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Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing

at Study Group - James Madison University USA

Overview

As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large.
Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving and communication are paired with experiential learning and the use of information technology. The result is developing an expertise valued in a variety of business settings and industries. Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.

As part of the nationally recognized JMU College of Business, the marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing.

Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Study Group - James Madison University

Location

Bachelor of Business Administration in Marketing Assistant Fee

$24386

Tuition Fee

$12000

Average Cost of Living

$0

Application Fee

Bachelor of Business Administration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

80.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Study Group - James Madison University,USA

Effective managers who know how to use critical thinking skills to innovate and solve problems, and interpersonal skills to work with others to accomplish goals are always in great demand in business and industry.

You'll cultivate these in-demand skills with course work in project management, evidence-based decision making and management of technology and innovation. In addition to a rigorous core curriculum, you’ll have the option to specialize in the areas of human resource management, innovation and entrepreneurship, or business analysis and consulting.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Kinesiology
The Department of Kinesiology is dedicated to the development of future leaders in professions that maximize the potential of individuals and society through exercise, sport and leisure activities. There are two different concentrations in kinesiology: exercise science and physical and health education teacher education.

48 month

Duration

$ 34903

Tuition

Proficiency in a foreign language is more than just an asset in today’s job market; it is an essential part of comprehending contemporary society. Our students learn how to communicate effectively in another language, while understanding and appreciating the culture in which it is spoken. Through clubs, language tables and faculty mentorship, our graduates are poised to ride the tidal wave of globalization and enter a multitude of career areas.

 

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Hospitality Management
The Hospitality Management major is designed to develop hospitality management leaders through sound theoretical coursework, innovative learning activities, mentoring opportunities, exposure to premier hospitality organizations and interactions with dynamic industry professionals. Major requirements are met through small classes, team learning experiences, and meaningful personal contacts with faculty and industry professionals. In the major, students will complete a supervisory internship prior to graduation.

The major in Hospitality Management (HM) requires a minimum of 120 credit hours of undergraduate course work. All HM majors must complete the general business minor for hospitality management, HM core and HM required courses

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Architectural Design
The Architectural Design major educates future design leaders. It is an intensive program focused on rigorous design processes. Architectural design is approached holistically– emphasizing investigations into the nature of materials and objects, interior space, ergonomics, history and theory, programmatic invention, functional poetics, and collaboration across disciplines. The curriculum instills purpose, craft, technological competencies and versatile thinking.

Teaching licensure in art is available as part of all degree programs. As a student enrolled in art education course work, you will be exposed to both theoretical and practical issues related to comprehensive art education delivery. In addition to intensive art education methods course work, you will participate in three practicum experiences designed for elementary, middle and high school levels.

48 month

Duration

$ 34903

Tuition

ISAT is a program that emphasizes the interdisciplinary application of science, technology, math and systems thinking to the compelling and complex problems that challenge our society. Students collaborate science and technology with the political, social, economic, and ethical considerations required to address complex, real-world challenges such as pandemics, climate change, information privacy, and sustainable transportation networks. From developing clean energy, advancing modern medicine through biotechnology to improving sustainability, ISAT is a community that joins together to learn, solve problems and make a difference.

As an ISAT major, you’ll:

  • Enjoy a range of options in choosing what to study: applied biotechnology, energy, engineering/manufacturing, environment, information and knowledge management, telecommunications – including the option to create your own.
  • Participate in course work and research that addresses major local, national and global challenges.
  • Have opportunities for experiential learning in the field, in the lab, and in the community.
  • Complete a two year long capstone project working individually or in teams to solve a real-world problem – often teaming with local industry or governmental sponsor.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Studio Art
The Art, Studio major is designed for students who seek a breadth of knowledge in the visual arts and who have an interest or background in the humanities and foreign language. The art, studio faculty is made up of practicing artists who work closely with the students, and students also work closely with each other as they develop their studio practice. Visiting artists and scholars, workshops, field trips and frequent on-campus exhibitions of professional artwork enhance student engagement with contemporary art. Additionally, students have opportunities to exhibit and present their artwork, to assist in running on-campus galleries and studio art labs and to partake in other hands-on art experiences.

Students graduating with a major in art, studio will:

  • Display technical command of at least one medium and display fluency in a range of media.
  • Effectively analyze and apply two- and three-dimensional design principles and devices
  • Develop an independent line of creative inquiry that embraces risk-taking and inventive solutions
  • Knowledgeably critique and contextualize their artwork to cultivate expressive ideas and meaningful content
  • Demonstrate awareness of contemporary art and art history within a global context

48 month

Duration

$ 34903

Tuition

The communication sciences and disorders major is designed to provide students with pre-professional preparation essential to pursuing graduate work in speech-language pathology or audiology. Graduate degrees at the masters or doctoral level are necessary to work as speech-language pathologists or audiologists. These individuals work as professionals to assist people who have communication disorders; teachers, clinical supervisors and/or researchers in universities; administrators and leaders in healthcare or educational settings.

Research is essential in order to understand more about how humans communicate and the problems that can interfere with their communication. The major encourages students to become involved in research, provides them with opportunities to pursue honors projects and honors theses, and encourages students to attend and present their research work with the student's faculty mentor at regional and national conferences.

There is a nationwide shortage of speech-language pathologists and audiologists, so they are in strong demand for jobs. Communication sciences and disorders provides an excellent background for students who want to pursue careers in related areas such as special education, deaf education, medicine, or dentistry and offers an exciting and fascinating course of study for students who simply wish to study the area as a major.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Chemistry
The Chemistry major focuses on the study of the composition and behavior of matter, emphasizing hands-on learning. Students take foundational lecture and laboratory courses in all sub-disciplines of chemistry: analytical, biochemistry, inorganic, organic and physical. There are opportunities to take advanced courses in these areas, as well as courses in cross disciplinary areas such as environmental, materials, nuclear and polymers.

The undergraduate experience is further enhanced by participation in undergraduate research with a faculty member, using modern laboratories and state-of-the-art instrumentation. Conducting research and presenting results builds technical, critical thinking and communication skills that are highly valued by graduate and professional schools, as well as industry and government employers.

48 month

Duration

$ 24386

Tuition

The International Year is a great choice if you'd like to improve your English language proficiency while also benefiting from a supportive environment with dedicated faculty.

  • Dedicated academic support to prepare you for university - you will receive specialist support and teaching so that on completion of the International Year, you'll be ready to progress to degree study at JMU.
  • Graduate in four years, similar to direct entry students - studying on the International Year will allow you to complete your degree on time. 
  • Be a part of the university community from day one - JMU has a thriving community where students feel that they're part of a large, supportive family. 
  • Taught at the on-campus International Study Center (ISC) - the dedicated ISC will provide a safe, supportive environment where you can work and socialise with other international students. 

Geology
The Geology major offers specialized study focusing on earth materials, internal and external earth processes, analysis of earth history and appreciation of geology to environmental and engineering issues. The program provides a strong theoretical background in geology while allowing students flexibility in choosing courses to prepare for a specific career in the geological sciences. Graduates have attained employment as geologists and environmental scientists, as well as entry into prestigious graduate schools.

The major prepares students to collect data in the field and laboratory on minerals, rocks, fossils, landforms and structures; properly use field and laboratory equipment; and construct accurate geologic maps and displays of geologic data. Geology Title use geologic data to write interpretive geological reports and histories of regions; solve environmental and economic geological problems, and critically evaluate the theories and conclusions of other earth and environmental scientists. Students will have the opportunity to engage in research with a diverse and professionally active faculty.

48 month

Duration

$ 24386

Tuition

View All Courses by Study Group - James Madison University, USA

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