Master of Science in Electrical Engineering (STEM)

at Wright State University USA

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

• Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
• Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
• Ability to analyze marketing and financial data, formulate strategies and implement decisions;
• Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
• Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
• Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
• Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
• Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.

The program in selected studies allows students to pursue a self-designed course of study. It is intended for students with a definite educational objective that is not met by the majors presently offered by the College of Liberal Arts. While the program is free from several traditional requirements, students must meet other requirements and procedures to obtain the degree.

Students are eligible for the program after they complete 33 credit hours. With the help of program sponsors, students formulate a contract outlining their study goals and reserving at least 32 credit hours for courses that help accomplish those goals. The contract is evaluated and approved by the program committee.

Join more than 300 majors earning B.A. degrees in Communication Studies and Media Studies in the College of Liberal Arts. The Department of Communication at Wright State welcomes you to share our passion and dedication to the field of communication. Communication is central to all activities whether it is in political communication, public affairs campaigns, or social media. Our faculty, staff, undergraduate, and graduates students are dedicated to keeping current in their fields of expertise. You can join our alumni, one of the highest number of graduates at Wright State, in striving to make the world a better place.

Study from a social scientific perspective how humans create, transmit, receive, and respond to messages. The communication studies program will help you better understand intrapersonal and interpersonal communication. The mass communication program shapens your skills in mediated processes and effects, social media, digital media, and other multimedia processes. Your intellectual, organizational, and social abilities will increase through our new curriculum. These abilities can be applied to a variety of contexts, including interpersonal, organizational, and mediated settings. Your courses will underscore real-world experiences with theoretical frameworks. Your ability to critically think about the world around you cannot be overemphasized. We strive to help you participate in a democratic society as an informed and civically engaged citizen and demonstrate global and multicultural competence.

A degree in economics provides you with a solid foundation for a career in business, government, or nonprofit sector. Economists are vital in helping predict and study responses to changes in policy and the market and our program boasts a placement rate or nearly 100 percent in occupations requiring a master’s degree. You will study research methods and how social factors influence and shape our economy and apply those analytical skills to working in business, government, and nonprofit sectors.

This program develops professional economists who can solve contemporary problems with a unique skill set created by a curriculum that bridges the gap between research and the application of research. Our curriculum stresses applied research using traditional and nontraditional methods and takes advantage of our faculty’s diverse teaching and research activities. You are encouraged to develop and evaluate new approaches to economic problem solving while building the skills to work in business, government, and nonprofit sectors or continue your education.

Program Outcomes
If you complete this program, you will graduate with a Master of Science in Social and Applied Economics. This graduate program equips you to solve contemporary economic problems with a unique set of skills created by a curriculum that combines applied economics with social economics. This program bridges the gap between research and the application of research in business, government, and nonprofit sectors. In this program, you will be encouraged to develop and evaluate new approaches to economic problem solving.

Management focuses on getting things done. Managers directly support the efforts of other people in business and organizations, including planning, organizing, leading, and controlling activities. Managers focus on achieving the goals of the business or organization while being accountable for performance results.

High-performing managers are good at building working relationships with others. They help co-workers and employees develop skills, foster teamwork, and create a work environment both satisfying for employees while pursuing the business or organization’s goals. Many of our management majors also double major in human resource management or complete the certificate in human resources.

Program Outcomes
When you complete the program, you will graduate with a Bachelor of Science in Business with a major in management. The first two years of the program ground students in the essential, concrete skills needed as business students while the final two years focus on management skills.

Studying one of the modern languages at Wright State will help you improve your ability to read, write, and speak in another language, study how that language is used in a social context, and become a more enlightened citizen. You will also learn about the history, politics, culture, media, and literature of your chosen country and study their economic and educational systems.

New technologies have increased global opportunities, and studying a modern language prepares you to work with people all over the world. Government and non-governmental agencies have discovered a critical need for college graduates with foreign language skills.

