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Master of Science in Marketing Analytics and Insights (STEM)

Master of Science in Marketing Analytics and Insights (STEM)

at Wright State University USA

Overview

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

  • Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
  • Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
  • Ability to analyze marketing and financial data, formulate strategies and implement decisions;
  • Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
  • Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
  • Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
  • Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
  • Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.
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90

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Wright State University

Location

Master of Science in Marketing Analytics and Insights (STEM) Assistant Fee

$14400

Tuition Fee

$0

Average Cost of Living

$40

Application Fee

Master of Science in Marketing Analytics and Insights (STEM) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

90

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

79.0

Minimum Overall Score

57.0

Minimum Overall Score

Other Courses by Wright State University,USA

The Bachelor of Technical and Applied Studies (BTAS) is a completion degree offered through the Lake Campus of Wright State University. It is intended for students who have already completed a two-year degree program or equivalent from an accredited community college, regional campus or technical college, and who wish to pursue a baccalaureate degree. The program(s) of study provides students with knowledge, skills, and dispositions necessary for advancement in their chosen careers, and integrates technical skills developed within applied associate degree programs with professional skills intrinsic in a bachelor’s degree program.

Learning Outcomes

  • Students will demonstrate effective written, oral, and digital communication skills
  • Students will apply skills to solve problems and deal with challenging situations in an organizational setting.
  • Students will develop competencies associated with ethics and social responsibility.

48 month

Duration

$ 14250

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Arts in Public Health

The objectives of the Public Health degree center around programmatic learning goals and core skills that not only provide an in-depth science education but aid students in developing skills necessary for future careers. These include:

  • Students will be able to differentiate and define of structures and objectives of public health, including the history and philosophy of public health, key achievements, and explain the organization of the U.S. public health system and across the globe.
  • Students will demonstrate comprehension of a foundational science education including epidemiology, health and disease, social and behavioral sciences, biological and life sciences, anatomy and physiology, chemistry, statistics, and scientific writing.
  •  Students will demonstrate comprehension of community health, humanities, ethics, leadership, and effective health communication.
  • Students will apply leadership, communication skills, and community and public health knowledge through experiential learning activities including internships, service-learning projects, capstone senior seminars, research papers, honors theses, or other scholarly, cumulative, and integrative applied experiences to support academic and career goals.
  • Students will design an academic plan for graduation and identify, write, and describe a plan for professional success in their career path.
  • Students will demonstrate effective oral and written communication skills and relate public health information to diverse audiences.
  • Students will apply critical thinking through independent learning and collaborations with colleagues, peers, and community members and identify, evaluate, and synthesize public health information.

48 month

Duration

$ 14250

Tuition

The urban affairs major is right for you if you want to make communities better places to live, if you want to fix problems such as vacant housing, decaying infrastructure, access to healthy food, ensuring safe neighborhoods, reducing homelessness, city planning, economic development, and equal education and job opportunities for future generations.

In the 1960s, national foundations asked universities to create teams of faculty from diverse disciplines, such as political science, sociology, geography, and economics, to solve the nation’s urban problems. These initiatives led to new social programs, new curriculum, and new academic degrees. The first Wright State urban affairs major graduated in 1971 and this major remains a strong reflection of Wright State's commitment to contribute to healthy, sustainable communities in our region and beyond.

The urban affairs major prepares you for professional positions in a broad range of fields, including government, nonprofit organizations, and private sector businesses.

Students graduating with the B.A. in urban affairs will be able to:

  • Apply analytical tools to analyze problems relevant to the public sector or the nonprofit sector.
  • Use critical thinking skills to analyze and evaluate local, national, or global political, legal, or social issues.
  • Communicate effectively in writing.
  • Demonstrate an understanding of the value of diversity and multicultural competence in today's global environment.

48 month

Duration

$ 14250

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Mathematics

The Bachelor of Science in Mathematics is Wright State University's standard college mathematics program. Select this program if you wish to study mathematics per se, rather than statistics, computing, or applications of mathematics.It may also be the program you choose if you intend to pursue mathematics (or closely related disciplines) at the graduate level. If you wish to prepare for entry into the job market, you can do so in this program by wisely choosing among the many available electives.

Modern mathematics has several major branches. The three most commonly studied by undergraduate mathematics majors are algebra, geometry and topology, and analysis. Well-prepared freshmen will have sampled parts of the first two of these in high school algebra, geometry, and trigonometry. In college, mathematics majors encounter the beginning topic in the third branch—analysis—in their calculus classes.

 

48 month

Duration

$ 14250

Tuition

You will study feminist activism and theory related to women and other marginalized groups within a multicultural and global context, including experience and identity related to gender and sexuality. You will gain excellent written and oral communication skills, research skills, and strong critical thinking skills. You can go on to work in a variety of fields including psychology, health, education, nonprofits, and other organizations and businesses.

