Bachelor of Business Administration, Major in Finance with Concentrations in Entrepreneurial and Small Business Finance

at University of St. Francis USA

The function of marketing is to create interest, value, and satisfaction for customers of for-profit and not-for-profit firms. It is the mechanism that matches buyers and sellers through product development, pricing, logistics and integrated marketing communications.

Marketing professionals are dynamic people with creative strengths who interact with customers to interpret their needs.

As a Marketing major, you’ll be inspired by research and development, translating products and services into terms of benefits and features that consumers will really understand. Marketing is a crucial strategic business function. USF’s Marketing degree will help you develop the tools, skills, and confidence you need to enjoy a successful and rewarding career in the field.

An added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.

The Adventure-Based Recreation Therapy major at USF seeks to prepare students who are interested in helping others develop into their full potential through the use of outdoor experiences.

Students graduating from this major can find themselves working in a field such as Adventure Therapy or Wilderness Therapy. Adventure Therapy seeks to gives outdoor recreation opportunities to individuals with disabilities. This can include adaptive skiing, adaptive canoeing, adaptive rock climbing, and much more. The goal is to provide unique experiences that help the individuals to develop not only great physical freedom but also make social and mental improvements. Wilderness Therapy differs in its approach to development, focusing on the use of the outdoors to help treat at-risk or substance dependent youth and adults. Careers focus on providing outdoor experiences that develop a great sense of personal understanding in the participants.

This major provides a three-pronged approach. A third of the coursework helps the student to develop a level of comfort and skill building in the outdoors while gaining important leadership experience in a wilderness setting. Aanother third of the coursework trains the student in recreational therapy and, once an internship is completed, allows the student to sit for the Certified Therapeutic Recreation Specialist exam. The final third of the coursework is rooted in substance abuse counseling, preparing the student to help individuals through any emotional/mental challenges they may face.

Health care is one of the fastest growing industries in the U.S., increasing the need for qualified people to lead and manage facilities and staff. Executives must have in-depth knowledge of not only health care, but also traditional business concepts like accounting, finance, human resources, leadership and strategy.

Students will study health care delivery, management, information management, epidemiology and more. In addition, USF’s Franciscan values of respect, service, integrity, and compassion align with the values necessary for delivering exceptional patient care. This prepares students to lead with compassion and excellence in any setting.

An added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.

The M.S. in Reading program is designed for educators who want to assume Reading Specialist/Literacy Coach roles at the school or district level. The program culminates with candidates earning a Master of Science degree and a K-12 Reading Specialist Endorsement. The purpose and intent of the program is to prepare educators to become ethical decision-makers and leaders who can provide literacy-based services within an educational community.

On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.

Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.

Students are encouraged to “jump in with both feet” from the moment they step on campus by:

• Writing articles or taking photos for the USF Encounter student news magazine
• Filling air shifts on USF’s radio station, WCSF 88.7 FM
• Creating graphics for a television or video production
• Producing on-location video news stories
• Designing websites for the community and completing real world projects
• Developing storytelling techniques for social media

Radiation therapy is an allied health profession which employs radiation in the treatment of disease, especially cancer. The Bachelor of Science in Radiation Therapy is a four-year, “2+2” program. Students first complete two years of liberal and pre-professional science education courses at the University of St. Francis, followed by two years of professional coursework and clinical education at an affiliated hospital or cancer center.

The curriculum is designed to provide for balanced didactic and clinical components in order to produce students with a well-rounded education in radiation therapy. Successful completion of the professional education component of the program, makes the graduate eligible to take the national certification examination of the American Registry of Radiologic Technologists (AART).

The job outlook for radiation therapists continues to be promising. According to the U.S. Department of Labor Statistics, employment in the field is projected to rise 14 percent by 2024. As the population of our country ages, the need for radiation therapists will likely increase. The median annual wage for a radiation therapist was $80,220 in May 2015.

Students are accepted into the professional sequence of courses every spring and begin coursework in the fall semester. Applications into the professional component are due by December 15th yearly.

As a USF DARA major, you will become a musically competent professional. You’ll gain the technical knowledge to excel in today’s digital-based music production industry. You’ll also acquire the knowledge, principles and practices of engineering methodology and music production, while learning to turn your artistry into a viable and sustainable business.

Each DARA major will have a prolific portfolio of work with a resume that illustrates his/her exceptional abilities. You’ll be equipped for success as an audio engineer, music industry entrepreneur, creator of user generated content or a recording artist.

In the studio, you’ll remix and reshape audio loops, create MIDI compositions utilizing various MIDI editors and controllers, and capture, edit, mix and master audio using USF’s state-of-the-art facilities.

The DARA Studio includes digital audio workstations that run Avid Protools and Ableton Live as host DAWs. Students use a myriad of embedded plug-ins and virtual instruments, an extensive microphone selection, a tracking room, sound booths, a control room and editing suites to create their musical masterpieces, at which point the value of the DARA program and coursework will truly reveal itself.

Business analytics refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.

Business analytics depends on data quality, the skill of analysts who understand the technologies and the business, and an organizational commitment to using data to gain insights that inform business decisions. Business analytics makes extensive
use of analytical modeling and numerical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making.  Analytics may be used as input for human decisions or may drive fully automated decisions.

Business Analytics is a growing degree at most universities and is needed in the business environment. Students need Business Analytics programs and courses to support their business success in the marketplace while they identify and analyze patterns in data via visualization, statistical analysis, and data analytics.

Business Analytics (B.S.) Business analytics is the iterative, methodical exploration of an organization’s data, with an emphasis on statistical analysis. Business analytics is used to make data-informed decisions. Business analytics depends on data quality, skilled analysts who understand the technologies and the business, and an organizational commitment to using data to gain insights that inform business decisions. Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making. Analytics may be used as input for human decisions or may drive fully automated decisions.

The Master of Science Degree in Health Administration (M.S.) program at the University of St. Francis is designed for students who have knowledge and experience in specific areas of health care and are seeking a broader understanding of the field.

While the program is offered in a convenient format, the content is rigorous. The curriculum includes both the theories of management and its practical application in the health care field. Sound administrative skills—systematic, critical and open-minded investigation of literature and data for the solution of challenging problems—are essential for professionals preparing for increasingly significant roles in today’s society.

On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.

Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.

Students are encouraged to “jump in with both feet” from the moment they step on campus by:

• Writing articles or taking photos for the USF Encounter student news magazine
• Filling air shifts on USF’s radio station, WCSF 88.7 FM
• Creating graphics for a television or video production
• Producing on-location video news stories
• Designing websites for the community and completing real world projects
• Developing storytelling techniques for social media

Concentrations

• Advertising & Marketing
• Audio
• Journalism & Public Communication
• Media Studies
• Video
• Visual Communication