Bachelor of Business Administration with Specialization in Digital Marketing

at Chitkara University India

B. E. in Electronics and Communications Engineering is a four year professional undergraduate program, concerned with applying knowledge in electronics to facilitate communication and solve engineering problems. The students are provided an opportunity to choose specialisation electives to focus on their identified areas of interest such as embedded systems, wireless communication, satellite communication, biomedical signal processing, VLSI fabrication technology, speech processing, and optical communication. The curriculum of the 4-year B.E. (ECE) program is directed towards imparting knowledge in the major specialised areas of Embedded Systems and Internet of Things (IoT), Very Large Scale Integration (VLSI) Design, Networking, Artificial Intelligence, and Wireless Communications.

Our program in Fine Arts has been designed to transform your creativity into a new, research-oriented and inventive technique.

Our MBA in Supply Chain & Logistics program introduces you to the intricate, multifaceted world of managing supply chains. Through a blend of case studies, guest speakers, and hands-on experience, you’ll explore key concepts such as process design, operational continuity, data analytics, and financial analysis while mastering the latest tools and best practices needed to create seamless supply chains. The program will prepare Supply Chain Managers who will be able to work anywhere around the world, and help companies gain a competitive edge owing to their high levels of technical and managerial competence, gained in the field during Industry Internship & in theory in the classroom.

Mechatronics Engineers work in all aspects of the development of smart machines – from design and testing right through to manufacture. This could be in industries like robotics, medical and assistive technology, human-machine interaction, manufacturing, unmanned aerial and ground vehicles, and education.

Considering this, we have built an industry-aligned curriculum wherein students learn robotics, mechatronics, and autonomous system technology, while also providing them ample opportunity for practical application and project work.

The BBA program in Sales and Retail Marketing at Chitkara Business School integrates excellent instruction with cutting-edge research on consumer behaviour, sales and retail marketing. The program specializes in traditional and digital retail functions and is tailored to the unique and growing needs of the retail industry, including strategic thinking, advanced communication skills, organizational development and market planning.

Uniquely designed curriculum and two parallel learning paths make this dual Banking and Finance Management program ideal for professionals looking to upgrade their careers. Our exceptional approach to professional education redefines your industry knowledge and effectively compounds your occupational abilities throughout the learning journey. The finance and banking program is for students who want to master the necessary financial skills to remain at the leading edge of their professions. Upon completion of the advanced finance and banking program, you will be granted Chitkara alumni status and gain access to resources that facilitate professional growth through lifelong learning opportunities.

The aim of this program is to provide skilled and professional training in the diagnosis field of Medical Laboratory Science. The different specialisations of this program train students in specialised technologies which make them competent to excel in their chosen field of interest. Students are trained to handle advanced lab equipment and perform accurate diagnostics procedure and their reporting, with great emphasis on Quality Control & Quality Assurance. Students can make their career in diagnostics, academics, Laboratory Medicine, R&D Sectors, Quality Control & Quality Assurance and as entrepreneurs by setting up their own laboratory. After the successful completion of this program, students will be able to proficiently supervise and perform the full range of Clinical Biochemistry and Medical Microbiology Laboratory tests.

We ensure that our civil engineering graduates have the technical and fundamental attributes of a successful construction manager, design consultant, project engineers and other significant roles they take upon. A lot of effort is put in making the students well versed in the usage and application of latest software tools that are widely used in the construction industry. Our curriculum is further hallmarked by giving experiential learning to students, as a result of which they are able to manage large scale construction projects, while ensuring they are scheduled and built in accordance with plans and specifications.

Chitkara College of Pharmacy provides a challenging learning environment where you can explore career options, develop practical expertise and become a leader in the profession and your communities. Our Bachelor’s degree in Pharmaceutical Sciences is a four-year undergraduate program geared toward highly motivated students who are strongly focused on careers in biomedical/pharmaceutical research, biomedicine, and/or the pharmaceutical/biotechnology industries. The program spans the entire pharmaceutical continuum—from discovery and development to regulation and from translation to patient care and outcomes.

PHARMACOLOGY – Knowledge of clinical and physiological aspects, and their applications in studying the correlation of drugs and human body through theory and practical subjects such as Anatomy Physiology and Pathophysiology, General Pharmacology, Clinical Pharmacology, etc.

The Master of Science in Operation Theatre Technology is a two year degree program designed to provide in depth knowledge & impart skills to the student to assist in preparation of operation theatre before & during an elective or emergency surgery. The post-graduate students must take part in seminars, short topic discussions, case discussions, journal club presentations and clinical postings. The academic training will include lab work, experimental work and dissertation. The program lays emphasis on Applied Anatomy & Physiology, Clinical Pharmacology, Clinical Microbiology, Medical Ethics, Anesthetic Techniques and CSSD Procedures.