Bachelor of Arts in Law

at The University of Waikato - Hamilton Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Learn about Population Studies through the National Institute for Demographic and Economic Analysis at Waikato and gain a solid, research-led understanding of the population issues facing developed and developing countries, with a particular emphasis on the South Pacific.

Population problems are among the most serious challenges we face for the 21st Century. Population issues have implications for the environment, employment, families, health, urbanisation, migration, security in old age and refugee movements. It is vital that research develops integrated approaches to these issues, and policy makers and planners pay serious attention to population trends, their causes and effects.

Environmental Planning at Waikato develops your knowledge of how human behaviour affects the environment. We'll inspire you to understand how social, economic and cultural aspects, and the physical environment contribute to problems and provide solutions.

It's a vocational program, which means you'll have the professional qualification, skills and expertise that will enable you to make a positive impact on the places you love and the places you live.

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.

Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.

Finance at Waikato is focused on money management, investments, banking and credit, the share, bond and commodity markets, and financial analysis and decision making. You'll learn about corporate finance, portfolio selection, capital markets, personal financial planning, and the governance of public and private organisations.

Practical assignments will prepare you for exactly what you'll encounter in your financial career. For example, students get to work on a funds simulation project using real data, and prepare a report on a publicly listed New Zealand or Australian company, while playing the role of a trainee investment analyst.

Education and Society involves critical inquiry into the social, political, cultural, and economic policies, theories and practices of education in New Zealand society. Its origins are in humanities and social science disciplines such as History, Philosophy, and Sociology, and it has close affinities with contemporary interdisciplinary fields exploring social policy, culture, gender, and work. Education and Society raises questions about the role of education in addressing issues of social justice, power and inequality.

Software is everywhere: from spacecraft to smart watches. Software Engineers design, develop, maintain and oversee complex software-intensive projects while assuring their quality. These highly interconnected systems must meet multiple requirements, including correctness, usability, performance, safety and security. They leverage technologies, such as cloud, web, database, networks, mobile, IoT and embedded systems.

You'll work with a range of software systems, from operating systems and networks to real-time and embedded systems. You'll learn about distributed and parallel systems. You'll also develop knowledge and skills relating to engineering, scientific and business application software.

There's a strong connection between critical, complex systems and the people who use them or are affected by them. At Waikato, the relationship between systems and human interaction is emphasised.

You'll be able to develop your professional skills by doing 800 hours of real-world work experience. This work is supported by the Cooperative Education Unit. You'll be able to work on major research design projects which have a commercial focus and have an opportunity to showcase your work to industry at the annual Oji Fibre Solutions Engineering Design Show.

Studying Economics will help you see the world in a different light; and understand how to apply this new perspective to help resolve issues in our society. You'll learn how to help people, governments and businesses make better decisions about using natural and financial resources to meet different goals.

Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.

You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.

If you're passionate about business, current affairs, finance or maths then economics may be a good fit for you. Economics brings together ideas from many different areas: politics, psychology, sociology, geography, law and statistics.

Applied Computing at Waikato emphasises hands-on opportunities to gain competence with a range of technologies including databases, website development tools, and visual software development environments. You will learn to use these tools to solve real problems, focusing on business applications.

Since computing is a fast-changing field, you will also develop skills to keep up to date with new technologies, including skills in new software – by building on what you know about how software-based systems work.

Applied Computing is where computing, science, design, and society meet. You will learn how technologies are integrated to build systems, how to find out what your customers' software needs are, and how to design useful and usable software.

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.