Bachelor of Business Administration in Marketing with Concentration in Advertising

at Study Group - Florida Atlantic University - Boca Raton Campus USA

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

Management Information Systems (MIS) is a discipline and a profession that brings information and communication technologies to businesses and society. By applying information and communications technologies and systems, MIS solves real business problems and gives competitive advantage to firms. MIS focuses on the concepts and tools necessary for analyzing, designing, planning, developing, and managing organizational information resources.

MIS emphasizes management and looks at applications and technological products as part of a system. MIS graduates have a systems perspective and business processes in mind. They are service oriented and able to communicate client needs to IT staff. They are educated in people skills, project management, and teamwork experience. Although entry level positions are similar to those earned by computer science graduates, MIS graduates are more likely to move into managerial positions overseeing and directing the design and development of systems solutions for companies.

In the liberal arts tradition, the FAU Bachelor of Arts in Theatre curriculum is intended for students seeking a broad exposure to the study of theatre and drama. It provides students with a broad range of valuable skills.

Through voice, movement and dance classes, students learn to control their voice’s pitch, projection, breathing, and articulation. Their dance and movement classes teach them to become poised, self-assured, natural, and expressive onstage.

Classes such as Dramatic Theory & Genre and Script Analysis encourage students to listen and learn, observe and concentrate with a heightened sense of awareness. The theatre environment can be quite competitive and they’ll learn to solve problems using critical thought processes in creative ways. The B.A. in Theatre is a program well-suited for those who may eventually want to pursue graduate studies in Theatre.

The major in Interdisciplinary Studies: Women, Gender and Sexuality was designed for students who wish to study broadly in the Women, Gender and Sexuality rather than concentrate on a particular discipline. The knowledge and intellectual training provided are excellent preparation for careers in public service etc. 

The Department of Psychology is represented by faculty at three FAU campuses (Boca Raton, Davie and Jupiter). The Department of Psychology maintains a research-intensive graduate program, offering the Doctor of Philosophy degree in Experimental Psychology and Master of Arts degree in Psychology. We service over 2100 undergraduate majors as well. Our award-winning and internationally renowned faculty conduct research in four core areas of Psychology: Cognitive & Cognitive Neuroscience, Developmental, Neuroscience, and Social/Personality Psychology. Students in our program undergo rigorous academic and research training and have gone on to successful careers in both academia and industry.

Part of the Charles E. Schmidt College of Science, the department maintains close links with the Center for Complex Systems, with many faculty maintaining dual appointments. The department is among the most successful in the college in obtaining external funding and enjoys a strong national and international profile.

The Bachelor of Science with Major in Data Science and Analytics (BSDSA) is a multi-college, interdisciplinary program jointly administered by the Department of Mathematical Sciences in the Charles E. Schmidt College of Science, the Department of Electrical Engineering and Computer Science (EECS) in the College of Engineering and Computer Science, the Department of Information Technology and Operations Management {ITOM) in the College of Business, the Department of Political Science in the Dorothy F. Schmidt College of Arts and Letters and the School of Criminology and Criminal Justice in the College of Social Work and Criminal Justice.

Our programs provide the flexibility you need, allowing students to pick and choose between traditional and fully online classes, with opportunities to engage in a wide variety of research, both taking place in key areas in South Florida and across the world.

The Department of Civil, Environmental and Geomatics Engineering offers a program of study leading to the degree of Master of Science with Major in Civil Engineering (MSCV). The mission of the program is to meet the advanced civil engineering educational needs of recent graduates of undergraduate engineering degree programs, practicing engineers and those non-engineering professionals wishing to redirect their career paths. Graduates of the program possess the following attributes or educational outcomes:

• Knowledge in civil engineering and related subjects significantly beyond the baccalaureate level.
• Ability to independently conduct research or a significant practice-oriented project in civil engineering.
• Ability to communicate their ideas and results in written, oral, and graphical forms.

These educational outcomes result from successful completion of a well-planned, rigorous set of courses and a major capstone experience (either a thesis or practice-oriented project). Students wishing to continue their education but not pursue a formal academic degree are welcome to take graduate courses with the appropriate technical preparation.

Secondary Teacher Education degree programs are offered in partnership with the Dorothy F. Schmidt College of Arts and Letters and the Charles E. Schmidt College of Science. These programs are Florida Department of Education (DOE) and Council for Accreditation of Education Preparation (CAEP) approved. This state and CAEP approval represents the transferability of teaching credentials from state-to-state. Secondary programs currently approved include the following subject area and grade levels:

Our programs provide the flexibility you need, allowing students to pick and choose between traditional and fully online classes, with opportunities to engage in a wide variety of research, both taking place in key areas in South Florida and across the world.