Bachelor of Science in Marketing

at Study Group - Florida Atlantic University - Boca Raton Campus USA

Secondary Teacher Education degree programs are offered in partnership with the Dorothy F. Schmidt College of Arts and Letters and the Charles E. Schmidt College of Science. These programs are Florida Department of Education (DOE) and Council for Accreditation of Education Preparation (CAEP) approved. This state and CAEP approval represents the transferability of teaching credentials from state-to-state. Secondary programs currently approved include the following subject area and grade levels:

The Bachelor of Science with Major in Data Science and Analytics (BSDSA) is a multi-college, interdisciplinary program jointly administered by the Department of Mathematical Sciences in the Charles E. Schmidt College of Science, the Department of Electrical Engineering and Computer Science (EECS) in the College of Engineering and Computer Science, the Department of Information Technology and Operations Management {ITOM) in the College of Business, the Department of Political Science in the Dorothy F. Schmidt College of Arts and Letters and the School of Criminology and Criminal Justice in the College of Social Work and Criminal Justice.

This program aims to prepare students with the essential skill sets across disciplines needed for data-driven applications in industry, business and government. The Department of Electrical Engineering & Computer Science (EECS) offers a concentration in Data Science and Engineering (DSE).

What is Data Science and Engineering About?
Data science is effective in tackling many real-world problems and is being used to make intelligent and informed decisions in many industries such as medicine and healthcare, finance, retail, transportation, manufacturing, media and entertainment. Data science and engineering involves the design and application of tools and methodologies for uncovering patterns in data and making actionable predictions. This program builds a strong background in computational and mathematical foundation of data science, programming, and data structures and algorithm analysis. Students can choose from a rich selection of courses including machine learning, artificial intelligence, and deep learning. They will be prepared not only to use the tools for data science but also to develop new mechanisms and algorithms. Graduates of the program will be well prepared to enter the high demand workforce under exciting roles such as Data Scientist, Data Science Application Developer, Data Science Programmer, Data Analytics Scientist, Machine Learning Scientist, Market Analyst and others.

If you want to truly make a difference in the lives of your fellow citizens and the safety of your country, the Bachelor’s in Public Safety Administration (BPSA) is for you. We have all become keenly aware of the rising frequency of threats from both man-made and natural disasters that include natural disasters such as Hurricanes Irma and Michael and the Camp fire in California, to terrorist attacks and events such as  September 11, 2001 in New York, the Boston Marathon Bombing, and the Orlando nightclub shooting.

That means a day-in-the-life of a Public Safety professional looks vastly different than it did even a few decades ago, which gives you virtually limitless opportunities to make a real impact. Here’s a quick look at the wide variety of Public Safety careers you could choose to pursue after graduation.

The BPSA degree in the School of Public Administration is ideal for professionals and pre-professionals interested in police, fire, and disaster response practice and administration. The 18 core credit hours and 60 total credit hours provide:

• A professional/ pre-professional degree program for students entering the fields of law enforcement, homeland security, and disaster response;
• Interested students a foundation for continuing in a professionally focused graduate program; and
• An interdisciplinary degree that allows students to combine key areas from several disciplines to graduate with a pre-professional degree.

For students interested in emergency, crisis, and disaster management, including fire response, and issues related to interagency communication and collaboration, we recommend the Disaster Management concentration.

The Master of Science with Major in Computer Science (MSCS) prepares students for careers in industry in various positions such as Software Engineer, Software Architect, Big Data Engineer, Data Analytics Engineer, Database Engineer, Mobile Application Engineer, Cybersecurity Engineer, and Senior Application Developer. Students in the program build a foundational background in computer science theory, software development and computer systems, and are exposed to the latest advances in various areas including machine learning, artificial intelligence, data science, advanced programming methodologies, database systems, cybersecurity, cryptography, wireless communications and networking, IoT and smart systems, bioinformatics, multimedia systems, mobile application development, and healthcare informatics.

Designed to develop and prepare the business leaders of tomorrow to tackle the challenges of the global business environment, the major in Management has two tracks: Leadership and Applied Management, and Entrepreneurship.

Students in the Leadership track have opportunities to advance in human resources and management with various levels of responsibility building successful teams while managing an increasingly complex business environment. Successful leaders develop the strategies, plans, procedures, and policies that guide a business team in the short and long term. Successful leaders do so by coordinating human, financial, and material assets to achieve organizational objectives.

Students in the Entrepreneurship track receive mentoring and develop the skills they need to start their own business or work in a business startup. Entrepreneurs are at the heart of job growth. Students with the intentions of one day leading their own business will benefit from this quality program. In addition, students have numerous resources available on campus such as the Adams Center For Entrepreneurship and the Research Park at FAU to assist them with a start-up. Both tracks are designed to permit a dual major or minor in a targeted area of interest.

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

The Hospitality & Tourism Management program prepares students for management positions in multiple segments of the world’s largest service industry. Upon completion, graduates assume various professional roles in a wide variety of industry venues including: resorts, hotels, restaurants, private clubs, meeting and event planning corporations, destination marketing organizations, convention centers, conference centers, cruise lines, casinos, theme parks, auto rental agencies, sports facilities and arenas, spas, entertainment venues and theaters, and vacation ownership or fractional ownership operations.

The Bachelor of Arts (B.A.) is a liberal arts degree intended for students planning professional careers in chemistry-related professions. These include health professions (medicine, dentistry, and pharmacy), environmental consulting, technical sales, and secondary school teaching. This degree is often pursued by students studying in related disciplines (e.g., biological sciences, geology, and psychobiology) who wish to obtain a second major or a second degree.

The brain arguably represents the only object on earth with complexity that is greater than the sum of its parts. Neuroscience incorporates diverse aspects of science including biology, psychology, chemistry, physics, computer science and medicine. Furthermore, our understanding of the brain influences nearly all aspects of society ranging from art, to criminal justice to health care. The Bachelor of Science degree in Neuroscience and Behavior, provides comprehensive training in the foundations of modern neuroscience. Graduates from this program are prepared for diverse careers including medical school or other health care related fields, graduate school, clinical counseling and education.

The Neuroscience and Behavior undergraduate degree is jointly administered by the Department of Psychology and the Department of Biological Sciences. The degree provides undergraduate preparation for students interested in pursuing graduate degrees in all areas of neuroscience and/or behavioral biology, or in pursuing professional degrees. A minimum of 120 total credits (including degree and university mandated courses) is required.

This degree program provides unique research opportunities and expert instruction to give you tools for changing the ways you see and interact with your world you won't find at any other campus. In addition to course work, qualified students have the opportunity to partake in world-class neuroscience research via Directed Independent Study or special research courses at FAU campuses, or in collaboration with The Scripps Research Institute or Max Planck Florida Institute of Neuroscience.

The Department of Mathematical Sciences offers undergraduate programs leading to the Bachelor of Arts (B.A.) degree and to the Bachelor of Science (B.S.) degree. Either of these two programs, with suitably chosen electives, constitute an excellent background for a wide range of careers, in particular as a systems analyst, mathematics teacher, actuary and statistician.