Bachelor of Science in Marketing

at State University of New York College at Brockport USA

The Master of Science in Biology provides students with a solid and comprehensive background in the field of biological sciences, including molecular biology, cell biology, physiology, genetics, microbiology, human biology and developmental biology. Upon completion of the program, students are prepared to enter a PhD program, medical or dental schools; work in academic, industrial or government research laboratories; or teach biologically related courses at the community college level or at the K-12 grade level (providing the student holds the appropriate New York state teaching certificate). Small class sizes and close working relationships with the advisor and advisory committee are ideal for students seeking a rigorous graduate education in a small-college atmosphere. A limited number of graduate teaching and research assistantships are available.

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Use appropriate biological terminology to clearly communicate scientific results in oral presentations and written reports targeting for a variety of audiences.
• Develop a testable hypothesis and design appropriate experiments to solve biological problems.
• Critically evaluate and interpret experimental results.
• Solve quantitative problems that are routinely encountered in research laboratories using basic mathematical and statistical skills.
• Competently employ common laboratory equipment and develop an understanding of relevant theory, strengths and limitations for techniques.
• Integrate concepts in cellular and molecular biology to explain higher level biological systems.

Recreation management, therapeutic recreation, and tourism are some of the most exciting and diverse human service professions. The field provides opportunities to work with all types of people in a variety of settings, to strengthen communities and improve quality of life through recreation. Students are required to choose one of three concentrations.

• Students studying recreation management will prepare for employment in a variety of settings including municipal parks and recreation, non-profit recreation services, and commercial recreation.
• Students studying therapeutic recreation will prepare for employment in community agencies and clinical settings, such as hospitals, nursing homes, schools, transitional or residential centers, treatment centers, physical medicine and rehabilitation and psychiatric institutions.
• Students pursuing the tourism management concentration will prepare for professional positions in resorts, attractions, destination marketing organizations, and wedding and event planning.

All of the concentrations provide students with academic and experiential opportunities that foster an enriching undergraduate experience and launch an exciting career.

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Students graduating from the program shall demonstrate the following entry-level knowledge: a) the nature and scope of the relevant park, recreation, tourism or related professions and their associated industries; b) techniques and processes used by professionals and workers in these industries; and c) the foundation of the profession in history, science and philosophy. (COAPRT 7.01)
• Students graduating from the program shall be able to demonstrate the ability to design, implement, and evaluate services that facilitate targeted human experiences and that embrace personal and cultural dimensions of diversity. (COAPRT 7.02)
• Students graduating from the program shall be able to demonstrate entry-level knowledge about operations and strategic management/administration in parks, recreation, tourism and/or related professions. (COAPRT 7.03)
• Students graduating from the program shall demonstrate, through a comprehensive internship of not less than 400 clock hours and no fewer than 10 weeks, the potential to succeed as professionals at supervisory or higher levels in park, recreation, tourism, or related organizations. (COAPRT 7.04)

This major allows a typical student to obtain a Bachelor of Science in Medical Technology from SUNY Brockport upon the satisfactory completion of all program requirements. A typical student fulfills the General Education and major requirements during the first three years. The fourth year, Clinical Year, is completed at an approved clinical site (Hospital/Medical Lab) and includes both theoretical study and practical work. The BS in Medical Technology is awarded upon the satisfactory completion of these program requirements. Completing the Clinical Year (sometime referred to as internship) makes the student eligible to take the National Registry Examination, which the student must pass to be certified as a Registered Medical Technologist.

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Define and accurately use biological terminology and nomenclature.
• Evaluate and analyze biological problems using knowledge of cell structure and function.
• Integrate interdisciplinary concepts to assess tissues, organs and systems.
• Evaluate and analyze biological problems using knowledge of genetics and evolution.
• Compare and contrast origins and diversity of life to explain life processes.
• Competently employ common laboratory equipment.
• Analyze and interpret scientific data, using relevant computer skills.
• Use quantitative reasoning to analyze complex biological problems.
• Apply biological knowledge to societal issues.
• Apply clinical knowledge of Medical Technology as demonstrated by satisfactory score on the New York State Licensure Examination.

