Master of Marketing

at Griffith University - Nathan Campus Australia

With Griffith University's Bachelor of Communication and Journalism/Bachelor of Business you can multiply your career options. In as little as four years, you can graduate with two degrees and a unique skill set that will give you an edge in the employment market.

Developed in close consultation with industry, the Bachelor of Communication and Journalism will produce communication specialists who understand the diversity and complexity of the contemporary communication and media landscape and are able to thrive within it.

Specifically designed to respond to the demand for graduates who are ready for the challenges and opportunities of next generation media and associated industries, this degree will equip students with a comprehensive set of advanced writing skills, multimedia production abilities, and the capacity to think both laterally and creatively.

Through the Bachelor of Business you will gain a solid foundation in all aspects of business and develop an understanding of the social, cultural and political dimensions of business. You will enhance this knowledge with further expertise and experience in your areas of interests.

The world is evolving, with a clear shift away from outdated business practices. The new Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It's a whole new way of thinking for a whole new generation of business professionals.

The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in the new degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings.

In this degree, you will gain a comprehensive education in the principles and practice of information technology. Through your chosen major, you will develop an in-depth understanding of the underlying technology, administration and application of specific applications of information technology and systems.

You will learn about information technology planning and management, and about Internet-based services used in commerce, education, health, science, public administration, and many other disciplines. You will also learn how to apply information technology to model, support, and manage modern, flexible organisations.

As a graduate, you will have advanced skills in communication, problem solving, systems analysis, and project management as well as sound knowledge of community expectations for information technology practitioners.

With this double degree, you can tackle environmental issues with knowledge across both engineering and science. With specialist skills in the social, applied and natural sciences, you'll be well prepared to find solutions to pressing environmental issues.

With a strong practical focus, you'll develop skills in the planning, design, management, construction and maintenance of engineering projects as well as a solid foundation in biological, physical and social sciences and critical analysis.

This is your opportunity to make a real difference to the big environmental issues facing the planet, bringing a fresh perspective and proven skills to the challenges ahead.

When you combine engineering and IT, you'll gain the knowledge and skills needed to plan, manage, design and build engineering projects. You'll also develop communication, research and critical analysis skills that will make you highly employable. In fact, two of the fastest growing sectors for jobs growth are engineering and IT. With these two disciplines at its core, this double degree will set you up for a wide choice of career opportunities.

You'll develop the knowledge and practical skills in planning, management, design and build of engineering projects, with your choice of major allowing you to specialise in the area you're most interested in.

You'll also achieve a high level of core IT technical knowledge and a specialisation in either information systems or networks and security.

As factories and other engineering environments transform into an industrial Internet of Things, the ability to analyse vast quantities of data to extract relevant intelligence is an increasingly and highly sought-after skill.

Data science provides a broad knowledge of the exploration, gathering, manipulation, visualisation, automation and interpretation of data using digital platforms and can be applied to enable real-time performance optimisation.

This double degree will enable you to provide data-based insights based on your specific expertise in engineering, to improve decision-making, reduce costs and increase efficiencies.

You'll gain knowledge in your chosen engineering major and skills to access the insights large data sets provide and lead the way in translating data into actionable information, including manipulation, modelling, interpretation and visualisation, using a range of digital platforms and tools.

In your final year, you can enhance your employability through an industry placement to gain practical experience and valuable industry networks.

You'll also graduate with a degree accredited by the national engineering body (Engineers Australia) and be fully equipped to work in local, national and international sectors.

In this degree, you will gain an in-depth understanding of the tourism sector, underscored by sustainability principles. You will develop core business skills in areas such as financial management, leadership, management, marketing and strategic management, and enhance these with an understanding of how to manage employment relations in a culturally diverse context.

Thanks to Griffith's close working relationship with the major hotel chains in South East Queensland and tourism operators, you will have the chance to gain knowledge from guest speakers and experience via a wide range of innovative work-integrated learning activities.

You will learn industry-standard systems and graduate with the skills and knowledge employers want, and be fully aware of the culture, service and competitive aspects of international tourism and hotel corporations.

Majors

• Tourism and Travel
• Hotel and Hospitality
• Events

With Griffith Business School's Bachelor of Business/Bachelor of Government and International Relations, you can multiply your career options. In as little as four years, you can graduate with two degrees and a unique skill set that will give you an edge in the employment market.

By combining in-depth knowledge and insight into the workings of government with practical business skills, you will be prepared for a future local, state and national governments, non-government organisations and private sector organisations that sectors interact with government agencies. For example, you can blend majors in Logistics and Supply Chain Management with International Relations and work for an international aid organisation providing humanitarian relief to disaster zones.

Business Majors:-
Consult course offerings within the Course List for campus availability of majors.

• Accounting - Extended major
• Asian Business - Extended major
• Asian Engagement
• Behavioural Science
• Economics
• Employment Relations
• Event Management
• Finance
• Financial Planning - Extended major
• Human Resource Management
• Innovation and Entrepreneurship
• International Business - Extended major
• Logistics and Supply Chain Management
• Management
• Marketing
• Real Estate and Property Development
• Sport Management
• Sustainable Business
• Taxation
• Tourism Management

This combined degree produces professional engineers with a solid foundation in engineering principles and the managerial skills to run complex projects. Students develop knowledge and skills in their preferred Engineering major combined with key business competencies such as organisational behaviour, communication, economics, and quality control. Skills are enhanced through off-campus industry experience to prepare students for entry to the workforce.

This double degree gives you two clear career pathways. As a graduate, you may choose to be a qualified commercial pilot with engineering qualifications, knowing that airlines prefer their pilots to have an engineering qualification. Or, you could choose to be an engineer with flight qualifications, recognising that engineering companies building aircraft or aviation systems prefer flight-qualified engineers. To become flight-qualified, you must complete the Graduate Diploma of Flight Management (GDFM).

It's achievable through this unique degree that combines the Electronic Engineering or Mechanical Engineering major in the Bachelor of Engineering (Honours) with the core requirements of the Bachelor of Aviation, which includes the theoretical component of flight training.