Bachelor of Science in Marketing with Concentration in Marketing Analytics

at University of New Haven USA

Whether your goal is to become an entrepreneur or to pursue a career in a Fortune 500 company, a University of New Haven degree in business management will help you discover your niche and prepare you to set your sights on the top of the corporate ladder.

You’ll learn what it takes to manage staff, develop workable action plans, accomplish major goals, and thrive in the global business environment. You will be immersed in a leadership-building curriculum that includes courses in accounting, finance, marketing, economics, quantitative analysis, business law, and data management.

Students earning a B.S. degree in Business Management are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).  The major allows the flexibility to minor in a wide array of related areas such as entrepreneurship or marketing.

As a forensic science major at the University of New Haven, you will learn to use science and technology to uncover evidence that can "testify" in court and impact criminal or civil cases. You will sharpen your powers of observation and learn how to identify and interpret such evidence in one of the most respected forensic science programs in the country, a program enthusiastically endorsed by the Forensic Science Education Programs Accreditation Commission (FEPAC).

And, you will have the opportunity to study in the world-renowned Henry C. Lee Institute for Forensic Science. This state-of-the-art center – named after the legendary investigator – features working crime-scene labs and high-tech visual displays, and serves as a go-to resource for law enforcement agencies around the globe.

Here, and in mock crime scenes on campus, our students:

• Learn to interpret physical evidence, provide objective insights, and become adept at the intricate science of forensics
• Use the latest crime-solving resources and equipment while staying up-to-date on continuously changing developments and techniques
• Work in interactive internship programs throughout the U.S. or engage in faculty-mentored research projects
• Develop an uncommon degree of dedication and tenacity as they become part of a legacy started by famed investigator Dr. Henry C. Lee nearly 40 years ago

The International Business - Sport Management degree is designed to provide in-depth expertise in the discipline of sport management while it concurrently provides students with a broader, global business perspective. Such perspective is essential to operating in today’s increasing complex multi-national business context. The program ensures students have a proficiency in a second language, enhanced socio-cultural awareness and a robust study abroad experience. Today’s business climate is marked by fluid and interconnected financial markets, widely available technological advancements that increase global connectivity, increased international trade, and the emergence of vibrant growing economies in what were formerly considered third world countries. Increased globalization has necessitated that managers have a broad, holistic perspective that incorporates the diverse components of an international business degree. Such a degree will become increasingly valuable as the trends associated with 21st century commerce progress.

Program Outcomes:

• Demonstrate technical mastery of the techniques of event management.
• Students will evaluate how the cultural and legal differences between the country in which they studied abroad and the U.S. would impact how they operate in that country.
• Students earning a B.S. degree in international business - sport management are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).  Further clarification and additional requirements are outlined below:

Graphic design is an activity of visual communication; its study is the critical analysis between form and content. The BFA in Graphic Design examines communication through the use of words, symbols, and images, and explores the graphic designer’s ability to bring clarity and visual aesthetics to communication through an understanding of the means of production, theory, and design practice.

The introductory courses in the graphic design program concentrate on basic design vocabulary, composition, color perception, and drawing. The curriculum continues and progresses through semiotics and practical techniques associated with typography, illustration, problem-solving methodologies, and applied design projects in branding, way-finding, and advocacy. The BFA in Graphic Design prepares students for the professional environment of graphic design found in independent design studios, agencies, and corporations. Additionally, the rigorous course of study provides students with the foundation to continue with graduate studies in the field.

Program Outcomes

Students in this program will:

• Demonstrate the principles and elements of art and design.
• Illustrate how graphic design themes and styles have been influenced by historical events.
• Develop a body of cohesive artwork which aligns with personal professional goals.
• Formulate a personal creative research project in an area of interest and produce a successful thesis exhibition.

With a strong emphasis on project-based learning, this unique program was developed for students aspiring for professional growth in managing operations and organizations in the global market by creating a unique blend of state-of-the-art engineering methodologies with key components of business-related topics including finance, marketing, and management theory.

Especially valuable to professional individuals with a number of years of experience in industry and entrepreneurs, applicants are required to hold a four-year baccalaureate degree in engineering or a related field.

Program highlights include:

• Advanced education in the use of scarce resources, managing workforce teams, establishing effective supply chains, assuring high-quality products and services, establishing customer relationships, and planning successful organizational operations
• Business basics such as finance, marketing, and organizational change and development topics
• An accelerated M.S. in Engineering and Operations Management Cohort Program for working professionals with courses in the following formats: (1) meeting one afternoon per week in West Haven and New London, (2) are online, or (3) are hybrid (partially online)
• Exceptional teaching faculty with industry experience

The University of New Haven's computer science program is one of the best in the country. Its research, program offerings, multidisciplinary approach, and performance in cyber competitions, among other factors, led to the University being designated as a National Center of Academic Excellence in Cyber Operations (CAE-CO) by the National Security Agency. The University is one of only two schools in New England – and 21 in the country – to earn this distinction.

