Bachelor of Business Administration in Marketing with Concentration in Advertising

at Study Group - Florida Atlantic University - Boca Raton Campus USA

Computer science is the study of computers, computer software, and computational systems including their theory, design, development, and application. Principal areas within computer science include Internet and web programming, mobile system development, data mining, and machine learning, social networks, video game development, human-computer interaction, artificial intelligence, database systems, programming languages, software engineering, and theory of computing. Computer science incorporates concepts from mathematics, engineering, and psychology.

The Bachelor of Arts in Computer Science is a program for students who are interested in design and development of computer software.

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

The Bachelor of Arts with major in Health Science degree is designed for students interested in pursuing careers in healthcare-related professions. This degree provides broad-based interdisciplinary training with a core in the basic sciences and requires a concentration in one of the following areas: Geriatrics (Aging Studies), Women’s Health, Public/Global/Environmental Health, Science and Behavioral and Mental Health.

The program structure enables students to take relevant coursework in various colleges and departments across FAU to broaden their understanding of factors that both positively and negatively impact the healthcare system, patients and practitioners. In addition, through the Health Science course sequence, students learn how professionals from various fields of practice (medicine, pharmacy, social work, nursing, etc.) interact in a collaborative manner. Students also have access to clinical observation opportunities and other extracurricular activities (lab experiences, internships, research).

Economics has become an integral part of our modern society. An understanding of economics is indispensable when it comes to running a successful business, making sense of international events and analyzing government policy. Graduates with a background in economics enjoy a unique advantage in that economics offers a specialized and powerful framework for tackling today’s problems in the increasingly competitive and global economy.

Economics with a Business Economics concentration (ECON-EBUS): This program has the same diverse foundation in core business principles as other majors in the College, but also integrates economics courses in such a way that the student can analyze business problems with the insight that the economics discipline offers.

The Art History Program requires courses in art appreciation, foundations drawing and design, an upper division studio art course, a course in aesthetics and art theory, a minimum of 28 credits in upper level art history, and a senior seminar in art history. Graduates in Art History have gone on from FAU to jobs at museums and galleries, and many have continued on to pursue graduate degrees. It is the belief of the faculty that a well-rounded preparation in Art History is also important to success in every branch of the visual arts, and to this end foreign study programs are offered in France, Italy, and Spain and departmental awards are available both to concentrators in the studio areas and to those in Art History.

Biomedical Engineering is a broad and emerging field that impacts drug delivery, surgery, diagnosis, prevention and treatment. Students successfully completing the Master of Science in Biomedical Engineering (MSBioMedE) degree program will be prepared for professional careers in businesses related to medical diagnostics, prosthetic devices, and neural and other implants; the pharmaceutical and biotechnology industries; and consulting in health-related fields, as well as other positions in industry, commerce, education, and government. Students will also be prepared to continue their formal education at the PhD level in a variety of science and engineering disciplines and at the MD level in certain cases.

The Biomedical Engineering program is unique by allowing a vast choice of electives including biological sciences, biomedical sciences, complex systems and brain sciences, and nursing in addition to three core courses.

The Master of Science with Major in Computer Engineering (MSCE) prepares students for careers in industry in various positions such as IoT Engineer, Computer Systems Engineer/Architect, Cryptographic Engineer, Network Engineer, Hardware Engineer, Embedded Systems Engineer, Application Engineer, Wireless Communications Engineer, Digital Design Engineer, and Robotics Engineer. Students in the program build a foundational background in computer architecture and design, software development and computer systems, and are exposed to the latest advances in various areas including embedded systems, structured VLSI design, design of digital systems, cryptography, computer networks, wireless communications, vehicular networks, IoT and smart systems, parallel and distributed systems, medical information systems, machine learning, artificial intelligence, robotics, and signal processing.

Civil engineers design the constructed environment and the infrastructure that supports our society. From highways and buildings to bridges, water resource systems and the environment, the profession of civil engineering is responsible for much of the world in which we live. The variety of challenges facing modern society means that civil engineers can look forward to a highly rewarding, dynamic career.

The primary purpose of the Department of Political Science's Global Governance concentration is to enable students to study and increase their understanding of the causes and consequences of globalization as well as the political, economic and ecological dimensions of globalization. The program is organized around various themes of "global significance," such as global governance and human rights, including issues of peace and conflict among peoples and states; global terrorism; and the interrelationships of global justice, rights and responsibilities with new models of international organization, administration and development.

The Department of Mathematical Sciences offers undergraduate programs leading to the Bachelor of Arts (B.A.) degree and to the Bachelor of Science (B.S.) degree. Either of these two programs, with suitably chosen electives, constitute an excellent background for a wide range of careers, in particular as a systems analyst, mathematics teacher, actuary and statistician.