Bachelor of Science in Business - Marketing Major

at Wright State University USA

The Department of Earth and Environmental Sciences offers two master’s degree programs-the Master of Science and Master of Science in Teaching (Earth Science). The Master of Science program prepares students for careers as professional earth scientists in industry, government, or education, or for continued graduate study. Current research focus areas of the department include Aquatic Biogeochemistry, Hydrogeology, Geophysics, Geospatial Analysis and Remote Sensing, Complex Earth Processes, Paleoecology and Sedimentary Environments, and Earth Science Education. The department is widely recognized for its applied and multidisciplinary programs and maintains a strong emphasis on practical field applications.

The B.S. in Integrated Science Studies provides core studies in biology, chemistry, earth and environmental science, mathematics, physics, and psychology with the opportunity for advanced interdisciplinary work at the Lake Campus of Wright State University. Students with a B.S. in Integrated Science Studies may pursue careers in informal science education (museums, science institutions, etc.),  science advocacy, scientific sales for biotechnology and pharmaceutical companies, technical and science writing, science policy and technology law; careers in interdisciplinary areas of science such  as  material science, climatology, bioinformatics, etc. or careers that require a unique combination of coursework; graduate programs in the sciences (may require certain qualifying coursework);  interdisciplinary graduate programs in health (e.g. biomedical science), environmental sciences,  journalism, public policy; professional degree programs in law and business; or teach science at the high  school or community college level (may require certain qualifying coursework in education).

Learning Outcomes

• Students will be able to effectively communicate the scientific method
• Students will have competency in the four core science disciplines
• Students will demonstrate proficiency in laboratory skills
• Students will demonstrate fundamental field techniques necessary to collect data for scientific research

The Bachelor of Science curriculum offers a broad, integrated, and in-depth approach to the life sciences. Departmental requirements consist of a balanced core of courses selected from several subject areas, combined with elective courses from the Department of Biological Sciences and other life science departments such as Neuroscience, Cell Biology and Physiology, and Biochemistry and Molecular Biology. This degree program can accommodate students with such differing interests and objectives as graduate work in molecular biology, laboratory work in microbiology, or field work in ecology. The B.S. degree also can serve as preprofessional preparation for programs such as medical, dental, or veterinary sciences, or for education licensure.

Biological Sciences Program Learning Objectives

• Students completing a Bachelor of Science in Biological Sciences will be able to:
• Demonstrate proficiency in the knowledge of essential concepts of biology at molecular, organismal, and ecosystem scales.
• Demonstrate proficiency in the knowledge of concepts in chemistry and physics necessary to understand the foundations of biology.
• Utilize mathematics and statistics to apply quantitative reasoning to biological concepts.
• Evaluate data using quantitative analysis and graphical representation.
• Apply observational strategies, formulate testable hypotheses, and design experiments with appropriate controls and variables.
• Exhibit problem solving skills and trouble-shoot procedures.
• Effectively communicate biological concepts and interpretations to varied audiences orally and in writing.
• Discuss the ethical implications of biological understanding and discoveries.

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

• Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
• Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
• Ability to analyze marketing and financial data, formulate strategies and implement decisions;
• Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
• Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
• Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
• Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
• Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.

The Department of Pharmacology and Toxicology has a distinguished history for providing the best in graduate and medical education. Our faculty is engaged in cutting-edge research spanning many areas such as dermatology, metabolism, immunology, cell biology, cancer, and cardiovascular diseases. Our curriculum is firmly rooted in the areas of leadership, research techniques, and translational medicine.

A degree in economics provides you with a solid foundation for a career in business, government, or nonprofit sector. Economists are vital in helping predict and study responses to changes in policy and the market and our program boasts a placement rate or nearly 100 percent in occupations requiring a master’s degree. You will study research methods and how social factors influence and shape our economy and apply those analytical skills to working in business, government, and nonprofit sectors.

This program develops professional economists who can solve contemporary problems with a unique skill set created by a curriculum that bridges the gap between research and the application of research. Our curriculum stresses applied research using traditional and nontraditional methods and takes advantage of our faculty’s diverse teaching and research activities. You are encouraged to develop and evaluate new approaches to economic problem solving while building the skills to work in business, government, and nonprofit sectors or continue your education.

Program Outcomes
If you complete this program, you will graduate with a Master of Science in Social and Applied Economics. This graduate program equips you to solve contemporary economic problems with a unique set of skills created by a curriculum that combines applied economics with social economics. This program bridges the gap between research and the application of research in business, government, and nonprofit sectors. In this program, you will be encouraged to develop and evaluate new approaches to economic problem solving.

The Greek major allows students to focus primarily on the study of Greek language, literature, and culture. Students are required to take 7 semesters of Greek language. Additional electives cover courses in a diverse range of subjects relating to the study of the Classical world.

Program Outcomes:
Students in the Greek program will:

• Acquire knowledge of the history, literature, and culture of ancient Greece
• Acquire a reading knowledge of Classical Greek
• Acquire strong critical thinking skills
• Acquire effective communication and writing skills

People are the most important resource of an organization. Human resource management is about people. Human resource management focuses on the people and the activities of organizations that affect the behaviors of its employees. Managers and employees knowledgeable in human resource topics are critical to ensuring organizations and businesses attract, motivate, and retain a qualified, effective workforce.

The human resource management major provides advanced training if you are seeking upper-level human resources positions. Advanced human resource professionals are detail-oriented, have excellent people skills, and strong social and emotional awareness. As a professional, you create an environment that is inviting and empowering while ensuring your employer meets all legal and compliance procedures. Many of our human resource management students also double major in management, acquiring additional skills in leadership, team, and organization development.

Industrial and systems engineers work in one of the broadest fields of engineering. Industrial engineers are sometimes called “productivity people” and “efficiency experts”—when it comes to quality control, you are the pro.

Industrial and systems engineering (ISE) focuses on doing more with less—doing things better, cheaper, faster, more safely, and with less waste. Instead of designing bridges, machines, or circuits, industrial engineers will engineer all parts of a process—people, machines, materials, information, and energy—to make a product or provide a service.

Program Outcomes

The following student outcomes of the industrial and systems engineering program will prepare graduates to attain the program educational objectives:

• An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics
• An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
• An ability to communicate effectively with a range of audiences
• An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which most consider the impact of engineering solutions in global, economic, environmental, and societal contexts
• An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
• An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgement to draw conclusions
• An ability to acquire and apply new knowledge as needed, using appropriate learning strategies

The honors program in English is designed to encourage and recognize superior academic accomplishments by English undergraduates. With the approval of the chair of the English department and the departmental honors advisor, students who meet the eligibility standards may enter the English honors program before the beginning of their senior year. Students may be admitted to the program on the recommendation of any member of the English department faculty, or students may petition to enter the program. Under the direction of a faculty tutor, students in the honors program will complete an honors project that culminates in their writing an honors thesis or project report. For further information on eligibility and enrollment, students should consult the departmental honors advisor.

Program Learning Outcomes:
All graduates with a B. A. in English will be:

• Informed readers, able to formulate readings of texts based on their knowledge of literary historical contexts and of basic critical strategies;
• Skilled writers, able to develop a thesis and sustain a coherent written argument about literature using secondary sources.