Bachelor of Science in Marketing

at State University of New York College at Brockport USA

Our program will help you develop foreign language skills and cross-cultural competencies. You will also have opportunities to participate in an international exchange program and complete an internship to gain exposure on a global stage.  

The AACSB-accredited International Business Major provides an interdisciplinary education combining core courses in business and advanced courses in international business as well as courses in foreign language, culture, and opportunities for participation in study abroad and foreign internship. Graduates gain knowledge and skills for careers in business and other organizations with international operations. The program also prepares students for graduate study.

Students interested in business studies may also wish to consider the College's majors in accounting, business administration, finance and marketing.

What You’ll Learn

Our interdisciplinary degree in International Business equips you with in-depth knowledge and understanding of international business, marketing, finance, and economics. It will prepare you for a career in business anywhere in the world.

The Physical Education Teacher Education (PETE) major leads to "initial certification" to teach physical education in grades PreK-12 in New York State.The major also certifies candidates to coach in NYS. To obtain "professional certification" students must earn a master’s degree within five years of initial certification.

Student Learning Outcomes:

Upon completion of the program, students will be able to:

• Physical education candidates demonstrate an understanding of common and specialized content, and scientific and theoretical foundations for the delivery of an effective preK-12 physical education program.
• Physical education candidates are physically literate individuals who can demonstrate skillful performance in physical education content areas and health-enhancing levels of fitness.
• Physical education candidates apply content and foundational knowledge to plan and implement developmentally appropriate learning experiences aligned with local, state and/or SHAPE America's National Standards and Grade-Level Outcomes for K-12 Physical Education through the effective use of resources, accommodations and/or modifications, technology and metacognitive strategies to address the diverse needs of all students.
• Physical education candidates engage students in meaningful learning experiences through effective use of pedagogical skills. They use communication, feedback, technology, and instructional and managerial skills to enhance student learning.
• Physical education candidates select and implement appropriate assessments to monitor students' progress and guide decision making related to instruction and learning.
• Physical education candidates demonstrate behaviors essential to becoming effective professionals. They exhibit professional ethics and culturally competent practices; seek opportunities for continued professional development; and demonstrate knowledge of promotion/advocacy strategies for physical education and expanded physical activity opportunities that support the development of physically literate individuals.

The criminal justice program is for students interested in studying the causes, prevention and control of crime, as well as the theories and policies relative to the structure and operation of various law enforcement (policing), correctional and judicial organizations. The criminal justice major prepares students for criminal justice careers in professional justice agencies. Careers in criminal justice can be categorized by a variety of organizations (e.g. state and local police; correctional organizations for adult and juveniles; legal and judicial organizations; federal law enforcement; private security organizations, etc.).

Criminal justice is both a professional and a liberal arts program. The major curriculum consists of three components: 1) criminal justice proficiency courses (required); 2) criminal justice electives, which can be grouped into specialty areas or not, at the student’s option; 3) non-criminal justice courses (co-requisites), many in related liberal arts disciplines, which can be taken during the first two years of college.

What You’ll Learn

Find out why people commit crimes and how police, courts, and corrections operate to control them. You'll gain a greater understanding of the criminal justice system.

Our degree helps you reach your goals through diverse faculty expertise, comprehensive learning, hands-on experiences, and internships. Choose classes that align with your career goals across a range of issues.

The studio art major is designed to provide a well-rounded, multi-disciplinary education in the appreciation and creation of visual art and design, encompassing two-dimensional and three-dimensional media, art and design history and criticism, and a four-course disciplinary concentration in one area such as Ceramics, Drawing, Graphic Design, Painting, Photography, Printmaking, and Sculpture. Students majoring in art are encouraged to explore other knowledge areas through a double major and/or minors. NOTE: For GRAPHIC DESIGN CONCENTRATION requirements, scroll further down the page.

Student Learning Outcomes:

Upon completion of the program, students will be able to:

• Apply technical skills and the elements of art and principles of design to achieve basic visual communication and expression in one or more media.
• Identify and holistically discuss major works of art through formal and conceptual analysis, socio-historical contextualization, and interpretation.
• Identify and demonstrate ways to utilize and apply their skills and abilities to postgraduate professional practices.
• Make viable connections between concept and form/media.
• Create works of art and/or design that respond to contemporary, relevant issues inside and/or outside of the discipline.

