Bachelor of Business in Marketing

at The University of Waikato - Hamilton Campus New Zealand

Overview

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Read More

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

The University of Waikato - Hamilton Campus

Location

Bachelor of Business in Marketing Assistant Fee

$32725

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
plane

Get superfast admissions at top Bachelor of Business in Marketing institutes in 2024

Benefits of choosing

edmission

Admission’s guaranteed at Top institutes across the world.

Enjoy exclusive application fee waiver’s with Edmissions.

Unlimited FREE Counselling sessions with Edmission’s Experts

Get Tips from industry veterans to crack the IELTS exam in 1 week.

Assistance with scholarships, loans, forex, student accommodation and visa guidance.

Where would you like to study*

Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

Other Courses by The University of Waikato - Hamilton Campus,New Zealand

Agriculture, Forestry & Animal Sciences

Master in Management Studies in Agribusiness

If you're interested in working alongside farmers and businesses focused on agriculture, then Agribusiness at Waikato will help you build the foundations for a dynamic global career.

Gain an all-round understanding of the agricultural sector, including farm management, soil and nutrient management, rural financial management and banking, and value chain management.

You'll learn about international marketing and sales, technological innovations in agribusiness, the impact of free-trade agreements, and how sustainable farming practices can be used to reduce costs and gain a competitive advantage.

During your studies, you'll also develop broad knowledge and skills in general management, which can be applied to various other sectors.

12 month

Duration

$ 34085

Tuition

Sociology at Waikato moves you beyond assumptions and explores who we are and our place in the world. You'll study human relationships and how societies form.

You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.

You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.

12 month

Duration

$ 34190

Tuition

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

48 month

Duration

$ 32725

Tuition

Environmental Studies & Earth Sciences

Bachelor of Science in Environmental Sciences

The pressure on our environment is increasing as the human population grows. Environmental Sciences provide a basis for understanding environmental problems, and finding solutions to them.

The growing human population is expected to exceed 9 billion within the next 40 years.  The need to provide for increasing human demands, while protecting and sustainably managing the environment, is one of our greatest global challenges. Environmental Science is at the core of this challenge.

A major in Environmental Sciences at Waikato encompasses ecology, earth sciences, and environmental chemistry as well as many other disciplines. It is about understanding and managing human impacts on our land, biodiversity, freshwater, oceans, atmosphere and climate while providing the food, water, energy, and mineral resource needs that are critical to our survival.

36 month

Duration

$ 36480

Tuition

Engineering & Technology

Master of Engineering

Engineering professionals are solving the world's problems and leading the way in innovation by improving infrastructure, building smarter technologies and finding alternative energy sources. This research-focused degree is designed for graduates who wish to do further research and develop an innovative solution to an engineering question. Excellence in advanced engineering design, research and development skills are core features of the degree.

Engineering professionals are solving the world's problems and leading the way in innovation by improving infrastructure, building smarter technologies and finding alternative energy sources.As a trained engineer, you will be in-demand and essential for New Zealand’s growth in technology-related enterprises. Our close links with the New Zealand industry ensures you will be work-ready and able to apply your engineering skills and scientific knowledge to solve real-world, industrial and societal problems.

12 month

Duration

$ 42310

Tuition

International Management deals with business activities that span the globe, across countries and cultures. New Zealand businesses must learn how to operate in countries that have very different laws, economic systems, technology and cultural values to our own.

In this subject, you will learn about some of the barriers and opportunities facing New Zealand exporters, how to develop strategies for entering and servicing international markets, the benefits of e-commerce technologies, managing international alliances and networks, cross-cultural communication, and some of the key strategies used by companies that operate across national borders.

This subject will prepare you for an exciting range of careers in the commercial sector, particularly in exporting, international management, finance, tourism, and government departments such as New Zealand Trade and Enterprise. Alongside your international management papers, you can also choose to learn or continue to learn a foreign language.

International Management may suit you if you're adventurous, business minded, enjoy overseas travel, and have good communication and language skills (or are willing to learn a language.

12 month

Duration

$ 34085

Tuition

A career in human resources is all about selecting the right people for the right jobs; then knowing how to train, develop and motivate staff to improve their individual performance. It means you'll be involved in all areas of staff recruitment, salaries, employee benefits, training programs, managerial behaviour and staff productivity.

