Bachelor of Business Administration with Specialization in Digital Marketing

at Chitkara University India

The Bachelor in Computer Science and Artificial Intelligence is a top-tier program for disruptive individuals aspiring to change the world of technology as we know it. Participants use design theory and innovation to build digital technology that breaks new ground.

Our specialised Engineering program in Artificial Intelligence gives you the in-depth knowledge you need to transform large amounts of data into actionable decisions. The program and its curriculum focus on how complex inputs — such as vision, language and huge databases  can be used to make decisions or enhance human capabilities. The curriculum includes course work in Computer Science, Mathematics, Statistics, Computational Modeling, Machine Learning and Symbolic Computation.

Bachelor of Engineering in Computer Science Engineering with Specialization in Cloud Computing & Virtualization Technology will prepare students to understand the emerging technologies of Cloud Computing & Virtualization, their principles, modeling, analysis, design, deployment and industry-oriented applications. All major solution architectures and enabling technologies will be covered under this program.

The Indian Media and Entertainment industry is one of the fastest growing industries in the country. Its various segments, Film, Television, Advertising, Print and Digital have witnessed a tremendous growth in the last few years. The industry is highly driven by strong consumption in non-metro and small cities, intense emergence of regional media and burgeoning new media businesses and formats.

Our Masters program is built on strong theoretical foundation supported by applied research into the dynamics of communication and the creative industries, together, with professional expertise.

Master of Physiotherapy program, aims to prepare postgraduate students towards their professional autonomy and inculcate the concept of research and evidence-based practice. The program also aims to incorporate the concept of management in Physiotherapy along with experience in clinical training to acquaint the student with the concept of quality care at the institutional as well as the community level.

Chitkara University’s all-inclusive curriculum mainly includes an integrated approach covering all domains that form a part of the healthcare sector, including Hospitals, Pharmaceuticals, Medical Devices, Health Insurance, Healthcare Financing, Public Health and Healthcare Information Technology. Further, the comprehensive program is aimed at strengthening the functional skills and deepens the understanding of multi-dimensional Healthcare Organisations with projects, dissertation and field visits. A huge sector in all industrialised economies, healthcare is an area with significant management challenges. The Healthcare management program strongly focuses on management in health care delivery systems, competition, and regulation in the global pharmaceutical industry; healthcare innovation; and management consulting.

Uniquely designed curriculum and two parallel learning paths make this dual Banking and Finance Management program ideal for professionals looking to upgrade their careers. Our exceptional approach to professional education redefines your industry knowledge and effectively compounds your occupational abilities throughout the learning journey. The finance and banking program is for students who want to master the necessary financial skills to remain at the leading edge of their professions. Upon completion of the advanced finance and banking program, you will be granted Chitkara alumni status and gain access to resources that facilitate professional growth through lifelong learning opportunities.

Our BBA in Supply Chain & Logistics program is designed to provide students with a fundamental understanding of a company’s Supply Chain Management from a global perspective, with an emphasis on leveraging the effects of the operations and Supply Chain Management on business performance and objectives. The program will prepare Supply Chain Managers who will be able to work around the world and help companies build a competitive edge based on high levels of technical and managerial competence gained in the field and in the classroom. The BBA in Supply Chain & Logistics program combines thorough training in core business administration skills with an in-depth understanding of strategic business issues across Logistics, Project Management and Supply Chain Life Cycle Management. The best and brightest students, employers, and faculty are therefore drawn to Chitkara Business School because we push the boundaries of business education.

Masters in Public Health (MPH) at Chitkara University is broad, integrative, multi-disciplinary and multi sectoral in approach. It prepares the students for challenging careers in Public Health Research and Management in public & private sectors, non-governmental organizations, across national & multinational organizations.

Our Culinary Arts program with specialisation in Bakery and Pastry Arts is intended to train ambitious entrepreneurs in the fields of pastry and bakery by building on the strengths of the foundational culinary arts curriculum. The program includes advanced culinary classes, key operational and management disciplines as well as business and marketing. You will be immersed in a learning environment that inspires creativity and ignites the entrepreneurial spirit.

You will master the fundamentals of culinary arts, develop your palate and senses by exploring different techniques, ingredients and world cuisines. Students study practical-based courses such as Baking Technology, Human Resource Management, Introduction to Accounting, Management Principles, Baking Ingredients Studies, Food Product Development, Operations Management and Practical Baking Skills in Confectionery, Pastry and Artisan Bread Making. Further, our expert faculty, with their extensive academic & professional experience, acquaint students with the latest developments in the Bakery & Pastry Industry.

The B.A. (Hons.) Economics with Data Science Program is designed to produce graduates trained in the application of knowledge in economics to real-life economic, financial, ethical and analytical problems encountered in the economy. The course will enable the students to effectively apply their knowledge and skills to situations of economic, institutional and policy making both in governance and industry. This unique course offers the opportunity of studying the traditional curriculum in economics alongside advanced data analytics and data science methods.