Master of Science in Business Analytics (STEM)

at Southern New Hampshire University USA

The MBA concentration in Marketing prepares students for a career in the fast-paced and ever-evolving field of marketing. This concentration provides students with the opportunity to explore market research, advertising, branding, and consumer behavior through various lenses. Students learn how to translate knowledge gained into actionable strategies and implementations within the marketing field.

Explores key advertising, branding and communications strategies. You’ll learn how to analyze consumer behavior, develop data-driven marketing objectives and manage promotional campaigns that inspire action. This specialized program can help prepare you for a variety of leadership roles including brand management, product management, public relations, advertising and sales management.

• Integrate, synthesize, and apply business practices in a marketing context for creating intrapreneurial and entrepreneurial opportunities

The Bachelor of Science in Business Administration concentration in Sport Management provides students the opportunity to learn about various elements of the sport industry including media, merchandising, hospitality, facility and event management, and others. Students explore sport management principles, the sociological impact of sport, and ethical theories while learning how these can be applied to address organizational needs across many functional areas related to the business of sports.

Today’s business environment requires professionals to rapidly adapt to change, strategically assess resource constraints, and provide solutions to complex problems related to customers or clients, staff, structure, operations, and shareholders.  A demand exists for business professionals that possess the skills and abilities necessary to effectively make well-informed and strategic decisions to better position their company within the market.

The Master of Business (MBA) program is designed for professionals seeking the tools, knowledge, and analytical skills needed for effective business analysis, decision making, and management in a wide variety of industries and organizations.       

Your experience will include navigating between the ups and downs of a volatile business world.  The MBA program is built around principal areas that are necessary to acquire specific knowledge and skill sets for guiding your business career. The curriculum approach is an integrated one providing an opportunity for immediate application of knowledge from course to course resulting at the end in a fully implementable business plan.  This holistic experience allows you to work on all aspects involved in the development and implementation of an entrepreneurial or intrapreneurial business idea or solution.   As a graduate of the MBA program, you will leave with:

Knowledge of a Specific Discipline: Whether you are interested in finance, marketing, accounting, or another discipline, you are able to customize your MBA program around your interests through selection of a concentration area.   

Effective Research Strategies:  You will learn how to effectively gather, organize, and analyze data and information from a variety of sources.  

Interpersonal Communication Skills: Through written and oral presentations, you will sharpen your ability to connect with people from different cultures and with different perspectives.

Greater Business Awareness: By learning about customs and practices, you will expand your understanding of the business arena, and you will be better equipped to compete in the local and global marketplace.

Thorough Understanding of Critical Business Areas: You will discover how to take a holistic view of business areas by factoring in internal and external influences on decision making such as politics, ethics, law, economic policies, and cultural beliefs, etc.

Foundational coursework may be required for those with an undergraduate degree in a non-business discipline.  A bachelor’s degree with a minimum GPA of 2.75 or higher is required.

Program Outcomes

• Analyze and interpret quantitative and qualitative data to inform and validate organizational decision-making
• Synthesize functional expertise, innovation, leadership and entrepreneurship to develop and foster adaptable strategies for an organization
• Evaluate and implement various models and processes in the design and continuous improvement of organizations and their practices
• Lead and collaborate with diverse internal and external stakeholders to cultivate globally aware and culturally responsive teams and organizations
• Drive the creation and implementation of plans that articulate organizational culture, align with ethical and legal standards, and promote sustainable business practices

The Mathematics major at Southern New Hampshire University gives students a broad background in a wide array of mathematical areas. Students have the opportunity to see the beauty of mathematics, the utility of its applications, and their intersection. The Mathematics major helps students develop strong critical thinking and problem-solving skills. Students pursuing the Mathematics major also elect to either take a concentration or choose courses based on their particular interests.  

A SNHU graduate with a Mathematics major is prepared for a broad range of careers in quantitative fields including, but not limited to, business, education and government agencies. In addition, the SNHU Mathematics major will serve as strong preparation for students interested in pursuing graduate studies in quantitative fields.