The BS in Healthcare Administration program prepares students to enter the healthcare field as entry-level healthcare management practitioners. Upon graduation, students are prepared to seek employment in the healthcare field in a variety of settings including, but not limited to hospitals, physician practices, nursing homes, public health institutions, insurance companies, and consulting firms. Students pursue study in a series of well rounded, yet focused healthcare administration courses that include key aspects of business, systems, research, leadership, and relationships with colleagues and consumers across the healthcare spectrum. A management internship is also required. The healthcare faculty create educational experiences that bring students the knowledge and skills needed to prepare them for employment in the multi-faceted healthcare field.

Student Learning Outcomes:

Upon successful completion of the Healthcare Administration major, students will be able to:

• Apply knowledge of the healthcare system.
• Communicate clearly with individuals and groups.
• Apply critical thinking skills to deliver written and oral communication.
• Demonstrate accountability behaviors in the healthcare environment.
• Apply effective leadership and management skills.
• Apply financial skills to the creation of sustainable healthcare programming and service lines.
• Apply business principles, including systems thinking, to the healthcare environment.
• Demonstrate the use of information systems, particularly electronic health records.
• Behave in accordance with ethical and professional standards.

Choose from our four management specializations — Management, Human Resource Management, Business Analytics, and Management Information Systems.

You will have numerous opportunities to work on class projects, case analyses, and business simulations to develop critical thinking and team building skills. Other opportunities include joining a student club, competing in our annual business plan competition, development of fundraising projects, and networking with local business professionals.

Our dedicated career counselors will help you secure internships in both for-profit or non-profit organizations

What You’ll Learn

Enhance your concentration-specific knowledge and skill sets on how to manage various business functions within an organization, recruit and retain talent, motivate employees, interpret and analyze business data, and improve business processes and information systems.

The Communication Studies major explores human communication in a variety of contexts, including interpersonal, professional, public, mediated, and cross-cultural settings, and examines the social influence of language and media. Students investigate a variety of communication practices with learning experiences in theory, history, criticism, application, and performance.

Student Learning Outcomes:

Upon completion of the Communication Major, students will be able to:

• Speak well: Deliver an extemporaneous presentation that meets the needs of a given speaking situation and audience.
• Integrate multiple perspectives: Integrate multiple Communication theories/concepts to analyze and recommend multiple solutions for a socially significant communication problem, case, or situation.
• Advance quality arguments: Advance a sequence of evidence based arguments to support a given position.
• Write well: Write clearly and at a level appropriate to a given audience.
• Critically Evaluate: Critically evaluate a communication message using relevant theories/concepts.
• Demonstrate influence: Demonstrate influence strategies to address relevant social problems.

The Communication Studies major explores human communication in a variety of contexts, including interpersonal, professional, public, mediated, and cross-cultural settings, and examines the social influence of language and media. Students investigate a variety of communication practices with learning experiences in theory, history, criticism, application, and performance.

Student Learning Outcomes:

Upon completion of the Communication Major, students will be able to:

• Speak well: Deliver an extemporaneous presentation that meets the needs of a given speaking situation and audience.
• Integrate multiple perspectives: Integrate multiple Communication theories/concepts to analyze and recommend multiple solutions for a socially significant communication problem, case, or situation.
• Advance quality arguments: Advance a sequence of evidence based arguments to support a given position.
• Write well: Write clearly and at a level appropriate to a given audience.
• Critically Evaluate: Critically evaluate a communication message using relevant theories/concepts.
• Demonstrate influence: Demonstrate influence strategies to address relevant social problems.

Computer Information Systems is the study of the use of computers for systematic organization of data that supports efficient and accurate collection, processing, analysis, and retrieval of information. An information system specialist applies existing technology to solve real-world problems. At SUNY Brockport, the Computer Information Systems (CIS) major trains students in state-of-the-art computing technology, applications, and business practices, with appropriate exposure to underlying fundamentals. The emphasis is on the use of computers in an organization to increase effectiveness and efficiency.

The Computer Information Systems major is accredited by the Computing Accreditation Commission of ABET. This major is recommended for students with a strong interest in business applications of computing.

