Bachelor of Science in Business Administration, Major in Accounting (STEM)

at Troy University - Troy Campus USA

A Bachelor of Science in Business Administration in Global Business with a concentration in marketing highlights the importance of marketing within the context of a global business framework. It offers you an opportunity to gain proficiency in the concepts, skills and techniques necessary to implement strategic marketing efforts.

The degree focuses on the essential role of marketing within an organization and providing superior value to its customers in a global context. The field is broad. Success involves understanding an organization’s customers and their preferences, then guiding the organization’s efforts to meet those preferences. This effort can involve developing new products, determining promotional strategies, selecting appropriate pricing structures or managing distribution efforts.

This BSBA is the degree for individuals seeking roles with a marketing emphasis in business, government, the U.S. military and not-for-profit organizations, both in the United States and the world over. Opportunities lie primarily in the fields of marketing management, brand management, entrepreneurship, distribution management, global business, promotion management, marketing research, retail management and personal selling. This degree also prepares students for admission to graduate programs in business and professional schools of law.

Faculty members are highly qualified and possess diverse academic and business backgrounds. Because our faculty members have real-world experience, course instruction focuses not only on vital concepts but also on practical application of these concepts.

As a recipient of the BSBA in Global Business with a concentration in marketing, you will have the knowledge, skills and attitudes necessary to understand and cope with the challenges faced by business and organizational leaders in a dynamic, global workplace. The curriculum is highly relevant to the needs of students and the requirements of their employers. TROY’s relevant curriculum and highly qualified faculty provide students with the foundation to become successful leaders in business, industry and government.

In today’s global marketplace, fluency in a second or additional language means enhanced career opportunities, and as “Alabama’s International University,” TROY is uniquely positioned to help students broaden their horizons through foreign language study.

Why Choose TROY?
Developing your existing conversational language skills or learning to be fluently bilingual opens up a myriad of career and travel opportunities, and TROY can be your passport to them! TROY requires all students seeking a Bachelor of Arts in Spanish degree to complete a study abroad program either on their own or through guided trips with faculty members.

To ensure the success of the instruction in the classroom, students are tested prior to graduation using the American Council on the Teaching of Foreign Languages exam for oral and aural proficiency. The TROY Spanish Club is very active on campus and plays host to many cultural and language activities for students.

TROY students also work with native speakers from Puerto Rico, Mexico, Spain, Costa Rica, Venezuela and other Spanish speaking countries inside the classroom. The TROY Spanish program not only prepares students to speak and write Spanish at an intermediate level or higher, it focuses on the cultural similarities and differences between Spanish speaking countries and the United States.

The study of communication is fundamental to understanding how messages are interpreted through cultural, political, economic, social and psychological dimensions. That’s why variety and flexibility are found at the core of TROY’s Communication Arts degree with an emphasis in Communication Studies.

TROY’s communication studies track develops both humanistic and social scientific skills to explore how people create and share meaning. As a communication studies major, you will hone writing, research, presentation and analytical skills that are critical to your future success. You’ll also learn how to develop effective, ethical messages using traditional and emerging media and techniques. All of this is done while enhancing your own self-awareness as you learn about your individual communication strengths and weaknesses and how to improve your skills.

This program boasts a curriculum that balances academic research with creative expression and community service. As a student within TROY’s Hall School of Journalism and Communication, you’ll learn about emerging media presentation technologies. After studying conflict management, you’ll have the opportunity to apply what you’ve learned through projects that serve the community.

Keep your finger on the pulse of current events and immerse yourself in the written world of ideas with a degree in multimedia journalism. Whether your passion is digital media, newspaper writing, radio, television or public relations and advertising, the multimedia journalism program will polish your prose and streamline your style, prepping you for a career in the field of your dreams.

Since opening its doors more than 40 years ago, the Hall School of Journalism and Communication has developed a strong reputation for preparing students in a high-quality, academically rigorous, yet relevant program. Today, the Hall School continues to earn its strong reputation through innovative use of emerging and online technologies. This is coupled with real-world, hands-on experience that makes the difference when graduates enter the job market.

Why choose TROY?
We know journalism and communication students must learn how to think critically, write clearly and express ideas, along with acquiring the skills and experience needed to succeed. They must also learn to meet problems head- on and use their newly acquired skills to find creative solutions. To help in this process, the school’s faculty members and professional staff serve as professors, mentors and coaches in the process.

Our professors are at the heart of this academic program. They challenge students to maximize their potential as learners, critical thinkers and clear communicators. The Hall School’s innovative and forward-looking programs are able to adopt new technologies and quickly adapt to developments such as globalization.

Your classmates will include students from around the world. Their diversity and views will enrich your life, expand your view of the world and help you understand the growing importance of global communications.

Our curriculum goes beyond the traditional setting. Hall School students capitalize on opportunities to interact with and learn from outstanding faculty members, industry leaders, a global network of alumni, a close-knit community of classmates and our exceptional student media platforms.

Many schools talk about their hands-on curriculum. We will show you how our innovative curriculum connects the academics of our program with the real world. Multimedia journalism students will:

• Broadcast two live, award-winning, 30-minute news programs every class day for TROY TrojanVision, Troy University’s television station.
• Publish the award-winning student newspaper, The Tropolitan, weekly.
• Create and implement a comprehensive public relations campaign for clients.
• Build competitive advertising campaigns for clients.
• Master the latest technological advances in web, digital and social media.
• Complete an internship in their desired area of expertise.

