at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
36
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
36
Duration
Natural Sciences & Mathematics
Bachelor of Health in Poutu-maro Biomedical Sciences
Poutu-maro Biomedical Sciences takes a multi-faceted and applied approach to improving the hauora of our communities. It embraces an integrative approach to biomedical sciences (including genetics, biochemistry, molecular biology, anatomy, infection and immunity, pathophysiology) alongside Matauranga Maori, health communication, and bioethics to develop biomedical understandings and skills that will allow students to work across the health sector.
Developed and underpinned by the term hauora, we endeavour to respect the collective essence of health and wellbeing as well as applying the bio-medical principals that are essential for robust, quality healthcare. Hauora is a holistic approach that values the interconnection between the physical and meta-physical in ways that nourish and sustain the vitality of people and their communities. In doing so, recognition is attributed to past generations, historical contexts, and connections to the land.
The Poutu-maro Biomedical Sciences major is underpinned by the following six core concepts that are the BHealth’s point of difference:
36 month
Duration
$ 31950
Tuition
Social Sciences
Bachelor of Arts in Linguistics
Language is a tool we all use instinctively, without necessarily understanding its precise structure. By studying Linguistics, you'll gain an inner working knowledge of language design and organisation. You'll learn about different sounds, words and clause structures, and how they work in world languages. You'll explore different cultures and societies to see how linguistic behaviour changes by location, as well as in various situations.
Your Linguistics studies will also give you a commanding understanding of the English language which can lead to careers in journalism, free-lance writing or academia.
36 month
Duration
$ 28025
Tuition
Computer Science & IT
Diploma in Computer Science
The Bachelor of Computer Science is a specialised, industry aligned, three-year degree where you will gain experience in a wide range of fields. Learn how to identify and solve problems, and apply and evaluate solutions and techniques.
Graduates of the Bachelor of Computer Science will be ‘industry ready’ and have the capability to design and implement creative solutions in diverse technological contexts. Students will complete a work-integrated learning paper in their third year, and can also elect to complete a larger work placement to further develop their real-world experience. If students choose this option then help in securing a placement will be provided by our Work-Integrated Learning Team.
12 month
Duration
$ 31515
Tuition
Social Sciences
Postgraduate Diploma in Applied Linguistics
Are you interested in human language and the way it has been formed and adapted throughout civilisation? Study Applied Linguistics at Waikato and you'll explore the complex world of language theories and methods, and the solution of practical problems associated with language.
We offer an interdisciplinary field of study which brings together ideas from linguistics, psychology, sociology, anthropology, education and languages into an unique area focused on the learning and teaching of second languages.
By studying Applied Linguistics you'll explore the issues associated with learning a foreign language in a program that is leading the way in development and use of online learning
Our graduate level papers open up interesting academic and professional careers in language education generally, and second language teaching in particular.
12 month
Duration
$ 34190
Tuition
Social Sciences
Diploma in Public Policy
Explore how national, regional and local state institutions formulate and implement policies when you study Public Policy at Waikato. You'll also examine how non-profit organisations, individuals and businesses address issues of public concern.
Government decisions influence our lives on a daily basis. They affect the price of our housing, clothes, food, transport and water. They determine the types of jobs we do, how much we are paid and where we live.
Studying Public Policy equips you with the skills to understand and interpret current affairs, deal with government in your future profession or business, and work within government or for groups that lobby government. It is particularly suitable for students who want a career in the public sector, and for employees of organisations that are seeking to influence public policies.
At Waikato, Public Policy is an interdisciplinary subject. That means you can combine it with programs from a variety of other disciplines, creating a program of study to suit your needs. The minor in Public Policy offers both structure and flexibility – there's a compulsory paper at each level of study, but you'll also have the freedom to focus on the particular policy areas that most interest you. Choose from papers on economic, educational, environmental, ethnic, foreign, population and social policy.
In your studies you'll discuss theories of organisation, decision-making and administration, public management, and how public officials work and interact with the public sector and the political executive. You'll learn to examine policies in the context of political values and culture, economic constraints and political party agendas, and come to understand how and why particular policies are adopted by governments.
12 month
Duration
$ 25915
Tuition
Computer Science & IT
Master of Science in Computer Science
Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.
A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.
Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.
Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:
12 month
Duration
$ 38915
Tuition
Arts & Humanities
Diploma in Philosophy
Philosophy is for thinkers and doers. It's about solving real-life problems, and applying intellectual rigour to how we understand and interact with others, society and the world. Studying Philosophy at Waikato will teach you how to learn, think and write clearly, argue vigorously, and question deeply held assumptions and beliefs.
The study of Philosophy involves tackling ethical and science-related issues, logic problems and debates about the nature of reality. It asks fundamental questions about what it means to be human, at this time and in this place. Questions such as: what is truth; what is reality; what is the mind; and what is good?
Employers understand the value of graduates who can think, and decide, for themselves. Waikato Philosophy graduates have the practical and analytical skills needed for careers within the public and private, health, business, environmental, publishing, information technology and education sectors, among others.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Graduate Diploma in Education and Society
Education and Society involves critical inquiry into the social, political, cultural, and economic policies, theories and practices of education in New Zealand society. Its origins are in humanities and social science disciplines such as History, Philosophy, and Sociology, and it has close affinities with contemporary interdisciplinary fields exploring social policy, culture, gender, and work. Education and Society raises questions about the role of education in addressing issues of social justice, power and inequality.
12 month
Duration
$ 25915
Tuition
Social Sciences
Postgraduate Diploma in Geography
Geography matters because it is about basic human relationships - between people and the environment, and between people and other people. Ranked among the top geography program in the world, the Geography program at Waikato is the only solely human geography program in New Zealand.
Geography at Waikato goes beyond the classroom and opens you up to numerous career opportunities. Upon graduation, our students pursue careers in urban and regional planning, regional economic development, travel and tourism development, environmental consultancy, as well as the property and housing industry and local government.
12 month
Duration
$ 37145
Tuition
Journalism & Media
Master of Arts in Screen and Media Studies
Screen and Media Studies at Waikato makes sure you keep pace with new tools and platforms for the rapidly evolving media industry.
During your studies, you'll gain knowledge and learn transferable media skills that can be applied to future technical, social or experiential advancements. It is an area of study for critical, creative and innovative minds and attracts those who wish to not only understand concepts and ideas but also bring them to life. Knowledge is gained from study and hands-on experience writing media content, constructing films, exploiting and adapting media technologies, or designing games.
We expect our students to take their work beyond the classroom and enter competitions and festivals for more experience and greater exposure. Our students have been finalists in film festivals nationally and internationally, contributed specialised skills to feature-length film productions and work for, or run, their own media companies.
12 month
Duration
$ 34190
Tuition
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