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Bachelor of Science in Marketing with Concentration in Marketing Analytics

Bachelor of Science in Marketing with Concentration in Marketing Analytics

at University of New Haven USA

Overview

Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing

You’ll also
  • Learn about modern competitive strategies, development processes, consumer research and distribution channels
  • Explore advertising and international marketing
  • Gain real-world experience through a supervised practicum or internship
  • Have the opportunity to study abroad at our Tuscany, Italy, campus, for a semester or during a two-week program
  • Create Google AdWords campaigns for real clients
  • Be part of our AACSB-accredited Pompea College of Business, a distinction placing us among the top five percent of business schools worldwide
  • Have the option to study in the Fast Track Program, which allows you to complete your B.S. in three years or your B.S. and MBA in four years (3 + 1)
  • Participate in the University’s chapter of the American Marketing Association, which draws industry leaders to campus and provides extensive opportunities for networking

Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

University of New Haven

Location

Bachelor of Science in Marketing with Concentration in Marketing Analytics Assistant Fee

$43500

Tuition Fee

$0

Average Cost of Living

$50

Application Fee

Bachelor of Science in Marketing with Concentration in Marketing Analytics Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

75.0

Minimum Overall Score

53.0

Minimum Overall Score

Other Courses by University of New Haven,USA

The B.S. degree in business analytics prepares students for careers that use data to support and inform business decision-making and management. Students learn skills in a natural progression including assembling and managing data, displaying data, uncovering patterns in data, developing predictive models, and using these models to make better decisions across all business domains. Business analytics skills are in demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations, and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, health care management, marketing or finance using elective coursework.

The martketing analytics concentration teaches students to combine their quantitative analytical skills with marketing knowledge in order to make informed and accurate decisions in a data driven climate.

Students earning a B.S. degree in business analytics are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

48 month

Duration

$ 43500

Tuition

Arts & Humanities

Bachelor of Arts in Music

Music thrives as a performance and cultural practice in the U.S. and abroad. The Bachelor of Arts in Music is a dynamic program for the study of music within a liberal arts curriculum. The B.A. program is distinctive in its treatment of music as a worldwide performance and cultural phenomenon, offering students the opportunity to define their degree track with courses and performance ensembles that meet and enhance their interests in music. The program is flexible, allowing students to focus on performance or musicology.

What Does Music Mean to You?

Are you writing songs to reach people? Does the stage beckon? Can you be a great session player? Or do you envision yourself as a scholar of music? Our program meets you at your goals and aspires to pique your interests further and develop your capabilities. You will be guided and encouraged to channel your musical aptitude in a chosen direction and provided the enrichment of a liberal arts curriculum.

Our graduates have pursued careers as performers, studio musicians, composers, music publishers, music critics and journalists, educators, curators, and librarians. A degree in music has practical applications that support your love of listening, composing, and performing.

48 month

Duration

$ 43500

Tuition

Consider where we would be without power plants, televisions, cell phones, and biomedical devices. Consider all the progress still to come in the fields of fiber optics, computers, and robots. The real-world implications of advances in electrical engineering are immense, and the possibilities are endless.

As an electrical engineering major at the University of New Haven, you will study the behavior of electrons in three areas — electricity, electronics, and electromagnetism — as you learn to design, develop, and oversee the operation of electrical and electronic systems.

Through this program, you will:

  • Learn to identify, formulate, and solve engineering problems
  • Design and conduct experiments, then analyze and interpret data
  • Work hands-on in fully equipped, state-of-the-art laboratories
  • Master modern techniques, skills, and engineering tools
  • Explore the impact of engineering within global, economic, environmental, and societal contexts
  • Design systems, components, and processes to meet specific needs and comply with realistic economic, environmental, social, ethical, and political restraints
  • Develop an understanding of society, cultural heritage, and the human condition as it relates to advances in engineering
  • Take coursework in a multidisciplinary curriculum that includes physics, chemistry, mathematics, computer programming, and engineering science
  • Gain real-world experience through an internship program that often leads to full-time employment after graduation
  • Have the opportunity to double major in computer engineering or computer science with just one year of additional study
  • Learn from a faculty whose specializations span the most important areas of electrical engineering

48 month

Duration

$ 43500

Tuition

Natural Sciences & Mathematics

Bachelor of Arts in Mathematics (STEM)

Math is everywhere, from the spiral of a shell to the timing of a symphony, and it is integral to everything around us. As a mathematics major at the University of New Haven, you’ll apply math’s universal language to your area of interest, while sharpening your ability to reason and problem solve.

Through the B.A. program, you will:

Develop proficiency in critical reasoning skills that will provide you an opportunity to pursue a range of careers. The flexibility in the B.A. degree enables you to pursue a second B.A. degree or a minor in another field, enabling you to expand and diversify your skill set and enhance your marketability.

The Absolute Value of the 2022 Mathematics Research Community

The American Mathematics Society (AMS) has accepted a proposal by faculty members — including the University of New Haven’s Daniel Cicala — for a Mathematics Research Community on Applied Category Theory to be held in the summer of 2022. The faculty will lead 40 early-career mathematicians through an intensive week of research on that topic. The AMS Mathematics Research Communities is a professional development program for mathematicians who are just starting out. The program helps them develop collaborative research skills and build a network centered around an active research domain. Mentoring from leaders in the specific topic area and valuable career guidance are also part of the equation.

