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Master of Science in Marketing Analytics and Insights (STEM)

Master of Science in Marketing Analytics and Insights (STEM)

at Wright State University USA

Overview

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

  • Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
  • Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
  • Ability to analyze marketing and financial data, formulate strategies and implement decisions;
  • Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
  • Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
  • Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
  • Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
  • Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.
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90

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Wright State University

Location

Master of Science in Marketing Analytics and Insights (STEM) Assistant Fee

$14400

Tuition Fee

$0

Average Cost of Living

$40

Application Fee

Master of Science in Marketing Analytics and Insights (STEM) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

90

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

79.0

Minimum Overall Score

57.0

Minimum Overall Score

Other Courses by Wright State University,USA

The Master of  Organizational Studies comprises the core courses for the current Organizational Studies Educational Doctorate (Ed.D.) program. Students who are admitted into the Organizational Studies Ed.D. program will receive the M.S. in Organizational Studies once they have satisfactorily completed the Ed.D. program core courses, which includes the internship. The M.S. degree will permit all students to receive the master’s degree. The core courses provide an interdisciplinary approach to the study of topics, theories, and research critical to the success of leaders in a variety of organizational settings. These courses reflect a scholar-practitioner oriented program for working professionals, grounded in systems theory, adaptive leadership change, decision making, structure, personnel roles and functions, external relations, planning, program evaluation, and organization theory. The program is for those working in community, government, public service, business, non-profit, and education organizations.

Program Outcomes
The focus of the master’s program is to develop scholar-practitioners committed to exploring and expanding research related to the practice and processes in organizations. Graduates will deepen their understandings related to leadership and change within organizations. The participants will gain the knowledge and skills to conduct robust research, to strengthen practices in organizations, and to establish networks for education, psychology, urban affairs, and health and human services, to name a few. The following six principles (Fullan, 2005) form the conceptual framework of the proposed program:

  • Commitment to changing contexts at all levels
  • Lateral capacity building through networks
  • Intelligent accountability and vertical relationships encompassing both capacity building and accountability
  • Deep learning at all levels of the system through collaboration
  • Dual commitment to short and long-term results
  • Leadership that produces leaders.

24 month

Duration

$ 13650

Tuition

The urban affairs major is right for you if you want to make communities better places to live, if you want to fix problems such as vacant housing, decaying infrastructure, access to healthy food, ensuring safe neighborhoods, reducing homelessness, city planning, economic development, and equal education and job opportunities for future generations.

In the 1960s, national foundations asked universities to create teams of faculty from diverse disciplines, such as political science, sociology, geography, and economics, to solve the nation’s urban problems. These initiatives led to new social programs, new curriculum, and new academic degrees. The first Wright State urban affairs major graduated in 1971 and this major remains a strong reflection of Wright State's commitment to contribute to healthy, sustainable communities in our region and beyond.

The urban affairs major prepares you for professional positions in a broad range of fields, including government, nonprofit organizations, and private sector businesses.

Students graduating with the B.A. in urban affairs will be able to:

  • Apply analytical tools to analyze problems relevant to the public sector or the nonprofit sector.
  • Use critical thinking skills to analyze and evaluate local, national, or global political, legal, or social issues.
  • Communicate effectively in writing.
  • Demonstrate an understanding of the value of diversity and multicultural competence in today's global environment.

48 month

Duration

$ 14250

Tuition

Studying one of the modern languages at Wright State will help you improve your ability to read, write, and speak in another language, study how that language is used in a social context, and become a more enlightened citizen. You will also learn about the history, politics, culture, media, and literature of your chosen country and study their economic and educational systems.

New technologies have increased global opportunities, and studying a modern language prepares you to work with people all over the world. Government and non-governmental agencies have discovered a critical need for college graduates with foreign language skills.

If the idea of studying abroad excites you, no other degree field offers as many opportunities for you to immerse yourself in a different culture while improving your language skills.

48 month

Duration

$ 14250

Tuition

You will grasp basic principles of the structure, design, and language of music in its historical and cultural contexts while studying music history and literature at Wright State. You can better understand the music you hear, perform, and create. This major is not a terminal degree, and you should expect to continue at the graduate level. Please consult with the appropriate faculty advisor before entering this program.

48 month

Duration

$ 14250

Tuition

Businesses, nonprofits, and government agencies are increasingly relying on data to drive decision-making, increase productivity and profitability. Every action we take, from donating blood to buying groceries, is recorded and analyzed to better serve you. Graduates who can make sound decisions when choosing, implementing, and using these systems are in high demand locally, nationally, and globally.

