Bachelor of Arts, Major in Communication and Media Arts with Concentrations in Advertising and Marketing

at University of St. Francis USA

If you are interested in how and why people make the choices they make then economics is your degree. As a combination of psychology, finance, business, and government, a degree in economics is incredibly useful and can lead to many interesting career choices.

Economics is a social science and graduates with an “econ” degree are in high demand. It provides you with a useful skill set and background for careers in business, finance, banking, government policy, or development.

Radiography is an allied health profession that employs X-radiation to produce images of the human body. The B.S. in Radiography at USF is a “2+2 program.” This means participating students will complete two years of liberal and pre-professional science education courses at USF before applying for admission to a professional program at Swedish American Health System in Rockford, Illinois or Northwestern Memorial Hospital in Chicago. (Admission to the professional education component is controlled by the sponsoring hospitals.)

The U.S. Bureau of Labor Statistics (BLS) reports that the median national annual wage for radiologic technologists, also known as radiographers, was $60,070 in 2017. According to the BLS, there will be a projected 13 percent rise in employment for radiographers by 2026, which is a faster-than-average growth rate compared to all occupations.

At the University of St. Francis, students benefit from small, intimate classes where they can work closely with professors. Most importantly, USF prepares students for successful careers in radiography and the allied health professions.

Health care is one of the fastest growing industries in the U.S., increasing the need for qualified people to lead and manage facilities and staff. Executives must have in-depth knowledge of not only health care, but also traditional business concepts like accounting, finance, human resources, leadership and strategy.

Students will study health care delivery, management, information management, epidemiology and more. In addition, USF’s Franciscan values of respect, service, integrity, and compassion align with the values necessary for delivering exceptional patient care. This prepares students to lead with compassion and excellence in any setting.

An added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.

The Adventure-Based Recreation Therapy major at USF seeks to prepare students who are interested in helping others develop into their full potential through the use of outdoor experiences.

Students graduating from this major can find themselves working in a field such as Adventure Therapy or Wilderness Therapy. Adventure Therapy seeks to gives outdoor recreation opportunities to individuals with disabilities. This can include adaptive skiing, adaptive canoeing, adaptive rock climbing, and much more. The goal is to provide unique experiences that help the individuals to develop not only great physical freedom but also make social and mental improvements. Wilderness Therapy differs in its approach to development, focusing on the use of the outdoors to help treat at-risk or substance dependent youth and adults. Careers focus on providing outdoor experiences that develop a great sense of personal understanding in the participants.

This major provides a three-pronged approach. A third of the coursework helps the student to develop a level of comfort and skill building in the outdoors while gaining important leadership experience in a wilderness setting. Aanother third of the coursework trains the student in recreational therapy and, once an internship is completed, allows the student to sit for the Certified Therapeutic Recreation Specialist exam. The final third of the coursework is rooted in substance abuse counseling, preparing the student to help individuals through any emotional/mental challenges they may face.

This major offers a comprehensive approach to studio art, photography and graphic design. Students may immerse them­selves in a variety of traditional and contemporary media, taught by practicing artists with local, national and international professional experience. Learning takes place in a state-of-the-art facility that’s unmatched in the region, offering dedicated spaces for a variety of media such as ceramics, digital arts, graphic design, photography, printmaking, studio arts, video editing and woodshop.

Classes are small (usually ranging from 8–15 students), giving each student the opportunity to develop enriching educational relationships with classmates and professors. The Art & Design department emphasizes the importance of blending the faculty’s professional experience with the students’ understanding of contemporary aesthetics and their development of ambitious studio practice.

Art & Design students will:

• Gain an understanding of the visual arts in relation to culture and history
• Be introduced to historical and contemporary artistic and design practices
• Learn in an environment that fosters critical thinking
• Use facilities that are current with industry standards

Concentrations

• Graphic Design
• Photography
• Studio Art

On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.

Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.

Students are encouraged to “jump in with both feet” from the moment they step on campus by:

• Writing articles or taking photos for the USF Encounter student news magazine
• Filling air shifts on USF’s radio station, WCSF 88.7 FM
• Creating graphics for a television or video production
• Producing on-location video news stories
• Designing websites for the community and completing real world projects
• Developing storytelling techniques for social media

The Master of Business Administration, or MBA, is the most popular educational path for graduate students in the United States. It is popular because of its value in business, industry, non-profit organizations, and public institutions. Chicago MBA

The USF Master of Business Administration (MBA) is available entirely online or in a hybrid program (with a mix of online and on-campus courses), depending on your needs. It is a competitive, technologically focused, global approach to management and business.

USF’s relevant and on-trend curriculum focuses on:

• Global and competitive challenges
• The value chain of business
• Analytical thinking
• Leadership and decision making

At the University of St. Francis, theology is approached as a science of faith whereby reason inquires into divinely revealed truth. Theology prepares a student to better understand his or her faith and therefore better serve the Church and live that faith. Rooted in tradition, the study of theology helps students answer the fundamental questions of human existence, providing a foundation upon which one can deal with the spiritual and ethical questions of the modern world.

USF theology majors receive a firm foundation in the basic knowledge and awareness regarding the religious nature of the human person in relationship to God. In this pursuit, students will gain a broad exposure into the history of religious expression and belief, particularly that of the Roman Catholic Church.

Emphasis is on Scripture, tradition, Catholic Church doctrine, and the application of ethics and morality to everyday life. While the focus is on Roman Catholicism, the interrelationships with other Christian denominations and non-Christian religions are also pursued in a spirit of ecumenism.

Concentrations

• Pastoral Ministry
• Teaching Ministry

This major offers a comprehensive approach to studio art, photography and graphic design. Students may immerse them­selves in a variety of traditional and contemporary media, taught by practicing artists with local, national and international professional experience. Learning takes place in a state-of-the-art facility that’s unmatched in the region, offering dedicated spaces for a variety of media such as ceramics, digital arts, graphic design, photography, printmaking, studio arts, video editing and woodshop.

Classes are small (usually ranging from 8–15 students), giving each student the opportunity to develop enriching educational relationships with classmates and professors. The Art & Design department emphasizes the importance of blending the faculty’s professional experience with the students’ understanding of contemporary aesthetics and their development of ambitious studio practice.

Graphic Design:
Addresses a traditional design core coupled with digital, portfolio, and seminar courses for preparation to work as a design professional.

The music field is very wide, and a degree in music offers many dynamic careers in the arts. The Bachelor of Music program at the University of St. Francis is oriented toward performance and will prepare students for a career as a professional performing musician or college-level teacher and prepares students for further study in graduate school. Students can choose to concentrate in either guitar, piano or voice.

Musicians and singers earn a median pay of approximately $27 per hour, according to the Bureau of Labor Statistics (BLS). The BLS also estimates 10,400 job openings through 2026 for musicians and singers. These jobs include singing or playing instruments either in front of a live audience or in a recording studio.

The University of St. Francis offers students ample opportunities to expand their musical skills and experience in and outside the classroom. In addition to comprehensive classwork, students can join a variety of ensembles and musical groups that perform as part of the university’s Music at Moser performance series.

Concentrations

• Guitar
• Piano
• Voice