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Bachelor of Science in Business Administration with concentration in Marketing

Bachelor of Science in Business Administration with concentration in Marketing

at State University of New York at Albany USA

Overview

The bachelor’s in business administration program at UAlbany will increase your understanding of fundamental business concepts and provide you with practical skills in your chosen area of concentration.

Available concentrations include the financial analyst honors program, information systems and business analytics, and marketing. Many combined concentrations are also offered, including entrepreneurship and management.

Marketing
Concentrating in marketing equips you with the knowledge and skills to better understand, analyze, and manage consumer behavior, customer and business relationships, and firm strategy. You will practice applying tools and strategies used by businesses today to identify potential customers, introduce new products to the market, develop branding and advertising campaigns, and analyze market data. You will also be exposed to emerging trends in marketing analytics, services marketing, and social media and digital marketing.

You may either concentrate solely in marketing or choose a combined area of study that will complement your career goals.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

State University of New York at Albany

Location

Bachelor of Science in Business Administration with concentration in Marketing Assistant Fee

$29831

Tuition Fee

$0

Average Cost of Living

$50

Application Fee

Bachelor of Science in Business Administration with concentration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

70.0

Minimum Overall Score

50.0

Minimum Overall Score

Other Courses by State University of New York at Albany,USA

Business & Management

Master of Science in Taxation

If you earned your bachelor’s degree in accounting and want to specialize in tax accounting in your career, you can achieve your goal by earning your master’s in taxation at UAlbany. The graduate program in taxation is designed to help current and future tax advisors, business consultants, and corporate executives understand the complex tax considerations that come into play in financial transactions.

24 month

Duration

$ 25244

Tuition

If you recently earned your bachelor's degree and want to enhance your knowledge before entering the workplace; or if you have been working and want to make a career change, the Full-Time MBA program at the University at Albany is the right program for you.

In your first year, you learn fundamental concepts in finance, accounting, marketing, operations, human resource management, organizational behavior, and information technology. You will also travel abroad and participate in an international consulting project.

During your second year, you work closely with research faculty and regional business leaders as you develop leading edge knowledge and practical skills in your concentration area through hands-on experiences in real business settings.

Concentration options include cybersecurity, entrepreneurship, finance, human resource information systems, information systems and business analysis, and marketing.

Human Resource Information Systems
UAlbany offers the only human resource information systems concentration in the nation that is dually accredited by both the Society for Human Resource Management (SHRM) and AACSB.

This concentration enables you to become a competent and technically skilled human resource manager and teaches you how to use technology to achieve greater business efficiency and increase workforce performance.

Topics include recruiting, selection, performance management, compensation and benefits, enterprise resource planning, cloud computing, social networking, and human resource information systems and software applications that support recruitment, benefits administration, and employee management.

24 month

Duration

$ 26534

Tuition

Learn how governments, political organizations, individuals, and nations act to create and realize public values and goals. You’ll prepare for responsible and effective citizenship, political participation, and advanced academic or professional studies. You will also learn to understand and appreciate different political values, institutions, and processes that operate in local, national, and international systems.

The political science bachelor's program allows you to focus on the subjects that interest you most, with upper-level concentrations available in American politics; citizenship; equality and inequality; global politics; law and institutions; political theory; political economy and development; public law; security and statecraft.

Located less than one mile from the New York State Capitol, it’s easy to get a head start on a career in law or government as political science major at the widely respected Rockefeller College of Public Affairs & Policy.

 American Politics
Learn about American political institutions including the presidency, Congress, courts, state and local government, and political parties; as well as political processes like elections, public opinion, urban politics, minority politics, political behavior, and public policy formation. With a location in the state capital, you will have unique opportunities to study ongoing research projects at the intersection of politics and public policy.

48 month

Duration

$ 29831

Tuition

Create useful applications and solve practical data management problems with interdisciplinary skills in information technology and computer science taught in the bachelor's program in informatics.

Through team-based activities and hands-on exercises, you'll learn how to store and retrieve data, employ emerging technologies, and build user-centered systems – all of which are embedded in the day-to-day operations of every organization.

From relational databases to client-based web technologies, and internal computer architecture to networking fundamentals, you'll be prepared to lead complex digital projects from start to finish.