Useful information for students, such as career guidance, advisement, sample plans of study, student awards, and scholarships can be found at the department website.

Student Learning Outcomes:

Upon completion of the program, students will be able to:

• Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions.
• Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program's discipline.
• Communicate effectively in a variety of professional contexts.
• Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles.
• Function effectively as a member or leader of a team engaged in activities appropriate to the program's discipline.
• Support the delivery, use, and management of information systems within an information systems environment.

The 60-credit Master of Fine Arts (MFA) in Dance in performance and choreography provides opportunities to work with national and internationally recognized dance makers, teachers and professionals. Recognized as a terminal degree, MFA study at Brockport merges a studio-centered curriculum in dance-making and dance technique, with studies in dance pedagogy, theory, aesthetics and production.

Upon completion of their degrees, Brockport MFA recipients go on to become college and university faculty, teaching artists, performers and choreographers, dance administrators, and private studio directors.  MFA students and faculty establish a unique learning community of committed artists/scholars who are working to develop and sustain their careers and deepen their relationship to dance.

While at Brockport, graduate students may perform in faculty and guest artist work, choreograph their own work, or assist in directing departmental touring performances. They may also travel to regional/national conferences and festivals; to countries with complimentary foreign study programs such as Ghana, England, Brazil or Norway; or to New York City and other locations for approved and credited apprenticeships, internships or dance study.

The Department of Dance offers an MFA in Dance, or an MA in Dance. The Department of Dance seeks to provide a rig
 rigorous and nurturing environment for the development of artists, scholars, choreographers, and educators. We support creativity through conceptualization and performance

The department has some of the best dance facilities in the country, including its own fully equipped 300-seat proscenium dance theater, a 270-seat large-space studio theater, five studios, a body-conditioning lab, and computerized music and design studios. Faculty and professional staff are nationally and internationally recognized in their areas of expertise and are leaders in professional organizations such as CORD, NASD and NDEO. SUNY Brockport is an accredited institutional member of the National Association of Schools of Dance.

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Apply artistry and individual expressivity across a range of movement aesthetics.
• Embody physical mastery of a variety of contemporary dance idioms.
• Generate and design choreography that demonstrates a sophisticated understanding of compositional tools and aesthetic framework.
• Articulate a critical understanding of aesthetics regarding dance styles through dance making, and/or oral and written forms.
• Summarize and synthesize concepts regarding history, aesthetics, and culture of dance.
• Identify and investigate an individual research agenda in creative and/or written scholarship.
• Situate individual interests in the context of the larger dance field.
• Exhibit appropriate professional conduct throughout choreographic process, performance, collaboration, and production.

Anthropologists study human behavior and thought in both the past and the present with the goal of improving our world. We holistically draw on sociocultural, archaeological, and biological approaches to engage with humanity’s current challenges: the outcomes of the humanity-environment relationship; human rights abuses and the need for social justice; and the complexities of human heritage and identities. Whether through ethnographic fieldwork, archaeological excavation, biological lab work, or visual and material cultural analysis, our students and faculty collaborate closely to learn and improve our knowledge of human variation. This is an invaluable resource for our students as they prepare for a more complex future.

The Anthropology Major consists of 24 required course credits plus 12 elective credits that allow students to augment their education with a dual major or minor in another field applicable to their goals and needs.

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Knowledge base. Students gain an understanding of the broad knowledge base of human biocultural diversity through time and across cultures, as provided through archaeology, biological and cultural anthropology.
• Methods. Students gain knowledge and skills in the different anthropological research methods used in the sub-fields of archaeology, biological or cultural anthropology.
• Theory. Students learn to define and describe anthropological theory as used in current and past practice by anthropologists, in archaeology, biological and/or cultural anthropology.
• Critical Thinking. Students develop the ability to question, reflect and critique the data and arguments upon which evaluations of human diversity, behavior and change are made.
• Analysis. Students learn to apply theories and methods to explain or interpret anthropological problems, including cross-cultural patterns of social behavior, human evolution, and social change over time and space.
• Ethics. Students learn the appropriate procedures and protocols for obtaining informed consent or access permissions, in order to avoid harm or wrong to one’s human or non-human subjects and descendants.