 The computer science program provides students with a curriculum in the key domains of computer science at undergraduate and graduate levels. These programs provide students with computer science knowledge and skills while preparing them for careers in computer technology and for advanced study in graduate courses. Whether joining the workforce or continuing on to graduate studies, the TROY computer science program can help you realize your full potential.

Students in this program have the opportunity to work on individual and team projects that include game design, cell phone apps, web applications, visualizations and more. Students in the computer science undergraduate and graduate programs benefit from small classes and an active Computer Science Club, a student organization that hosts weekly seminars, study sessions and many other activities.

TROY’s undergraduate curriculum is centered in the latest technological advances taught by a caring and highly qualified faculty. Students work on individual and team projects, focusing on game design, cell phone apps, web applications, visualization, Teensy Board Programming and database accessing applications to name a few.

Are you an avid sports fan with dreams of working in the industry? Troy University can help you score the career you’ve always wanted by preparing you to succeed in sport management! By earning your TROY bachelor’s degree in hospitality, sport and tourism management with an emphasis in sport management, you’ll open new career opportunities in the field you love.

TROY’s dedicated and experienced faculty are here to help you succeed inside and outside of the classroom. They know first-hand that successful careers depend on balancing academic and practical experiences and applying both to the career of your choice. This program seeks to help develop skills needed for interpersonal communication, leadership, decision making and solving complex problems—all of which lead to excelling in the job market!

TROY’s program is and will remain actively involved in developing international programs and opportunities for its students. This will enable you to have an invaluable global perspective to compete in a diverse global environment in the future. Whether you’re in the classroom or working hands-on in an exciting, sports-centered internship, you’ll learn about a variety of applicable theories related to your future career as well as what an average day is like for sports management professionals. By utilizing case studies as a teaching tool in sport management education, TROY helps students understand their potential future work environments.

TROY’s political science program is split into two concentrations — American politics and public administration and international politics — that will provide you with critical thinking skills necessary to thrive in the political, commercial, educational and government worlds. This expertise has given graduates opportunities to move into government work in Washington, D.C., go into state or local government and work for political campaigns. This program also provides a great foundation for those planning to pursue law school or another doctoral program, while others focus on developing their writing and research skills to work as journalists or in other enterprises.

Led by a group of committed and experienced faculty members, TROY’s political science department helps prepare students for fulfilling careers in the field they enjoy. Whether you’re dreaming of a future in law, American and world politics, public administration or international relations, these respected faculty members will not only bring expertise to their classrooms, they will also help you build your resume to be competitive when you graduate.

The educational experience offered by the program facilitates the development of students’ analytical and critical thinking capabilities as well as enhances oral and written communication skills. The program is designed to create an integrated academic learning environment for analyzing and resolving challenges in the sport industry. As students move through the program, they learn through a variety of mediums including lectures, seminars and practical experience through event and program execution and design. Students also have the option to complete an internship for career preparation.

The Sport Management faculty at TROY possesses expertise in a variety of areas acquired through their practical experiences in the sport industry, including professional, collegiate, recreational and high school. This experience allows faculty to provide students with unique insight into the industry and enriches students’ learning experiences by integrating their knowledge of the industry and their research expertise. The faculty is also student-centered indicating their dedication to student achievement and success.

A bright future
The sport industry is valued at over $400 billion, and its growth is expected to continue for their foreseeable future. This growth has produced an increase in employment opportunities resulting in a demand for individuals with advanced sport management degrees. So, whether a student’s plans are to start his or her career or pursue a doctoral degree, a graduate of TROY’s sport management master’s program will be prepared with the knowledge and skills to succeed. Take the first step in joining other TROY Sport Management graduates currently working in:

• NBA
• NFL
• Division I athletics departments
• Campus recreation
• Minor League sport
• IMG College
• Event management
• Recreation departments

At TROY, we believe communication is the cornerstone for success. That's why we prepare our students to effectively navigate and flourish in a rapidly changing and assimilating world. As partnerships are forged between countries in the name of commerce and progress, it is more important than ever to understand one another. Through TROY's Master of Science in Second Language Instruction (SLI), you can use your baccalaureate degree in English, sociology, education, psychology, journalism, linguistics or any language-related discipline to prepare others to teach secondary languages around the world.

Every day, the United States continues to partner with other countries to develop industry with various non-English speaking nations at home and abroad. Because of this, individuals working in the areas of trade, tourism, media and science are discovering the need to learn a second language as the world continues building its global market place. TROY's SLI program is a 31- to 33-hour program—offered in thesis and non-thesis track options—that focuses on preparing domestic and international students for future careers in second language teaching.

A bright future
With English considered an international/global language that is a required skill for the majority of the world's professional careers, the demand for English teachers is exceptionally high all around the globe. Even in English-speaking countries, such as Great Britain, the United States and Australia, there has been an increase in the number of immigrants coming from non-English speaking countries. This means opportunities to find jobs for ESL teachers are quite promising.

 The computer science program provides students with a curriculum in the key domains of computer science at undergraduate and graduate levels. These programs provide students with computer science knowledge and skills while preparing them for careers in computer technology and for advanced study in graduate courses. Whether joining the workforce or continuing on to graduate studies, the TROY computer science program can help you realize your full potential.

Students in this program have the opportunity to work on individual and team projects that include game design, cell phone apps, web applications, visualizations and more. Students in the computer science undergraduate and graduate programs benefit from small classes and an active Computer Science Club, a student organization that hosts weekly seminars, study sessions and many other activities.

TROY’s undergraduate curriculum is centered in the latest technological advances taught by a caring and highly qualified faculty. Students work on individual and team projects, focusing on game design, cell phone apps, web applications, visualization, Teensy Board Programming and database accessing applications to name a few.