Bachelor of Science in Marketing

at Study Group - Florida Atlantic University - Boca Raton Campus USA

The Commercial Music program offers a comprehensive undergraduate curriculum to help students develop specific skills for a professional career in the music industry. Hoot/Wisdom Records L.L.C. is Florida Atlantic University’s official record label. Administered by the Commercial Music program, the label provides students with practical experience in the production, marketing, and distribution of sound recordings.

The Music Technology concentration provides majors with skills and experience in audio recording, live sound reinforcement and music production.

The Bachelor of Science in Medical Biology is a rigorous, streamlined, pre-professional program unique in Southeast Florida that will enable students to pursue competitive professional training programs in the health sciences. This program is tailored for students who seek entrance into top-tier schools in the fields of medicine, veterinary science, pharmacology, and more.  

Students pursuing a master’s or a doctoral degree in Biomedical Sciences, Neuroscience, or Psychology, including those at FAU, will also find the B.S. in Medical Biology an attractive path. 

Program Benefits

Students majoring in Medical Biology will benefit from a challenging, highly-structured course plan designed to fulfill the prerequisites of medically-focused programs through pre-selected core and elective courses that will prepare students for professional entrance exams, moving students one step closer to their academic and professional goals. This structured flight plan offers students a streamlined path to completing the degree.

In addition to the robust coursework, students will have the opportunity to actively participate in all phases of research alongside world-class researchers – from the planning and execution of an experiment to the analysis and dissemination of the results, in the areas of biology, chemistry, neuroscience, and biomedical science

Chemistry is the central science, encompassing elements of physics, biology, and mathematics, as well as unique elements of its own.  The Bachelor of Science degree (B.S.) is designed for students preparing for professional careers as chemists in industry, government, or academic research.

Computer science is the study of computers, computer software, and computational systems including their theory, design, development, and application. Principal areas within computer science include Internet and web programming, mobile system development, data mining, and machine learning, social networks, video game development, human-computer interaction, artificial intelligence, database systems, programming languages, software engineering, and theory of computing. Computer science incorporates concepts from mathematics, engineering, and psychology.

The Bachelor of Science in Computer Science is a program for students to study computers, computer software, and computation systems including their theory, design, development, and application.

The Department of Finance offers a variety of courses in finance which include corporate finance, investments, financial markets, banking, and international finance. The finance major is both a business field as well as a social science field, the major provides relevant training for a wide variety of careers. All finance majors draw upon strong mathematical and computer skills and interests. Many finance majors focus on the practical application of finance in both the private and government sectors. Some of the courses typically offered to a Major in Finance include principles of financial management, financial analysis, capital planning, capital budgeting, funds acquisition, asset and debt management, and investments and portfolio management.

Learning Goals for the Finance Major:

• Analyze the relationships that exist between the financial markets and the financial decisions of business enterprises.
• Apply the economic and financial theories regarding asset pricing to problem solving in financial management, investment management, and financial institutions.
• Explain the role of portfolio theory, diversification concepts, and asset-pricing theory in decision-making in both the business enterprise and investment management.
• Perform a financial analysis using financial statement information and other disclosures in order to assess the financial condition and performance of a business enterprise.
• Estimate the future cash flows associated with a financial or capital asset and apply valuation techniques to these cash flows to determine a present value that will assist in decision-making.

The Art History Program requires courses in art appreciation, foundations drawing and design, an upper division studio art course, a course in aesthetics and art theory, a minimum of 28 credits in upper level art history, and a senior seminar in art history. Graduates in Art History have gone on from FAU to jobs at museums and galleries, and many have continued on to pursue graduate degrees. It is the belief of the faculty that a well-rounded preparation in Art History is also important to success in every branch of the visual arts, and to this end foreign study programs are offered in France, Italy, and Spain and departmental awards are available both to concentrators in the studio areas and to those in Art History.

Environmental engineers integrate principles of engineering, mathematics, earth science, soil science, life science, and materials science with an emphasis on the design and development of solutions to environmental challenges, such as improvement of water, air pollution control, safe disposal of wastes, and the stewardship of our natural resources.

The Commercial Music program offers a comprehensive undergraduate curriculum to help students develop specific skills for a professional career in the music industry. Hoot/Wisdom Records L.L.C. is Florida Atlantic University’s official record label. Administered by the Commercial Music program, the label provides students with practical experience in the production, marketing, and distribution of sound recordings.

The Commercial Music Composition concentration provides majors with skills and experience in composing, arranging, producing, and recording music for a variety of applications, including film, television, and digital media. 

In the liberal arts tradition, the FAU Bachelor of Arts in Theatre curriculum is intended for students seeking a broad exposure to the study of theatre and drama. It provides students with a broad range of valuable skills.

Through voice, movement and dance classes, students learn to control their voice’s pitch, projection, breathing, and articulation. Their dance and movement classes teach them to become poised, self-assured, natural, and expressive onstage.

Classes such as Dramatic Theory & Genre and Script Analysis encourage students to listen and learn, observe and concentrate with a heightened sense of awareness. The theatre environment can be quite competitive and they’ll learn to solve problems using critical thought processes in creative ways. The B.A. in Theatre is a program well-suited for those who may eventually want to pursue graduate studies in Theatre.

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.