the evolutionary relationships among all organisms, and on the interactions between living systems and the environment. In research partnerships with our faculty, SNHU students participate in original research projects that utilize cutting edge technologies, as well as traditional field based studies. The hands-on teaching environment and small classroom size at SNHU allows students to investigate their own interests, and to find support for high-quality undergraduate research projects that further develop their proficiency in biology. Our goal is to foster awareness, appreciation, and understanding of biology as a diverse and dynamic field, and to prepare students to enter career paths or graduate programs that utilize their skills and knowledge.

Program Outcomes

• Apply principles and concepts from the broad range of biological sciences, including cell biology, genetics, evolution and ecology.
• Design and conduct independent laboratory or field research that is consistent with the standards and practices of research in the biological sciences.
• Collect, evaluate, interpret, and communicate data and information according to the standards of practice in the biological sciences.
• Apply fundamental mathematical tools (statistics, calculus) and physical principles (physics, chemistry) to the analysis of relevant biological situations.
• Assess the ethical dimensions inherent in biological research, especially as it pertains to biotechnology and health science.

The Bachelor of Science in Business Administration concentration in Finance provides students with an overview of financial management for both organizations and individuals that includes various financial planning strategies and investment vehicles. Students analyze quantitative and qualitative data to address a variety of financial scenarios. Students are introduced to corporate finance in a global setting and examine the effects that exchange rate volatility, international risk, and macroeconomic fluctuations have on financial planning and decision-making.

Turn your passion for reading and writing into a career. Gain the communication and research skills needed in the workplace today. Learn to think critically and write effectively. Welcome to SNHU's Bachelor of Arts in English.

Classes in this major are generally small. The literature courses, for example, average about 20 students and the writing courses about 15 students, allowing professors to keep the classes engaging, lively and highly interactive. You won't ever find yourself sitting in a huge auditorium, trying to be heard or struggling to follow along with a lecture. In fact, some of the most unique learning opportunities might take place outside the classroom.

Because of SNHU's ideal location in the heart of New England, the birthplace of American literature, professors often build in visits to historic literary sites, such as Walden Pond, to add depth to the subject matter.

In this program, you’ll learn:

• Effective written and oral communication skills. You'll learn how to develop, craft and present ideas and stories that can help you convince, persuade and educate an audience.
• Ability to think critically and creatively. You'll discover how to uncover and dissect various viewpoints in order to create new concepts and stories.
• Broad knowledge of literary classics. You'll gain a unique perspective and understanding of the world by reading, evaluating and discussing literature that has influenced society.
• Proficiency in research strategies. You'll learn proven techniques for pinpointing and analyzing information that helps you build support for your ideas and opinions.