Certificate IV in Marketing and Communication

at Education Centre of Australia (ECA) Group - ECA College - Sydney Campus (Parramatta) Australia

This qualification reflects the role of individuals in a variety of information and communications technology (ICT) roles who have significant experience in specialist technical skills, or managerial business and people management skills.

Individuals in these roles carry out complex tasks in a specialist field, working independently, leading a team or a strategic direction of a business. They apply their skills across a wide range of industries and business functions, or as a business owner (sole trader/contractor).

The skills required for these roles may include, but are not restricted to:

• Advanced data management information: creating, designing and monitoring complex systems that store data, and optimising organisational knowledge management
• Cyber security: protecting sensitive data and information through security architecture, and developing disaster recovery and contingency plans
• Full stack web development: building advanced user interfaces, developing representational state transfer application program interfaces (REST APIs) and designing user experience solutions
• Further programming: applying advanced ICT languages to maintain security and manage data.
• IT strategy and organisational development: managing and communicating strategic ICT business solutions
• Systems development and analysis: modelling and testing data objects, data processes and preferred ICT system solutions.

Graduate Diploma of Management (Learning) is a leading two-year business management program for tomorrow’s business leaders to gain essential skills, capabilities and frameworks to excel in the global economy.

The Certificate IV in Marketing and Communication is your gateway to a career in advertising, publications, social media, digital media or as the leader of your own company. It’s like a start up kit for your own entrepreneurial skills. This course will give you the skills to negotiate with professional marketing services or create your own marketing materials.

This course, Leadership and Management, is for busy people who need to get more control of business operations. You will learn and practise how to communicate effectively with different groups of people, how to analyse business operations and risk, and how to organise your, and staff, workloads. You will learn how to drive your team forward and improve all aspects of an organisation.

The Diploma of Business allows participants to practise managerial skills to ensure that business functions are effective and efficient. Students will participate in practical and authentic business situations. They may create and develop feasibility studies or research business ventures. The focus on business analysis ensures that graduates have current skills to work in present-day business fields. Typically, graduates have responsibility for the work of other staff and lead teams.

Graduate Diploma of Management (Learning) is a leading one-year business management program for tomorrow’s business leaders to gain grounding across essential pillars for today’s global economy. With an emphasis on highly practical, experiential learning, you will gain the tools to build and apply the business and management skills to be able to pursue your career in business to the next level and make an impact. Units include organisational change, financial resources, strategic transformation, innovative thinking and practice.

Information Technology is the new frontier in business. Even simple IT skills such as building a website or a database are increasingly in demand in all facets of business, large and small companies, all round the world. The Diploma of Information Technology includes training in a range of technological skills to enable graduates a variety of in-demand skills for business.

The skills required for these roles may include, but are not restricted to:

• Advanced networking: configuring and managing virtual computing environments, and security within ICT networks
• Advanced programming: applying intermediate and advanced programming skills, managing data and building advanced user interfaces to manage organisational requirements
• developing and maintaining website information architecture and data
• Business analysis: designing and implementing technical requirements, quality assurance processes and contingency plans for businesses
• Cloud engineering: building, implementing and managing cloud infrastructure and virtual networks
• Cyber security: protecting sensitive data and information through security architecture and developing disaster recovery and contingency plans
• Database and data management: creating, designing and monitoring systems that store data and optimise organisational knowledge management
• Designing dynamic and complex websites, user experience solutions and documents using extensible mark-up languages
• Systems administration and maintenance support
• Systems analysis: modelling and testing data objects, data processes and preferred ICT system solutions.

The Advanced Diploma of Business allows participants to practise managerial skills to ensure that business functions are effective and efficient. Students will participate in practical and authentic business situations. They may create and develop feasibility studies or research business ventures. The focus on business analysis ensures that graduates have current skills to work in present-day business fields. Typically, graduates have responsibility for the work of other staff and lead teams.

The Diploma of Marketing and Communication is the next step in your pathway to network and create global communications. Students participate in practical business situations which involve innovation and creativity to develop feasibility studies or undertake business ventures. The focus on marketing and online communications ensure that graduates have the necessary skills to grow a business and to access local, national or international customers who are searching, interacting, sharing and shopping online.

Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessional/highly skilled work such as:

• Marketing account director
• Account planning manager
• Client services executive
• Marketing strategist