If the idea of studying abroad excites you, no other degree field offers as many opportunities for you to immerse yourself in a different culture while improving your language skills.

We are proud to offer a rich and varied program, with countless opportunities for involvement beyond the classroom. Below are only a few highlights of what we offer.

Whether you want to work in government, hospitals, entertainment, nonprofits, sports, or other industries, the general business program will set you apart from the other graduates in your career field. In this program, you will learn the basics of accounting, economics, marketing, financial management, and management and organizational behavior. The management and financial knowledge you gain will expand your job opportunities or help you get promoted sooner. You will apply the theories learned in the classroom to workplace challenges, learn to collaborate and work effectively in teams across and within functional areas, enhance your communication skills, sharpen critical and analytical thinking, deepen your ethical decision-making in business contexts, and proactively anticipate rapidly changing business challenges in a global economy.

This program gives you a broad base to move easily into the workplace in a variety of industries, as well as give you a broad foundation of valuable business skills for continuing your education in graduate studies.

The objective of the accountancy major is to educate students for professional careers in public, industrial, governmental, and not-forprofit accounting. To this end, the program provides a broad educational experience for students and gives them a background for completing professional accounting examinations such as the CIA (Certified Internal Auditor) and CMA (Certified Management Accountant). Accountancy majors may consider a minor in either management information systems or computing and information technology. Contact an advisor in computer science for details on the CIT minor. Students interested in financial management are encouraged to complete a series of accountancy and finance courses designed to prepare them for the CFM (Certified Financial Manager) exam. This major also provides an excellent undergraduate background for a degree in law.

Students who plan to take the CPA (Certified Public Accountant) exam should pursue the Master of Accountancy program upon completion of the bachelor program in order to meet the education requirements of the Accountancy Board of Ohio.

Transfer students who major in accountancy should note that at least 20 credit hours of their accountancy courses must be taken at Wright State.

The department has a chapter of Beta Alpha Psi, the national accountancy honorary fraternity.

Businesses, nonprofits, and government agencies require people skilled in supply chain management to coordinate the flow of materials, finances, and information within and between companies. Supply chain management specialists improve service for customers while reducing costs for employers and you will study the strategies that make business, nonprofits, and governments competitive within a global economy.

Supply chain management graduates have a high chance of placement in an internship or job immediately after graduation and the skills learned as part of your degree will make you competitive for increasingly important positions. If you are curious, passionate about innovation, and like solving problems, a degree in supply chain management will prepare you to excel in a wide variety of career paths and industries.

Program Outcomes
If you complete this program, you will graduate with a Bachelor in Business with a major in supply chain management. In this program, you will get a broad education in core business skills such as accounting, finance, marketing, management, and operations management along with emphasizing effective management of production and service operations. You will study concepts and strategies that help businesses and organization stay competitive in the world economy, including management tools and analytic techniques, such as forecasting, purchasing, and logistics, inventory management, production scheduling, and quality manufacturing practices.

Our program covers three primary areas: basic problem solving and data analysis tools, major concepts and strategies for managing people, materials, and production resources, and the integration of the supply function into overall business or organizational strategy. This program will prepare you to work in supply chain management jobs and careers or to continue your education with a graduate or doctoral degree.

A financial services degree will give you the analytical skills needed to deliver advice and financial products to individuals and institutions. Our curriculum gives you a strong foundation in all aspects of personal financial management and is designed to meet the growing need for graduates who are knowledgeable in all relevant areas.

The financial services program is registered with the Certified Financial Planner Board and nearly every graduate of the program is placed in an appropriate internship or job opportunity after graduation.

Program Outcomes
If you complete the program, you will graduate with a Bachelor in Business with a major in financial services. Core coursework focuses on all areas of personal financial management, including investments, insurance, tax planning, retirement planning, real estate, estate planning, and personal financial planning. If you complete the financial services major and the relevant elective classes, you will be eligible to sit for the CFP exam.