at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
36
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
36
Duration
Natural Sciences & Mathematics
Graduate Diploma in Molecular and Cellular Biology
Molecular and Cellular Biology explores the complex mechanisms that coordinate the essential systems that define a living cell and that allow cells to have differentiated properties. This knowledge is used to look at how unicellular and multicellular organisms function and how it can provide researchers with crucial insights into the basis of human and animal diseases.
By studying a major in Molecular and Cellular Biology at the University of Waikato, you will
Along with relevant subject knowledge, you will also gain a range of critical thinking skills, and practical learning experiences from our range of challenging and innovative papers and programs. There is a significant laboratory component to the Molecular and Cellular Biology major, where you will learn relevant skills and be exposed to some of the latest techniques available.
Teaching is research-led, and you can expect to be taught by world-class researchers. Research strengths within Molecular and Cellular Biology include active programs within molecular biology, structural biology and protein engineering, neuroendocrine processes that underlie food intake and biomedical related research relevant to veterinary and human medicine.
12 month
Duration
$ 25915
Tuition
Business & Management
Graduate Diploma in Human Resource Management
Human Resource Management prepares you to play a pivotal role in company needs – the person who recruits, develops and trains employees to achieve success.
Gain the essential skills to recruit, develop and manage an organisation's most valuable asset - its people.
Studying Human Resource Management at Waikato turns you into a strategic player who knows how to position employees for the long-term success of a company.
A career in human resources is all about selecting the right people for the right jobs; then knowing how to train, develop and motivate staff to improve their individual performance. It means you'll be involved in all areas of staff recruitment, salaries, employee benefits, training programs, managerial behaviour and staff productivity.
We'll teach you how to achieve the best results from employees through practical workshops, where you'll apply human resource management practices to address real situations in the workplace.
You’ll also learn about employment relations laws, health and safety, work-life balance, organisational culture, and managing conflict, negotiation and diversity in the workplace.
Students are encouraged to apply HR professional practice to real situations in the workplace, such as carrying out a health and safety audit of an organisation to assess whether the building complies with New Zealand legislation.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Bachelor of Arts in Population Studies
Learn about Population Studies through the National Institute for Demographic and Economic Analysis at Waikato and gain a solid, research-led understanding of the population issues facing developed and developing countries, with a particular emphasis on the South Pacific.
The National Institute for Demographic and Economic Analysis (NIDEA) is a research institute based in the University's School of Social Sciences. It is New Zealand's sole national institute of demographic and population-focused research, and the only such unit to generate and coordinate New Zealand research in population studies.
Population problems are among the most serious challenges we face for the 21st Century. Population issues have implications for the environment, employment, families, health, urbanisation, migration, security in old age and refugee movements. It is vital that research develops integrated approaches to these issues, and policy makers and planners pay serious attention to population trends, their causes and effects.
At Waikato, our Population Studies program takes a particular look at trends in New Zealand and the broader South Pacific region. You will learn about, and be involved in, research into Maori demography, population health, family structures and formation, fertility, the labour force and employment relating to New Zealand, as well as work on India, Africa, Europe, the Indian Ocean and the South Pacific. You will become familiar with themes such as mortality, social policy, fertility, migration, families and households, labour force and income, and will understand the contrasting population problems faced by developed and developing countries.
36 month
Duration
$ 28025
Tuition
Business & Management
Master of Philosophy in Accounting
Studying accounting is your pathway to working with clients to help them make their businesses more profitable and successful, and reduce their exposure to financial risk. With accounting you'll gain the skills you need to become a trusted business adviser and make strategic financial decisions for organisations.
Accountants can earn attractive salaries and are in demand both in New Zealand and overseas. They often work in high-level management positions where skills in financial control, decision making, legal compliance and leadership are essential.
If you enjoy working with numbers and people, and want to help businesses grow, then accounting may be a good fit for you.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.
A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
Become a professionally qualified accountant
Professionally qualified accountants are paid attractive salaries, and can work anywhere in the world.
In this subject, you'll learn how to prepare financial records to comply with professional reporting standards, and gain an understanding of commercial and taxation laws that apply to businesses.
A qualification in accounting can lead you into all kinds of industries, such as agribusiness, manufacturing or entertainment.
Become a professionally qualified accountant
Professionally qualified accountants are paid attractive salaries, and can work anywhere in the world.
12 month
Duration
$ 35235
Tuition
Engineering & Technology
Bachelor of Engineering (Honours) in Environmental Engineering
Environmental engineers work to protect water, air, soil and built environments. They evaluate and assess options, design equipment and systems, and develop regulations and controls, seek to solve issues of water quality, water supply, waste reduction and disposal, soil and air quality management, and noise.
As the world’s demand for materials, food and energy grows, so does the need for environmental engineers. Environmental Engineering graduates with strong technical and communication skills are in demand, in New Zealand and around the world.
During your degree you will learn how to identify, monitor and solve important problems associated with the environment, resource allocation and use, and sustainability. Our programme is multi-disciplinary, combining the fundamentals of engineering, science, mathematics, and computing, with the study of water resources and quality, earth and ocean environments, environmental planning, modelling and sustainability, process energy and management.
48 month
Duration
$ 41760
Tuition
Business & Management
Postgraduate Diploma in Strategic Management
Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.
Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.
In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.
You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.
12 month
Duration
$ 34085
Tuition
Arts & Humanities
Master of Philosophy in Anthropology
Anthropology is the study of humanity in all its fantastic diversity. Waikato's Anthropology students learn from anthropologists who have a strong Pacific focus and engage in research across a wide range of crucial global issues.
Cultural anthropology, our area of specialty, is the interpretation and appreciation of the vast array of cultural possibilities for human life. Studying Anthropology will challenge students to reimagine their assumptions about their own societies and cultures and develop a toolkit to critically understand their changing world.
12 month
Duration
$ 43220
Tuition
Computer Science & IT
Master of Engineering in Software Engineering
Software is everywhere: from spacecraft to smart watches. Software Engineers design, develop, maintain and oversee complex software-intensive projects while assuring their quality. These highly interconnected systems must meet multiple requirements, including correctness, usability, performance, safety and security. They leverage technologies, such as cloud, web, database, networks, mobile, IoT and embedded systems.
You'll work with a range of software systems, from operating systems and networks to real-time and embedded systems. You'll learn about distributed and parallel systems. You'll also develop knowledge and skills relating to engineering, scientific and business application software.
There's a strong connection between critical, complex systems and the people who use them or are affected by them. At Waikato, the relationship between systems and human interaction is emphasised.
12 month
Duration
$ 42310
Tuition
Creative Arts & Design
Bachelor of Design in Media Design
Studying Media Design will provide you with a comprehensive understanding of the theory, research and design of multi-modal media content for screen and multi-media platforms. You will learn about different tools and techniques such as 2D and 3D animation, film and video production, and motion graphics.
As a media designer, you will focus on key design principles associated with the creation, construction and production of audio-visual media content for effective communication.
36 month
Duration
$ 34745
Tuition
Social Sciences
Master of Social Sciences in History
You'll explore connections to previous generations, how they influence today, and if they were really all that different. History isn't just what happened before, but is also an investigation into, and use of, reliable research methods. We'll challenge you to ask questions, use critical enquiry into historical evidence and consider new ways of looking at the past in light of that new evidence.
When you study History, it isn't just for the classroom either. New Zealanders are keen to gain new perspectives on the "hidden history" of the pre-Waitangi Tribunal. People are also fascinated to learn their family's story and the circumstances that surround their ancestor's immigration to New Zealand.
18 month
Duration
$ 38914
Tuition
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