48 month

Duration

$ 43500

Tuition

The Master of Public Administration is the most widely accepted and valued professional degree in the field of Public Service. Our MPA program provides students with the core skills and knowledge necessary to be a successful professional in Public Service, as well as offering students an opportunity to complete a concentration in one of five timely areas: 1) Municipal Management, 2) Public Financial Management, 3) Public Safety, 4) Nonprofit Management, and 5) Fire and Emergency Medical Services. Our MPA accommodates the needs of students new to the field as well as those already working in public service. In both cases, we seek students who are motivated to increase their knowledge and gain the skills necessary to take on challenging assignments in public service, particularly at the state and local level.

The Public Financial Management concentration provides students with the analytic skills and knowledge to assess the finances and economic position of a municipality or other governmental unit with the power to tax

24 month

Duration

$ 17500

Tuition

The University’s full-time MBA program, which is one of only two in Connecticut – and less than 30 across the U.S. – that offer concentrations that are STEM (science, technology, engineering, and math) certified by the federal government, enables you to both master new skills through rigorous coursework and build a portfolio of experience through internships and real-world learning opportunities that will prepare you to excel.

Our program is a great choice for those who’ve recently completed an undergraduate degree or who are looking to continue their education straight out of college. The program’s schedule allows for students to complete the program in as few as 12 months for those who meet the criteria to waive the three business foundation courses, and carry a 12-credit hour load. Students who do not meet the waiver criteria may complete the program in less than two years.

 Data Analytics

This concentration provides students with a technical awareness of the opportunities needed to enhance business operations. It provides the tools necessary to collect, identify, and understand patterns that allow the organization to make informed decisions consistent with its mission. This is especially true with the advent of Big Data and increasingly sophisticated computing techniques used to mine it. With a specific focus on the application of mathematical statistics to the description, analysis, and forecasting of business data, the concentration features the analysis of data from multiple firm sources such as marketing, finance, human resource management, etc. The R-programming language is a central part of the concentration’s design.

12 month

Duration

$ 17500

Tuition

Business & Management

Bachelor of Science in Finance

Our Finance Degree Will Prepare You for Wall Street

Finance is at the heart of what is transforming the world, and finance professionals are in high demand. Their salaries are excellent because they are the ones who understand how money is best earned, invested, and reinvested – and complex system that guides this process.

As a finance major at the University of New Haven, you will learn to be a skillful money manager with a deep understanding of the system, its inner workings, and the impact it has on the economy. You'll do this by having access to industry-standard finance data sets and tools, preparing you to earn an internship and to have your pick of potential career opportunities.

48 month

Duration

$ 43500

Tuition

The University’s full-time MBA program, which is one of only two in Connecticut – and less than 30 across the U.S. – that offer concentrations that are STEM (science, technology, engineering, and math) certified by the federal government, enables you to both master new skills through rigorous coursework and build a portfolio of experience through internships and real-world learning opportunities that will prepare you to excel.

Our program is a great choice for those who’ve recently completed an undergraduate degree or who are looking to continue their education straight out of college. The program’s schedule allows for students to complete the program in as few as 12 months for those who meet the criteria to waive the three business foundation courses, and carry a 12-credit hour load. Students who do not meet the waiver criteria may complete the program in less than two years.

12 month

Duration

$ 17500

Tuition

As an English major at the University of New Haven, you’ll study contemporary fiction and poetry while you explore public speaking and writing for business. You’ll develop and hone an exceptional writing ability, develop critical thinking skills, and learn to communicate with clarity and strength through the written and spoken word.

Thirty credits in English beyond the first year writing courses are required for a major in English.  Students completing a B.A. in English must complete the English Core, and the requirements for one of the concentrations in English (concentration in literature or concentration in writing).  In addition, they must complete 40 credits of the University Core Curriculum with the following restrictions:

  • ENGL courses cannot be used to satisfy CC 8 or CC 9
  • A student can take no more than one ENGL course in Tier 2 of CC 1

48 month

Duration

$ 43500

Tuition

Marine Affairs is an interdisciplinary field that studies the relationships between humans and the marine environment with the goal of achieving sustainability of marine resources, as well as social and environmental justice.

Marine Affairs professionals work to develop better policies and management strategies to address the many complex issues related to human uses of the world’s coasts and oceans. Examples of some of the major issues we are currently facing include natural resource decline, pollution, climate change, impacts of coastal development, among others.

When you pursue a career in Marine Affairs, you will play an integral role in finding better ways to educate and inform the public about these issues and potential solutions.

You'll be prepared to pursue a career with a variety of entities, including government agencies that oversee the management of marine resources (e.g. NOAA and EPA or state and local agencies), as well as non-governmental organizations (NGOs) interested in creating solutions for the sustainable use of the marine and coastal resources and educating the public about these issues.

You'll also have opportunities with international organizations dedicated to preserving the environment or academic institutions, where you can teach and do research to inform better policies.

In addition, students who major in Marine Affairs go on to pursue advanced degrees in areas such as:

  • Marine affairs, environmental policy and management, natural resource conservation
  • Law – particularly environmental law and ocean law – and marine environmental advocacy and lobbying
  • Science education and communication

48 month

Duration

$ 43500

Tuition

View All Courses by University of New Haven, USA

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