The MA in English, Creative Writing and Literature tracks, introduces graduate students to advanced study in the art of language. Courses provide an opportunity for deep and sustained analysis of a variety of literary texts, emphasizing advanced critical and theoretical approaches. The program encourages students to work closely with faculty mentors and culminates in a substantial (and potentially publishable) independent project focusing on an area of the student’s interest and emerging expertise. Graduate students additionally have the opportunity to meet with nationally and internationally recognized authors through Brockport's visiting writers series, The Writers Forum.

For accepted students exhibiting superior promise, the department has a limited number of assistantships available that provide a stipend and a tuition scholarship for up to nine graduate credits per semester. They are awarded on a competitive basis with an April 15 application deadline. Further information on assistantships may be obtained from The Center for Graduate Studies.

Student Learning Outcomes

Upon completion of the program, all students will be able to:

• Construct an advanced scholarly argument about a subject situated within at least one period of English Literature
• Construct an advanced scholarly argument about a subject situated within at least one period of American literature
• Construct an advanced scholarly argument about a subject situated within at least one area of World literature

Literature Track students will be able to:

• Participate in the literary-critical conversation
• Practice standards and techniques of advanced academic research and writing
• Discuss and respond appropriately to questions about their advanced project argument.

Creative Writing Track students will be able to:

• Employ professional standards in constructive critical commentary on peer writing and in revising their own work in required workshop courses
• Practice forms and techniques in the genres of poetry and prose.
• Articulate the place of their own work in contemporary literary practices

Chemistry is used in fields as varied as medical and criminal investigations, pollution remediation or conservation, and preserving cultural treasures including rare books and documents and fine art.

Our chemistry degree will give you a foundation in organic, inorganic, analytical, and physical chemistry to prepare you for a wide range of careers. With electives, you can build on these bases and tailor your education to your goals.

The MA in Psychology program is designed to prepare students for further study at the doctoral level and/or for careers in psychology and the helping professions. Students choose one of three tracks that best serves their educational goals:

• Clinical (with applied emphasis): a 48 credit program designed for students interested in developing clinical skills; it emphasizes diagnosis, assessment, and treatment of psychological and behavioral disorders, and it culminates in a semester-long practicum placement in an applied setting. *Please note that this track is currently on hiatus.  No new students are being accepted to this track.*
• Clinical (with research emphasis): a 39 credit program designed for students who want to move on to PhD programs, usually in clinical psychology; it emphasizes diagnosis, assessment, and treatment of psychological and behavioral disorders, but students in this track also engage in research; the culmination is a Master's thesis based on empirical research, rather than a practicum.
• General: a 30-36 credit program designed for students who want to move on to PhD programs, usually in non-clinical areas of psychology; through independent study and active research collaboration, this track provides the most opportunities for working closely with faculty mentors; the culmination is a Master's thesis based on empirical research.

All three tracks share a core set of courses, taken in the first year and building upon students’ undergraduate experiences, that provide advanced knowledge of scientific psychology, often in a seminar format. In the clinically-focused tracks, students are trained as scientists and practitioners, concerned with the application of psychological principles to the treatment and prevention of behavior disorders. Courses provide theoretical and practical training in contemporary methods of assessment, behavioral and cognitive-behavioral clinical intervention, and program evaluation.

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Analyze the biological, developmental, and contextual determinants of behavior
  • Analyze the relationship between biological bases of behavior and human functioning
  • Describe the process of human development and acquisition of learned behaviors across the lifespan
  • Analyze how individuals' knowledge exists in the context of their environment (e.g., social, geographical, familial, institutional, cultural, etc.) and how the environment affects their functioning
• Critique and apply principles of research methods
• Apply psychological principles and evidence-based theories to practical problems in the field of psychology
• Synthesize clinical coursework and apply it outside the classroom (Applied Track)
• Produce a substantive research paper describing data that elucidates a psychological topic (Research Tracks)
• Apply ethical and professional standards to relevant research and/or clinical situations
• Explain the role of social and cultural diversity in human characteristics, experiences, and behavior
• Select appropriate intervention techniques, correctly administer tests, and accurately interpret results (Clinical Tracks)

As the nations of the world become more interconnected and interdependent, proficiency in other languages is a vital skill that allows you to engage with the world in a more immediate and meaningful way. French language and culture studies prepare you for future opportunities to compete and succeed in the global economy. Through interdisciplinary instruction and the development of intercultural understanding, our curriculum is designed to help you become proficient in French and prepares you to reach your career aspirations in your chosen field of interest. We encourage our students to double major and to participate in study abroad programs in French-speaking countries sponsored by the Center for Global Education and Engagement.