Interactive User Experience
Take courses such as Human-Computer Interactive Design, Intermediate Interactive Design, Digital Design, Web Programming, Intro to Documentary Photography.

48 month

Duration

$ 29831

Tuition

To support the well-being of individuals and communities, you need to understand the psychological, social, cultural, and biological aspects of human development and learning across the life span.

In the interdisciplinary bachelor's in human development, you work toward your long-term career goals by personalizing your course of study with a concentration in your specific area of interest.

Graduates are employed as behavioral specialists, at-risk youth counselors, child development consultants, program evaluators, academic advisors, and institutional research analysts.

Common workplaces include schools, social services, pediatric hospitals, juvenile justice systems, wellness clinics, disability support providers, VA hospitals, and mental health agencies.

Peer Assistance and Leadership Concentration
Combine classroom study with community service and organizational leadership development opportunities.

48 month

Duration

$ 29831

Tuition

Get advanced training and experience in the theory and practice of city planning, design, and development in the Master of Regional Planning (MRP) program at the University at Albany.

This program prepares you to assist community leaders, elected officials, and the public with issues of neighborhood change and preservation, environmental conservation, mobility and accessibility, comprehensive planning and zoning. You will also learn about emerging issues, such as how to reimagine community development, ensure equitable planning strategies and understand the impacts of extreme weather.

24 month

Duration

$ 25244

Tuition

If you like the idea of chasing cyber criminals, thwarting international terrorists, and preventing economic catastrophe when flood waters rise, then a bachelor's in emergency preparedness, homeland security, and cybersecurity may be a good choice for you.

Play an active role in command center simulations and emergency response drills, and gain hands-on experience working with private companies, nonprofit organizations, and government agencies.

This program prepares you for positions in agencies such as the U.S. Customs and Border Protection, the U.S. Secret Service, the Domestic Nuclear Detection Office, and the Federal Emergency Management Agency (FEMA).

Cybersecurity
Help companies, government agencies, and nonprofit organizations protect sensitive and proprietary information from data breaches, hackers, inside threats, and natural disasters like fires and floods.

48 month

Duration

$ 29831

Tuition

Public Safety and Legal Studies

Bachelor of Arts in Criminal Justice

Study the social, political, economic, and cultural forces that influence definitions of crime, explain offending and crime rates, sway societal reactions, influence policy, and shape the criminal justice system. With a bachelor’s degree in criminal justice you will be qualified to pursue careers in law enforcement, government, research, and non-profit agencies. You may also consider graduate or law school as your next step.

48 month

Duration

$ 29831

Tuition

Analyze and design message strategies for face-to-face interaction, organizations, politics and health. A Master of Arts in Communication from the University at Albany will sharpen your skills as a researcher, problem solver and collaborator, while empowering you to pursue specific interests aligned with your career goals.

The master’s in communication curriculum combines core study in theory, practice and research methods with electives related to your selected concentration in one of these areas:

  • Interpersonal and Intercultural Communication
  • Organizational Communication
  • Political Communication
  • Health Communication

Your studies will culminate in either an original research project or a practicum with guidance and mentorship from our active faculty. The research project provides excellent preparation for doctoral study, while the internship-practicum offers a prime opportunity to practice what you have learned in an applied setting.

24 month

Duration

$ 25244

Tuition

In an era characterized by the proliferation of information, the role of the school librarian is more important than ever. School librarians teach students, teachers and community members how to find and use reliable information, how to be responsible and responsive digital citizens, and how to be both consumers and producers of information.

ISSL’s curriculum combines various disciplines to prepare 21st-century school librarians including: library and information science, education, cognitive science, instructional technology and design, psychology and sociology. The program is aligned to the National School Library Standards and is one of the first school library graduate programs to offer a makerspace course.

Our fully online program is purposefully designed to prepare candidates to be information professionals and leaders as teacher/librarians in New York State and across the nation. We integrate learning experiences throughout the program that enable students to document evidence of their practice on student learning. Thus, in addition to mastering information literacy and technology competencies, our graduates are assessment literate.

24 month

Duration

$ 25244

Tuition

View All Courses by State University of New York at Albany, USA

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