Our program was the first business school program in Ohio accredited by the Computer Accreditation Commission of Accreditation Board for Engineering and Technology (ABET) and one of the first twenty programs nationally to achieve this accreditation. If you are curious, passionate about innovation, and like solving problems, a degree in management information systems will prepare you to excel in a wide variety of career paths and industrie

Program Outcomes
In this program, you will get a broad education in core business skills such as accounting, finance, marketing, management, and operations management along with emphasizing business and organizational studies and information systems technology. You will study business systems analysis, business system design, and computer programming. You will also focus on developing, implementing, and maintaining information systems in a variety of organizational environments. Coursework includes information system design, development methodologies, database management systems, electronic business, and data communications.

48 month

Duration

$ 14250

Tuition

Continue your education with a Master of Science in Computer Engineering degree. This program covers hardware and the integration of hardware and software. You can explore the subject by choosing our thesis or non-thesis options.

We have a mixture of courses available during the day, evening, or online, making it easier for working professionals to pursue this degree. When you graduate, you will be able to use current computer engineering techniques to solve a broad range of problems.

Program strengths include:

  • Faculty expertise
  • Well-equipped laboratory facilities
  • A curriculum that combines theory, software, and hardware
  • Opportunities to work with faculty members on research projects

A solid background in these core computer science skills will help you in your graduate degree studies:

  • Computer programming
  • Computer organization
  • Data structures and algorithms
  • Programming languages
  • Operating systems
  • Problem-solving and implementation using computer programming

24 month

Duration

$ 13650

Tuition

Health Sciences, Nursing and Emergency Services

Master of Science in Department of Pharmacology and Toxicology (STEM)

The Department of Pharmacology and Toxicology has a distinguished history for providing the best in graduate and medical education. Our faculty is engaged in cutting-edge research spanning many areas such as dermatology, metabolism, immunology, cell biology, cancer, and cardiovascular diseases. Our curriculum is firmly rooted in the areas of leadership, research techniques, and translational medicine.

24 month

Duration

$ 13650

Tuition

In today’s business environment, graduates skilled in creative problem solving and risk taking with the ability to see new opportunities are in high demand. An entrepreneurship degree will help you learn those skills and equip you with the experiences necessary to succeed in a business environment or start your own venture.

If you are eager to learn, customer focused, creative, and have strong technical, planning, and organizational abilities, majoring in entrepreneurship can benefit you in nearly any career field or industry.

Program Outcomes
If you complete this program, you will graduate with a Bachelor in Business with a major in entrepreneurship. This multidisciplinary program’s courses focus on starting, financing, commercializing, and managing a new business. Students learn to evaluate and plan new business opportunities, research and write comprehensive business plans, and learn additional skills in market analysis, problem solving, return on investment principles, team building, and planning.

48 month

Duration

$ 14250

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Neuroscience

The Bachelor of Science in Neuroscience was developed by an interdisciplinary team of Wright State University faculty, and emphasizes how physics, biology, chemistry, psychology, and mathematics are integrated to become the field of neuroscience. Courses are designed so that the majority of the time, students are doing rather than listening. The program’s coursework focuses on the cell biology and physiology of neurons and neuronal circuits. It includes training in research techniques, and opportunities to assist faculty with their research. Students will be competitively prepared for health-related preprofessional programs, scientific research, and other career paths.

Program Learning Goals and Skills

The Bachelor of Science in Neuroscience program is focused on in-depth neuroscience content knowledge centered around four main learning goals:

    Organization – There is an expansive, yet repetitive, organization to the nervous system, that matches structure with function.
    Cellular Neurophysiology – Neurons are cells with dynamic and excitable membranes. Specialized receptors and channels underlie all chemical and electrical signals in the nervous system.
    Information Processing – The effectiveness of communication between neurons is highly modifiable and is critical for regulating the flow of information within neural networks. Information is also encoded in the timing of signals.
    Neural Networks and Behavior – The average adult brain contains approximately 100 billion neurons with 100 trillion connections, that make a multitude of connections with each other in an organized fashion. This connectivity serves as the link between structure and function, dictating our behavioral responses to various innocuous and traumatic stimuli.

48 month

Duration

$ 14250

Tuition

The Department of Mechanical and Materials Engineering offers a program of graduate study leading to a Master of Science in Engineering (M.S.) degree with a major in Renewable and Clean Energy. This increasingly critical field of engineering focuses on alternative energy technologies that hold promise of becoming a substantial source of energy for the United States. The Renewable and Clean Energy program includes courses on many types of alternative energy systems, in addition to courses on fundamental concepts related to energy. Included in this program are courses on fuel cells, solar energy, wind power, hydrogen fuel, energy conversion, energy materials, energy efficiency, thermodynamics, etc. The intent of this program is to train the next generation of renewable and clean energy engineers and to develop research in the area of renewable and clean energies.

24 month

Duration

$ 13650

Tuition

View All Courses by Wright State University, USA

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