Bachelor of Science in Business - Marketing Major

at Wright State University USA

The urban affairs major is right for you if you want to make communities better places to live, if you want to fix problems such as vacant housing, decaying infrastructure, access to healthy food, ensuring safe neighborhoods, reducing homelessness, city planning, economic development, and equal education and job opportunities for future generations.

In the 1960s, national foundations asked universities to create teams of faculty from diverse disciplines, such as political science, sociology, geography, and economics, to solve the nation’s urban problems. These initiatives led to new social programs, new curriculum, and new academic degrees. The first Wright State urban affairs major graduated in 1971 and this major remains a strong reflection of Wright State's commitment to contribute to healthy, sustainable communities in our region and beyond.

The urban affairs major prepares you for professional positions in a broad range of fields, including government, nonprofit organizations, and private sector businesses.

Students graduating with the B.A. in urban affairs will be able to:

• Apply analytical tools to analyze problems relevant to the public sector or the nonprofit sector.
• Use critical thinking skills to analyze and evaluate local, national, or global political, legal, or social issues.
• Communicate effectively in writing.
• Demonstrate an understanding of the value of diversity and multicultural competence in today's global environment.

The program in selected studies allows students to pursue a self-designed course of study. It is intended for students with a definite educational objective that is not met by the majors presently offered by the College of Liberal Arts. While the program is free from several traditional requirements, students must meet other requirements and procedures to obtain the degree.

A degree in marketing allows you to choose from a broad selection of courses that will prepare you for a sustainable, successful career. With only three required courses, you can build a program customized to your career goals. We also offer an emerging leaders program that will provide you with additional learning opportunities.

Our most successful marketing graduates are bright, creative individuals who are willing to learn and apply themselves. Customer-oriented students with technical, planning, and organizational abilities do well in our program.

Program Outcomes
The marketing program prepares you to work in both business-to-business and business-to-consumer organization. You will learn about the motivations and behaviors and motivations of consumers, how to impact those behaviors, and how to satisfy your costumers sustainably. Learn to create, communicate, and sell, with a thorough foundation in global issues, digital technologies, and data insights. We will teach you how to apply the marketing concepts and planning taught in the classroom in real-world situations.

Athletic Trainers (ATs) are health care professionals who collaborate with physicians to provide preventative services, emergency care, clinical diagnosis, therapeutic intervention and rehabilitation of injuries and medical conditions. Students who want to become certified athletic trainers must earn a degree from an accredited athletic training curriculum. Accredited programs include formal instruction in areas such as injury/illness prevention, first-aid, and emergency care, assessment of injury/illness, human anatomy and physiology, therapeutic modalities, and nutrition. Classroom learning is enhanced through clinical education experiences." — NATA web site, 2015

The athletic training program prepares you to sit for the national Board of Certification for the Athletic Trainer examination which meets the certification in Ohio as regulated by the Occupational Therapy, Physical Therapy, and Athletic Trainers Board.  Licensure and certification requirements vary from state to state, and we have not determined if this program meets educational requirements outside of Ohio.  If you are planning to pursue professional licensure or certification in a state other than Ohio, please contact the appropriate licensing entity in that state to seek information and guidance regarding that state’s licensure or certification requirements.

Classics is the study of the cultures of ancient Greece and Rome. Both cultures have had a profound influence on life in the western world, especially in the areas of language and literature, art and architecture, politics and religion, science and philosophy. The Classics department at Wright State offers classes in most of these areas.

The Latin major allows students to focus primarily on the study of Latin language, literature, and culture. Students are required to take 7 semesters of Latin language. Additional electives cover courses in a diverse range of subjects relating to the study of the Classical world.

Students interested in teaching Latin major in Latin and enroll in the Latin Licensure program, which the Classics Department offers in conjunction with Wright State’s College of Education and Human Services.

Program Outcomes
Students in the Latin program will:

• Acquire knowledge of the history, literature, and culture of ancient Rome
• Acquire a reading knowledge of Latin
• Acquire strong critical thinking skills
• Acquire effective communication and writing skills

Statistics is distinct from mathematics as a field of study, yet is founded upon the theory of probability—the mathematics of chance. The Bachelor of Science in Statistics is a degree program emphasizing statistics both as a science unto itself and as a service science, with powerful applications in such disciplines as biology, medicine, sociology, chemistry, agriculture, education, engineering, economics, psychology, and quality control. Graduate from this program, and you should be well qualified for employment in the many corporations and government agencies for which statisticians design experiments, conduct surveys, and analyze data. Also, the Bachelor of Science in Statistics prepares you for graduate study in statistics (or in a science in which statistics plays a decisive role), after which you will have even greater employment possibilities.