We'll teach you how to achieve the best results from employees through practical workshops, where you'll apply human resource management practices to address real situations in the workplace.

You’ll also learn about employment relations laws, health and safety, work-life balance, organisational culture, and managing conflict, negotiation and diversity in the workplace.

Students are encouraged to apply HR professional practice to real situations in the workplace, such as carrying out a health and safety audit of an organisation to assess whether the building complies with New Zealand legislation.

If you're organised, enjoy problem-solving, meeting new people and work well in teams, then Human Resource Management may be the right career for you.

36 month

Duration

$ 32725

Tuition

Business & Management

Graduate Diploma in Accounting

Studying accounting is your pathway to working with clients to help them make their businesses more profitable and successful, and reduce their exposure to financial risk. With accounting you'll gain the skills you need to become a trusted business adviser and make strategic financial decisions for organisations.

Accountants can earn attractive salaries and are in demand both in New Zealand and overseas. They often work in high-level management positions where skills in financial control, decision making, legal compliance and leadership are essential.

If you enjoy working with numbers and people, and want to help businesses grow, then accounting may be a good fit for you.

In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.

A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
Become a professionally qualified accountant

Professionally qualified accountants are paid attractive salaries, and can work anywhere in the world.

In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.

A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.

Become a professionally qualified accountant
Professionally qualified accountants are paid attractive salaries, and can work anywhere in the world.

12 month

Duration

$ 32725

Tuition

Study Disability and Inclusion Studies at Waikato and engage in developing your knowledge and skills of this specialised field by drawing on national and international contemporary theory, policy and practice. The lived experiences of people with a disability underpin the teaching and learning in this subject.

Each of the three qualifications available in this subject, the Postgraduate Certificate, Postgraduate Diploma and Master of Disability and Inclusion Studies, draw on a social interactional model of disability that critically engages with questions of identity, ableism and rights through tackling key questions of inclusion in research, policy and practice.

Students interested in shaping social change in disability and inclusion, through inclusive research and innovative co-developed policy and practice, will gain skills and knowledge accessing leading national and international thinkers and practitioners. Pathways into further research, academic careers in teaching and research, policy leadership and advocacy are created through this course.

As a graduate, you will demonstrate a comprehensive understanding of concepts, issues and debates in the area of disability studies, particularly in your own research. Thinking critically and creatively, you will evaluate current issues, research and advanced scholarship in the field of disability studies and work proactively to develop professional relationships with others in the field.

12 month

Duration

$ 34190

Tuition

Geography matters because it is about basic human relationships - between people and the environment, and between people and other people. Ranked among the top geography program in the world, the Geography program at Waikato is the only solely human geography program in New Zealand.

Geography at Waikato goes beyond the classroom and opens you up to numerous career opportunities. Upon graduation, our students pursue careers in urban and regional planning, regional economic development, travel and tourism development, environmental consultancy, as well as the property and housing industry and local government.

12 month

Duration

$ 37140

Tuition

View All Courses by The University of Waikato - Hamilton Campus, New Zealand

Top Study Abroad Exams

GRE Exam

The Graduate Record Exam (GRE) is a necessary and popular enteryway exam that learners must pass in order to be acc.. Red More

GMAT Exam

The Graduate Management Admission Test (GMAT) is a well-know evaluation for being accepted into MBA programs. Per... Read More

SAT Exam

The SAT is a Standardized evaluation that is necessary for enrolling in underaduate cur... Read More

Popular Universities to Study Abroad

Study in Canada
Study in USA
Study in UK
Study in NZ
Study in India
Study in UAE

Explore Colleges and Courses in New Zealand

Popular States
Popular Cities
Popular Streams

Latest Blog Posts

blogcardImg

New Zealand

2023-02-14 07:09:12

7196 Views

Most Demanding Courses in New Zealand

Trending Blog Posts

edmission

Search, Shortlist, Apply and get accepted! It’s that Simple to pursue your dream to Study abroad with Edmissions. Our team of experts provide you the right guidance that helps you to take admission in your dream college in countries like Canada, the USA, the UK

© 2021-2024 Edmissions - All rights reserved.

TALK TO OUR EXPERTS

whatsapp