Bachelor of Business Administration in Marketing with Concentration in Advertising

at Study Group - Florida Atlantic University - Boca Raton Campus USA

The Bachelor of Arts (B.A.) is a liberal arts degree intended for students planning professional careers in chemistry-related professions. These include health professions (medicine, dentistry, and pharmacy), environmental consulting, technical sales, and secondary school teaching. This degree is often pursued by students studying in related disciplines (e.g., biological sciences, geology, and psychobiology) who wish to obtain a second major or a second degree.

Designed to develop and prepare the business leaders of tomorrow to tackle the challenges of the global business environment, the major in Management has two tracks: Leadership and Applied Management, and Entrepreneurship.

Students in the Leadership track have opportunities to advance in human resources and management with various levels of responsibility building successful teams while managing an increasingly complex business environment. Successful leaders develop the strategies, plans, procedures, and policies that guide a business team in the short and long term. Successful leaders do so by coordinating human, financial, and material assets to achieve organizational objectives.

Students in the Entrepreneurship track receive mentoring and develop the skills they need to start their own business or work in a business startup. Entrepreneurs are at the heart of job growth. Students with the intentions of one day leading their own business will benefit from this quality program. In addition, students have numerous resources available on campus such as the Adams Center For Entrepreneurship and the Research Park at FAU to assist them with a start-up. Both tracks are designed to permit a dual major or minor in a targeted area of interest.

The BA with a concentration in Studio Art is designed for a general education in the visual arts. Students are given rigorous training in the foundations of art, as well as in ways to explore new and innovative questions, theories and ideas that drive art today. Students are encouraged to create individualized programs of study anchored by any three areas of interest in the visual arts. Majors are expected to explore the variety and breadth of contemporary art practice in order to develop their own understanding of directions in visual art and their own artistic practice. Studio and seminar experiences are supplemented with field trips, visiting artist lectures, and critiques in order to help students begin to develop their own interests and projects as artists.

The Department of Ocean and Mechanical Engineering offers two options for a Master of Science in Mechanical Engineering (MSME): a thesis option that requires a minimum of 24 credits of coursework and a thesis (6 additional credits), and a non-thesis option that requires a minimum of 30* credits of coursework (no thesis).

The Bachelor of Science in Medical Biology is a rigorous, streamlined, pre-professional program unique in Southeast Florida that will enable students to pursue competitive professional training programs in the health sciences. This program is tailored for students who seek entrance into top-tier schools in the fields of medicine, veterinary science, pharmacology, and more.  

Students pursuing a master’s or a doctoral degree in Biomedical Sciences, Neuroscience, or Psychology, including those at FAU, will also find the B.S. in Medical Biology an attractive path. 

Program Benefits

Students majoring in Medical Biology will benefit from a challenging, highly-structured course plan designed to fulfill the prerequisites of medically-focused programs through pre-selected core and elective courses that will prepare students for professional entrance exams, moving students one step closer to their academic and professional goals. This structured flight plan offers students a streamlined path to completing the degree.

In addition to the robust coursework, students will have the opportunity to actively participate in all phases of research alongside world-class researchers – from the planning and execution of an experiment to the analysis and dissemination of the results, in the areas of biology, chemistry, neuroscience, and biomedical science

Economics has become an integral part of our modern society. An understanding of economics is indispensable when it comes to running a successful business, making sense of international events and analyzing government policy. Graduates with a background in economics enjoy a unique advantage in that economics offers a specialized and powerful framework for tackling today’s problems in the increasingly competitive and global economy.

Economics with a Business Economics concentration (ECON-EBUS): This program has the same diverse foundation in core business principles as other majors in the College, but also integrates economics courses in such a way that the student can analyze business problems with the insight that the economics discipline offers.

Designed to develop and prepare the business leaders of tomorrow to tackle the challenges of the global business environment, the major in Management has two tracks: Leadership and Applied Management, and Entrepreneurship.

Students in the Leadership track have opportunities to advance in human resources and management with various levels of responsibility building successful teams while managing an increasingly complex business environment. Successful leaders develop the strategies, plans, procedures, and policies that guide a business team in the short and long term. Successful leaders do so by coordinating human, financial, and material assets to achieve organizational objectives.

Students in the Entrepreneurship track receive mentoring and develop the skills they need to start their own business or work in a business startup. Entrepreneurs are at the heart of job growth. Students with the intentions of one day leading their own business will benefit from this quality program. In addition, students have numerous resources available on campus such as the Adams Center For Entrepreneurship and the Research Park at FAU to assist them with a start-up. Both tracks are designed to permit a dual major or minor in a targeted area of interest.

The Department of Finance offers a variety of courses in finance which include corporate finance, investments, financial markets, banking, and international finance. The finance major is both a business field as well as a social science field, the major provides relevant training for a wide variety of careers. All finance majors draw upon strong mathematical and computer skills and interests. Many finance majors focus on the practical application of finance in both the private and government sectors. Some of the courses typically offered to a Major in Finance include principles of financial management, financial analysis, capital planning, capital budgeting, funds acquisition, asset and debt management, and investments and portfolio management.

Learning Goals for the Finance Major:

• Analyze the relationships that exist between the financial markets and the financial decisions of business enterprises.
• Apply the economic and financial theories regarding asset pricing to problem solving in financial management, investment management, and financial institutions.
• Explain the role of portfolio theory, diversification concepts, and asset-pricing theory in decision-making in both the business enterprise and investment management.
• Perform a financial analysis using financial statement information and other disclosures in order to assess the financial condition and performance of a business enterprise.
• Estimate the future cash flows associated with a financial or capital asset and apply valuation techniques to these cash flows to determine a present value that will assist in decision-making.

Computer engineering focuses on system, software and hardware aspects of computing, and includes programming and software engineering. Students learn about electronics, logic design, computer design and architecture, microprocessors, design automation, operating systems, and software engineering. Computer engineer's career opportunities are limitless and include working in the computer industry or with companies that integrate computers into more complex products.

Secondary Teacher Education degree programs are offered in partnership with the Dorothy F. Schmidt College of Arts and Letters and the Charles E. Schmidt College of Science. These programs are Florida Department of Education (DOE) and Council for Accreditation of Education Preparation (CAEP) approved. This state and CAEP approval represents the transferability of teaching credentials from state-to-state. Secondary programs currently approved include the following subject area and grade levels: