Bachelor of Arts in Media Studies

at Wright State University USA

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

• Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
• Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
• Ability to analyze marketing and financial data, formulate strategies and implement decisions;
• Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
• Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
• Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
• Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
• Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.

Our undergraduate program offers a rigorous, challenging, and intellectually stimulating experience. You will simultaneously explore a subject you love while developing the kinds of universal skills employers seek—written and spoken communication, analytical and problem solving skills, and research experience. This prepares you for a wide variety of careers. Our graduates have gone on to start their own businesses, work in small and large corporations, pursue advanced professional training in the law, receive a commission as an officer in the United States armed forces, and serve the public in local, state, and federal agencies.

The Department of Biological Sciences is home to 22 active research faculty and approximately 50 graduate students. Our faculty are currently funded by EPA, NIH, NSF, USDA, a variety of state and local agencies, and private foundations. Many faculty members have leadership roles in local, state, national and international organizations, including the American Physiological Society, American Society for Testing of Materials, International Standards Organization, the Nature Conservancy, the Ohio Plant Biotechnology Consortium and the Society for Environmental Toxicology and Chemistry. They also served on EPA, NIH, and NSF study sections and review panels and are otherwise recognized as experts in their field.

The Bachelor of Science curriculum offers a broad, integrated, and in-depth approach to the life sciences. Departmental requirements consist of a balanced core of courses selected from several subject areas, combined with elective courses from the Department of Biological Sciences and other life science departments such as Neuroscience, Cell Biology and Physiology, and Biochemistry and Molecular Biology. This degree program can accommodate students with such differing interests and objectives as graduate work in molecular biology, laboratory work in microbiology, or field work in ecology. The B.S. degree also can serve as preprofessional preparation for programs such as medical, dental, or veterinary sciences, or for education licensure.

Biological Sciences Program Learning Objectives

• Students completing a Bachelor of Science in Biological Sciences will be able to:
• Demonstrate proficiency in the knowledge of essential concepts of biology at molecular, organismal, and ecosystem scales.
• Demonstrate proficiency in the knowledge of concepts in chemistry and physics necessary to understand the foundations of biology.
• Utilize mathematics and statistics to apply quantitative reasoning to biological concepts.
• Evaluate data using quantitative analysis and graphical representation.
• Apply observational strategies, formulate testable hypotheses, and design experiments with appropriate controls and variables.
• Exhibit problem solving skills and trouble-shoot procedures.
• Effectively communicate biological concepts and interpretations to varied audiences orally and in writing.
• Discuss the ethical implications of biological understanding and discoveries.

The Master of Humanities program offers a unique, flexible, interdisciplinary opportunity for graduate study, whether you are a traditional or non-traditional student.

You will explore questions from diverse perspectives rather than concentrate your study within a single discipline. Your program of study might focus on a historical period, a cultural region, or a social or artistic theme, and may combine, for example, ancient and modern cultures, literature and politics, philosophy and art, or history and religion.

The program is flexible because you design, in consultation with the director, your integrated individualized curriculum, pursue full-time or part-time study, and attend evening or day classes.

Statistics is distinct from mathematics as a field of study, yet is founded upon the theory of probability—the mathematics of chance. The Bachelor of Science in Statistics is a degree program emphasizing statistics both as a science unto itself and as a service science, with powerful applications in such disciplines as biology, medicine, sociology, chemistry, agriculture, education, engineering, economics, psychology, and quality control. Graduate from this program, and you should be well qualified for employment in the many corporations and government agencies for which statisticians design experiments, conduct surveys, and analyze data. Also, the Bachelor of Science in Statistics prepares you for graduate study in statistics (or in a science in which statistics plays a decisive role), after which you will have even greater employment possibilities.

The program’s strengths include a unique blend of faculty expertise, well-equipped computer science and engineering laboratory facilities, and a balance of theory, practice, hardware, and software. The M.S. degree in Cyber Security, and its NSA/DHS certified CyberDefense Concentration, are designed for individuals who want to develop skills to identify and resolve cybersecurity threats.  The degree is focused on developing knowledge and skill applicable to protecting computer systems and computer networks. Students with backgrounds in computer science, computer engineering, information systems or electrical engineering may apply to the program. Professionals working in the industry who have a strong technical background and related work experience are also encouraged to apply.

Program Learning Outcomes:

• The ability to integrate and apply graduate cybersecurity knowledge to solve complex cybersecurity issues and challenges.
• The ability to understand and integrate new knowledge within the field of cybersecurity into their professional activities.
• The ability to recognize the need for, and engage in, life-long learning.
• A deeper understanding of the breadth and depth of cyberspace and the inefficiencies and shortcomings of our existing evaluation systems to deal with cybersecurity threats.
• An understanding of the unique characteristics of cyberspace and how these unique characteristics affect/influence cybersecurity threats.
• The ability to identify social, political, and economic factors/impacts of cyber threats and be able to identify and discuss ethical issues related to cybersecurity and privacy.
• Recognition of the basic concepts of cybersecurity defense and be able to use software tools for malware identification and elimination, data encryption and transmission, and key-based authentication.

The Master of Science program, leading to the M.S. degree, gives the student a broad base of fundamental theory and concentrated study in a particular area of specialization. This program is designed for the student who either desires a career in industry or government or wants to pursue further graduate study. Each student does experimental or theoretical research in an area of interest and writes a thesis.

Athletic Trainers (ATs) are health care professionals who collaborate with physicians to provide preventative services, emergency care, clinical diagnosis, therapeutic intervention and rehabilitation of injuries and medical conditions. Students who want to become certified athletic trainers must earn a degree from an accredited athletic training curriculum. Accredited programs include formal instruction in areas such as injury/illness prevention, first-aid, and emergency care, assessment of injury/illness, human anatomy and physiology, therapeutic modalities, and nutrition. Classroom learning is enhanced through clinical education experiences." — NATA web site, 2015

The athletic training program prepares you to sit for the national Board of Certification for the Athletic Trainer examination which meets the certification in Ohio as regulated by the Occupational Therapy, Physical Therapy, and Athletic Trainers Board.  Licensure and certification requirements vary from state to state, and we have not determined if this program meets educational requirements outside of Ohio.  If you are planning to pursue professional licensure or certification in a state other than Ohio, please contact the appropriate licensing entity in that state to seek information and guidance regarding that state’s licensure or certification requirements.

The Applied Behavioral Science Program currently offers Master of Arts degree in Criminal Justice and Social Problems.

The Criminal Justice and Social Problems track emphasizes methodology and theoretical courses and topics-focused workshops aimed at improving the research and intellectual foundations for employment and professional advancement in the criminal justice fields. Students in the program typically work for, or plan to work for, the courts, probation offices, police agencies, prison administrations, or private and public programs for juvenile offenders.

The training received in basic social science skills and knowledge is also a useful foundation for those who wish to proceed to doctoral-level study in a number of fields. An optional practicum provides field experience for those without prior experience in a criminal justice field. The program culminates in an applied research effort that, at the student’s option, takes the form of either a journal article project or a traditional thesis. Courses are offered primarily in the evenings and workshops primarily on the weekends to accommodate employed students.

Program Outcomes

• Students will master graduate level knowledge concerning computer based  research skills.
• Students will master graduate level quantitative and qualitative skills as appropriate to the study of criminal justice. 
• Students will master formal graduate writing skills appropriate for the creation  of graduate theses/projects and research articles. 
• Students will master the skills of reviewing applied programs (e.g., a program for felons whose crimes are tied to alcohol abuse) in terms of the extant literature, logical cohesion and current empirical knowledge.
• Students will be able to use their skills in the creation and administration of applied programs in both public and private agencies.