Bachelor of Arts in Psychology

at The University of Waikato - Hamilton Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Poutu-maro Biomedical Sciences takes a multi-faceted and applied approach to improving the hauora of our communities. It embraces an integrative approach to biomedical sciences (including genetics, biochemistry, molecular biology, anatomy, infection and immunity, pathophysiology) alongside Matauranga Maori, health communication, and bioethics to develop biomedical understandings and skills that will allow students to work across the health sector.

Developed and underpinned by the term hauora, we endeavour to respect the collective essence of health and wellbeing as well as applying the bio-medical principals that are essential for robust, quality healthcare. Hauora is a holistic approach that values the interconnection between the physical and meta-physical in ways that nourish and sustain the vitality of people and their communities. In doing so, recognition is attributed to past generations, historical contexts, and connections to the land.

The Poutu-maro Biomedical Sciences major is underpinned by the following six core concepts that are the BHealth’s point of difference:

• Maori and indigenous perspectives and practices;
• Holistic understandings of hauora, health and wellbeing;
• Community collaboration and engagement;
• Analytical and communication skills;
• Clear links to regional/rural health, social justice and equity, and critical perspectives;
• Competencies desired in the practices of health professionals, as identified through consultation with key stakeholders and industry.

As Indigenous world views become increasingly important to society, a rapidly emerging area of study is Indigenous Studies. The Maori creative and performing arts papers diversify your existing program and provide unique insights into Maori tikanga.

Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.

Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.

Studying Economics will help you see the world in a different light; and understand how to apply this new perspective to help resolve issues in our society. You'll learn how to help people, governments and businesses make better decisions about using natural and financial resources to meet different goals.

Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.

You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.

If you're passionate about business, current affairs, finance or maths then economics may be a good fit for you. Economics brings together ideas from many different areas: politics, psychology, sociology, geography, law and statistics.

Study Music with leading performers, composers and musicologists; and perform in the acclaimed Dr John Gallagher Concert Chamber, part of the University of Waikato's purpose-built performing arts academy.

If music is your passion, then Waikato has a program of study to suit. We teach Western Classical Music – from Baroque to contemporary, through performance, composition and musical scholarship. If you're inclined to the modern, we offer papers in sonic art and new technologies.

Our staff are highly qualified professionals, active nationally and internationally as composers, performers and musicologists. Music is their passion too, and our common aim is to help you develop the technique and understanding you'll need to reach your full musical potential.

Molecular and Cellular Biology explores the complex mechanisms that coordinate the essential systems that define a living cell and that allow cells to have differentiated properties. This knowledge is used to look at how unicellular and multicellular organisms function and how it can provide researchers with crucial insights into the basis of human and animal diseases.

By studying a major in Molecular and Cellular Biology at the University of Waikato, you will:

• Gain a detailed knowledge of the molecules of life and the relationship between the structure and function of biomolecules;
• Understand the subcellular and cellular organisation of eukaryotic cells and the key catabolic, anabolic and metabolic cellular processes that occur;
• Learn how to distinguish between the genetic organisation and gene expression of viruses, prokaryotes, and eukaryotes, and describe the mechanisms of inheritance and evolution;
• Be able to describe the anatomy and physiology of mammals and other organisms, and the mechanisms behind certain diseases.
• Along with relevant subject knowledge, you will also gain a range of critical thinking skills, and practical learning experiences from our range of challenging and innovative papers and programs. There is a significant laboratory component to the Molecular and Cellular Biology major, where you will learn relevant skills and be exposed to some of the latest techniques available.

Studying Media Design will provide you with a comprehensive understanding of the theory, research and design of multi-modal media content for screen and multi-media platforms.  You will learn about different tools and techniques such as 2D and 3D animation, film and video production, and motion graphics.

As a media designer, you will focus on key design principles associated with the creation, construction and production of audio-visual media content for effective communication.

Explore the world of metals, polymers, ceramics, composites and semiconductors. From levitating trains to electronic paper, there are some exciting developments underway in the world of Materials Science that you could be a part of!

Materials Science focuses on understanding the intrinsic structure of a material and the control of its structure through processing. It studies the relationship of the engineering properties of the three main classes of materials (metals, polymers and ceramics) as well as composites and semiconductors.

Materials Scientists are in high demand internationally – particularly within the thriving polymer/plastics, metals, ceramics and composites industries. Your detailed understanding of material properties will help you to make important decisions on how to develop new materials and which materials should be used for specific products or applications.

The wider Waikato region contains the highest density of materials-based companies in New Zealand, so as a University of Waikato Materials Science graduate you could also have a number of local employment opportunities available to you.  You'll also gain the skills and knowledge to contribute to creating an engineering-based knowledge economy in New Zealand.

The Human Performance Science major represents a distinctive approach to sport and exercise science. It is based on four pillars; strength and conditioning, exercise physiology, biomechanics and injury prevention, and psychology. The science of human performance extends beyond high performance sport and includes links to the general population, movement-related professions, exercise, nutrition and physical health.

This major provides an opportunity to develop an interdisciplinary understanding of sport and exercise science, with the scope to follow one of the pillars at a higher level.

In the Human Performance Science major you will also benefit from the established relationships the University has with professional sport franchises, such as Magic Netball and Chiefs Rugby. Extending beyond high performance sport, this major includes links to the general population, movement-related professions, exercise, nutrition and physical health, providing career opportunities across the breadth of sport, physical activity and physical health professions. 

Studying accounting is your pathway to working with clients to help them make their businesses more profitable and successful, and reduce their exposure to financial risk. With accounting you'll gain the skills you need to become a trusted business adviser and make strategic financial decisions for organisations.

Accountants can earn attractive salaries and are in demand both in New Zealand and overseas. They often work in high-level management positions where skills in financial control, decision making, legal compliance and leadership are essential.

In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses. A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.