Bachelor of Business Administration in Marketing with Concentration in Advertising

at Study Group - Florida Atlantic University - Boca Raton Campus USA

The Department of Electrical Engineering and Computer Science are proud to offer Florida’s first MS program in Artificial Intelligence!  Be at the forefront of the fourth industrial revolution, as AI is transforming every industry.  Our innovative program and training curriculum cover AI theory, methods, and technologies. We are educating students and training professionals to develop new skills for jobs that are not yet defined, so they can join the first generation of an AI-and-autonomy workforce.

The Master of Science with Major in Artificial Intelligence program offers both thesis and non-thesis options. Both options require a minimum of 30 credits, as specified in Degree Requirements.

The Department of Civil, Environmental and Geomatics Engineering offers a program of study leading to the degree of Master of Science with Major in Civil Engineering (MSCV). The mission of the program is to meet the advanced civil engineering educational needs of recent graduates of undergraduate engineering degree programs, practicing engineers and those non-engineering professionals wishing to redirect their career paths. Graduates of the program possess the following attributes or educational outcomes:

• Knowledge in civil engineering and related subjects significantly beyond the baccalaureate level.
• Ability to independently conduct research or a significant practice-oriented project in civil engineering.
• Ability to communicate their ideas and results in written, oral, and graphical forms.

These educational outcomes result from successful completion of a well-planned, rigorous set of courses and a major capstone experience (either a thesis or practice-oriented project). Students wishing to continue their education but not pursue a formal academic degree are welcome to take graduate courses with the appropriate technical preparation.

The Department of Ocean and Mechanical Engineering offers two options for a Master of Science in Mechanical Engineering (MSME): a thesis option that requires a minimum of 24 credits of coursework and a thesis (6 additional credits), and a non-thesis option that requires a minimum of 30* credits of coursework (no thesis).

The Commercial Music program offers a comprehensive undergraduate curriculum to help students develop specific skills for a professional career in the music industry. Hoot/Wisdom Records L.L.C. is Florida Atlantic University’s official record label. Administered by the Commercial Music program, the label provides students with practical experience in the production, marketing, and distribution of sound recordings.

The Hospitality & Tourism Management program prepares students for management positions in multiple segments of the world’s largest service industry. Upon completion, graduates assume various professional roles in a wide variety of industry venues including: resorts, hotels, restaurants, private clubs, meeting and event planning corporations, destination marketing organizations, convention centers, conference centers, cruise lines, casinos, theme parks, auto rental agencies, sports facilities and arenas, spas, entertainment venues and theaters, and vacation ownership or fractional ownership operations.

Economics has become an integral part of our modern society. An understanding of economics is indispensable when it comes to running a successful business, making sense of international events and analyzing government policy. Graduates with a background in economics enjoy a unique advantage in that economics offers a specialized and powerful framework for tackling today’s problems in the increasingly competitive and global economy.

Economics with a Business Economics concentration (ECON-EBUS): This program has the same diverse foundation in core business principles as other majors in the College, but also integrates economics courses in such a way that the student can analyze business problems with the insight that the economics discipline offers.

The Bachelor of Science with Major in Data Science and Analytics (BSDSA) is a multi-college, interdisciplinary program jointly administered by the Department of Mathematical Sciences in the Charles E. Schmidt College of Science, the Department of Electrical Engineering and Computer Science (EECS) in the College of Engineering and Computer Science, the Department of Information Technology and Operations Management {ITOM) in the College of Business, the Department of Political Science in the Dorothy F. Schmidt College of Arts and Letters and the School of Criminology and Criminal Justice in the College of Social Work and Criminal Justice.

This program aims to prepare students with the essential skill sets across disciplines needed for data-driven applications in industry, business and government. The Department of Electrical Engineering & Computer Science (EECS) offers a concentration in Data Science and Engineering (DSE).

What is Data Science and Engineering About?
Data science is effective in tackling many real-world problems and is being used to make intelligent and informed decisions in many industries such as medicine and healthcare, finance, retail, transportation, manufacturing, media and entertainment. Data science and engineering involves the design and application of tools and methodologies for uncovering patterns in data and making actionable predictions. This program builds a strong background in computational and mathematical foundation of data science, programming, and data structures and algorithm analysis. Students can choose from a rich selection of courses including machine learning, artificial intelligence, and deep learning. They will be prepared not only to use the tools for data science but also to develop new mechanisms and algorithms. Graduates of the program will be well prepared to enter the high demand workforce under exciting roles such as Data Scientist, Data Science Application Developer, Data Science Programmer, Data Analytics Scientist, Machine Learning Scientist, Market Analyst and others.

History majors use the study of the past to make sense of a complicated world; they learn how to think critically, evaluate evidence, and write with clarity and strength. Majors attain skills that prepare them for jobs in a wide variety of fields, as employers look for applicants who have broad interests and backgrounds and analytical and verbal skills-- rather than narrow field specialization.

The study of history is useful in ways that students may not always anticipate, but which employers often understand... There is no single path that carries history undergraduates directly to one chosen career, but many ways in which skills learned in the study of the past can be translated into the enterprises of the present. History always involves asking how we can make sense of complex situations... That kind of awareness of the complexity of events is exactly what decision-making in business, government, law, journalism, and other fields often requires.

The Bachelor of Music: Performance concentration is designed to prepare music majors for professional performance careers, private studio teaching and/or the pursuit of further academic study.

Emphasis

• Bachelor of Music: Wind Performance
• Bachelor of Music: Vocal Performance
• Bachelor of Music: Piano Performance (Pedagogy)
• Bachelor of Music: String Performance

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.