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Master of Science in Marketing Analytics and Insights (STEM)

Master of Science in Marketing Analytics and Insights (STEM)

at Wright State University USA

Overview

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

  • Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
  • Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
  • Ability to analyze marketing and financial data, formulate strategies and implement decisions;
  • Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
  • Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
  • Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
  • Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
  • Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.
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90

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Wright State University

Location

Master of Science in Marketing Analytics and Insights (STEM) Assistant Fee

$14400

Tuition Fee

$0

Average Cost of Living

$40

Application Fee

Master of Science in Marketing Analytics and Insights (STEM) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

90

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

79.0

Minimum Overall Score

57.0

Minimum Overall Score

Other Courses by Wright State University,USA

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Biomedical engineering (BME) is a dynamic field and combines traditional engineering approaches with other crucial sciences to advance technology and improve quality of life—you could be working to solve problems in biology, chemistry, or medicine. Specialized areas of BME include bioinstrumentation, biomaterials, biomechanics, medical imaging, orthopedic engineering, and systems physiology.

For students interested in a career in medicine or other post-baccalaureate health professions, biomedical engineering can prepare students with related technical skills and practical applications necessary for success.

Program Outcomes
The following student outcomes of the biomedical engineering program will prepare graduates to attain the program educational objectives:

  • An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics
  • An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
  • An ability to communicate effectively with a range of audiences
  • An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which most consider the impact of engineering solutions in global, economic, environmental, and societal contexts
  • An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
  • An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgement to draw conclusions
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48 month

Duration

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Tuition

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Program Outcomes
Students who complete the Bachelor of Arts in Computer Science will have an ability to:

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  • Communicate effectively in a variety of professional contexts.
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48 month

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Historically, mechanical engineering (ME) includes two branches of study. The first deals with heat, fluids, and energy, such as combustion in a rocket engine, the wind and water flow past a racing yacht, or the design of a solar panel for a space station. The second area concerns force and motion in mechanical systems such as determining robot trajectories, analyzing automotive vibration and noise, and computing stress levels in the wings of a new aircraft.

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Public Safety and Legal Studies

Bachelor of Arts in Crime and Justice Studies

Crime and justice studies (CJS) is an interdisciplinary and incredibly varied field of study. Knowledge specific to the discipline relies upon research from fields as varied as sociology, law, history, psychology, and political science. It encompasses analysis of federal, state, and local entities that seek to understand, control, and deter crime. The principal agencies charged with these responsibilities are law enforcement, the judiciary, and corrections. More fundamentally, however, crime and justice studies examines questions of social justice—concerns related to equality, fairness, freedom, security, and social order. If you are interested in understanding the causes, responses, and consequences of crime for the individual as well as the larger society, consider this program.

Crime and justice studies is a liberal arts degree and therefore, our focus is on providing you with a well-rounded, critically engaged, and scientifically informed understanding of the field. While practical experience is a vital component of our curriculum, our larger mission is that, when you graduate, you will be an innovator and leader in your chosen occupations and will utilize scientific reasoning and sharply honed analytical skills on your path to success. You will be prepared for positions in a variety of occupations, including local and federal law enforcement, probation and parole, civil, criminal and juvenile courts, research, corrections, teaching, forensics, and a variety of other fields.

While crime and justice studies is an exciting and challenging major, it is not for everyone. Unfortunately, if you have a prior criminal record or a drug or alcohol dependency it will be difficult for you to obtain employment in the field once you graduate. Further, it is a field that generally requires not only keen analytic and technical skills but also the ability to empathize, establish strong interpersonal boundaries, and, most importantly, maintain fundamental respect for the rights and dignity of others.

48 month

Duration

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Tuition

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Program Outcomes

  • Students will master graduate level knowledge concerning computer based  research skills.
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  • Students will master formal graduate writing skills appropriate for the creation  of graduate theses/projects and research articles. 
  • Students will master the skills of reviewing applied programs (e.g., a program for felons whose crimes are tied to alcohol abuse) in terms of the extant literature, logical cohesion and current empirical knowledge.
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24 month

Duration

$ 13650

Tuition

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48 month

Duration

$ 14250

Tuition

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The financial services program is registered with the Certified Financial Planner Board and nearly every graduate of the program is placed in an appropriate internship or job opportunity after graduation.

Program Outcomes
If you complete the program, you will graduate with a Bachelor in Business with a major in financial services. Core coursework focuses on all areas of personal financial management, including investments, insurance, tax planning, retirement planning, real estate, estate planning, and personal financial planning. If you complete the financial services major and the relevant elective classes, you will be eligible to sit for the CFP exam.

48 month

Duration

$ 14250

Tuition

The Bachelor of Technical and Applied Studies (BTAS) is a completion degree offered through the Lake Campus of Wright State University. It is intended for students who have already completed a two-year degree program or equivalent from an accredited community college, regional campus or technical college, and who wish to pursue a baccalaureate degree. The program(s) of study provides students with knowledge, skills, and dispositions necessary for advancement in their chosen careers, and integrates technical skills developed within applied associate degree programs with professional skills intrinsic in a bachelor’s degree program.

Learning Outcomes

  • Students will demonstrate effective written, oral, and digital communication skills
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48 month

Duration

$ 14250

Tuition

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Our most successful marketing graduates are bright, creative individuals who are willing to learn and apply themselves. Customer-oriented students with technical, planning, and organizational abilities do well in our program.

Program Outcomes
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48 month

Duration

$ 14250

Tuition

Natural Sciences & Mathematics

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Modern mathematics has several major branches. The three most commonly studied by undergraduate mathematics majors are algebra, geometry and topology, and analysis. Well-prepared freshmen will have sampled parts of the first two of these in high school algebra, geometry, and trigonometry. In college, mathematics majors encounter the beginning topic in the third branch—analysis—in their calculus classes.

 

48 month

Duration

$ 14250

Tuition

View All Courses by Wright State University, USA

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