The French major consists of 33 credits and enables students to acquire an advanced level of proficiency in the language. Literature and culture courses are designed to provide a historical, political and social overview of the French-speaking world. All courses are taught in French unless otherwise noted. As with all other undergraduate degrees, students in this major must also complete the General Education program requirements.

Recent Modern Languages and Cultures' graduates have gone on to highly competitive Master's and PhD programs in Higher Education Administration, TESOL, French Literature, and Counseling at recognized research universities. Others have joined the workforce as Bilingual, French, and Spanish elementary and high-school teachers in Rochester and around NY state, ESL teachers for adult learners, translators, interpreters for defense attorneys, social workers, law enforcement officers, and health professionals.

Student Learning Outcomes:

Upon completion of a baccalaureate degree in French, graduates will be able to:

• Narrate and describe using a variety of time frames, extended discourse, and specialized vocabulary.
• Deliver oral presentations on a wide variety of topics, using a variety of strategies to tailor the presentation to the needs of their audience.
• Narrate and describe in all major time frames with good control of aspect and a range of general vocabulary in writing for personal and professional needs.
• Identify the main facts and many supporting details in conventional narrative and descriptive oral texts.
• Identify some of the essential points of argumentative texts in areas of special interest or knowledge.
• Explain key perspectives of some French-speaking cultures within a comparative framework and connect them to cultural products and practices.
• Interpret and synthesize ideas and critical issues from a wide range of historical and contemporary cultural artifacts.

The Department of Kinesiology, Sport Studies and Physical Education offers a 45 credit sport management major to prepare students for careers in profit and non-profit sport, recreation and fitness organizations. Sport Management at SUNY Brockport is one of the oldest undergraduate programs in the world, having been initiated in 1975. The curriculum provides a thorough foundation of sport management and studies theory, coupled with an extensive array of domestic and international, real-world experiences through various field experiences (practica), research and problem solving opportunities, as well as a full semester long off-campus internship.

As a sport management major, you'll apply classroom learning to three on- or off-campus mini-internships and one full semester off-campus internship that can be completed locally, nationally, or internationally. To complement the sport management major, you'll choose a minor or second program of study one from the following, or spend a semester studying abroad.

• Business
• Marketing
• Finance
• Communications
• Journalism, Broadcasting, and Public Relations
• Recreation and Leisure
• Coaching
• Kinesiology

What You’ll Learn

You'll develop a comprehensive set of skills to help you in the sport management field, including marketing, fundraising, finance, facilities, and research.

You'll also learn about the societal, ethical, and philosophical perspectives related to sport organizations and employee and athlete behavior within sport organizations.

The profession of social work is dedicated to preventing and solving social problems, whether they involve individuals, families, small groups, organizations, or communities. A broad range of employment opportunities exist. Social workers are found in hospitals, public schools, family agencies, industry, courts, probation departments, government facilities, children’s agencies, and in facilities that serve persons with disabilities. The Department of Social Work is committed to excellence in preparing ethical and competent professional social workers who foster the well-being of individuals, families, groups, organizations, and communities. Through teaching, service, and scholarship, the department promotes civic engagement in diverse societies. The faculty assigned to the undergraduate program at the College is committed to excellence in preparing students with the knowledge, values and skills necessary for generalist social work practice, as well as informed and involved citizenship. The undergraduate major in social work is accredited by the Council on Social Work Education. Graduates who continue with their social work education may gain advanced standing in graduate programs because of the accredited status of the major.

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Demonstrate ethical and professional behavior
• Engage diversity and difference in practice
• Advance human rights, and social, economic and environmental justice
• Engage in practice-informed research and research-informed practice
• Engage in policy practice
• Engage with individuals, families, groups, organizations, and communities
• Assess individuals, families, groups, organizations and communities
• Intervene with individuals, families, groups, organizations and communities
• Evaluate practice with individuals, families, groups, organizations and communities