Program Outcomes

• Utilize effective oral and written communication strategies in the construction, evaluation, and presentation of solutions to mathematical problems
• Apply mathematical reasoning, analysis, and problem-solving to complex, real world problems including problems in the natural and social sciences
• Construct and defend clear, rigorous, and logical mathematical proofs
• Analyze and accurately solve mathematical problems across a variety of mathematical areas including calculus, differential equations, linear algebra, abstract algebra and real analysis

The Biology Major integrates practical skills (laboratory and field work) and theoretical education into courses that investigate the diversity and biology of plants, animals, and microbes. This Major is designed to provide students with the knowledge and skills to succeed in careers in the biological sciences, including those in the field of health. It is also a strong foundation for those wishing to go on to teach biology. The curriculum focuses on the structure and function of cells, tissues, and organ systems in living organisms, the evolutionary relationships among all organisms, and on the interactions between living systems and the environment. In research partnerships with our faculty, SNHU students participate in original research projects that utilize cutting edge technologies, as well as traditional field based studies. The hands-on teaching environment and small classroom size at SNHU allows students to investigate their own interests, and to find support for high-quality undergraduate research projects that further develop their proficiency in biology. Our goal is to foster awareness, appreciation, and understanding of biology as a diverse and dynamic field, and to prepare students to enter career paths or graduate programs that utilize their skills and knowledge.

Program Outcomes

• Apply principles and concepts from the broad range of biological sciences, including cell biology, genetics, evolution and ecology.
• Design and conduct independent laboratory or field research that is consistent with the standards and practices of research in the biological sciences.
• Collect, evaluate, interpret, and communicate data and information according to the standards of practice in the biological sciences.
• Apply fundamental mathematical tools (statistics, calculus) and physical principles (physics, chemistry) to the analysis of relevant biological situations.
• Assess the ethical dimensions inherent in biological research, especially as it pertains to biotechnology and health science.

The Computer Science Program prepares students for professional careers in the development of software for various industrial and service applications. The program focuses on algorithm development, programming, architecture design, and networks, using relevant industry/service-based projects to apply the basic concepts and theories in computer science. In addition to computer science and mathematics courses, students begin programming during their freshman year and conclude the spring semester by implementing a team-based software development project. This academic study and intensive project-based learning approach continues throughout the four-year program and culminates in a senior capstone software development project or an industry or government internship experience. CETA supports student participation in the annual Consortium for Computing Sciences in Colleges – Northeastern Region (CCSCNE) Conference, and students have the opportunity to present posters on their projects and compete in programming challenges. The College also funds undergraduate student research projects, guided by faculty members, in areas such as mobile application development and outcome assessment software tools. Students also have the opportunity to be involved in related clubs and organizations within the College and on campus.

Program Outcomes

• Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions
• Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline
• Communicate effectively in a variety of professional contexts
• Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles
• Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline
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• Apply computer science theory and software development fundamentals to produce computing-based solutions

Get to know the world around you with a BA in Politics and Global Affairs from Southern New Hampshire University. In this program, you’ll learn what it takes to become a global citizen who communicates and collaborates with those from different cultures and backgrounds.

Additionally, this program can also help improve and deepen your interactions between people, regions and countries. In a time of global transformation, earning your bachelor’s degree in politics means you’ll improve your oral and written communication, critical thinking and analytical skills, all while gaining a better understanding of the world at large.

The skills that you’ll acquire in our program are not only essential for politics and global affairs professionals, but can be easily transferred whether you choose to pursue a graduate degree or an entirely different path altogether.

The BA in English with a concentration in Literature is designed for students interested in concentrated literary study, secondary education majors and other students seeking education-related careers such as college teaching or instructional design. In this concentration, students will immerse themselves and become well-versed in literature from multiple time periods and genres.

Delves into the three major areas of business analytics: descriptive analytics, predictive analytics and prescriptive analytics. You’ll learn how to collect and interpret business data in a spreadsheet environment, communicate findings to stakeholders and execute strategic business decisions. Upon completion of this specialty track, you’ll develop skills that can help prepare you for roles as a management analyst, operations research analyst and budget analyst.

Go discover the inner workings and the broad scope of the American justice system through the Southern New Hampshire University Bachelor of Science in Justice Studies with a concentration in Terrorism & Homeland Security.

You can train to become a qualified and knowledgeable anti-terrorism and homeland security professional prepared to step into today's ever-changing security challenges.

You can learn about our country's criminal justice system, criminal law, corrections systems, legal and social science research, and much more. Terrorism & Homeland Security concentration courses include Introduction to Security, Industrial and Retail Security, International Criminal Justice, Terrorism, and Homeland Security.

Students may complete the program in the traditional four years. In addition, students may also pursue a four-plus-one program in which they earn both the Bachelor of Science and Master of Science degrees in five years. Our graduate program is delivered online allowing students to continue their studies while satisfying employment and family duties.