Master of Science in Industrial and Human Factors Engineering (STEM)

at Wright State University USA

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

• Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
• Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
• Ability to analyze marketing and financial data, formulate strategies and implement decisions;
• Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
• Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
• Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
• Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
• Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.

If you want to see the big picture and manage a diverse range of people and business areas, pursue a master’s degree in leadership development at Wright State. We will work with your schedule, as we are transitioning to 100 percent remote course delivery. You can take two courses per semester and finish your degree in five semesters. You take courses in a cohort model that includes program-related experiences that integrate theory and practice.  

Your coursework will address the principles of individual-based leader development, focusing on processes that build the capacities of groups in organizations. You will be capable of applying knowledge, critical analysis, improvement strategies and research to common challenges encountered in business, community, educational and non-profit organizations. 

Benefits of the MSLD

• Enhance your leadership position in your occupational field. 
• Lead with integrity grounded in values-based and ethical systems.  
• Examine and apply organizational leadership theories. 
• Create leadership development plans for self-awareness improvement. 
• Improve communication, collaboration and group process skills which can be applied within global context. 
• Employ qualitative and quantitative research for organizational analysis and problem solving. 
• Utilize information technologies in the design and leadership of an organization and identify the driving force affecting organizations now and in the future. 

Computer scientists do not just design software for computers. They work with the software and software systems that allow the day-to-day use of any computing system. Concepts and theory are the focus of this major.

Program Outcomes
Students who complete the B.S. in computer science will have an ability to:

• Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions.
• Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline.
• Communicate effectively in a variety of professional contexts.
• Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles.
• Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline.
• Apply computer science theory and software development fundamentals to produce computing-based solutions

A degree in marketing allows you to choose from a broad selection of courses that will prepare you for a sustainable, successful career. With only three required courses, you can build a program customized to your career goals. We also offer an emerging leaders program that will provide you with additional learning opportunities.

Our most successful marketing graduates are bright, creative individuals who are willing to learn and apply themselves. Customer-oriented students with technical, planning, and organizational abilities do well in our program.

Program Outcomes
The marketing program prepares you to work in both business-to-business and business-to-consumer organization. You will learn about the motivations and behaviors and motivations of consumers, how to impact those behaviors, and how to satisfy your costumers sustainably. Learn to create, communicate, and sell, with a thorough foundation in global issues, digital technologies, and data insights. We will teach you how to apply the marketing concepts and planning taught in the classroom in real-world situations.

Philosophy is worth studying because, as Socrates is credited with saying, the unexamined life is not worth living. By challenging you to analyze concepts clearly and evaluate evidence and arguments critically, philosophy hones your analytical reasoning skills, stimulates your intellectual creativity, and enriches your understanding of yourself, others, and the world. It makes your life more intellectually interesting and rewarding.

• You love discussing life’s fundamental questions: What is reality? What is human consciousness? What is knowledge? Does God exist?
• You love discussing ethical questions: How should we live? What are the values that make life meaningful? How should society be organized?
• You want to read what the great philosophers have written about these questions, and try to formulate your own answers.
• To develop the skills of critical thinking and effective writing employers demand.
• To improve research skills.
• To prepare for law school or graduate school in philosophy.

Program Outcomes

• Master graduate level quantitative or qualitative research skills as appropriate to the study of international relations and comparative politics.
• Master formal graduate writing skills appropriate for the creation of graduate theses and projects.
• Have a solid understanding of the knowledge of their chosen specialties within international relations or comparative politics, with an understanding of the surrounding their topic of inquiry and the methodologies used to examine it.
• Have effective communication skills, both oral and written.
• To change the world by first understanding it better.
• A program that produces difference makers.
• A program that is tailored to your area of interest.
• A program that is flexible to your time, availability, and commitment level.

The B.S. Degree Program in Earth and Environmental Sciences, Earth Sciences Concentration is designed to provide the knowledge, skills, and experience required for graduate study and to prepare students for professional careers in a variety of fields including energy resources, water resources, environmental protection, and environmental site investigation and remediation.

The School of Music offers majors in the following areas of performance: bassoon, clarinet, classical guitar, euphonium or baritone horn, flute, horn, jazz guitar, oboe, organ, percussion, piano, saxophone, string bass, trombone, trumpet, tuba, viola, violin, violoncello, and voice. With departmental permission, students may major in fields other than those listed. Students must study continuously in their chosen disciplines until they meet all graduation requirements, including satisfactory public performance of specified recitals during the junior and senior years.

Each music performance major is required to participate in at least one university ensemble related to the student’s applied music concentration during each semester in which the student is enrolled full time. Assignment to an ensemble is made by the director of bands, director of choral studies, or director of orchestral studies; the appropriate ensemble director; and the student’s full-time applied instructor. When the student’s applied instructor is not a full-time faculty member, approval must be given by the chair of the student’s applied board. To be eligible for the Bachelor of Music degree, the performance major must have a minimum cumulative GPA of 3.0 in the major performing medium and a 2.0 in all other required music courses.

Program Learning Outcomes:

• Learn to develop a degree of musicianship that will enable him or her to function as a performer.
• Develop an understanding of the principles and processes of music as it occurs within a variety of cultural and historical settings.
• Demonstrate a broad, general education in music rather than one of intensive musical study leading to a professional degree.
• Achieve proficiency in a foreign language and expand their appreciation of global perspectives in music.
• Demonstrate critical thinking and problem solving through a more diverse selection of liberal arts course offerings.
• Cultivate an understanding of qualitative and quantitative research methods

The Department of Human Services’ programs share a common curriculum of courses associated with five different counseling concentrations. Students may choose to obtain a M.S. degree in counseling with a specialization in clinical mental health counseling; business and organizational management counseling; and marriage and family counseling; or students may choose to obtain either a M.R.C. degree with a specialization in severe disabilities or chemical dependency, or a M.Ed. in school counseling.

Students entering the Human Services Department must complete a program of study that includes a general core curriculum and requirements specific for their area of concentration. Students plan their program of study in consultation with their faculty advisor, and elective courses may be chosen as appropriate.

Students must pass a comprehensive examination at the conclusion of their plan of study, in some cases a professional licensure test or certification may be used to fulfill this requirement.

The Council for Accreditation of Counseling and Related Educational Programs (CACREP) has conferred specialty accreditation to the following program areas in the department: clinical mental health counseling, and school counseling (M.Ed.). The Council on Rehabilitation Education (CORE) has accredited both rehabilitation counseling programs: severe disabilities and chemical dependency.

Management focuses on getting things done. Managers directly support the efforts of other people in business and organizations, including planning, organizing, leading, and controlling activities. Managers focus on achieving the goals of the business or organization while being accountable for performance results.

High-performing managers are good at building working relationships with others. They help co-workers and employees develop skills, foster teamwork, and create a work environment both satisfying for employees while pursuing the business or organization’s goals. Many of our management majors also double major in human resource management or complete the certificate in human resources.

Program Outcomes
When you complete the program, you will graduate with a Bachelor of Science in Business with a major in management. The first two years of the program ground students in the essential, concrete skills needed as business students while the final two years focus on management skills.