Bachelor of Business Administration in Marketing

at University of Wisconsin - Milwaukee USA

UWM's Global Studies program combines the benefits of a liberal arts education with the training of a professional program to prepare students to work internationally or domestically on matters that cross borders and cultures. The College of Letters and Science and several of UWM's professional schools have formed a partnership to offer students this unique program of study that will prepare them for positions of global leadership in our increasingly interconnected world.

At UWM, Global Studies is a rigorous degree program incorporating classes across disciplines, including an extensive foreign language requirement. This challenging and rewarding program prepares students to excel in a job market that demands knowledge across subject areas and a culturally sensitive approach. The analytical, communication, cultural knowledge and language skills acquired through the Global Studies degree will serve students well in any area of work.

Global Studies students choose from one of five tracks:

• Global Communications - with a focus on language, culture and the technology of modern, global communication (option for a joint degree between the College of Letters and Science and the School of Information Studies)
• Global Management - focusing on business and the world economy (joint degree between the College of Letters and Science and the Sheldon B. Lubar School of Business)
• Global Security - dealing with aspects of conflict and change such as water resources, war, human rights, borders, and global health
• Global Sustainability - where students develop expertise in matters of the environment and government systems
• Global Health - a track for students interested in global careers in healthcare, international aid, healthcare policy, international health education, health outreach, and international health regulations (option for a joint degree between the College of Letters and Science and the College of Nursing)

Mediated communication brings information, persuasion, and entertainment to our neighborhoods, our nation, and our world. As the choices expand and the reach of the media becomes more global, media producers can be anyone from a major corporation to an individual activist with a Web site, and media consumers can interact with the products they encounter in a multitude of ways.

The MA in Media Studies offered through the Department of Journalism, Advertising, and Media Studies is wide ranging and interdisciplinary. The goal of the program is to foster knowledge and understanding of mass media and society through critical, cultural, historical, legal, ethical, or social scientific approaches. One particular emphasis of the program is the relationship between the media and the public interest.

This undergraduate degree offers students a concentrated studio art experience to complement a broad exposure to the humanities, fine arts, social sciences, and natural sciences. Bachelor of Arts (Art) students have four course tracks to choose from: Studio Arts, Design Studies, Community Arts, and Digital Fabrication and Design.

Political science is the study of governments, political processes, public policies and political behavior by groups or individuals and is an ideal major for students with a passion for current events.

At UWM, students take coursework from four broad areas of political science in order to obtain a well-rounded education in the field: American politics, international relations, comparative politics, and political theory. Along with exploring these substantive areas, students strengthen their research, writing, and critical thinking skills.  With this background, students leave UWM ready to enter graduate school or the world of work in government, international organizations, campaigns, business, consulting, nonprofits, and many other industries. This broad major is available entirely online, or students can mix-and-match and take a some online and some traditional classes.

Computer science is the study and design of computer systems, networks, software, and computing techniques. But more importantly, it is a dynamic field with a growing impact on the world today. A report on Science, Technology, Engineering and Math (STEM) from the Georgetown University Center on Education and the Workforce forecasts 51% of STEM occupations will be computer occupations by 2018.

Concentrations:

• Artificial Intelligence
• Programming Language Design and Implementation
• Software Engineering
• Computer Networking
• Algorithm Design

The purpose of the MLIS program is to prepare librarians and information professionals who are able to manage change in an urbanized, technologically oriented, and knowledge-based society. The MLIS program provides a systematic course of study which enables individuals with a strong service orientation to apply principles of library and information science, use current methods and tools, and recognize the value of research.

Students may elect to specialize according to the type of library or information service which best meets their needs: i.e., school, public, academic, or special; or to follow a more generalized approach. Concentrations in archival studies, information organization, information technology, and public libraries are available.

The Peck School of the Arts’ Kenilworth Square East (KSE) Gallery provides a year-round schedule of exhibitions, with galleries that are housed in the Kenilworth Square East building, a research facility approximately one mile from campus. The Department of Art and Design offers a schedule of workshops and special lectures each year. In addition, graduate student studios are located in the Kenilworth Square East building.

The Master of Science in Engineering program is a flexible program designed to meet the needs of a wide variety of students. The program can be a stepping-stone on the way to further studies and the pursuit of advanced research, such as can be obtained by pursuing the PhD. Or the program can provide a pathway to professional advancement through greater technical knowledge and intellectual maturity. The student, with the help and approval of a major advisor, can choose from a wide range of courses from throughout the College of Engineering and Applied Science (CEAS), and where appropriate, from other schools and colleges.

The Department of Geography offers both master’s and doctoral programs of study across a range of systematic, regional, and technical fields, with innovative energy in the doctoral program for studying urban environments. The department’s overall strengths are aligned along a theme of “Changing Environments,” with three major axes, each responsive to areas with strong demand for new professionals:

• Urban Environments: This area emphasizes the spatial interactions of economic systems as well as political, social, cultural, environmental, technological, and other forces that influence the people, identities, landscape, development, and dynamics of urban areas. With the world’s population becoming increasingly urbanized and globalized, courses examine the continuing challenges of urban growth and change, race, ethnicity, and gender in the city, immigration and identity politics, and spatial aspects of urban planning processes and political decision-making.
• Physical Geography and Environmental Studies: This area addresses the interactions among natural forms and processes on the earth’s surface, the impact and implications of global climate change, and human connections with those natural phenomena. Courses discuss and analyze the distribution and processes of earth surface landforms (geomorphology), soils (pedology), plants and animals (biogeography), water (hydrology), and long-term atmospheric conditions (climatology). Overlapping emphases include phenology, water resources, conservation, natural hazards, natural resource scarcity, and the mounting challenges of global environmental change.
• Geographic Information Science (GIS): This area emphasizes using geospatial technology to further understanding of spatial interactions among natural and social forces at multiple scales across the Earth’s surface, and exploring the impacts of using such technology on social and cultural interactions. Courses examine geographic information collection (including remote sensing), data analysis and geocomputation (spatial analysis), information presentation (cartography), and societal implications. Our program emphasizes applications of GIS in urban, regional, and environmental planning, policy making, and public health.

The Bachelor of Fine Arts (BFA) in Theatre provides intensive specialized coursework for students seeking professional training in one of two separate tracks:

Performance

• The Performance BFA has two 130-credit tracks in either Acting or Musical Theatre.

Production

• The Production BFA is a singular 120-credit track embracing all the areas of production including design, costume, prop, scenery, lighting, sound, and stage management.

The BFA focuses on uncovering the potential of the individual student in the development of personal performance and/or production practices. The BFA curriculum supports student exploration of theatrical processes including new works as well as the established canon of dramatic literature. The program approaches the work in fresh and innovative ways, giving students a wide range of tools to speak to the contemporary moment both as actors on stage and as artists in production studios, rehearsal halls, and backstage.