Bachelor of Science in Marketing with Concentration in Advertising

at Study Group - Florida Atlantic University - Boca Raton Campus USA

The Biochemistry B.S. Program is designed for students pursuing careers in biochemistry and related disciplines, such as molecular biology, biophysics, and pharmacology. Additionally, premedical students who wish to pursue a research-oriented curriculum might be interested in this program.

FAU's Sociology major is distinctive as a flexible skills based major. The major lets students choose a plan of study that suits their career interests, focuses on topics that intrigue and challenge them, and helps them to build their own "sociological tool kit" for addressing personal and social problems. Every course includes coverage of core skills and basic knowledge of the discipline in addition to material that is distinctive to the topics. Because of how the major is designed, students who major in Sociology will have many opportunities to develop the skills necessary to ask and answer questions about social behavior, social structure and change, and social trends as well as to read skillfully, write and speak clearly and conduct effective presentations.

The BA with a concentration in Studio Art is designed for a general education in the visual arts. Students are given rigorous training in the foundations of art, as well as in ways to explore new and innovative questions, theories and ideas that drive art today. Students are encouraged to create individualized programs of study anchored by any three areas of interest in the visual arts. Majors are expected to explore the variety and breadth of contemporary art practice in order to develop their own understanding of directions in visual art and their own artistic practice. Studio and seminar experiences are supplemented with field trips, visiting artist lectures, and critiques in order to help students begin to develop their own interests and projects as artists.

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

The Department of Finance offers a variety of courses in finance which include corporate finance, investments, financial markets, banking, and international finance. The finance major is both a business field as well as a social science field, the major provides relevant training for a wide variety of careers. All finance majors draw upon strong mathematical and computer skills and interests. Many finance majors focus on the practical application of finance in both the private and government sectors. Some of the courses typically offered to a Major in Finance include principles of financial management, financial analysis, capital planning, capital budgeting, funds acquisition, asset and debt management, and investments and portfolio management.

Learning Goals for the Finance Major:

• Analyze the relationships that exist between the financial markets and the financial decisions of business enterprises.
• Apply the economic and financial theories regarding asset pricing to problem solving in financial management, investment management, and financial institutions.
• Explain the role of portfolio theory, diversification concepts, and asset-pricing theory in decision-making in both the business enterprise and investment management.
• Perform a financial analysis using financial statement information and other disclosures in order to assess the financial condition and performance of a business enterprise.
• Estimate the future cash flows associated with a financial or capital asset and apply valuation techniques to these cash flows to determine a present value that will assist in decision-making.

The Bachelor of Public Management is designed to provide a broad understanding of the administrative structures and functions found in public sector organizations. In addition to equipping students with foundation skills relevant to work in public sector organizations, the B.P.M. encourages study in related areas such as architecture, business, criminal justice, political science, psychology, social work, and urban and regional planning. In this way, students have an opportunity to adapt their programs of study to fit their own academic and career interests.

The Bachelor of Arts with major in Health Science degree is designed for students interested in pursuing careers in healthcare-related professions. This degree provides broad-based interdisciplinary training with a core in the basic sciences and requires a concentration in one of the following areas: Geriatrics (Aging Studies), Women’s Health, Public/Global/Environmental Health, Science and Behavioral and Mental Health.

The program structure enables students to take relevant coursework in various colleges and departments across FAU to broaden their understanding of factors that both positively and negatively impact the healthcare system, patients and practitioners. In addition, through the Health Science course sequence, students learn how professionals from various fields of practice (medicine, pharmacy, social work, nursing, etc.) interact in a collaborative manner. Students also have access to clinical observation opportunities and other extracurricular activities (lab experiences, internships, research).

The Department of Ocean and Mechanical Engineering offers an extensive Master of Science degree program in Ocean Engineering with the aim of preparing individuals for engineering challenges to working in the ocean environment.

Specialization in specific Ocean Engineering programs is offered through in-depth studies in the areas of Acoustics, Signal processing, Materials and Corrosion, Marine structures, Marine Hydrodynamics and Autonomous Underwater Vehicles.

The Program in Italian Studies is a modern, forward-looking program that has found a dignified place in the multicultural and interdisciplinary environment of the college, without losing its own identity and integrity. It has been supported by the notion that the relationship between Italy and its hitherto mostly European literary, cultural, linguistic-philosophical and historical contexts is a horizontal one. In this spirit, and as we cross the Atlantic and the Mediterranean, the Italian program has striven to offer the kinds of courses that reflect Italy as part of the mappa mundi and encourages and integrates course work in other languages and disciplines.

Designed to develop and prepare the business leaders of tomorrow to tackle the challenges of the global business environment, the major in Management has two tracks: Leadership and Applied Management, and Entrepreneurship.

Students in the Leadership track have opportunities to advance in human resources and management with various levels of responsibility building successful teams while managing an increasingly complex business environment. Successful leaders develop the strategies, plans, procedures, and policies that guide a business team in the short and long term. Successful leaders do so by coordinating human, financial, and material assets to achieve organizational objectives.

Students in the Entrepreneurship track receive mentoring and develop the skills they need to start their own business or work in a business startup. Entrepreneurs are at the heart of job growth. Students with the intentions of one day leading their own business will benefit from this quality program. In addition, students have numerous resources available on campus such as the Adams Center For Entrepreneurship and the Research Park at FAU to assist them with a start-up. Both tracks are designed to permit a dual major or minor in a targeted area of interest.