48 month

Duration

$ 14250

Tuition

The Department of Earth and Environmental Sciences offers two master’s degree programs-the Master of Science and Master of Science in Teaching (Earth Science). The Master of Science program prepares students for careers as professional earth scientists in industry, government, or education, or for continued graduate study. Current research focus areas of the department include Aquatic Biogeochemistry, Hydrogeology, Geophysics, Geospatial Analysis and Remote Sensing, Complex Earth Processes, Paleoecology and Sedimentary Environments, and Earth Science Education. The department is widely recognized for its applied and multidisciplinary programs and maintains a strong emphasis on practical field applications.

24 month

Duration

$ 13650

Tuition

If you want to see the big picture and manage a diverse range of people and business areas, pursue a master’s degree in leadership development at Wright State. We will work with your schedule, as we are transitioning to 100 percent remote course delivery. You can take two courses per semester and finish your degree in five semesters. You take courses in a cohort model that includes program-related experiences that integrate theory and practice.  

Your coursework will address the principles of individual-based leader development, focusing on processes that build the capacities of groups in organizations. You will be capable of applying knowledge, critical analysis, improvement strategies and research to common challenges encountered in business, community, educational and non-profit organizations. 

Benefits of the MSLD

  • Enhance your leadership position in your occupational field. 
  • Lead with integrity grounded in values-based and ethical systems.  
  • Examine and apply organizational leadership theories. 
  • Create leadership development plans for self-awareness improvement. 
  • Improve communication, collaboration and group process skills which can be applied within global context. 
  • Employ qualitative and quantitative research for organizational analysis and problem solving. 
  • Utilize information technologies in the design and leadership of an organization and identify the driving force affecting organizations now and in the future. 

24 month

Duration

$ 13650

Tuition

Do you have a passion for public service? If so, ours is the perfect graduate program for you. Our program is one of fewer than 300 programs in the nation accredited by the Network of Schools of Public Policy, Affairs, and Administration (NASPAA). Our graduates work in a wide variety of leadership positions across all levels of government, as well as diverse nonprofit and private organizations. Our alumni are making a real difference throughout Ohio and beyond as city, county, and township administrators, planners, department and program managers, nonprofit executives, entrepreneurs, community developers, and fundraising professionals. 

If you are an experienced professional seeking career advancement or a student planning to begin your career in public service, our engaged faculty members will help you plan your program of study to best meet your professional needs, develop or enhance your management skills, and deepen your understanding of the dynamic context and operations of diverse organizations.

24 month

Duration

$ 13650

Tuition

The Master of Science degree program in applied mathematics gives you a thorough introduction to application-oriented mathematics. The objectives of the program are:

  • Develop your ability to analyze and solve a variety of real-world problems
  • Increase your understanding of specific problems encountered in other fields

You may tailor your program to emphasize discrete or continuous mathematics, or probability and statistics. Coursework in an area of application, such as computer science, engineering, or physics is also encouraged. You may choose to complete a modeling project as part of your program.

The applied mathematics degree requires 30 semester credits of course work. The program is designed primarily to prepare you for a career in business, industry, or government, but can be tailored to provide a solid foundation for doctoral studies in mathematics. The department makes provision for part-time degree candidates by offering all required courses in the late afternoon or evening.

24 month

Duration

$ 13650

Tuition

The School of Music offers majors in the following areas of performance: bassoon, clarinet, classical guitar, euphonium or baritone horn, flute, horn, jazz guitar, oboe, organ, percussion, piano, saxophone, string bass, trombone, trumpet, tuba, viola, violin, violoncello, and voice. With departmental permission, students may major in fields other than those listed. Students must study continuously in their chosen disciplines until they meet all graduation requirements, including satisfactory public performance of specified recitals during the junior and senior years.

Each music performance major is required to participate in at least one university ensemble related to the student’s applied music concentration during each semester in which the student is enrolled full time. Assignment to an ensemble is made by the director of bands, director of choral studies, or director of orchestral studies; the appropriate ensemble director; and the student’s full-time applied instructor. When the student’s applied instructor is not a full-time faculty member, approval must be given by the chair of the student’s applied board. To be eligible for the Bachelor of Music degree, the performance major must have a minimum cumulative GPA of 3.0 in the major performing medium and a 2.0 in all other required music courses.

Program Learning Outcomes:

  • Learn to develop a degree of musicianship that will enable him or her to function as a performer.
  • Develop an understanding of the principles and processes of music as it occurs within a variety of cultural and historical settings.
  • Demonstrate a broad, general education in music rather than one of intensive musical study leading to a professional degree.
  • Achieve proficiency in a foreign language and expand their appreciation of global perspectives in music.
  • Demonstrate critical thinking and problem solving through a more diverse selection of liberal arts course offerings.
  • Cultivate an understanding of qualitative and quantitative research methods

48 month

Duration

$ 14250

Tuition

View All Courses by Wright State University, USA

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