While just about everyone knows how to use a computer, the computer scientist understands how the transfer of information from a computer to a human actually works. Possessing great powers in abstract thinking, they model and analyze computing problems and then design the practical solutions to them. Algorithms? It’s the computer scientist who creates them.

The University of New Haven’s B.S. in Computer Science program will help you develop the strong foundation in mathematics and computing you need to enter this high-demand, ever-evolving field. You’ll tap into your aptitude for problem-solving, hone your ability to think in the abstract, and develop the design skills to solve problems.

As a computer science major you will:

• Develop the ability to analyze a problem, then identify and define the computing requirements appropriate to its solution
• Learn to design, implement, and evaluate a computer-based process, system, component, or program to meet specific needs
• Apply mathematical foundations, algorithmic principles, and computer science theory in the modeling and design of computer-based systems
• Become proficient in computer hardware, software, and theory, as defined by the Association of Computing Machinery (ACM) curriculum guidelines
• Learn to work effectively in a variety of contexts, using various languages, systems, and environments
• Begin to build leadership skills that will help you quickly advance your career
• Gain hands-on experience through an internship or co-op and an individual programming project
• Work with cutting-edge technology in state-of-the-art laboratories
• Be prepared to enter one of the most in-demand career fields in the country
• Establish the skills you need to be a lifelong independent learner, a requirement for this evolving field

The International Business - Accounting degree is designed to provide in-depth expertise in the discipline of accounting while it concurrently provides students with a broader, global business perspective. Such perspective is essential to operating in today’s increasing complex multi-national business context. The program ensures students have a proficiency in a second language, enhanced socio-cultural awareness and a robust study abroad experience. Today’s business climate is marked by fluid and interconnected financial markets, widely available technological advancements that increase global connectivity, increased international trade, and the emergence of vibrant growing economies in what were formerly considered third world countries. Increased globalization has necessitated that managers have a broad, holistic perspective that incorporates the diverse components of an international business degree. Such a degree will become increasingly valuable as the trends associated with 21st century commerce progress.

Program Outcomes

• Students will demonstrate understanding of financial accounting, managerial accounting, cost accounting, taxation, and auditing concepts needed by entry level accounting staffs.
• Students will evaluate how the cultural and legal differences between the country in which they studied abroad and the U.S. would impact how they operate in that country.
• Students earning a B.S. degree in international business - accounting are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below

As an English major at the University of New Haven, you’ll study contemporary fiction and poetry while you explore public speaking and writing for business. You’ll develop and hone an exceptional writing ability, develop critical thinking skills, and learn to communicate with clarity and strength through the written and spoken word.

Thirty credits in English beyond the first year writing courses are required for a major in English.  Students completing a B.A. in English must complete the English Core, and the requirements for one of the concentrations in English (concentration in literature or concentration in writing).  In addition, they must complete 40 credits of the University Core Curriculum with the following restrictions:

• ENGL courses cannot be used to satisfy CC 8 or CC 9
• A student can take no more than one ENGL course in Tier 2 of CC 1

Civil engineering positions account for the most jobs of any engineering field, and this job growth is predicted to continue. In Connecticut alone, job openings for civil and environmental engineers are expected to grow by 13.8 percent through 2022, which is higher than the aggregate rate of growth for all occupations in the state.

Federal funding for sustainable and "green" development has also led to an increase in environmentallyfriendly infrastructure projects, which has driven demand for civil and environmental engineers.

Our graduates will be prepared to work for Departments of Transportation, the Federal Highway Administration, the EPA, or consulting and engineering firms as a:

• Civil engineer
• Environmental engineer
• Project leader
• Structural engineer
• Research Consultant
• City engineer
• Design engineer
• Water engineer
• Green building professional
• Urban planner

Ecological disruptions like the one mentioned above demonstrate the interconnectedness of each living thing to another. Our program gives you a deep knowledge of this interconnectedness and prepares you for a rewarding career that makes full use of your passion for the environment.

You’ll get a solid grounding in biological and earth sciences, chemistry, physics, and mathematics.

Get the hands-on fieldwork that impresses employers

The program places a strong emphasis on field research. Our location in Connecticut is a prime one for environmental science students, giving them a wide diversity of fascinating eco-systems to explore. Out of the classroom, you’ll get fresh-air, first-hand experience in:

• Our 5-acre salt marsh property along Long Island Sound
• Inland wetlands, lakes, and streams
• Forest systems
• The White Mountains of New Hampshire
• The Gerace Research Center on San Salvador island in the Bahamas