Bachelor of Business Administration in Marketing

at Study Group - Florida Atlantic University - Boca Raton Campus USA

The Studio Art Program offers diverse and challenging programs of study that emphasize the development of each student’s intellectual and artistic vision and goals. The program is dedicated to preparing practicing studio artists to participate in a dynamic art world. Students are given rigorous training in the foundations of art, as well as in ways to explore new and innovative questions, theories and ideas that drive art today. Majors are expected to explore the variety and breadth of contemporary art practice. These concentrated studio and seminar experiences are supplemented with field trips, visiting artist lectures, and critiques in order to help students begin to develop their own interests and projects as artists. At the advanced levels, students benefit from evaluation in individual and group critique sessions of their work, seminars, field trips, guest artists, lectures by curators and critics, and exhibition opportunities. These experiences prepare the studio major for advanced study and a career in art.

The Bachelor of Urban Design (BUD) degree program provides a broad knowledge of the principles and practices of urban design. It is ideal for students who are interested in design of the built environment at the neighborhood, community, and city scale, with an emphasis on sustainable development. The program offers an interdisciplinary approach for students who plan to pursue a professional career in an urban discipline, such as urban and regional planning, urban development policy, real estate development, municipal and planning law, as well as design disciplines, including architecture and landscape architecture at the graduate level.

The program utilizes the South Florida metropolitan region as an "urban living laboratory" for the students to exercise their urban design creativity, but also covers national and global context. Students’ experience will also benefit from partnerships forged between the BUD program and practitioners and private design and consulting firms, with both local and international experience, in the South Florida Metropolitan area, with both local and international experience.

Management Information Systems (MIS) is a discipline and a profession that brings information and communication technologies to businesses and society. By applying information and communications technologies and systems, MIS solves real business problems and gives competitive advantage to firms. MIS focuses on the concepts and tools necessary for analyzing, designing, planning, developing, and managing organizational information resources.

MIS emphasizes management and looks at applications and technological products as part of a system. MIS graduates have a systems perspective and business processes in mind. They are service oriented and able to communicate client needs to IT staff. They are educated in people skills, project management, and teamwork experience. Although entry level positions are similar to those earned by computer science graduates, MIS graduates are more likely to move into managerial positions overseeing and directing the design and development of systems solutions for companies.

Cybersecurity Concentration
Cybersecurity involves the practice of protecting a business' devices, systems, networks, and data from attackers with malicious intent. Cybersecurity provides organizations with the digital protection they need to conduct their everyday business with confidence

The Bachelor of Arts with major in Health Science degree is designed for students interested in pursuing careers in healthcare-related professions. This degree provides broad-based interdisciplinary training with a core in the basic sciences and requires a concentration in one of the following areas: Geriatrics (Aging Studies), Women’s Health, Public/Global/Environmental Health, Science and Behavioral and Mental Health.

The program structure enables students to take relevant coursework in various colleges and departments across FAU to broaden their understanding of factors that both positively and negatively impact the healthcare system, patients and practitioners. In addition, through the Health Science course sequence, students learn how professionals from various fields of practice (medicine, pharmacy, social work, nursing, etc.) interact in a collaborative manner. Students also have access to clinical observation opportunities and other extracurricular activities (lab experiences, internships, research).

Students are expected to make continued progress in their development as actors and artists. Retention is earned by the faculty’s evaluation of the student’s work, commitment, progress and personal growth.

BFA students can audition their freshmen year, and are eligible for all five school year productions and both Summer Rep productions.

The Musical Theatre Concentration is an extension of our BFA Performance Track. Students accepted into this concentration graduate with a BFA in Performance with a Concentration in Musical Theatre. Although it is not a traditional triple threat BFA musical theatre track, students are required to Minor in Dance, and private voice lessons are available on campus and highly encouraged. Focusing on the actor who can sing and move, these students take BFA acting classes with additional classes in Musical Theatre Dance, Musical Theatre Audition, and Musical Theatre Scene Study with accompanying labs in basic music theory, vocal technique, and sight-singing. Students are expected to make continued progress in their development as actors and artists. Retention is earned by the faculty’s evaluation of the student’s work, commitment, progress and personal growth.

In Multimedia Studies, the BA degree sequence in FILM, VIDEO, AND NEW MEDIA attracts diverse and creative students who crave an opportunity to engage with the rapidly evolving media world. From its origins as an interdepartmental program in film studies, the program in the School of Communication and Multimedia Studies is currently home to roughly ___ majors. FVNM coursework immerses students in a dynamic curriculum rooted in a liberal arts education, which emphasizes the links between media history, analysis and creative practice. Our majors study the relationships between different forms of cinema and digital media through a well-rounded sequence that spans film studies, media studies, digital film production, and computer animation. FVNM graduates are critically sophisticated, historically knowledgeable, and technologically proficient.

The research interests of accomplished scholars and creators on our faculty shape our upper-level curriculum’s coverage of commercial, independent, and experimental media, through courses in documentary, activist media, world cinema, queer media, digital cultures, interactive and web-based media, animation, and video games. Our students are encouraged to craft individual paths through rigorous scholarly work and hands-on practical training, preparing them to thrive in media-related sectors, including arts and entertainment, education, and technology.

The Department of Finance offers a variety of courses in finance which include corporate finance, investments, financial markets, banking, and international finance. The finance major is both a business field as well as a social science field, the major provides relevant training for a wide variety of careers. All finance majors draw upon strong mathematical and computer skills and interests. Many finance majors focus on the practical application of finance in both the private and government sectors. Some of the courses typically offered to a Major in Finance include principles of financial management, financial analysis, capital planning, capital budgeting, funds acquisition, asset and debt management, and investments and portfolio management.

Learning Goals for the Finance Major:

• Analyze the relationships that exist between the financial markets and the financial decisions of business enterprises.
• Apply the economic and financial theories regarding asset pricing to problem solving in financial management, investment management, and financial institutions.
• Explain the role of portfolio theory, diversification concepts, and asset-pricing theory in decision-making in both the business enterprise and investment management.
• Perform a financial analysis using financial statement information and other disclosures in order to assess the financial condition and performance of a business enterprise.
• Estimate the future cash flows associated with a financial or capital asset and apply valuation techniques to these cash flows to determine a present value that will assist in decision-making.

The major in Interdisciplinary Studies: Social Science was designed for students who wish to study broadly in the social sciences rather than concentrate on a particular discipline. The knowledge and intellectual training provided is excellent preparation for careers in government, public service, or law. 

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.