Economics is a social science that studies how people manage resources and how they can make the best use of available resources.  Economics majors learn to make decisions that are vital to the success of government agencies, businesses, and nonprofits.

An economics degree is widely regarded as one of the most versatile of all collegiate majors.  Economics students are well prepared for a wide array of occupations, giving them many career options and tremendous flexibility on the job market.  This versatility is especially valuable in a constantly changing world and is demonstrated by our graduates’ ability to be placed and pursue careers in many occupational fields including economics, government, financial services and banking, marketing and demand forecasting, management, analytics, and supply chain management.  Some graduates pursue graduate studies in economics, business, law, or public administration.

Economics students learn a logical and ordered way of looking at problems faced by individuals, private organizations, government, and society.  The field of economics teaches students critical and analytical skills that are valued by most professions.  Studying economics also exposes students to a broad spectrum of economic and social issues, providing a valuable perspective to their professional and personal lives.

Economics graduates are able to make or help make most of the key administrative decisions that are faced by modern government and business organizations.  Examples include: leading a cultural nonprofit to maximize its community impact; balancing resources for a county’s poverty programs; improving the production efficiency of a small business; or initiate a large company’s effort to identify new markets for its products.

The Master of Humanities program offers a unique, flexible, interdisciplinary opportunity for graduate study, whether you are a traditional or non-traditional student.

You will explore questions from diverse perspectives rather than concentrate your study within a single discipline. Your program of study might focus on a historical period, a cultural region, or a social or artistic theme, and may combine, for example, ancient and modern cultures, literature and politics, philosophy and art, or history and religion.

The program is flexible because you design, in consultation with the director, your integrated individualized curriculum, pursue full-time or part-time study, and attend evening or day classes.

Advanced Studies is a Master of Education (M.Ed.) degree program that is available for currently licensed teachers who want in-depth study in a particular area of interest. This program offers a flexible option for highly motivated individuals who are seeking advanced study with specific professional objectives, such as expanding knowledge or skills in a specified area, and/or who are seeking to earn an endorsement, along with the Master’s degree.

Program Outcomes

Students completing the program will be able to:

• Communicate a sophisticated knowledge of history and disseminate it to the general public through completion of thesis projects, Public History capstone projects, Public History conferences, and other presentations and exhibits.
• Encourage others to explore and understand the historical context of their lives through public contact in societies, historical organizations, community and social groups, local and regional schools, History Day, and in museums and archives.
• Develop their own appreciation and knowledge of history through contact and networking with other historians (through the department, alumni, and professional organizations), and through a continued quest for knowledge by readings and primary research. 
• Be prepared to matriculate into Ph.D. programs or to advance their careers in secondary education. Graduates in the Public History plan will be qualified to obtain employment in historical organizations, corporations, government, non-profits, archives, libraries, or museums.

The B.S. in Integrated Science Studies provides core studies in biology, chemistry, earth and environmental science, mathematics, physics, and psychology with the opportunity for advanced interdisciplinary work at the Lake Campus of Wright State University. Students with a B.S. in Integrated Science Studies may pursue careers in informal science education (museums, science institutions, etc.),  science advocacy, scientific sales for biotechnology and pharmaceutical companies, technical and science writing, science policy and technology law; careers in interdisciplinary areas of science such  as  material science, climatology, bioinformatics, etc. or careers that require a unique combination of coursework; graduate programs in the sciences (may require certain qualifying coursework);  interdisciplinary graduate programs in health (e.g. biomedical science), environmental sciences,  journalism, public policy; professional degree programs in law and business; or teach science at the high  school or community college level (may require certain qualifying coursework in education).

Learning Outcomes

• Students will be able to effectively communicate the scientific method
• Students will have competency in the four core science disciplines
• Students will demonstrate proficiency in laboratory skills
• Students will demonstrate fundamental field techniques necessary to collect data for scientific research